PHOTOGRAPHER SEARCH WINNER
ROMI STERN
Levi Strauss South Africa, in conjunction with King James and onesmallseed.net, recently ran an unprecedented competition to find the ideal photographer for their advertising campaigns. As opposed to the safe approach of relying on established photographers, Levi’s South Africa made the bold decision to seek out emerging talent and offer them the opportunity to conceptualise and shoot an upcoming print and in-store campaign. In order to do so, they tapped into onesmallseed. net’s nationwide network of aspirant creatives through an exclusive online call for entries. WORDS: dylan culhane
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one small seed