3 minute read
A Landscaper's Guide To Social Media
A Landscaper's Guide To Social Media
Jack Jostes Explains How One Texas Nursery and Landscaping Company Stays Connected With Its Customers
Jack Jostes
W hen COVID-19 broke out and related government shutdowns started, Casey Hendrix, owner of Tex-Scapes Nursery and Landscape in Ennis, Texas, knew he needed to find a new way to keep in touch with his growing client base.
Social media videos can have a leveraged impact on existing relationships in addition to generating new customers
He wanted to let his customers know that they’d still be offering the same products and services, even if that looked a little differently.
Do real customers come from social media?
So, with a simple tripod and microphone, Hendrix began using his smartphone to produce social media videos. He was surprised to learn just how much traction it gained and how much leverage it granted him as a business owner.
Casey Hendrix, Tex-Scapes Nursery and Landscape
When I asked if it were “real” clients commenting and engaging with his social media, Hendrix confidently replied that indeed it was. He was surprised to see that his social media following was in fact his real clients, mostly using their smartphones to stay connected.
Social media’s surprising benefits
As many business owners have experienced with growth, it can be difficult to make as much personal contact with individual customers as it was in the beginning, but social media videos can have a leveraged impact on existing relationships in addition to generating new customers. Many times, when Hendrix was out in the nursery or overwhelmed with sales and wasn’t able to interact with a client face-to-face, the client took comfort knowing they could connect with him through the Facebook page.
What kind of posts do customers want to see?
As far as content, Hendrix says his customers love photos. He’s had success posting seasonal information about what looks good now, what his clients need to plant, and what’s going on with their lawn. To showcase what’s in stock to customers who haven’t been in the shop, they’ve posted videos of walk-throughs of their current inventory. Customers will see a one-gallon pink bougainvillea, four flats of the red pentas or whatever else is available.
Hendrix also wants to reassure his customers that they can purchase either over the phone, curbside parking lot pickup or get a delivery.
About Jack Jostes
Jack Jostes is the CEO of digital marketing agency Ramblin Jackson. Jostes is author of the Amazon bestselling book, “Get FOUND Online: The Local Business Owner’s Guide To Digital Marketing,” and host of the YouTube show and podcast, “The Landscaper’s Guide to Modern Sales & Marketing.”
www.ramblinjackson.com/podcast
