Products and services
CropLogic™ CropLogic™ is an award-winning global digital ag-tech company specialising in soil moisture management solutions. Our vision is to be the leading provider of powerfullysimple actionable intelligence designed for growers to better manage water usage and to enhance crop performance, profitability and sustainability. Our scientific and agronomy roots originated in New Zealand. Stemming from intellectual property from the New Zealand Institute for Plant and Food Research, CropLogic™ was founded in 2010. We embarked on a quest to answer our guiding principle - “How can we create an intuitive tool that complements growers’ on-the-ground knowledge?” We started the journey to develop a solution designed to provide actionable in-field information that is accurate, concise and easy-to-use. Leveraging 30 years of plant performance data and analysis with over 600 field trials conducted with farmers across a variety of crop and soil types - CropLogic™ realTime was born. A soil moisture management and decision support tool, CropLogic™ realTime is a software and hardware solution designed to help growers make performance-enhancing irrigation and agronomic decisions at the click of a button. Our realTime GrowerView simple-to-use desktop dashboard and app (Android and iOS) enables farmers to measure, monitor and track soil moisture, soil temperature, irrigation and rain events, and evapotranspiration, allin-the-one place. Our accurate and concise insights are presented in an intuitive format – helping farmers better understand and manage soil moisture levels. A powerful tool for early detection and intervention, our realTime Farm Manager map presents a birds’-eye view on the status of the farms’ irrigation levels – providing growers with daily in-field information
designed to help minimise threats to crop performance. Combined with easy-to-install, reliable and effortlessly re-locatable sensor units, soil moisture data is collected 24/7 via dependable and constant satellite connection - CropLogic™ realTime offers powerfully simple, actionable in-field intelligence for soil moisture management. With a growing demand for global food production, CropLogic is committed to work with researchers, farmers, agronomists and other stakeholders in creating solutions that inspire sustainability, productivity and profitability. In 2017, we joined the Mildura Regional Development Smart Farm project, a collaboration with Sprout X, Mildura Regional Development and the Victorian government. The project is designed to foster growth of the Mildura region’s horticultural and agriculture sector, through the uptake of advancing technology. Based in CropLogic’s Mildura office, Cedric Geffen (Regional Sales Manager) and Talitha Gollan (Sales Agronomist) collectively share over 40 years of agriculture experience within the ag-tech and broader agricultural industries. Cedric Geffen has filled senior management roles in sales, marketing, business development, strategy and innovation at both a national and international level and has also acted as an independent consultant
to multinational ag-tech companies. His career spans work experience in Australia, New Zealand, Israel and South Africa within a wide range of ag-tech sectors such as irrigation, dairy, poultry, animal ID, animal genetics, horticulture and ag chem. Talitha Gollan holds a Bachelor of Agricultural Science and a Diploma in Agriculture (Commercial Agronomy). She has developed a keen knowledge of broadacre cereal and legume crops, irrigated cotton, cropping inputs, best-practice farm management and is a passionate advocate for community engagement, liaising with growers to further enhance their production and returns, and educating people on the benefits of utilising digital ag-tech and IoT. Chat to Cedric and Talitha today – call 03 5023 4958, email sales.au@croplogic.com or visit croplogic.com for more information. CropLogic Australia is located at 129 Langtree Avenue, Mildura, Victoria.
Issue 111 • March 2019 • Australian & New Zealand Olivegrower & Processor • 49