2013 NWT TOURISM GUIDES The deadline is September 15, 2012 to update your ad and listing for next year
WHY ADVERTISE IN THE NWT TOURISM GUIDES? 1. Easy access to a targeted audience. 2. Extended reach with digital and print formats.Your advertisements will appear online and in 50,000 print copies. 3. Even more exposure with the iTunes interactive version for the iPad, tablet and smartphone. 4. 12-month shelf life. 5. Cost-effective advertising increases sales and profits. 6. Adds value and credibility to your business. 7. Thousands of viewers can reach your operator site via hot links embedded in the online version of the ad. This means more hits to your website and potentially more customers. 8. Gain more exposure than your competition. 9. Inform customers in a fast, appealing and compelling way. 10. C reate “word of mouth” between your customers’ family and friends. 11. There are a variety of sizes and costs to suit any budget.
HOW DO I UPDATE MY FREE LISTING? NWTGUIDES.CA Your listing tells readers what they need to know about your business and how they can contact you to book their travel packages. The easiest way to update your listing is online at nwtguides.ca. Once you sign in, follow the instructions, save it and you are done! NEW FOR 2013! Once you sign in to nwtguides.ca, you will be able to select all the guided activities that apply to your business. Be honest in what guided activities you officially provide to your guests - they will expect you to deliver! We also want to know a few more things about your business, which will help us better organize the 2013 Tourism Guides. If you need assistance or would like to update over the phone, please call Roy toll-free at 1-855-332-2229.
You MUST update your listing (either on nwtguides.ca or by phone) by September 15, 2012. Listings that are not updated by this date will not be included in the 2013 Guides.
HOW DO I PURCHASE ADVERTISING? • Pick your advertisement size and the publications that reach your target audience the best. • If you want to use your 2012 advertisement exactly how it was last year or with minor changes (phone number updates, etc.) we can do this at no charge. • If it’s time for a change or you don’t have a previous advertisement, we can help you get your message across clearly and effectively. Check out our discounted price list on the next page and let us build you an advertisement you can use anywhere! • Connect with your audience by adding interactive content to your advertisement. • Complete the form and return it to Roy by email at nwtguides@kellett.nt.ca, fax at 1-867-669-9354 or call him toll-free at 1-855-332-2229. The booking deadline is September 15, 2012 and materials must be submitted by September 24, 2012. Ads are placed on a first-come first-served basis. Previous advertisers have the right to first refusal of space. NWT Tourism reserves the right to approve all advertising.
NOW TH SPO RTSM E GUID AN E
NORTHWEST TERRITORIES TOURISM | 2012 HUNTING GUIDE | 1.800.661.0788 | SPECTACULARNWT.COM
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ADVERTISING RATES AND SPECIFICATIONS ADVERTISING RESERVATION DEADLINE: SEPTEMBER 15, 2012 | ADVERTISING MATERIALS DEADLINE: SEPTEMBER 24, 2012 NWT Tourism members qualify for a 10% discount on advertising space, up to $150 - which is the same price of an annual membership. Become a member of NWT Tourism and show readers your support of the industry. All members have an M beside their listing in the Guides. EXPLORERS’ GUIDE CIRCULATION: 50,000
CONFERENCE PLANNER
SPORTSMAN GUIDE
CIRCULATION: 1,000
CIRCULATION: 10,000
Back Cover
$5,500
Back Cover
$1,875
Back Cover
Inside Front
$4,500
Inside Front
$1,695
GUIDE DE L’EXPLORATEUR** CIRCULATION: 3,000
$3,272
Back Cover
$1,875
Inside Front
$2,859
Inside Front
$1,695
$2,654
Inside Back
$4,500
Inside Back
$1,554
Inside Back
Inside Back
$1,554
Page 3
$4,295
Page 3
$1,445
Page 3
$2,445
Page 3
$1,445
Full Page
$3,500
Full Page
$1,225
Full Page
$2,295
Full Page
$1,225
Half Page
$1,850
Half Page
$ 995
Half Page
$1,559
Half Page
$ 995
Third Page
$1,250
Third Page
$ 795
Third Page
$1,095
Third Page
$ 795
Quarter Page
$ 900
Quarter Page
$ 645
Quarter Page
$ 889
Quarter Page
$ 645
Sixth Page
$ 700
Sixth Page
$ 530
Sixth Page
$ 690
Sixth Page
$ 530
Twelfth Page
$ 375
Twelfth Page
$ 295
Twelfth Page
$ 359
Twelfth Page
$ 295
Multi-booking discounts are available - contact Roy toll-free at 1-855-332-2229 for details.
HALF PAGE HORIZONTAL
**Printing of this publication is contingent on sales and overall general interest.
ONE THIRD SQUARE
ONE THIRD VERTICAL
FULL PAGE COVER WITH BLEED
FULL PAGE WITH NO BLEED
ONE SIXTH HORIZONTAL ONE QUARTER VERTICAL
ONE SIXTH VERTICAL
ONE TWELFTH
MECHANICAL SPECIFICATIONS (ALL PUBLICATIONS)
AD SIZES (width x depth)
Electronic File Requirements: All digitally supplied ads must be accompanied by a matchprint or similar high-resolution digital proof. Proofs must match the supplied ad files and be provided at 100% size. Proofs should include a full set of colour density bars and crop/trim marks should be clearly indicated. We are not responsible for color reproduction quality if a high-resolution proof is not provided.
Publication trim size
8.375 x 10.75
Full page no bleed
7.25” x 9.875”
Full page bleed
8.625” x 11”
Half page
7.25” x 4.875”
File Formats: PDF files are preferred for all ad submissions. We recommend using PDFx1a standards whenever possible. However, a high-resolution (300 dpi), press-quality PDF is acceptable. PDFs must adhere to the following specifications: All high-resolution images and fonts must be embedded in the PDF file. All images should have an effective resolution of 300 dpi and be saved in the CMYK colour space as an .EPS or .TIF file. All colours must be converted to CMYK. Large files may be uploaded to the FTP server at KELLETT Communications.
One third page
SQ: 4.8125 x 4.875”
One third page
V: 2.375” x 9.875”
One quarter page
3.5625” x 4.875”
One sixth page
H: 4.875” x 2.3125”
One sixth page
V: 2.3125” x 4.875”
Contact Jennifer toll-free at 1-877-669-9364 or email at jluckay@kellett.nt.ca for more information.
NEED A NEW AD?
CONTACT DETAILS
KELLETT CAN HELP.
ADVERTISING SALES AND 2013 LISTINGS Contact: Roy Kunicky E:nwtguides@kellett.nt.ca TF:1-855-332-2229
PROJECT MANAGEMENT Contact: Joanna Tiemessen KELLETT Communications 4912 - 49 Street, PO Box 1027 Yellowknife, NT X1A 2N7 T: 1-867-669-9344 E: jtiemessen@kellett.nt.ca TF: 1-877-669-9364 F: 1-867-669-9354
PRODUCTION CHARGES FOR NEW ADVERTISEMENTS* Minor changes to existing ads (working files supplied)
No charge
Full page including covers
$525
Half page
$277
Third page
$187
Quarter page
$135
Sixth page
$105
Twelfth page
$56
*Includes one round of revisions
INTERACTIVE CONTENT
ADVERTISING MATERIAL AND PHOTO SUBMISSION
Interactive content enables users that use the 2013 Tourism Guides as an app to see and hear additional information about your business. Whether it is the sound of loons on the lake at night or a video of your dog sled as it cuts through the trail, embedded content connects them to the experience.
Contact: Jennifer Luckay KELLETT Communications E: jluckay@kellett.nt.ca
PUBLISHER The 2013 NWT Tourism Guides are official publications of NWT Tourism Contact: Ron Ostrom P.O. Box 610, Yellowknife, NT X1A 2N5 T: 1-867-873-5007 ext. 224 F: 1-867-873-4059 E: marketing@spectacularnwt.com
PHOTO SUBMISSIONS If we use your photo(s), you’ll get credit. We’re looking for photos of your guests and guides enjoying the scenery and activities at your place of business. Send us your digital images shot at 5 megapixels or higher. Please ensure you have the subject’s permission. Also include the photo credit you would like on the photo if we use it.
MEDIA TYPE
PRODUCTION CHARGES FOR INTERACTIVE CONTENT*
Video embedding (90 second)
Files provided by client for edit by KELLETT
$250
Video embedding (90 second)
Files acquired and edited by KELLETT
$750
Audio embedding (90 second)
Files acquired and edited by KELLETT
$500
Story embedding
Includes interview and 500 word write-up
$500
*Includes one round of revisions
NEW FOR 2013! For readers who prefer to browse documents on their iPads, tablets or smartphones, interactive versions of the 2013 Tourism Guides will be available from the iTunes App Store. eMarketer reports tablet sales are expected to increase by 400% in the next year - that represents 81 million users globally. So adding interactive content to your advertisement will land you even more results!
ADVERTISING CONTRACT
ADVERTISING RESERVATION DEADLINE:
ADVERTISING MATERIALS DEADLINE:
SEPTEMBER 15, 2012
SEPTEMBER 24, 2012
YOUR BUSINESS NAME: Mailing Address:
Postal Code:
Fax:
Phone:
E-mail:
Contact Name:
BOOKING INFORMATION NWTT Member (eligible for 10% discount up to $150) New ad for 2013 Exact rerun of last year’s ad Rerun of last ad with change(s)
YOUR ADVERTISING MATERIALS Yes Yes Yes Yes
Digital (print ready) artwork must be provided by advertiser. For details, see flyer enclosed. For details on how to submit, call Jennifer toll-free at 1-877-669-9364 or send an email jluckay@kellett.nt.ca.
No No No No
If your ad will be supplied by an agency, please supply contact information:
Specify changes Contact: Phone: E-mail:
AD PLACEMENT GUIDE
AD SIZE
COST
AD CREATIVE DESIGN COST
INTERACTIVE CONTENT MEDIA TYPE
COST
FINAL AMOUNT
Conference Planner Explorers’ Guide Sportsman Guide Guide de L’Explorateur** MEMBER DISCOUNT (LESS 10%, MAX $150)
**Printing of this publication is contingent on sales and overall general interest.
SUB TOTAL PLUS GST (5%) TOTAL
PLEASE SIGN HERE
PAYMENT INFORMATION
I agree to submit this contract by September 15, 2012 with digital print-ready artwork to KELLETT Communications, contract agent to NWT Tourism. I acknowledge that failure to meet the above requirements will render this contract null and void. I acknowledge that NWT Tourism has the right to reject the placement of any advertising. Terms: Full payment upon signed insertion. Frequency rate must be earned within one year from first insertion. Advertisers will be short rated and rebilled at the earned frequency rate immediately following cancellation or curtailment of space frequency contracted. Publisher does not accept cancellations after the publication closing date. Publisher may print any advertisement received prior to cancellations and collect the full amount shown on the insertion order. Authorization for Advertising: I hereby affirm that I am authorized to contract for this advertising on behalf of the above named advertiser. I acknowledge this insertion order is subject to all terms and conditions of the publisher’s currently applicable rate card which is hereby incorporated by reference herein. Advertiser hereby indemnifies Publisher against any claims including art and photos, claims relating to unauthorized use of content or art.
Payment terms: Full payment due on signed insertion order. Please invoice me. Your payment must reach us by October 4, 2012, or your ad space will be allotted to the next in line. Make cheques payable to: KELLETT Communications, PO Box 1027 Yellowknife, NT X1A 2N7 Charge my Visa Card Number: Expiry: Name on Card:
Signature: Date:
Return completed contract to Roy by email to nwtguides@kellett.nt.ca or fax to 1-867-669-9354.
Charge my MasterCard