PR E S IDENT’ S C OL UMN continued from page 3
When it comes to my value as an OLA board member, I look at it from two perspectives. Personally, I can honestly say that becoming involved with this organization has added value to my sense of self-worth. Prior to this, I would have never thought about becoming an adjunct teacher, or being a presenter at an educational event. Not to mention, I’ve met so many great professionals – some of whom I’ve built working relationships with – all due to my involvement. The networking alone has undoubtedly helped my career! In regards to what value I bring members and potential members as the current president, it really boils down to boosting the perceived value of an association membership. When some asks “what can the OLA do for me,” I sometimes have to contain my excitement, step back, and ask them questions that specifically address their needs. Sure, I may think networking is the best thing about the OLA, but if they are having labor or trucking issues then they may be more concerned with the legislative dealings of the association. Just like our company’s products and services, the OLA should always have value, and that value will vary from one member to another. Finally, we all should look at our businesses and attempt to draw some of these same conclusions, as it is value that sets us apart from our competition. We are in a “sellers’ market” now and are in high demand, so there is no need to try to undercut the competition just for the sake of making a sale. If someone asks why the price is high, ask them what they think it should be and then explain to them your value as it applies to their wants and needs. You won’t win every job, but you will win the customers you really want in the end.
As always, Marie
6 | Official Publication of The Ohio Landscape Association