ReRethinking Design Series
When [Old Design Thinking ] LOVE is Not Enough! Meta Design is a Form of Adaptable Inquiry Design Thinking Yesterday INTUITIVE PROCESS
I am a content expert.
Strategic Co-Creation
STARTS DOWNSTREAM WITH BRIEF
I am a process expert.
EXTERNALIZED PROCESS
We are content experts.
STARTS UPSTREAM WITH FUZZY
I am a process expert.
OUTBOUND & INBOUND FOCUS
OUTBOUND FOCUS
Designer
Content & Process combined
CONTENT
Participant & Designer 2
PROCESS
• Purpose • Content • Process • Skills
Content Roles separate from Process Role
Method Language Type A / Mixed Mode
CONTENT
Designer 1
• Purpose • Content • Process • Roles • Skills • Behaviors
PROCESS
Method Language Type B / Split Mode
• Multiple Methods Mastery • Adaptable Starting Points • Adaptable Purposes • Adaptable Contents • Adaptable Processes • Adaptable Roles • Adaptable Skills • Adaptable Behaviors
Design Thinking Today Meta Design Practitioners
Mastery of Adaptable Inquiry (makes sense of all process languages)
DESIGN
1.0
Small Artifacts Design
DESIGN
2.0
Product / Service Design
4
4
DESIGN
1
3.0
Organizational Transformation Design
4
1
What Design Does is Changing
DESIGN
4.0
Social Transformation Design
4
DESIGN
1.0
Small Artifacts Design
DESIGN
2.0
Product / Service Design
DESIGN
3.0
Organizational Transformation Design
How Design Works is Changing DESIGN
4.0
Social Transformation Design
1
DESIGN
1.0
Small Artifacts Design
Language A / Mixed Mode
CONTENT
3
2
3
2
3
2
3
2
SENSE STRANGE Making Making
SENSE Making
STRANGE Making
SENSE Making
CHANGE Making
SENSE Making
PROCESS
DESIGN
2.0
Product / Service Design
Language A / Mixed Mode
CONTENT
PROCESS
CHANGE Making
DESIGN
3.0
Jumps off from product and service frame
Jumps off from fuzzy situation
PARTIAL PROCESS (downstream)
4.0
Organizational Transformation Design
Social Transformation Design
Adaptable Inquiry
Adaptable Inquiry
Language A / Mixed Mode
Language A / Mixed Mode
CONTENT
PROCESS
Language B / Split Mode
CONTENT
Jumps off from briefs (The “Brief” Business)
DESIGN
PROCESS
Jumps off from fuzzy situation
CONTENT
PROCESS
Language B / Split Mode
CONTENT
PROCESS
Language C (Algorithms)
COMPLETE PROCESS (upstream)
SMALL SENSEMAKING
LARGE SENSEMAKING
PHYSICAL VIRTUAL
PHYSICAL VIRTUAL
PHYSICAL VIRTUAL
PHYSICAL VIRTUAL
*See NextD Geographies for other SenseMaking Models in this series.
NextD
NextDesign Leadership Institute
www.nextd.org Copyright © 2008-2013 NextDesign Leadership Institute, New York. All Rights Reserved.
Visualizations by Humantific | UnderstandingLab
When Design Begins is Changing