Beautiful Diversion: Response to Nussbaum’s “Are Designers The Enemy Of Design?”

NextD Journal I ReReThinking Design Special Issue, April 2007

Prof. Dr. Michael Erlhoff Senior Dean Kรถln International School of Design Germany www.kisd.de Eric Niu Graduate Student IIT Institute of Design United States www.id.iit.edu Alex Cheek Graduate Student IIT Institute of Design United States www.id.iit.edu Gill Wildman Co-Founder Plot United Kingdom www.plotsite.net

Beautiful Diversion

Kristian Bengtsson Creative Director FutureLab Sweden www.futurelab.se www.futuredesigndays.com Dr. Richard Buchanan Professor and Director of Doctoral Studies Carnegie Mellon University United States www.design.cmu.edu Elizabeth Pastor Co-Founder NextDesign Leadership Institute Co-Founder Humantific United States & Spain www.nextd.org www.humantific.com

Prof. David Sless CEO Communication Research Institute Australia www.communication.org.au William Tate Director Umbau School of Architecture United States & Austria www.umbauschoolofarchitecture.org

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Beautiful Diversion: Response to Nussbaum’s “Are Designers The Enemy Of Design?”

Published on Feb 21, 2011

NextDesign Futures Library

About

In response to Bruce Nussbaum's bizzare, and unfortunate antidesign campaign in 2007 entitled "Are Designers the Enemy of Design?" NextD Journal invited its global subscribers to cocreate a response. With the graduate design school leaders, professional design association leaders, and design magazine leaders all missing in action it was not the design "communities" finest hour. Many chose to lay under the Nussbaum bus. NextD did not. Organized rapidly with no budget by the NextD Journal team Beautiful Diversion became the only organized response to Nussbaum's loopy and unconstructive antidesign campaign. Beautiful Diversion became a legendary success that continues to interest our readers.

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