Fortuna Rodeo Program 2010 by North Coast Journal

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OFFICIAL PROGRAM PRO(J OFFICIAL

www.fortunarodeo.com www.northcoastjournal.com

JULY 12–18,2010

725-3959

(707) 72 (707)

'Nit --- ..... _... _..R ESPONSIBILITY M ...TTEftS

2 Fortuna Rodeo 2010

Contents

Rodeo Committee ......................................4 Message from the President ...................5 Special thanks to our Sponsors ..............6 Schedule of Events .....................................7 About the Cover Art ..................................8 2009 Winners ...............................................9 2010 Fortuna Rodeo Grand Marshals: The Scotia Band ...............................10-13 Kids’ Events ............................................ 15-17 Friday Family Fun Night and Motorsports Events ........................19-21 Wild Horse Races ......................................23 The Dave Russell Band .............................25 The Main Event ....................................27-33 All Around Buckle ................................27 Fred Berry Memorial Buckle .............27 Gary Edgmon Memorial Saddle.......27 Saddle Bronc ......................................... 28 Bull Riding .............................................. 29 Bareback Riding.................................... 30 Steer Wrestling ......................................31 Calf Roping ..............................................31 Team Roping ..........................................32 Breakaway Roping ................................33 Barrel Racing ..........................................33 Rodeo Benefits Rohner Park..............34-35 The History of the Fortuna Rodeo ...37-39 In Memoriam: Seth Buck and Al Dias ...39 Tom McWhorter Scholarship ................ 41 Eel River Valley Services, Lodging, Dining and Attractions ................42-46

Welcome to the

145 G St., Suite A, Arcata CA 95521 • 707 826-2000 fax 707 826-2060 • www.northcoastjournal.com OFFICIAL FORTUNA RODEO PROGRAM 2010 is a publication of the North Coast Journal Weekly. ©2010 Entire contents copyrighted. No portion may be reproduced without the publisher’s written permission.

PHOTO BY CAROL NILES PHOTOGRAPHY

publisher Judy Hodgson editor Hank Sims production manager Carolyn Fernandez art director Holly Harvey a&e editor Bob Doran editorial intern Ahron Sherman graphic design/production Siobhan Calderwood, Lynn Jones, Linda Schwend advertising manager Mike Herring advertising sales Colleen Hole, Shane Mizer, Karen Sack advertising assistant Kathryn Blaisdell office manager Carmen England classified assistant Melissa Tafoya on the cover: 2010 Fortuna Rodeo poster art by Berwyn Galt-Moore. Read more about this year’s poster beginning on page 8.

FORTUNA RODEO 2010

Welcome to the 88th Annual Fortuna Rodeo

2010 Rodeo Committee

ORTUNA RODEO ASSOCIATION, INC. (A NON-PROFIT ORGANIZATION) IS SPONSORED JOINTLY BY THE FORTUNA CHAMBER OF COMMERCE AND THE FORTUNA VOLUNTEER FIRE DEPARTMENT.

L TO R, TOP ROW Wayne Tomasini, Dance and Beer; Todd Fulton, Dance and Beer; Shannon McWhorter*, President/Tickets and Admissions; Don Brown, Advertising and Publicity; Scott Wheeler, Friday Night Activities; Hec Wood, Street Activities. BOTTOM ROW Ed Tanferani*, Merchants Contributions; Jim Hinrichs, Parade; Dave Jackson*, Secretary/Treasurer; Ricky Ruud, Street Activities; John Crotty, Arena and grounds; Tom Daetwiler, BBQ; David Nicholson, BBQ; Kent Johnson, Parade; Dave Victorine, Vice President/ Police and Parking; Roy Curless*, Carnival and Concessions. *Executive Committee PHOTO BY CAROL NILES PHOTOGRAPHY

4 Fortuna rodeo 2010

SECURITY SAFE HEADQUARTERS

President’s Message HIS YEAR MARKS THE 89TH YEAR SINCE THE FIRST FORTUNA RODEO WAS HELD. THE FORTUNA RODEO ASSOCIATION HAS

always taken great pride in providing our local community with a fun-filled week of activities for all ages. When you think of the Fortuna Rodeo, what comes to your mind? Is it your memories of past Fortuna Rodeos? Is it the chili cook-off, penny scramble or the barbecue? Maybe it’s the Quadiators or the C.C.P.R.A. rodeo? Whatever it is you will find it and more at

BENELLI & AR 223 HYGRADE SPECIALISTS

MON - SAT 9:00 TO 5:30

3650 Broadway • Eureka • 442-1832

this year’s festivities. On behalf of the Fortuna Rodeo Association, Fortuna Chamber of Commerce, Fortuna Volunteer Fire Department and the City of Fortuna, I invite you all to come on down to the Fortuna Rodeo and enjoy some or all of this year’s event. It’s close to home, its fun and it’s affordable for the whole family. It’s time for a good time at the Fortuna Rodeo. We’ll see you there. Happy Trails, Shannon McWhorter President

www.fortunarodeo.com

Enjoy your stay in our Friendly City!

Join us Monday, July 12 Main Street at 5pm for the Chili Cook Off call us at 707-725-3959 or visit us on Main Street Fortuna rodeo 2010

Our hats are off

Ride on into

SHER

Special Thanks to Our Sponsors

LOCK

MINI-STORAGE

Platinum Sponsor

• Bear River Casino Bear River Night. Friday, July 16 Bear River Day at the Rodeo. Saturday, July 17 Daredevil Sweethearts Professional Team Bronc Riding

Gold Sponsor ADAM FITZE

COREY FITZE

CALIFORNIA STATE CHAMPIONS #1 Team Roping Partners #1 California High School Rodeo 2009

NOW OFFERING RECORDS STORAGE AND MANAGEMENT EUREKA 901 West Del Norte 433-4099

FORTUNA 1749 Alamar Way 725-4098

MCKINLEYVILLE 1725 Sutter Rd. 839-4007

2025 Riverwalk Drive Fortuna, CA 95540 707-725-6822 800-679-7511

• Precision Intermedia – All-Around Buckle • Patrick Berry – Fred Berry Memorial Buckle • Edgmon Family, American Ag Credit, Sequoia Gas Company – Local All-Around Cowboy Saddle • Bear River Casino – Bull Riding

• Budweiser – Budweiser Day at the Rodeo. Sunday, July 18

• Humboldt Fence – Saddle Bronc

Silver Sponsors

• Wyckoff’s Plumbing – Steer Wrestling

• Fisch Drilling – Bareback Riding

• Trinity Diesel – Downtown Games. Wednesday, July 14 • Pacific Motorsports – Quadiators. Friday, July 16

• Redwood Memorial Hospital Foundation – Calf Roping

Electronic Scoreboard Sponsor

• Edward Jones: Hec Wood and Scott Wheeler – Barrel Racing ✪

• Redwood Capital Bank

The Fortuna Country Inn

Buckle And Saddle Sponsors

• The Playroom – Team Roping • Artistic Legends, Inc. – Breakaway Roping

Welcome Rodeo Fans! Congratulations to all the CCPRA Cowboys and Cowgirls and good luck going down the rest of the rodeo trail…

When entertaining family and friends from out of town for all of Fortuna’s great summer events, bring them to the Best Western Fortuna Country Inn... we promise to take good care of them!

Our Lodging facility includes:

• Full hot breakfast buffet • Indoor-outdoor swimming pool with whirlpool • Cable TV • First run movies in all rooms • Pet friendly rooms • Barbecue Area • Jacuzzi-style suites • Family Suites • Internet access

And the most friendly staff to go with The Friendly City!

6 Fortuna rodeo 2010

good times are just ahead

Schedule of Events Monday • July 12th P St

Park St

16th St

15th St

14th St

J St

12th St

FORTUNA

N FORTUNA BLVD

13th St

9th St

JUNIOR RODEO 6 p.m. to 8:30 p.m., Rodeo Grounds, Rohner Park Contact: Tammie (707) 768-2145 or Cindi (707) 629-3307

K St

Smith Lane

to HWY 101

CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

FIREMAN’S GAMES 6:30 p.m., Main Street

L St

I St

Wednesday July 14th

CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

10th St

8th St

7th St K St

CAST IRON COOK-OFF 6:30 p.m., Western Frontier

Thursday • July 15th

16th St

MAIN ST

COSTUME CONTEST Event registration at 6:30 p.m. sharp, contest starts at 7:15 p.m.

REFRESHMENTS Hamburgers and hotdogs provided by Fortuna Volunteer Fire Department’s Muster Team. Proceeds help the team travel to muster events all over California.

N St

to HWY 101

CHILDREN’S GAMES 6:30 p.m., Redwood Village Center. Activities: Kids Fireman’s Muster, Jump Slide, Fire Truck, Face Painting, Fortuna Police Department Dunk Tank & more

STREET GAMES Sponsor: Trinity Diesel 6 p.m. to 8:30 p.m., Main Street Activities: Stick Horse Race, Egg Toss, Kid’s Fun Jump, Kid’s Dummy Roping, Tony Johnston Penny Scramble (age 3 and younger with parents, 4-5 years and 6-7 years), Fortuna Police Department Dunk Tank and more.

11th St

N St

15th St

O St

Rohner Park Scenic Loo p

P St 12th St

RESULTS FIT CAMP FITNESS CHALLENGE 6:30 p.m., Rohner Park, contact: Kari Palmer or Sandy Aguiar (707) 725-8735

Tuesday • July 13th

9th St

CHILI COOKOFF Sponsor: Fortuna Chamber of Commerce 5 p.m. to 7 p.m., Main Street. Live music by Boomsauii Band. Contact the Fortuna Chamber of Commerce, (707) 725-3959

Rodeo Grounds

FaMILIY Fun nIGHt FeatureS BattLInG QuadIatorS — See PG. 19 For More. PHoto BY CaroL nILeS PHotoGraPHY

Saturday • July 17th Friday • July 16th JUNIOR RODEO 9 a.m. to 3 p.m., Rodeo Grounds, Rohner Park Contact: Tammie (707) 768-2145 or Cindi 629-3307 JACKPOT ROPING 4 p.m. to 7 p.m., Rodeo Grounds, Rohner Park KIDNAPPED TOURIST TRIAL & HANGING Noon CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day. FAMILY FUN NIGHT AT THE RODEO Sponsor: Bear River Casino Piñatas Sponsor: Redwood Empire Rooﬁng Quadiator Sponsor: Paciﬁc Motor Sports 7 p.m., Rodeo Grounds, Rohner Park Events: Piñatas, Animal Scramble, Calf Dressing Contest, QUAD BARREL RACING, RHINO RACING and QUADIATORS! $3.00 Admission for All Ages.

FORTUNA KIWANIS PANCAKE BREAKFAST 7 a.m., Rohner Park Cook Shack TEAM ROPING SLACK 11 a.m. to 8:30 p.m., Rodeo Grounds, Rohner Park CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

COWBOY MIXER – BBQ 5 p.m., Rohner Park Cook Shack Music by Bill McBride BBQ & Dance: $18.00, children under 12: $10.00. Barbecue by Native Sons of the Golden West. COWBOY MIXER – DANCE Sponsor: Holiday Inn Express 8 p.m. to 12 p.m., Fireman’s Pavilion, music by The Dave Russell Band. Dance only: $5.00

PARADE Noon, Main Street Visit www.FortunaRodeo.com for Parade Application

Sunday • July 18th

RODEO Sponsor: Bear River Casino 2 p.m., Rodeo Grounds, Rohner Park Box Seats: $10.00, adults: $7.00, children under 12 $3.00, children under 3 FREE

BARBECUE 11 a.m., Rohner Park – Great food and live music

AFTER-RODEO TEAM ROPING After the Rodeo Rodeo Grounds, Rohner Park

RODEO Budweiser Day at the Rodeo Sponsor: DelReka Distributing 1:30 p.m., Rodeo Grounds, Rohner Park Box Seats: $10.00, adults: $7.00, children under 12 $3.00, children under 3 FREE ✪

BARREL RACING AFTER TEAM ROPING After Team Roping Rodeo Grounds, Rohner Park

TEAM ROPING SLACK 9 a.m., Rodeo Grounds, Rohner Park

CARNIVAL Noon, Rohner Park All day wrist bands available for $25 each day.

Fortuna rodeo 2010

on the cover

A True Cowgirl

HEN BERWYN GALT-MOORE WAS CHOSEN TO PAINT THIS YEAR’S POSTER FOR THE FORTUNA

Rodeo — which can be seen on the

cover of this program — she wanted to continue a tradition pioneered by Marlyn Branstetter, last year’s artist. That is: She thought that it wouldn’t hurt to put the cowgirls front and center for at least one more year. “I felt that it would be fun to have another woman on the poster, and I’ve always enjoyed the barrel racing,” Galt-Moore said from her home near Modesto. But where Branstetter reached back into the rodeo’s past for inspiration — painting from a photo of Pearl Petersen, a candidate for rodeo queen in 1927 — Galt-Moore chose to work with the present. She chose as her subject Eel River

cowgirl Ronan Rodoni, and painted from a barrel racing photo taken in last year’s Fortuna Rodeo. Galt-Moore said that Rodoni was a natural choice of subject, given her stature in the local community. “I knew that no matter who it was, no matter what discipline, she’s always been well respected,” she said. “So that’s why I chose her.” A local resident for close to four decades, Galt-Moore relocated to the Central Valley only in the last couple of years. She said that she was honored to be chosen to paint for the rodeo this year, and that she still feels a great attachment to Humboldt County. “It was especially precious to me that I was able to do something for Humboldt County,” she said. “I had lived there since 1965, so it was touching that I was able to do something for the county that was my home for so many years.” ✪

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8 Fortuna rodeo 2010

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Winning cowboys & cowgirls

2009 Winners

BREAKAWAY ROPING • NOEL HANNON Sponsored by Artistic Legends, Inc.

BARREL RACING • CATHY CAGLIARI Sponsored by Edward Jones

CALF ROPING • JESSE EGAN Sponsored by Redwood Memorial Hospital

STEER WRESTLING • CAMERON MOORE Sponsored by Wyckoff’s Plumbing

BAREBACK RIDING • MATT YOUNT Sponsored by State Farm Insurance, Don Brown

GARY EDGMON SADDLE BEN MCWHORTER

TEAM ROPING • WADE BUNN and ALLAN GILL Sponsored by The Playroom

BULL RIDING • JAKE MOORE Sponsored by Bear River Casino

SADDLE BRONC • BRANDON BIAS Sponsored by Humboldt Fence

TOM MCWHORTER ALL-AROUND • CAMERON MOORE Sponsored by Precision Intermedia Fortuna rodeo 2010

Good luck to all participants! LARGE ANIMAL MEDICINE & SURGERY Robert L. Branch, D.V.M. Bruce C. Carlisle, D.V.M. Meghan V. Mott, D.V.M.

Arcata, CA • 822-4885 Fortuna, CA • 726-9262

2010 rodeo Grand Marshal s

Scotia Band Named Parade Grand Marshals

75 Years and 750 Members Later

T 1-800-575-0229 (8-5) • 707-725-3307 (8-5) 770 S. Fortuna Blvd. • Fortuna CA 95540

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George & Janet Sandera, Owners 610 L Street • Fortuna, CA 95540 • 707.725.6321 PERFORMANCE • TRANSMISSION • A/C & ELECTRICAL

10 Fortuna rodeo 2010

HIS IS A SPECIAL TIME FOR SCOTIA BAND, THE ONE AND ONLY COMMUNITY-BASED, MILITARY-STYLE CONCERT BAND IN HUMBOLDT COUNTY. IT’S THE BAND’S 75TH ANNIVERSARY AND MEMBERS ARE SERVING AS THE FORTUNA RODEO GRAND MARSHALS — A FIRST IN THE BAND’S RICH HISTORY. “This is a big deal for us,” said Scotia July 17, when Scotia Band marches at the Band Conductor Mike McClimon, who front of the parade as Grand Marshals. hasn’t seen the parade from start to finMcClimon, who’s been at the head ish since he joined because the band is of Scotia Band for 35 years, said the Fortuna Rodeo honor is only part of the always somewhere in the middle of the procession. All of that changes Saturday, continued on pg. 13

Like a Good Neighbor, State Farm is There.® Don Brown, Agent Corner of 12th & N Fortuna, CA 95540 across from Cutter’s Edge

(707) 725-1135 License #0C20642

State Farm Insurance Companies Home Ofﬁces: Bloomington, Illinois

tHe SCotIa Band at tHe SCotIa Inn, aPrIL 2010. PHoto CourteSY oF tHe SCotIa Band

tHe SCotIa Band, CIrCa 1937 PHoto CourteSY oF tHe SCotIa Band

Cowboy Boots AND FORTUNA ROOTS.

110 YEARS OF BANKING EXPERIENCE

Left to right: Carmen Aguirre, Betsy Brownell, Marissa LaFaunce, Janet East, Jan Belisle, manager (front and center), Ranae Fulton, Cinda Hussey, September Williams and DAna GregG MEMBER

FDIC

Jan Belisle, fortuna store Manager 1360 Main St., Fortuna • (707) 269-7310 Fortuna rodeo 2010

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k y D rak

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Grand Marshal

TRINITY DIESEL, INC.

continued from pg. 10

band’s anniversary celebration, which actually started a few months ago when the band had its first “Music Night” in over 50 years at Scotia’s historic Winema Theater. Between the 1930s and the 1950s, Scotia Band held “Music Nights” at the theater. McClimon said those events were a big deal, because getting to Eureka wasn’t easy and people still needed entertainment. The Winema Theater and sometimes Scotia Band provided entertainment for Scotia residents. McClimon said he’s really excited to see the tradition reinstated. On Aug. 15, the band plays its 75th anniversary concert at the Fortuna River Lodge. The anniversary show will be its first indoor sit-down concert. Scotia Band members are used to playing outdoors at events like the Fortuna Rodeo, Wildwood Days and Ferndale’s Fourth of July celebration. “It is a real ambitious program,” said McClimon. Wildwood Days in Rio Dell will also be reunion week for Scotia Band, and lots of alumni are coming back to town, said McClimon. Over 750 people have played with Scotia

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Band since 1935, and McClimon said he knows half of them. When he started in 1976 there were 36 original members still playing in the band. Combine his connection to the original members and his work as a public school music teacher, and you can see that McClimon’s view of Humboldt’s music scene is vast. He would look at students when he was a teacher and wonder: “Who’s going to be playin’ when they’re 80?” During reunion week McClimon will also honor long-time member Cecil Williams for his 50 years with Scotia Band. Williams, an 81-yearold trumpet player, said he feels a connection to the entire band, too. “Those were the guys who got me started in it,” said Williams, reflecting on his early years in the band. When he went to work for the Pacific Lumber Company, it took a few years for him to realize the company had a band. But once he joined, there was no looking back. “Participating is the finest time of my life,” he said. Scotia Band is not only an integral member of Humboldt County’s diverse community, but it is also a tight knit, family-oriented group, said Williams. “I’ve seen second- and third-generation members playing.” ✪

All Humboldt County Locations

LEFT BandLeader MICHaeL MCCLIMon BELOW tHe SCotIa Band PLaYS a SPrInG ConCert at CuddeBaCK SCHooL. PHotoS CourteSY oF tHe SCotIa Band

Fortuna rodeo 2010

RODEO! COdst Centrdl Credit Union is proud to

be d supporter of the

Fortune! Rodeo, Pdrt of our northcodst heritdge since 1921!

We're here to help northern Californid fdmilies and businesses glow and prosper by providing dn dlrdY of competitive financial

services. As d 10Cd11y owned, not-for- profit cooperdtive, our members benefit by receiving higher dividends, lower fees dnd lower 10.)0 rd tes. Our communities benefit through dondtions to d variety of non-profit organizdtions dnd community events like the rodeo.

If you/re not already a member we invite you to join!

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MaIn Street GetS SoaKed durInG tHurSdaY’S FIreMan’S GaMeS. PHotoS BY CaroL nILeS PHotoGraPHY

Kids’ Events

ODEO WEEK IN FORTUNA IS JAM-PACKED WITH EVENTS FOR THE WHOLE FAMILY, AND THAT MOST DEFINITELY INCLUDES THE KIDS. COME ON DOWN, AND YOU’LL SEE WHY WE SAY THAT RODEO WEEK IS MORE FUN THAN DISNEYLAND — AND RIGHT IN YOUR OWN BACKYARD! TUESDAY the 13th kicks all the fun off with a whole load of children’s games at 6:30 p.m. in the Redwood Village Center. Activities include the Kids Fireman’s Muster, Jump Slide, Fire Truck, Face Painting, Fortuna Police Dunk Tank and more. On WEDNESDAY, the good times continue to roll as Main Street shuts down from 6 p.m. to 8:30 p.m, making way for a slew of street games, including the Stick Horse Race, Egg Toss, Kid’s Fun Jump and Kid’s Dummy Roping. This event also hosts the traditional Penny Scramble, which is broken up by age: 3 and under (with parents), 4-5 years and 6-7 years. Refreshments of hot dogs and hamburgers will abound thanks to the Fortuna

Volunteer Fire Department. A special thanks goes to Trinity Diesel for sponsoring Wednesday night’s games. THURSDAY will have all the excitement of the largest Junior Rodeo on the North Coast from 6 p.m. to 8:30 p.m. at the Rodeo Grounds in Rohner Park. In 2008, the Junior Rodeo drew 150 contestants and this year is looking to be just as big, with entrants coming from as far as Nevada and Oregon, and one as young as 2 years old. Broken up by age group — Peewees (age 6 and under), Junior Boys and Girls (613 years) and Senior Boys and Girls (14-18) — the youngsters will compete in several trials as they do their best to be the All-Around Champion of their

Street GaMeS taKe oVer MaIn Street on WedneSdaY. StICK HorSe raCeS (aBoVe) and tHe PennY SCraMBLe (BeLoW) are onLY Part oF tHe Fun. PHotoS BY CaroL nILeS PHotoGraPHY

continued on pg. 17

Fortuna rodeo 2010

www.fortunarodeo.com 16 Fortuna Rodeo 2010

t Fence Co d l o b m . Hu “quality at reasonable rates”

• Residential • Commercial • Industrial • Agricultural • Automatic Gate Openers

humboldtfence.com 5660 West End Road, Arcata CA

Why wait in line? Buy tickets online for any rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 days… register for ATV events online… even buy Fortuna Rodeo hats and posters online. This service will be available until Thursday evening, July 15th at 5 p.m.

rsr35@foggy.net

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Kids’ Events

continued from pg. 15 group. Five trophy saddles will be awarded, as well as 20 buckles to be divvied out among the best of each event. The Junior Rodeo continues FRIDAY from 9 a.m. to 3 p.m. at the arena. At noon, the Carnival opens its gates to thrill-seekers big and small in Rohner Park. At around 7 p.m.

the “Family Night” events begin in the arena, with a calf dressing contest, piñatas for different age groups filled with hundreds of dollars worth of dollar coins and an animal scramble where kids get to keep any critter they can catch. SATURDAY at noon is the big Downtown Parade, starting at

Eighth Street and moving down Main towards Humboldt Tire on Fortuna Boulevard. Come to see the ponies and floats looking their festival best as they compete for the $200 best float prize. For those who want more, the Carnival at Rohner Park runs through SUNDAY, the final day of festivities. ✪

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rodeo FeVer BuILdS at FrIdaY’S FaMILY Fun nIGHt. tHInGS Get roLLInG WItH PIÑataS (aBoVe LeFt), tHe anIMaL SCraMBLe (aBoVe rIGHt) and tHe CaLF dreSSInG ConteSt (BeLoW). QuadIatorS taKe oVer tHe arena Later In tHe eVenInG — read More BeGInnInG on PG. 19. PHotoS BY CaroL nILeS PHotoGraPHY

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Family Fun on Friday

EADY FOR A SPECTACULAR NIGHT OF MOTORSPORTS? THE FORTUNA RODEO HAS YOU COVERED. ON FRIDAY, FAMILY FUN NIGHT AT THE RODEO COMES TO ROHNER PARK, STARTING AT 7 P.M. LAST

year, thousands of people came out to pack the rafters for an incredible, only-in-Fortuna night of ATV action. What’s the highlight? For most, it’s none other than the glorious battle royale known as the Quadiators. “It’s a lot of excitement, full on red-neck action and people just eat it up,” says Wheeler of the gutsy Quadiator squad. What’s the deal? Put two riders on a quad and tape a balcontinued on next page

FREE SHUTTLET! FRIDAY NIGH

Ride the FREE SHUTTLE from the FORTUNA HIGH SCHOOL parking lot on 12TH STREET to FRIDAY FAMILY FUN NIGHT!

MOTORSPOR T EVENTS ARE FRIDAY NIG HT AT THE ROD EO GROUNDS ABOVE A STAR-SPANGLED ATV RACER BELOW QUADIATORS ON THE FIELD OF COMBAT BOTTOM LEFT ATV BARREL RACE BOTTOM RIGHT RHINOS READY TO RACE PHOTOS BY CAROL NILES PHOTOGRAPHY

FORTUNA RODEO 2010

Family Fun Night

continued from previous page

LEFT A QUAD AGAINST THE CLOCK IN A BARREL RACE BELOW MEMBERS OF THE RODEO BOARD OUTFIT QUADIAOTRS WITH BALLOON AND BAT PHOTOS BY CAROL NILES PHOTOGRAPHY

• Industry first: Electronic Power Steering system lightens steering for superior comfort and less rider fatigue. • The 686cc liquid-cooled, four-stroke engine and light weight equals the best power-to-weight ratio of any utility model in the industry. • Yamaha Fuel Injections (YFI) provides maximum power and optimized throttle response. • Exclusive Ultramatic® automatic transmission means seamless power delivery and confident all-wheel downhill engine braking.

4001 Broadway • Eureka ATVs with engines 90cc or greater are recommended for use only by riders age 16 years and older. • Yamaha recommends that all ATV riders take an approved training course. For safety and training information, see your dealer or call the ATV Safety Institute at 1-800-887-2887. • ATVs can be hazardous to operate. For your safety: Always avoid paved surfaces. Never ride on public roads. Always wear a helmet, eye protection and protective clothing. Never carry passengers. Never engage in stunt riding. Riding and alcohol/drugs don’t mix. Avoid excessive speed. And be particularly careful on difficult terrain. Specifications subject to change without notice.

20 FORTUNA RODEO 2010

loon to the helmet of the passenger. Give them a wiffle ball bat, and watch as they swerve and circle their opponents while trying to bash them on the head. The first player to get popped is the loser, and the champs move on to another heat, and so it goes until a grand champ is proclaimed. “Guys really go wild on those things — last year a guy flipped it and people just love that stuff,” Wheeler says. “It’s a lot like NASCAR, you know, in that they’re going all out and just waiting for something to happen.”

Want a taste of the action? Search YouTube for “quadiators,” and watch some clips of these warriors in action. Whether you’re a seasoned motorsports fan or a newcomer to the action, Friday Family Fun night is a can’t-miss event for people of all ages. As with all rodeo, get your tickets online at fortunarodeo.com in advance to avoid long lines and possible sold-out houses. Special thanks goes to Pacific Motorsports for underwriting this event. See you there! ✪

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22 Fortuna Rodeo 2010

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unBrIdLed CHaoS durInG a WILd HorSe raCe. PHoto BY CHeYenne deItrICH

BEN COHOON FORESTRY

Bucking Broncos

ILD HORSE RACES ARE MAINSTAYS OF THE AMERICAN RODEO, AND for good reason. They are spectator-friendly (contestants are knocked on their butts repeatedly). They’re relatively easy to put on (three fearless cowboys to a team — a halter, a lead shank, a saddle and a bunch of wild broncos is all it takes). And every single race is different (all these horses and cowboys means one thing — chaos). Horses are the foundation of the rodeo. As the rodeo progressed through the late 1800s and into the 20th century, more events were added, but wild horse races maintained their popularity. Any cowboy worth his salt rode in the wild horse races until the 1960s, when interest in the event dwindled to an all-time low. One group of people refused to say goodbye to the sport. They formed the Wild Horse Racers of America in 1976 to govern the event, increase awareness and get people involved. Within five years of its official

creation, the group published a rulebook, established national finals, crowned national champions and created a board of directors. The group changed its name to the Professional Team Bronc Riding Association (PTBRA), and for the first time in its history brings wild horse races to Humboldt County and the Fortuna Rodeo. Since it is Humboldt’s first time, a little explanation of the sport is in order. Each team consists of three cowboys, each with their own specific job. You have the mugger, who is in charge of getting hold of the halter long enough for the rider to get the saddle on the horse. Then there is the shankman, the cowboy who holds the lead shank (a line attached to the horse’s halter) in order for the mugger to get a grip on the horse’s neck. Once the saddle is on, the rider attempts to hop on and ride the horse to the finish, an imaginary line 30-35 feet away. The PTBRA is a professional organization from start to finish. The group’s main concerns are safety of the animals and

safety of the contestants, and of course, fair competition. “Animal welfare is important,” said PTBRA’s National Secretary Misty Buckley. “We want to keep accidents to a minimum.” Buckley, who got into the sport because her husband had a team, said her family will always maintain a “western way of life.” That western way of life includes rodeo. PTBRA’s California director, Tom “Slim” Peck, started wild horse racing when he was 16 years old because his uncle needed a rider. Over the years, Peck went from rider to mugger, and when he was 30 he started his own team. This is Peck’s first year as regional director, and he said: “I always want to be out there with my buddies. Even though we’re often competing, we’re still one big family. We may be fighting one moment but eating supper together the next.” Five teams will compete in Fortuna Rodeo’s wild horse races, including 10-time National Champion Jason Smith’s team. Don’t miss this rare chance to see one of America’s longest running rodeo events. ✪

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24 Fortuna Rodeo 2010

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Corner of 12th & Main, Fortuna 707.725.2610

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The Dave Russell Band

“R

ODEO PEOPLE WANT TO HAVE A GOOD TIME, WHICH IS WHAT WE’RE ALL ABOUT,” said country singer Dave Russell between sessions at the Cupit Music studio back in Nashville, Tenn. Having released two Top 40 hits last year for the Country Christian and Powersource Independent charts, Russell and his band are working on a new release they hope will endear them to a national audience. Even so, Russell’s no stranger to national fame. A lifelong lover of music, Russell’s friend secretly sent his audition tape to Star Search back in 1995. When they called requesting his presence on the show he was baffled, but went down to Florida regardless to win not one but two Star Search championships. From then on he knew he’d found his calling. “Since I stepped on stage I’ve never had a bad day of work. I was meant to do this,” he said. Growing up with a family of

seven back in rural North Carolina, Russell had a large variety of musical influences, listening to everything from Bread, The Who and Queen to Jim Croce and David Cassidy. Today, his main love is country music, which “speaks to the individual as well as to a larger, familyfriendly audience,” as he put it. A harmonica player, he also holds a special reverence for the Chicago blues and songs that speak about real subjects. “I just love good music,” Russell said, “from Elvis to the Jonas Brothers, you can find something great in every style.” Now living in Rockland, Calif., just outside of Sacramento, Russell is enjoying a laidback, easy atmosphere that reminds him of home — when he’s not playing packed shows, that is. One of the “Most Booked Country Bands in California,” according to the KCRA “A-List,” the Dave Russell Band has become a staple of the Sacramento valley scene, making frequent appearances on local radio stations, doing yearly performances at the Folsom

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Pro Rodeo and playing a strong roster of local county fairs. The band has been playing rodeos for several years, from the Grand Nationals at the Cow Palace to smaller events up and down the West Coast. This year will mark their second appearance at the Fortuna Rodeo. “We’re very excited. Fortuna brings in great riders and great events, which makes it a great place to play,” he said. Performing to sold-out crowds everywhere from Nashville, Biloxi, Branson, San Antonio, Reno, Tahoe and much of Northern California, Russell describes their show as nonstop from downbeat to the end. “A typical set is upbeat and danceable with a good deal of variety,” Russell notes. Playing anything from country western and Elvis to standard classics like “Sweet Home Alabama” and even Eminem (“we do a couple rap segments in our show”), the guys’ whole goal is to mix it up and keep it fun. Special thanks goes to our sponsors, Holiday Inn Express and Big Red Country 92.3 FM. ✪ Fortuna rodeo 2010

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Buy tickets online for any rodeo event, including the Barbecue, Cowboy Mixer, Rodeo admission to all 3 days… register for ATV events online… even buy Fortuna Rodeo hats and posters online. This service will be available until Thursday evening July 15th at 5 p.m.

26 Fortuna Rodeo 2010

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wranglin’in the redwoods

The Main Event

ELCOME TO THE 89TH ANNUAL FORTUNA RODEO, THE CENTERPIECE OF THE FRIENDLY CITY’S WEEKLONG SUMMER CELEBRATION! Fortuna is proud to offer the largest rodeo in the region, giving cowboys up and down the state a chance to show off the skills that built the American West. In addition to competing in the individual events, which are described in the following pages, each cowboy’s individual scores are totaled together to make them eligible for three all-around cowboy prizes — the rodeo’s top honors. They are:

All-Around Buckle. Given to the cowboy that has won the most money overall, across all events of the rodeo. Sponsor: Precision Intermedia. The Fred Berry Memorial Buckle for the Humboldt County Top

Hand. Given to the Humboldt Countybased cowboy with the highest overall standings in all events of the rodeo. Sponsor: Patrick Berry.

Fortuna Rodeo Local All-Around Cowboy Gary Edgmon

Memorial Saddle. Awarded to the top cowboy from Humboldt, Mendocino, Trinity or Del Norte County. Sponsor: Doug Edgmon and the Edgmon family, American Ag Credit and Sequoia Gas Company. continued on next page

2009 HIGHLIGHT REEL, CLOCKWISE FROM FAR LEFT LIL’ CoWPoKeS HaVe a Great VIeW oF tHe aCtIon; BLaZInG BarreL raCInG; a SaddLe BronC BuStS out oF tHe CHute; BuLL and rIder tHrILL tHe CroWd; Steer, one – Steer WreStLer, Zero. PHotoS BY CaroL nILeS PHotoGraPHY.

Fortuna rodeo 2010

Rodeo Events

continued from previous page

Bronc riding comes from the essential cowboy skill of taming (or “breaking”) a horse for use. As in bull riding, a contestant must stay atop the wild animal for eight seconds using only one hand. But the bronc rider has additional considerations — he is also judged on how well he spurs the horse to action with his boots, and he must keep his feet in the stirrups at all times. Bronc riders come out of the chute with their legs over the horse’s shoulders in order to give the animal the initial advantage. Buckle Sponsor: Humboldt Fence.

28 Fortuna rodeo 2010

PHoto BY CaroL nILeS PHotoGraPHY

Saddle Bronc

Bull Riding

PHoto BY CaroL nILeS PHotoGraPHY

Maybe the most popular event and probably the most dangerous, bull riding is a battle of wits and brute strength between a cowboy and the most dangerous of ranch animals. The cowboy attempts to ride for eight seconds, strapped to a bucking, whirling one-ton bull with only one hand. This is a judged competition: Points are awarded for the cowboy’s form and for the difficulty of the ride. But if the rider is bucked off, or if he touches the bull with his free hand, he is disqualified. Buckle Sponsor: Bear River Casino.

continued on next page

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Rodeo Events

continued from previous page

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Bareback Riding

Enjoy the Rodeo! Fortuna 125 12th St 707-725-2852 fortuna@landmarkhumboldt.com

Realtor

PHoto BY CaroL nILeS PHotoGraPHY

Like the saddle bronc event in many ways — but more slippery. In the bareback event, the bronc rider goes into action with one hand in a simple rigging and nothing at all between him and the horse except a pair of blue jeans. Once again, the contest is judged on the skill and form of the rider as well as the liveliness of the animal. Contestants must stay on for eight seconds to qualify for a score. Buckle Sponsor: Fisch Drilling.

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Steer Wrestling Steer wrestling (or “bulldogging”) tests the cowboy’s strength as well as his skill at handling both horse and cattle. In this timed event, the steer leaves the chute at a run, tailed by one horseman (“the hazer”) who keeps the animal running in a straight line. After a head start, the barrier holding back the mounted contestant is tripped, and the steer wrestler races after his

quarry. When he catches up, he dismounts his horse at a run and transfers his weight to the steer, which he then wrestles to the ground. Quickest time wins, but as with all timed events the contestant gets a ten-second penalty if he leaves the chute too early. Buckle Sponsor: Wyckoff’s Plumbing.

Calf roping — also called “tiedown roping” — introduces another element into the mix. Not only must the cowboy rope the animal, as in breakaway roping, he must also bring it to a full stop and immobilize it. After the animal is lassoed, the cowboy dismounts and runs to the calf carrying a small rope in his teeth. He then throws the calf to the ground and binds three of its legs, after which he signals to the judges and time is called. The event isn’t over, though — if the calf kicks off the rope on its legs within six seconds, the contestant is disqualified.

PHoto BY CaroL nILeS PHotoGraPHY

Calf Roping

Buckle Sponsor: Redwood Memorial Hospital Foundation. continued on next page

Fortuna rodeo 2010

Garcia’s Florist

Rodeo Events

continued from previous page

Weddings • Full Service • Delivery • Custom Baskets • Balloons • Teddy bears • Candy • Cookies • Baby • Artificial Arrangements • Fresh Flowers • Special Occasions PHoto BY CaroL nILeS PHotoGraPHY

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Team Roping The only team event in the rodeo, team roping features two different styles of lasso work. A steer leaves the chute running. After a short head start, two cowboys follow on horseback. The first must rope the animal’s head or horns to stop its forward progress, moving it into a turn. Then the second — the “heeler”

— attempts to lasso the animal’s rear legs. A five-second penalty is assessed if he manages to rope only one leg. The clock is stopped when the steer is fully roped and the contestants’ two horses face one another. Buckle Sponsor: The Playroom.

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32 Fortuna rodeo 2010

This fast-paced event is the purest test of a cowgirl’s lasso skills. As in steer wrestling, a calf leaves the chute at a run and after a head start trips the barrier holding back the cowgirl. The contestant then gives chase and attempts to lasso the calf’s head.

PHoto BY CaroL nILeS PHotoGraPHY

Breakaway Roping

Barrel Racing She has the rope tied to her saddle horn with a string and halts her horse. Time is called when the calf, which is still running, breaks the string. Buckle Sponsor: Artistic Legends, Inc.

The premier women’s event in the rodeo, barrel racing is the ultimate test of speed and agility. Riders attempt to run a cloverleaf pattern around the three barrels in the fastest time possible. The quickness of the clockwise and counterclockwise pivots

around the barrels are crucial, as is the final sprint back to the starting line. Riders are penalized five seconds if they tip over a barrel. Buckle Sponsor: Edward Jones: Hec Wood and Scott Wheeler. ✪

Join Us

after the Rodeo Bar Opens at 4 pm

Serving Dinner Wednesday thru Sunday Dining Room Opens at 5 pm Reservations & Hotel Accommodations 786-9000 315 Main Street • Ferndale www.ivanhoe-hotel.com Fortuna rodeo 2010

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LOCATED IN

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34 Fortuna rodeo 2010

SERVING IN BIG WAY

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funding fun

Rodeo Revenue Beneﬁts Rohner Park

HICK, JUICY SLABS OF MEAT STACKED THREE HIGH ROAST IN ROHNER PARK’S RECENTLY REFURBISHED DEEP PIT BARBECUE AS YOU MOSEY

from one event to another, enjoying everything the Fortuna Rodeo offers. The Fortuna Rodeo Association donated $20,000 to fix up the barbecue, said Director of Fortuna Parks John Crotty — each fire-resistant brick carries a $5 price tag — but that’s only a portion of the contributions Rohner Park receives from the Association regularly. So whether you spend your hard-earned money on some delicious barbecue or another rodeo delicacy, rest assured that all rodeo profits, no matter where they come from, go to maintaining and improving Rohner Park and its rodeo grounds. Little league baseball fields, horse shoe pits, basketball courts, play grounds, rodeo grounds, museums, the aforementioned deep pit barbecue, a cook shack and a skating rink all make up Rohner Park’s 55-acres of fun for all. Crotty, who is also a member of the Rodeo Association, said the rodeo’s been using the park for 80 years, so it makes sense that rodeo proceeds funnel back to the park. Volunteer

efforts from the community and the Rodeo Association to the park are immeasurable, said Crotty. People use the park, but they give back to it, too. “Rohner Park is the crown jewel of Fortuna,” said Crotty. “Community involvement is huge.” Twenty kids with huge smiles laugh, play and converse with each other as they wait for lunch at benches in front of the park’s cook shack. Five or six teenage girls in yellow shirts scamper around, serving lunch to the rambunctious kids. It’s bright, warm and crystal clear. Known as “Summer Fun,” the kids enjoy activities in the park instead of idly watching summer pass by. Fortuna Rotary clubs, the Rodeo Association and several other contributors donated the money needed for the eatery known as the cook shack, making it one more thing rodeo proceeds helped finance. Crotty doesn’t have to deal with any of the maintenance to the rodeo grounds because — you guessed it — the Rodeo Association pays for it. The Association is top dog when it comes to most of the special events held in Rohner Park, said Crotty, but the Rotary clubs are important, too. The park just hosted “Art and Wine in the Park,” which was put on by several Rotary clubs, and “Hops in Humboldt”

Still ropin’ after all these years!

LEFT rodeo arena In Fortuna’S roHnert ParK. PHoto CourteSY oF Fortuna ParKS and reCreatIon.

donated $6,500 to the park as well. The list goes on: A new train caboose at the Depot Museum was donated by Fortuna’s Noble family and the Rodeo Association. Fortuna has always been fiscally responsible, said Crotty. Community involvement from not only the associations but the citizens of Fortuna is incredibly important for maintaining fiscal responsibility throughout the city, especially in Rohner Park. “Volunteer groups make the city go round,” said Crotty. So when you grab a portion of the 4,000 pounds of meat rodeo staff plans on barbecuing during the week, remember that your money helps put on the show. Go ahead and treat yourselves to seconds — you know you want to. ✪

ABOVE a CaBooSe IS tHe neWeSt addItIon to tHe dePot MuSeuM. ABOVE RIGHT tHe ParK’S deeP PIt BarBeCue reCeIVed a FaCeLIFt WItH a GenerouS donatIon FroM tHe Fortuna rodeo aSSoCIatIon. RIGHT SuMMer Fun LunCHeS are SerVed at tHe CooKSHaCK. PHotoS BY aHron SHerMan

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36 Fortuna Rodeo 2010

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origins of a localtradition

The History of the Fortuna Rodeo

HE FORTUNA RODEO HAD ITS BEGINNINGS WAY BACK IN 1921 WHEN THE CATTLEMEN’S ASSOCIATION OF HUMBOLDT COUNTY PLANNED A PICNIC. IT WAS TO BE AN AFTERNOON and evening affair, with “Rodeo Stunts” after the barbecue and a dance in the evening with the intention of making it the biggest and jolliest picnic of the year! Charles W. Moore of Ferndale was general chairman, with Frank Rolley as superintendent of the barbecue. On the general committee were H. W. McWhorter, W. N. Russ, E. N. Tooby and Fred D. Smith, with volunteer help from others. Ben Snodgrass was director of judges with William Graham of Bridgeville, Joe Russ of Ferndale and Buff Robinson assisting. The first event had a

25-piece band, a grand ball and a chicken supper. There was a gratifying response with 3,000 people attending. That was the beginning…. A great tradition began in Fortuna; the Redwood Fortuna Rodeo. Humboldt County has been an agricultural center for California, as its first settlers were ranchers. It’s a little wonder that Fortuna lays claim to the oldest and longest running annual rodeo on the North Coast. Because of that, the rodeo has a long-standing history of attracting some of the top livestock and rodeo cowboys on the West Coast. By 1926, the event had turned into a riproaring three-day whirlwind of thrills and excitement. Doug Prior of Blocksburg was the chairman, and W. F. Robinson was continued on pg. 39

q Photo by Carol Niles

q Looking for a place to get hitched?

PHoto BY CaroL nILeS PHotoGraPHY

1800 Riverwalk Drive, Fortuna

City of Fortuna

River Lodge Conference Center

Photo by Carol Niles

Photo by Christina Russ

Call for more information 707-725-7572 www.friendlyfortuna.com

q Fortuna rodeo 2010

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38 Fortuna Rodeo 2010

Rodeo History

continued from pg. 37 committeeman in charge of the stock and the grounds. Ready were three carloads of bucking horses and 60 head of wild range cattle, secured by E. B. Lytle and Charles Moore. Crowds came, enjoyed the Maverick ball and the Sombrero ball on both Saturday and Sunday evenings. In 1930 there were more changes — now came riders from Humboldt, Del Norte, Trinity and Mendocino, instead of professional riders. Putting on the show were G. E. Peterson, Charles Wescott, Art Chandler, George Graves, Cecil Evers, Paul Friedenbach, Jack Benson, Louis Gist, H. W. McWhorter, Fred Krieg, Frank Brelle, Paul Mudgett, L. L. Bryan, L. S. East, P. A. Hugo and others.

One year the rodeo went “long hair,” when Frederick Jagel of the Metropolitan Grand Opera Company sang every afternoon. By 1939, the rodeo had simmered down to a twoday event, but packed with just as much dynamite as the longer celebrations had been because the citizens continued to make everyday preceding it a build up for the real thing. About 10,000 people attended the show in 1939 and though the new grandstand was not yet completed the show was bigger and better than ever. In 1941 the rodeo joined the National Rodeo Association of America and at the time became known as one of the best and biggest rodeos in Northern California. The blight of the war

fell that year, and with it fell the Fortuna Rodeo, for the next five years. But in 1946 it rose again to newer and greater proportions. Bill Clark rode in the 1946 rodeo at the age of 80. In 1948 Stella James of Willits was chosen as the Rodeo Queen, with Pat Barnwell of Bridgeville and Naomi Pries of Ferndale as her attendants. The 1948 rodeo events grew to include a parade downtown, penny scramble, street dancing and vigilantes jailing local men who chose not to grow a beard for the event. Since its beginning, new faces and new hands guide the destiny of the Fortuna Rodeo while keeping alive the old traditions. That tradition continues today in Fortuna, every third weekend in July. ✪

The annual trip to the Red Bluff Round Up was the highlight enjoyed by “the boys.” Health problems in the last few years kept him from attending activities, but he was always there in spirit. ✪ In 1960, AL DIAS was asked to join the Rio Dell Volunteer Fire Department by a long-time family

friend — the assistant fire chief, Ray Ghilarducci. After moving to Fortuna, Fire Chief Bud Wescott and Mel Berti, captain of Company #1, asked him to join the Fortuna Volunteer Fire Department. He promptly agreed. During his years in the department he served as secretary, treasurer and captain. He was then elected by his peers to be the assistant fire chief. Starting in 1985, Al served on the Fortuna Rodeo Board of Directors representing the Fortuna Volunteer Fire Department. His duties consisted of street entertainment, parking and rodeo arena. He helped out anyone who asked for his help, right up until he retired in 2003. He made many lifelong friends during his 45 years as a volunteer firefighter and his 18 years on the rodeo board. For him, it was about more than belonging to an organization — it was family. ✪

C PA

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In Memoriam

ETH BUCK CAME TO FORTUNA IN 1970 AS THE WHOLESALE DISTRIBUTOR for Standard Oil of California. He soon joined the Chamber of Commerce and became active in the community. He served 25 years on the Fortuna Rodeo Board of Directors, and served as secretary for 16 of them. It was a big job, but he thoroughly enjoyed it — not without some grumbling!

AL SB

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40 Fortuna Rodeo 2010

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ODEO HAS ALWAYS BEEN A MCWHORTER FAMILY TRADITION. FOR 53 YEARS, TOM MCWHORTER SERVED on the Fortuna Rodeo Board, enjoying

the sport and camaraderie that are part of the cowboy way of life. In 2005, Tom’s family established the Tom McWhorter Rodeo Scholarship for high school rodeo participants from District Two of the California High School Rodeo Association. Not a scholarship in the traditional sense, this fund is set up to help students (freshmen to seniors) pay for the expenses of participating in the sport of high school rodeo. There are eight rodeos during the school year open for these young athletes. The costs of entry fees, equipment, travel and training can be prohibitive to some. This scholarship fund is open to all students who are in good academic standing in their school and have a drive and passion to compete. The applicants are asked to write an essay that describes their aspirations and dreams in rodeo. This year’s winner — Hunter Wheeler from Laytonville, Calif. — wrote: “High school rodeo is important to me because it has helped me stay out of trouble in school and after school ... The people I have met have given me encouragement to never quit, and to always try my hardest.” Tom, who grew up on a ranch in Yager Creek, always enjoyed going to the high school rodeos, watching the young people develop their skills and grow into worldclass athletes. “District Two has had a number of state and college champions that started in the local high school rodeo circuit,” stated McWhorter’s son Ted, who continues the family’s rodeo tradition working for West Coast Rodeo Company.

Good Luck to all Rodeo Contestants!

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“We have an excellent reputation for outstanding competitors from our district.” Past Recipients of the Scholarship are: Teal Moore Cory Fitze Raylene Biesen Cody Andrade Clayton Andrade If you are interested in helping young people continue the sport of rodeo by contributing to the fund, please mail your contribution to the Tom McWhorter Scholarship, 935 11th Street, Fortuna, Calif., 95540, or by calling (707) 725-2997. Applications for the scholarship can also be obtained by request to the same address for next year. ✪

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42 Fortuna rodeo 2010

Making Your Dreams Our Goal 131 S. Fortuna Blvd., Fortuna • (707) 725-7940

FORTUNA LIBRARY 775 14th St., Fortuna 725-3460 FERNDALE LIBRARY 807 Main St., Ferndale 786-9559 REDWOOD MEMORIAL HOSPITAL 3300 Renner Dr., Fortuna 725-3361 POLICE & FIRE, Fortuna 725-7550 HUMBOLDT COUNTY CONVENTION AND VISITORS BUREAU, 443-5097, www.redwoods.info FERNDALE ART AND CULTURAL CENTER, 580 Main St., Ferndale 786-9634 FORTUNA CHAMBER OF COMMERCE, (800) 426-8166 www.discovertheredwoods.com RIO DELL CHAMBER OF COMMERCE riodellscotiachamber.org 764-3436

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Eel River Valley Guide Lodging BEST WESTERN COUNTRY INN 2021 Riverwalk Drive, Fortuna 725-6822, (800) 679-7511 COMFORT INN AND SUITES 1583 Riverwalk Drive, Fortuna 725-7025, (800) 228-5150 HOLIDAY INN EXPRESS 1859 Alamar Way, Fortuna 725-5500, (800) 483-9446 NATIONAL 9 MOTEL 819 Main Street, Fortuna 725-5136 RIVERWALK RV PARK & CAMPGROUND 2189 Riverwalk Dr., Fortuna 725-3359, (800) 705-5359 SIX RIVERS MOTEL 531 South Fortuna Blvd., Fortuna 725-1181 SUPER 8 MOTEL 1805 Alamar Way, Fortuna 725-2888, (800) 800-8000 TRAVEL INN MOTEL 275 12th Street, Fortuna, 725-6993 THE FARMHOUSE AT RIVER BAR FARM (B&B) 355 River Bar Road, Fortuna, 768-9272

Dining

For a complete directory of all Humboldt county restaurants, pick up a free copy of the North Coast Journal’s Menu of Menus or visit www.northcoastjournal.com CARLOTTA SHAMUS T BONES 5437 Highway 36 Carlotta (east of Fortuna). Serving serious pit barbeque from the oak pit and the oak fired grill. Reservations recommended. M-Sun. LD $$$ ........... ...........................................768-3316 FERNBRIDGE/FERNDALE CREAM CITY CAFE 543 Main St. Ferndale. Espresso, muffins, bagels, croissants. M-Sun. BL $ .....................................786-4442 FERNBRIDGE MARKET 623 Fernbridge Dr. Fernbridge. Traditional American, legendary bakery. M-Sun. BL $ ................... ...........................................725-3701 FERNDALE MEAT COMPANY 376 Main St. Ferndale. Meat market sandwiches. M-Sat. BL $ ........... ..........................................786-4501

FERNDALE PIZZA COMPANY 607 Main St. Ferndale. Italian family restaurant. T-Sun. LD $ ............. 786-4345 HOTEL IVANHOE 315 Main St. Ferndale. Historic hotel, saloon and restaurant. Serving pasta, steak, seafood and more. Bar opens at 4 p.m., dining room opens at 5 p.m. W-Sun. D $$$ ........................................ 786-9000 LOST COAST CAFE & BAKERY. 468 Main St. Ferndale. Vegetarian, vegan, scratch bakery. T-Sun. BL $ ................. 786-5330

NOW OPEN

NO BR AND BURGER STAND 1400 Main St. Ferndale. Best in the west. M-Sat. LD$ ................. ......................................... 786-9474 POPPA JOE’S 409 Main St. Ferndale. Good, down home cooking. M-Sun. BL $ ....... 786-4180 RESTAURANT MATIAS 460 Main St. Ferndale. Mexican family cuisine. M,T,Th-Sat. LD $ .......... ........................................ 786-4648 ROSE CAFÉ (Rose Cottage) 385 Main St. Ferndale. Unique food and atmosphere. W-Sun.. BL $$ .................................. 786-4880 continued on next page

B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up

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Eel River Valley Guide continued from previous page

VALLEY GROCERY 339 Main St. Ferndale. Deli sandwiches, homemade foods. M-Sun. L $ .......................................... 786-9515

JULY 10TH AND 11TH

VI RESTAURANT (Victorian Inn) 400 Ocean Ave. Ferndale Historic bar, new restaurant. MSun. BLS $$$$ ............786-4950

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FORTUNA AUCTION YARD CAFÉ 603 3rd St. Fortuna. Hamburgers and Weekly Wednesday Specials. Cash only. W. BL $ .... 725-5188

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BOB’S FOOTLONGS 505 12th Fortuna. Family owned since 1949. M-Sun. LD $ ..... 725-2016 BURGER KING 925 S.Fortuna Blvd. Fortuna. M-Sun. BLD $ .. .......................................... 725-1706 CURLEY’S GRILL 320 Main St. Fortuna. Big city, cosmopolitan flair and flavor. M-Sun. LD $$$ ...........................................725-1595

Est. 1923

DEB’S GRAPEVINE BISTRO 1260 Main St. Fortuna. Breakfast menu, sandwiches, burgers. M-Sun. BL $ ................ 726-7779 EEL RIVER BREWING COMPANY 1777 Alamar Way Fortuna. Featuring organic Acai Berry Wheat, organic Extra Pale Ale, organic Amber Ale, organic Porter. Serving pasta, steaks, seafood, hamburgers, fish and chips, seasonal and daily specials. M-Sun. LD $$...................... ..........................725-BREW (2739)

Whether you are dining in our Pub, enjoying a wedding or banquet, or staying the night in one of our fabulous rooms, your experience at The Scotia Inn will always be an event you will remember!

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HANSEN’S COFFEE SHOP South of Fortuna on HWY 101, Fortuna. Stop by for delicious omelettes, hearty beef burgers, mouthwatering cream pies or our other delicious homestyle foods. Low fuel prices, too! MSun. BLD $ ................... 725-2206 HOT BREW 904 S Fortuna Blvd. For tuna Dine-in, takeout. Quality worth waiting for. MSun. BL $ .......................725-2361 HUNAN VILLAGE 1468 Main St. Fortuna. Gourmet Hunan, Manchurian cuisine. M-Sun. LD $$ ................................... 725-3459 JITTER BEAN COFFEE 466 North Fortuna Blvd. Fortuna. Coffee,

pastries, fruit drinks. M-Sun. BL $ ..................................... 725-4594 KENTUCKY FRIED CHICKEN 432 S. Fortuna Blvd. Fortuna. 725-5585 LA COSTA MEXICAN RESTAURANT 664 South Fortuna Blvd. Fortuna. Seafood specialties, house specials. M-Sun. LD $ .. .......................................... 725-9416 LAS CAZUELAS RESTAURANT & CANTINA 435 North Fortuna Blvd. Fortuna. Traditional Mexican and full bar. M-Sat. LD $ ... ........................................... 725-2431 MCDONALD’S 761 South Fortuna Blvd. Fortuna. M-Sun. BLD $ .... ......................................... 725-9530 NEATTO’S 758 10th St. Fortuna. Ice cream and deli shop. Coffee, espressos, smoothies plus homemade soup and chilis. M-Sat. $ ........................ 725-3742 ORIENTAL BUFFET 551 S. Fortuna Blvd. Fortuna. The largest Chinese Buffet in Humbodt County. Seafood, oysters, crab legs, shrimp, BBQ, spare ribs. Everything fresh fresh fresh. Please M-Sun. LD $ .................... .........................................725-9988 PAPA MURPHY’S TAKE AND BAKE PIZZA 709 South Fortuna Blvd. Fortuna. LD $$ ................... ...........................................725-9391 PEPPER’S R ESTAUR ANT 7 19 South Fortuna Blvd. Fortuna. Daily specials and great desserts. M-Sun. BLD $ ................... ......................................... 725-5580 QUIZNO’S 1095 s. Fortuna Blvd., Open Mon.-Sat. 10-9, Sun. noon-5........................ 725-6790 RAY’S FOOD PLACE DELI 2009 Main St. Fortuna. LD .................. ..........................................725-3835 REDWOOD CAFÉ 1206 Main St. Fortuna. Breakfast and lunch. M-Sun. BL $ ........... 725-3998 ROUND TABLE PIZZA 759 South Fortuna Blvd. Fortuna. Popular family buffet. M-Sun. LD $$ .... ......................................... 725-4459 SAFEWAY DELI 701 South Fortuna Blvd. Fortuna. M-Sun. BLD $ ...................................... 725-5104

SHOTZ COFFEE AND DRIVE THRU 1665 Main St. Fortuna. Espresso café and deli. MSun. .............................. 725-8000 SUBWAY 791 Riverwalk Dr. Fortuna. Made to order fresh sandwiches. M-Sun. BLD $ ..... ...........................................725-1293 SUBWAY 741 South Fortuna Blvd. Fortuna.Made to order fresh sandwiches. M-Sun. BLD $ ..... .......................................... 725-6218 TACO LOCO 955 Main St. Fortuna. Authentic Mexican food. Homemade tamales, burritos, tacos. Dine in or take out. MSun. BLD $ .................. 725-5546 TOM’S SOURDOUGH PIZZA VILLA 101 12th St. Fortuna. Delivery available. ........... 725-1123 LOLETA LOLETA BAKING CO. 348 Main St. Loleta . E x traordinar y breads, café and coffee. T-Sun. BL $ .................................733-1789 RIVER’S EDGE (Bear River Casino) 11 Bear Paws Way Loleta. Breakfast omelettes, eggs Florentine, pancakes, steak and eggs, tasty lunches and dinners, steaks and seafood, fish and chips, vegetarian dishes and children’s menu. M-Sun. BLD $$ ................................... 733-9644 THIRSTY BEAR SPORTS BAR (Bear River Casino) 11 Bear Paws Way Loleta. Weekly drink specials. Karaoke Thursdays. Happy Hour 5-7 pm M-F. MSun. BLD $$ 733-9644, ext. 133 RIO DELL/SCOTIA CC MARKET 1328 Eeloa Ave . Rio Dell. Complete deli and catering. M-Sun. BLD $ ......764-2941 DJ’S BURGER BAR 509 Wildwood Ave. Rio Dell. Delicious, madeto-order food. M-Sat. BLD $ .. ..........................................764-2924 HOBY’S MARKET AND DELI 105 Main St. Scotia. Famous sandwiches, salads, soups. M-Sun. BLD $ .............................764-3623

B,L,D Breakfast, Lunch, Dinner • Average Entrée: $ under $8, $$ $8-$13, $$$ $14-21 , $$$$ $21 and up

See you at the Rodeo! RIO DELL PIZZA FACTORY 185 Wildwood Ave. Rio Dell. Pasta, salad bar, sandwiches. M.-Sun. LD $ ........... 764-2233 TONETTA’S ESPRESSO AND E ATERY 128 Wildwood Ave. Rio Dell. Charming restaurant, famous breakfast all prepared fresh in our kitchen. M-Sat. BL $ .. 764-2010

Eureka Fortuna McKinleyville

Must-See Eel River Valley Attractions Fortuna

www.HumboldtTitle.com

“The Friendly City” is an all-American town with nostalgic Main Street, local events and old time hospitality. Attractions include antique shops, the Fortuna Depot Museum, Rohner Park and rodeo grounds, Riverlodge Conference Center with a heather garden and the Eel River trail.

Ferndale

From Fortuna: U.S. 101 north to Ferndale exit; approximately eight miles west on Hwy. 211 “The Victorian Village” is a short drive west from Fortuna. Attractions include Victorian architecture, unique shops on Main Street, the Ferndale Museum, Kinetic Sculpture Museum, Ferndale Cemetery, Fern Cottage and the Humboldt County Fairgrounds. The entire town has been designated a historic landmark. CENTERVILLE BEACH West of Ferndale. Hwy. 101 to Ferndale/Fernbridge exit to Ferndale, turn right at Shaw Ave, then left to Centerville Rd. (approximately three miles). Flanked by spectacular continued on next page

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Eel River Valley Guide

on newsstands every Thursday

continued from previous page

LOLETA CHEESE COMPANY From Fortuna: approximately 10 miles north off U.S. 101 in Loleta, 733-1871 Family owned and operated.

AVENUE OF THE GIANTS (Scenic Route 254) From Fortuna: approximately 12 miles south off U.S. 101. As you drive along this twolane, 31-mile scenic highway lined by giant redwoods. Look for turnouts and foot paths that take you from the Avenue to secluded beaches and swimming

vol XXI

issue 26

, calif. FRE dt county • humbol

north coa

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24, 2010 vol

XXI issue 25

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THE REDWOOD

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BEAR RIVER CASINO U.S. 101 to Ferndale exit. 11 Bear Paw Way, Loleta, (800) 761-2327 On the breath-taking coast of Northern California. Open seven days a week. More than 300 slot

Located on Highway 101, about five miles south of Fortuna. Scotia was an original “company town” built around the redwood sawmills. Across the Eel River is Rio Dell. Be sure to visit the Scotia Inn, Scotia Museum and Scotia Freshwater Aquarium.

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Approximately 10 miles north of Fortuna, Loleta exit off U.S. 101

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holes on the Eel River. CARLOTTA From Fortuna: approximately six miles east off Highway 36 Just east of Fortuna on Highway 36, in Carlotta at the 6.3 mile marker, is a popular swimming hole. Park at the turnout and walk down to the river. RICHARDSON GROVE STATE PARK From Fortuna: approximately 52 miles south on U.S. 101, Garberville, 247-3318 1,000-acre day-use park with picnic areas, swimming, fishing, nature trails, a visitor center, summer campfire programs, food concession and camping. VAN DUZEN COUNTY PARK From Fortuna: approximately 12 miles east on Hwy. 36 Old-growth redwoods, two drive-in campgrounds, picnic sites and group camping. Swimmers Delight offers year-round facilities. ●

ournal

Loleta & Vicinity

CANNIBAL BEACH/ HOOKTON BEACH From Fortuna: approximately 20 miles northwest via Loleta Two popular beaches in Loleta, a short drive northwest of Fortuna, are Cannibal and Hookton Beaches. Cannibal Beach is a good launching spot for kayakers where the Eel River forms an estuary and the water is mellow and flat. A popular fishing spot is the public pier on the South Jetty at the end of Hookton Beach. The jetty is a good spot to catch kelp bass, snapper, ling cod and perch.

Visitors welcome Monday through Friday, 9 a.m. to 5 p.m. and Saturday, 10 a.m. to 4 p.m. Large viewing windows and tasting room.

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FERNDALE WALKING TOUR Take a self-guided walking tour of this historic and architecturally authentic Victorian Village. Beautifully restored homes and buildings have made Ferndale a popular destination spot for those travelling the north coast. Maps for the walking tour are available in most of the shops in Ferndale.

machines, the Grizzly Bear Den poker room, nine table games, restaurant, sports bar.

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