Delivers Third Year Success The Chamber celebrated another successful Total Resource Campaign, wrapping up the TRC in early March and surpassing its goal for the third year. With a goal set at $145,000, TRC Chair and Chamber Board Chair-elect Rob Hedges says the teams left the initial meeting fearing they’d set the bar too high. But, the support from the business community during the campaign quickly put those fears to rest. The TRC not only met the goal, but pushed past it significantly, raising more than $164,000 to fund Chamber programs for the year. “We had a great group of team captains and volunteers that helped push us over our goal,” Hedges said. “What is exciting about the success of the TRC is the fact that our members want to invest in the Chamber and the community and that they trust the Chamber to make quality decisions with those investments.” Hedges said with the success of the TRC, the Chamber will be able to build on the success of several events from 2014 that drew tourists into the Mount Pleasant-Titus County area. “We are looking forward to expanding last year’s events and introducing new events,” he said. As the TRC Chair, Hedges’ job was to motivate and inspire the teams and provide direction. Taking on that challenge was an easy one, he said. “We set our initial goal and challenged the teams with weekly goals, but we had seasoned and very motivated team captains in place. We leaned heavily on them to motivate. They took the lead and put together teams that were AWESOME. They are the reason this campaign was such a success,” Hedges said. The 2015 TRC generated 480 sponsorships for the year and 46 new members for a total of 166 new members since its first campaign in 2013. The Chamber now has 440 members. “The campaign has been hugely successful for the Chamber,” said Chamber CEO Faustine Curry said. “Before we
started doing the TRC, we raised about $25,000 a year in sponsorships with 20 businesses investing in Chamber programs.” The concept of the TRC is three-fold. “The major part is to get all of the sponsorships for the entire year. It is also a membership recruitment program and a volunteer recruitment tool to get people involved with the Chamber and get them excited about what’s happening,” she said. “It’s a huge thing for the Chamber and a huge thing for community support.” The TRC model benefits not only the Chamber, but the local business community as well by allowing each entity to more efficiently plan ahead for the coming year. “It helps businesses with their marketing budgets and helps them plan their calendar for the year because they know ahead of time what is coming up and what to be prepared for,” Curry said. The team captains were McCall Dyke of McGuire-Dyke Investments, Jey Yancy of Offenhauser Insurance, Kristy Crooks with Guaranty Bank & Trust and Troy Sellers of Luminant. The winning team was Troy Sellers’ “Everything Texas Winning Team.” Sellers’ team members included Martin Bell of Guaranty Bond Bank, Sheri Cobb of Cypress Basin Hospice, Kim Crabb of Diamond C Trailer Manufacturing, Stephen Currey of Capps Insurance, Tricia Foster of Luminant, Kris Groda of North Jefferson Church of Christ, Chamber Ambassador Bill Price and Richard Witherspoon of Herschel’s Family Restaurant. The top individual producers were Kim Crabb, Tricia Foster and Jey Yancey. Hedges said it was amazing to watch the power and ability of the teams who came together to make a worthy cause successful. “Because of these volunteers’ willingness and hard work, the Chamber will be able to put more resources to work for our local business community,” he said.
Published on May 1, 2015