DAY 2: DESIGNING LOGOS STUDIO
Balance The most often ignored in designing a logo is the Balance between the icon/symbol and the text. The entire design should flow nicely, with the style of the typeface matching the style of the iconic mark. The logo should also make effective and consistent use of spacing and/or negative space (blank space).
Image copyrighted by Owner Design by MRDZYN Studio
Colors Color choice is important in the context of branding. No more than 2 colors should be chosen for logo. Colors should be chosen based on the complementing colors of the color wheel. This rule might be broken if the client wants to have a myriad of colors or on mascot type of logos and abstract logos. HINT: I included in this eBook some references on the science of colors.
Typography Use only fonts that you have commercial license of specially for nonpersonal projects. There are a ton of fonts commonly used in Logos. The most common type of fonts are Sans and Sans Serif. With some logos having Script, Decorative, or Display Fonts. Design your First (or Nth) Logo You can find in the zip file a template for a vintage logo designed for a design contest (HINT: Watch out for my next ebook on Winning Design Contests). As parting words, avoid industry cliches and DO NOT design DERIVATIVE logos to stay out of trouble.
GRAPHIC DESIGN IN 7 DAYS
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