DAY 2: DESIGNING LOGOS STUDIO
Vector vs Raster Most newbies in logo design use a raster based type of software such as GIMP, Photoshop, and the like. In designing logos, a vector based program such as Inkscape, Affinity Designer, Illustrator, or Corel Draw should be used. Vector graphics are comprised of points, which ensures that a logo can be shrunken down or enlarged infinitely without any loss in quality. On the other hand, Raster graphics are made of pixels. A raster logo can only be enlarged up to the maximum size of the original source file without losing quality. For example a 1024x1024 pixel logo in Photoshop format would appear pixelated when printed in large format. This is not the case for a vector file which can be enlarged infinitely without loss of resolution. Conceptual vs Literal Remember the question we asked the client on what message they wanted to communicate to their target audience? The next design consideration will be based on how well the conceptual and literal logos are accepted by the client. Conceptual logos give just enough information to begin understanding the "concept", then lets the audience figure it out themselves. Literal logos are the most common generic type of logos, which are the easiest way to show things literally. Depending on the client's preference, they may opt for a Conceptual logo which is the best way for them to go or the Literal one which may be well similar to other logos available in the stock library. (HINT: Watch out for my next ebook on Communicating with your clients)
Sample Logo Design by MRDZYN Studio
GRAPHIC DESIGN IN 7 DAYS
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