Graphic Design in 7 Days

Page 16

DAY 2: DESIGNING LOGOS STUDIO

Combination Marks This logotype incorporate both text and a symbol and is the most commonly used logotype. Combination marks are much more complex to design and the symbol and text should go hand in hand for the overall appeal of the design. Famous logos include Pizza Hut, Adidas, Macy's and many more.

Sample Logo Design by MRDZYN Studio

Emblem type Logos (Text with the Symbol) This type involves placing text inside of a symbol so that the two are practically inseparable. This type is the most common choice of an official badge or seal, for government and political organizations as well as sports teams. They are also used by well-known private companies like Starbucks Coffee and Harley Davidson.

Image copyrighted by Owner Design by MRDZYN Studio

Abstract Logos This type is very similar to Brandmark type of logos but this logotype focus on an abstract representation of the brand. Famous logos include the BP Starburst logo, the Pepsi Circle and the stripy Adidas flower. Abstract logos allow you to create something truly unique to represent the company brand. Mascot Logos This type is often colorful, sometimes cartoonish, but most always FUN. This type works best if you want your company to be represented by a MASCOT / FIGURE / SPOKESMAN. Famous logos include KFC's Colonel Sanders, Kool Aid Man, Planter's Mr. Peanut and so much more. Now that you know your options for logotype, it is time for some designing, but be sure to check for...

GRAPHIC DESIGN IN 7 DAYS

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