Victoria Jackson

This space is for captions etc. The event, which was held in association with the Manchester Fashion Institute, was a thought-provoking and insightful debate on ‘how to build a made in Britain brand’.

THIS COPY IS THE SELL STYLE IN ASSOCIATION WITH THE MANCHESTER FASHION INSTITUTE, WAS A THOUGHT- PROVOKING AND INSIGHTFUL DEBATE.

How long have you been with Hanro and what was your career path before this? I’ve been with Hanro for more than 11 years and have been working in the lingerie business for 21 years – before that I worked in fragrances, for Christian Dior Germany and Davidoff for 10 years.

What does a typical week look like for you? I try to set priorities. First thing every day is checking overall sales figures of stores and markets. Product meetings are of great importance for involved for me – I strongly believe in personal contact with our customers, no matter if they are large or small.

With an extensive history dating back to 1884, what do you think the key to success has been for Hanro? Over the years, the brand has been true to its heritage and its values. The philosophy of our founders is still true – back then and now. We never did, nor will we ever, compromise on quality, and will always strive to be innovative.

How is the brand currently performing on a global scale? We have seen seven years of continuous growth. The USA represents a third of our worldwide sales, well before Switzerland, Germany and the UK. International growth has been significant in the past decade – e.g. Japan is among our top 10 markets.