It’s AllAbout the U UMIAMI
WE ARE THE MIAMI HURRICANES. With that honor and privilege comes a commitment to excellence — on the court, in the classroom, in every endeavor. “It’s All About the U” is a Department of Athletics campaign to affirm the core values of what it means to be a ‘Cane. It’s more than a code of conduct; it’s a way of life for students, coaches, alumni, faculty and fans. It’s a pledge to surpass what’s expected of us and deliver our utmost with passion and pride. Hurricane spirit is a mighty force, but our strength is not limited to athletic prowess. University of Miami student-athletes strike a balance between training the body for peak performance and sharpening the intellect for future success. Beyond their athletic and academic vigor, Miami Hurricanes operate with integrity. “It’s All About the U” emphasizes doing the right thing, even when no one is watching. It means being a role model in the community and someone who is always eager to help those in need. When our fans raise their hands thumb-to-thumb, forming a “U”, they are saluting a winning athletic tradition, as well as showcasing their pride in one of the nation’s finest institutions of higher education. Fans who know “It’s All About the U” have profound respect for the game, the players, the officials and most of all, themselves. We invite you to explore the many ways in which the Miami Hurricanes excel in academics, life and athletics.
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2010-11 | UNIVERSITY OF MIAMI MEN’S BASKETBALL | HURRICANESPORTS.COM