Business Management continued

Don’t let lack of time and resources and outdated legacy thinking stop you from doing everything it takes to influence the people that make your business live or die, grow or shrink. Take a hard look at what can really move the needle, and you’ll find it all comes down to people. Your brand is the asset that can deliver the sustainable emotional advantage needed to influence people - which sometimes means saving the day. When you build your new playbook for the new world, add what may others miss. Build a powerful brand and reap the priceless dividends that only an emotional advantage can deliver.

Jane Cavalier, Founder and CEO of BrightMark Consulting is a bestselling author (The Enchanted Brand, Amazon) and business strategist, Jane has built powerful brands like Snapple and Qwest and delivered branding solutions for companies including Samsung, Exxon, Johnson & Johnson, American Express, IBM, and iRobot for over 25 years. Learn more at www.brightmarkconsulting.com and visit www. theechantedbrand.com