IMPACT REPORT
PRODUCED BY
2017
EXEC UT I V E SUMMA RY
Mexico Oil & Gas Summit is among Mexico Business Event’s suite of nine annual industry events that bring together the business and government thought leaders shaping each sector. These summits and forums are greatly anticipated by industry participants because they provide a high-profile platform for the exchange of ideas and the opportunity to network with decision-makers from both the public and private spheres. The reach of these exclusive conferences also extends beyond the conference hall into the realm of digital and social media, with visitors viewing the highlights of the conferences in the days and weeks after the event. On average, visits to an event’s webpage top 1,000 in the week following the conference, for example.
Profile of Attendants
50% C-Level 50% Upper Management
Middle Level
Dissatisfied
Qu
C-Level
Neutral
Ne
Satisfied
Re
Satisfaction Level
52% Very Satisfied 41% Satisfied 5% Neutral 2% Dissatisfied
Most Very Satisfied Valuable Element
40.4% Relevance of Topics 37% Networking Opportunities 22% Quality of Speakers
2017
379 PARTICIPANTS
141 COMPANIES REPRESENTED (not counting speakers)
37 SPEAKERS 37 Speakers 170 C-Level 170 Upper Management
ONLI N E REP ORT
WEEK OF THE EVENT:
21,012 VISITS TO MBE WEBSITE AND 5,766 VISITS TO OUR OIL & GAS BLOG
21,012
01:23
VISITS TO MBE WEBSITE
MINIMUM SESSION
5,766
3.12
VISITS TO THE OIL & GAS BLOG
PAGES PER SESSION
2017
859 VIEWS ON LIVESTREAM
PR OG RA M A N D S P E A K E R S
Day 1 - July 18 08:30
THE CHANGING ROLE OF O&G ON PUBLIC FINANCES AND THE IMPACT OF MEXICO’S UNIQUE FISCAL REGIME ON LICENSING ROUNDS
Presentation: Salvador Ugalde, Director of the Income Unit of Hydrocarbons at the Ministry of Finance 09:15
HOW TO MEASURE THE SUCCESS OF ROUND ONE
Moderator:
Juan Carlos Gay, Partner in the Global Energy Practice at Bain & Company
Panelists:
Alberto de la Fuente, President of AMEXHI
Ernesto Marcos Giacomán, Director General of Marcos & Asociados
Rodrígo Hernández, Deputy Director General of Administration of Hydrocarbons at SENER
10:15
NETWORKING COFFEE BREAK
10:45
THE ROAD TO FIRST OIL FOR MEXICO’S NEW OFFSHORE OPERATORS
Moderator:
Jeroen Posma, Director General of Mexico Business Publishing
Panelists:
Timothy Duncan, President and CEO of Talos Energy
Gregory Hebertson, Vice President Western Hemisphere Exploration & New Ventures of Murphy Oil Corporation
Andres Brugmann, Country Manager Mexico of Fieldwood Energy
Carlos Morales Gil, CEO of PetroBAL
11:45
ENCOURAGING ONSHORE NATURAL GAS PRODUCTION FOR FASTER AND COST-EFFICIENT POWER SUPPLY IN MEXICO
Presentation: Marcelino Madrigal, Commissioner of CRE 12:15
NETWORKING COFFEE BREAK
12:45
GOALS AND CHALLENGES OF THE SPECIAL ECONOMIC ZONES FOR THE OIL AND GAS INDUSTRY
Presentation: Max Mergenthaler, Head of the Investment Promotion Unit for the Special Economic Zones 13:30
NETWORKING LUNCH
15:00
PRIORITIES OF MEXICO’S ONSHORE OPERATORS
Moderator:
David Enríquez, Partner at Goodrich, Riquelme & Asociados
Panelists:
Rogelio Montemayor, CEO of Strata BPS
Jaime Martínez, Business Development Director of ERM
Javier Zambrano, Executive Director of Jaguar E&P
16:00
ASEA’S TRANSFORMATION FROM PREPARATION TO REGULATION
Presentation: Alejandro Carabias Icaza, Head of Regulatory Unit of ASEA 16:45
PEMEX’S UPSTREAM AMBITIONS
Presentation: Gustavo Hernández, Director of Prospective Resources, Reserves and E&P Partnerships at PEMEX 17:30
NETWORKING COCKTAIL
2017 Day 2 - July 19 08:30
THE SAGA OF ZAMA
Presentation: Iván Sandrea, CEO of Sierra Oil & Gas 09:15
LOWER FOR LONGER: SUPPLY-CHAIN COST STRATEGIES FOR SURVIVING DEPRESSED PRICES
Moderator:
Héctor Rocha, Partner, Segment Energy at EY
Panelists:
James Buis, District Manager Mexico of Nalco Champion
Esau Sasso, Country Director Mexico & Central America for Baker Hughes
Alfredo Carvallo, Director General of McDermott Mexico
10:15
NETWORKING COFFEE BREAK
10:45
THE EXPECTED IMPACT OF LOCAL CONTENT REQUIREMENTS ON SUPPLY CHAIN DEVELOPMENT
Presentation: Héctor Rocha, Partner Energy Sector at EY 11:15
THE RISE OF DIGITAL OIL FIELDS IN AN INCREASINGLY COMPLEX INDUSTRY
Moderator:
Leonardo Cuneo, Energy Director Of Capgemini
Panelists:
Bruno Lima, Country Manager Mexico and Central America of Halliburton
Victor Oliveros, Business Development Director Mexico for WorleyParsons Group
David Vizcarrondo, Commercial Director Mexico of Emerson Automation Solutions
12:15
NETWORKING COFFEE BREAK
12:45
SHAPING MEXICO’S FAST GROWING PIPELINE NETWORK: CHALLENGES AND OPPORTUNITIES
Moderator:
Lorena Patterson, President of AMGN
Panelists:
David Madero, Director General of CENAGAS
Jan Frowijn, Director General of The ROSEN Group Mexico
Alejandro Lupiañez, Vice President of Mexico Operations for Wood Group
13:30
NETWORKING LUNCH
15:00
REVITALIZING MEXICO’S REFINING AND PETROCHEMICAL INDUSTRIES
Moderator:
Ixchel Castro, Manager of Oil and Refining Markets for Latin America of Wood Mackenzie
Panelists:
Carlos Murrieta, Director General of PEMEX Industrial Transformation
Stefan Lepecki, CEO of Braskem IDESA
Daniel Zuluaga, Country Manager Mexico of Tiger Engineering
José María Bermúdez, President & Director General of the Northern Region of Latin America at DOW Chemical
David Eduardo Rosales, Director General of Natural Gas & Petrochemicals at the Ministry of Energy
16:00
PEMEX’S EXPLORATION ACHIEVEMENTS AND AMBITIONS
Presentation: José Antonio Escalera Alcocer, Director of Exploration at PEMEX E&P 16:45
OPTIMIZING THE COMPETITIVENESS OF MEXICO’S FUTURE LICENSING ROUNDS
Presentation: Hector Moreira, Commissioner of CNH
COMPA N Y AT T EN DA N C E
Un Buen Grupo de Amigos A.C.
Control Flow
4Wardres
Coparmex
ABS
COSL
ACRESIS
Cotemar
AECOM
CRE
Aeromexico
Credit Agricole
AI Attainment International
CSIPA
Aker Solutions
DBR de México
América en Triunfo
Deisa
Amexhi
Deloitte
AMGN
Deutsch-Mexikanische Industrie-
Ampelmann
und Handelskammer
ARHIP
DNV-GL
Aries
Dominion
Atlantic Oil
Dow Chemical
BARUOFFSHORE
Dutch Energy Asociation
PWC
EATON
ASESA / Grupo Lomex
Embajada de Australia
Astrum
Embajada del Reino de los Paises
Athena Consultoría
Bajos
BAJAINNOVA
EMERSON
Baker Hughes
EMGS
Banorte
Enerflex
BASF
Enersoft
Beicip Franlab
ENERTRADE - Solar Turbines
Bonatti
ENI Petroleum /Petroexpertos 5000
Boskalis
Ensys Solutions
Braskem IDESA
ERM México
Braskem Idesa
Evonik
Brivé
Exterran
Brunel
ExxonMobil
Bumi Armada
EY
C&C Reservoirs
F. Ruiz e Hijios
Calfrac
Falck
CANACINTRA PUEBLA
Fondo Mexicano del Petroleo
Capgemini
Frank's International
Cargotecnia
GDI
Carral Sierra
GDT Offshore
Cenagas
GE Oil & Gas
CETCO ENERGY SERVICES
GEOKINETICS
CFEnergía
Geology Consultant
CIGOM
Golfo Energy
CISCO
GONZALEZ CALVILLO
CNH
Goodrich Riquelme y Asociados
CONACYT Fondos Sectoriales
Green Momentum-SENER
2017 Group R (Grupo R)
Mirage Energy
ROVESA
Grupo Atalaya
Mitsubishi
RST Global
Grupo Cemza/Marinsa
Mitsui
RUYSCH
Grupo Deisa
Municipio Tuxpan
SAI
Grupo Gutsa
Nader
SAIPEM
Grupo Industrial Águila
Nalco Champion
Samson Control
Grupo Roales
Naviera Integral
Sapura Energy
Grupo TMM
NES Global Talent
Schlumberger
Halliburton
Net Brains
Schneider Electric
Haynes and Boone
Northwest Technical Solutons / OTC
Seadrill
Heerema
Solutions
Seaway Heavy Lifting
Heidrick & Struggles
O'Gorman & Hagerman Abogados
SECC
Hogan Lovells
O&L Offshore
SENADO/Comisión de Energía
Honeywell
Oceanpact
SENER
Hydrocarbon Storage Terminal
OCEANPACT
Sespec
IHS Merkit
OH Maritime
SGS
Industrías Energéticas S.A. de C.V
Oil & Gas Investments
Shell
Inelectra
Olivares
Sierra Oil & Gas
Integradora de soluciones estratégicas
OneSubsea A Schlumberger Company
SMPS Legal
Integral Consulting
OPINNO
SOTINC
Integral Petroleum
Osbog
Southwire LLC
International SOS
OTC Solutions
Stanton Chase
IPS / Alta Actitud
Oxiteno
Talos Energy
iPS Powerful People
Paragon Offshore
Technip FMC
Isquisa
PEMEX
TECNICA PROFESIONAL MEXICANA
KDM Firesolutions
Petricore
SA DE CV
Kelly Services
Petrofac
Temple
Keppel Corporation
Petronas
TIGER ENGINEERING
Kongsberg Oigital
PGS
Tip Consulting S.C.
KPMG
PJ Pipe & Valve Co
Titan
L&G Consulting
Protehus
TMM
LAOGA
QGOG
Tolko
Lion-Alfa
Qmax
TransCanada
LOC (Tampico)
QPSE
Tundra
Logic Suppliers
Queiroz Galvão ÓLeo e Gás S.A.
Un Buen Grupo de Amigos A.C
London Offshore
Raba Kistner Consultants, Inc /Seadrill
Vacoisa
MAKO Subsea
Rainmaker
Weatherford
MAN Diesel & Turbo
Renaissance Oil Corp.
WEIR
Manatt Jones
Renault Corporativo
Williams Scotsman
Maniobras Especializadas
Rengen
WorleyParsons
Marcos y Asociados
Ritchie Bros RB
Wurth Industries North America
Marinsa
Rock Solid Images
XL Seguros México
Maritima Internacional
Rockwell Automation
ZEE
Marverde Infraestructura (KKR)
Rolls-Royce Marine NA
Minerals Technologies
Rosen / International research project
M EXICO BUSI N E SS E V E NTS Mexico Business Events organizes high-level conferences where business and political leaders meet to discuss the key topics that are defining Mexico’s economic future. By connecting each industry’s key stakeholders, our events are accelerating the exchange of vital industry information, crucial to capitalize on Mexico’s economic potential, and creating new business opportunities in an unparalleled networking environment. Our conferences are organized in cooperation with the leading publications in each sector: Mexico Oil & Gas Review, Mexico Energy Review, Mexico Automotive Review, Mexico Mining Review, Mexico Health Review, Mexico Infrastructure & Urban Sustainability Review, Mexico Business Review and Mexico Aviation & Aerospace Review. By leveraging the industry expertise,
“
Besides highquality networking opportunities, the contributions from prestigious panelists and speakers allow attendees to broaden their vision to make better decisions” Luis Vega, President of Sustentabilidad para México (SUMe)
reputation and networks of these publications, Mexico Business Events presents key speakers discussing the leading topics and trends in front of an audience of the top industry stakeholders.
“
The organization was very executive, the program balanced and well thought out and the speakers with solid backgrounds in all areas” Armando Ortega, Vice President Latin America of New Gold
MEASURING IMPACT SURVEYS Very Dissatisfied
Mexico Business Events measures the impact of its conferences primarily through surveys of event participants.
Dissatisfied
These allow us to gain insights that help us deliver even greater value with each event. For example, of 462 participants surveyed during 2017's events, 45.3 percent responded “Very Satisfied” and
Satisfaction Level
48.7 percent said they were “Satisfied,” representing 94
45.3% Very Satisfied Neutral 48.7% Satisfied 4.7% Neutral Satisfied 1.1% Dissatisfied Very Satisfied Dissatisfied 0.2% Very
percent of respondents. This shows an overwhelming rate of satisfaction among participants and is consistent across all our annual events.
DIGITAL TRAFFIC Furthermore, Mexico Business Events maintains a digital presence online to monitor a conference’s reach after the event concludes. These figures illustrate the traffic generated online as a result of our digital outreach.
Unique Page Visits:
370,000 total visits per year (all sites)
Social Media Followers:
8,790 6,604 LIVESTREAM TRAFFIC:
2,309
total views in 2017
NETWORKING A key added value of the summits and forums organized by Mexico Business Events is in the networking opportunities presented to each participant during coffee breaks, lunch and the closing networking cocktail. These provide attendees the perfect opening to discuss strategies and opportunities with their peers and potential clients.
“
Good level of speakers and moderators, live streaming”
Jesus M. Gomez, Coorporate Communications, Siemens