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continued from page 242 recently sold using an Apple or Android phone or iPad. Those looking for a home can find current listings by entering a street name or by circling areas of interest on the screen. When driving around, they can scan neighborhoods and access listing details using a live camera view from their device. “We looked at our competition on the web and felt that we were in a unique position to develop this app and take control,” Kaplan said. According to Kaplan, search sites such as Zillow and Trulia upload information that is limited in scope and often out of date. In contrast Long’s information comes from the Multiple Listing Service and is updated every 15 minutes. The database includes about 66,000 properties throughout Arizona. “We want to help people make good decisions. People in the market who want to buy need to have timely, accurate data that is readily available,” Kaplan said. Kaplan’s in-house team of 10 includes marketing and IT professionals who are charged with providing platforms, systems and content for agents. Long’s app developer – a contracted vendor that specializes in real estate – took more than half a year to research and create the customized tool. He points out that while the app has run smoothly, there is always a need for continuous refinement and continual updates to work out any bugs, incorporate user preferences and keep abreast of operating systems. Long realtor Pasty Sable said, “One of the main reasons I joined Long is because their technology is far superior to anything else I’ve seen.” In addition to the app, Sable points to the ability clients have to text an address to Long and receive current listing information and photos in a matter of seconds. Sable’s clients range in age from the mid-20s to the 80s, and “most have proven to be technologically savvy,” she said. “The industry and the consumer will always be on the hunt for something better and we need to be open to what’s coming down the pike,” added Kaplan. “While we are really good, we are never done. There’s always a lot to think about.” Biz www.BizTucson.com

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