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BizSPORTS continued from page 20 Broadcast on 86 Channels Worldwide

Figure that the event’s total global reach is massive. According to the PGA (drum roll, please): • 3.3 million unique users to PGATOUR.com went to the site for tournament information • More than 450 media members from 127 different outlets came to cover the event • 29.5 million domestic television viewers were reached over the fiveday event via the Golf Channel and NBC • More than 733 million homes were reached in 224 countries • The event was broadcast on 86 channels, 49 of which aired it live One of the viewers was Jan Lesher, who sat in on meetings in the early stages of negotiations while the PGA and Accenture were contemplating coming to Tucson. “One of the important promises Accenture made to the people of Arizona and Pima County was that the tournament would be shown in over 160 countries,” said Lesher, deputy county administrator at Pima County. “I wondered what the potential impact might be to tourism in our community.” She found out first hand on a trip to Ireland as the director of the Arizona Department of Commerce. There she “sat with a group of people on a frigid, rainy day watching the play unfold from a gorgeous, sunny golf course back home. The images were almost surreal and every person watching pledged to be in Arizona for the next tournament. You just can’t beat that kind of advertising.” Brent DeRaad just smiles. It’s also a reason why Visit Tucson invests in Match Play. DeRaad, president and CEO of Visit Tucson, said his organization is investing $50,000 this year and providing another $50,000 in advertising value in golf advertising and marketing materials. “As part of our relationship, the Accenture Match Play has secured television commercials for us on The Golf Channel in Chicago and Denver during the week of the event,” DeRaad said. “We view the Accenture Match Play as one of our best opportunities to generate international awareness about Tucson. continued on page 24 >>> 22 BizTucson

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Winter 2014

Biztucsonwinter2014flip  

The Tucson Region's Business Magazine

Biztucsonwinter2014flip  

The Tucson Region's Business Magazine