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– Glenn Sampert, GM The Westin La Paloma Resort & Spa

“Our ultimate goal is to sell the destination, and we need to work together to do that. I really love the new (Visit Tucson) brand,” he said. “The message

of authenticity and ‘Free Yourself ’ is something that’s very closely aligned with Westin.” Armed with a new marketing team, Sampert is implementing online and social media tactics to better connect with customers and potential guests. Regular Facebook postings are aimed at luring visitors to the luxurious guest rooms, sumptuous dining, sparkling pool, pristine golf course, Elizabeth Arden Red Door Spa and other amenities. “The Westin La Paloma is really committed to getting personal with customers,” Sampert said. “Our goal is to make the experience of staying in our properties a very individual, healthy experience.” Sampert said the marketing team has a “vanity” website in the works, which is a complement to the corporate site with more focus on the resort and surrounding area. He said an online and social presence is important to reach the majority of guests who use online tools when in the “dream stage” of planning their next travel experience.

PHOTO: CHRIS MOONEY

“We recognize what we represent to the local community, and our history is something to be proud of and to cherish.” Now the challenge is to bring back business that was lost during the bankruptcy and renovation process. Sampert said the aggressive construction schedule forced the closure of rooms and resulted in the loss of corporate events and group sales. Sampert is a 16-year veteran with Starwood properties, having also worked in Maui, the Bahamas and Los Angeles. He believes the skills he learned at each of those destinations and his international experience are strengths he brings in developing new markets. He has hit the ground running in Tucson, teaming up with Visit Tucson and other resort partners to promote tourism and La Paloma. He’s making connections and getting involved in local business groups and associations.

The Westin La Paloma is really committed to getting personal with customers. Our goal is to make the experience of staying in our properties a very individual, healthy experience.

Robert Sarver

Chairman & CEO, Western Alliance Bancorporation 128 BizTucson

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