Feather Publishing Rate Card by Michael Condon

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 1

Plumas County Visitors Guide

Rates and Information This colorful and comprehensive publication, produced in partnership with the Plumas County Visitors Bureau, is the area's premiere guide to picturesque Plumas County. Our all gloss product features full color on every page. Over 85,000 copies are printed annually and distributed at hundreds of locations throughout the Feather River Country. The Plumas County Visitors Bureau and local chambers of commerce mail thousands of these guides to inquiries throughout the country and distribute them at various sport and recreation shows they attend.

Advertising Rates & Sizes for the Plumas County Visitors Guide Entire magazine is printed in beautiful full color on glossy paper.

Black and White Ad Prices* Size Full Page w/bleed see below* Full Page 1/2 Page Horz. 1/2 Page Vertical 1/4 Page Horz. 1/4 Page Regular 1/8 Page Regular 1/8 Page Vertical 1/16 Page

Price $1,275 $1,250 $725 $725 $435 $435 $275 $275 $165

W X H 8.25” x 10.5” 7.25” x 9.5” 7.25” x 4.6” 3.5” x 9.5” 7.25” x 2.2” 3.5” x 4.6” 3.5” x 2.2” 1.7” x 4.6” 1.7” x 2.2”

Ad Code (FPB) (FP) (HPH) (HPV) (QPH) (QPR) (EPR) (EPV) (SP)

Color Charges* Special Placement Ads (price includes full color)* Price $1,775 $1,775 $1,975 $2,975

W X H 8.25” x 10.5”* 8.25” x 10.5”* 8.25” x 10.5”* 16” x 10.5”

To Place an Ad in the Plumas County Visitors Guide If you would also like to advertise in All About Lassen County, see Lassen County Rate Card

CONTACT THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com PUBLISHED BY: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 • e-mail: mail@plumasnews.com • Web site: plumasnews.com In cooperation with the Plumas County Visitors Bureau • P.O. Box 4120 • 550 Crescent St., Quincy, CA 95971

Technical Specifications for Camera Ready Art

One Spot Color $100 • Full Process Color $300

Size Inside Front Cover Inside Back Cover Back Cover Double Truck 2 page center

Lodging and Camping • National Forests and Parks • Wilderness Areas Wildlife and Bird Watching • Antiques • Lakes and Streams • Gold Panning • Fall Color Tours Train Spotting • Golf • Hiking • Winter Activities • Cross Country and Downhill Skiing Snowmobiling • Horseback Riding • Mountain and Road Biking • Boating, Fishing and Hunting History of Plumas County • Museums • Wildflowers • Scenic Highways & Byways Our Local Communities • Tourist Information Centers • Directions and Maps • Calendar of Events County Data • Weddings & Honeymoons • Dining • Kids Stuff • State Parks River Rafting • Snowboarding • Swimming

Ad Code (IFC) (IBC) (BC) (DT)

(bleed DT background photo or color to 16.5” x 11” and center all text within 15” x 9.5”) *(Bleed Full Page background photo or color to 8.75” x 11” and center text within 7.5” x 9.5”) For technical ad questions see bottom of back page or call Juliet Beer or Kevin Mallory at 530-283-0800 * BONUS: As an added value, the Visitors Guide is posted in it’s entirety on plumasnews.com

FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included. *Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put Plumas Visitors Guide and your company name on the subject line. And email your files to visitorsguide@plumasnews.com. Up to 15 mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to visitorsguide@plumasnews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive or bring in your USB or Firewire drive.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 3

All About Lassen County

All About Lassen County An informative and complete guide to Lassen County

Rates and Information

Previously known as Lassen County Visitors Guide, this comprehensive, full color gloss publication, produced with the cooperation of the Lassen County Chamber of Commerce, Westwood Area Chamber of Commerce and the Historic Uptown Susanville Association, is the area's guide to what to see and do in Lassen County. 50,000 copies are printed annually and distributed to hundreds of locations throughout the region.

Advertising Rates & Sizes for All About Lassen County Entire magazine is printed in beautiful full color on glossy paper.

Black and White Ad Prices* Size Full Page w/bleed see below* Full Page 1/2 Page Horz. 1/2 Page Vertical 1/4 Page Horz. 1/4 Page Regular 1/8 Page Regular 1/8 Page Vertical 1/16 Page

Price $1,000 $980 $525 $525 $290 $290 $185 $185 $105

W X H 8.25” x 10.5” 7.25” x 9.5” 7.25” x 4.6” 3.5” x 9.5” 7.25” x 2.2” 3.5” x 4.6” 3.5” x 2.2” 1.7” x 4.6” 1.7” x 2.2”

Ad Code (FPB) (FP) (HPH) (HPV) (QPH) (QPR) (EPR) (EPV) (SP)

One Spot Color $100 • Full Process Color $300

Special placement ads (price includes full color)* Price $1,390 $1,390 $1,650 $2,265

W X H 8.25” x 10.5”* 8.25” x 10.5”* 8.25” x 10.5”* 16” x 10.5”

To Place an Ad in All About Lassen County If you would also like to advertise in our Plumas Visitors Guide, See Plumas County Rate Card

CONTACT THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com

Published by: Lassen County Times • 100 Grand Ave, Susanville, CA 96130 • (530) 257-5321 • Fax (530) 257-0408 e-mail: lctimes@lassennews.com • Web site: lassennews.com

Color Charges*

Size Inside Front Cover Inside Back Cover Back Cover Double Truck 2 page center

Lodging & Camping • Restaurant Guide Calendar of Events • Eagle Lake • Lakes and Streams Hiking • Golf Courses • Motorcross • Lassen County Fair • Bizz Johnson Trail Horseback Riding • Murals • City Parks Skiing • Kayaking • Lassen National Forest • Off Road Adventures Snowmobiling • Rodeo • Vistors Centers • Wildlife • Real Estate

Ad Code (IFC) (IBC) (BC) (DT)

(bleed DT background photo or color to 16.5” x 11” and center all text within 15” x 9.5”) *(Bleed Full Page background photo or color to 8.75” x 11” and center text within 7.5” x 9.5”)

For technical ad questions see bottom of back page or call Bob Mahenski at (530) 257-5321 * BONUS: As an added value, this publication is posted in it’s entirety on lassennews.com.

*Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put All About Lassen County and your company name on the subject line. And email your files to visitorsguide@lassennews.com. Up to 15 mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to visitorsguide@lassennews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive or bring in your USB or Firewire drive.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 5

High Country Homes and Property

Rates and Information

To Place an Ad in the High Country Homes and Property CONTACT THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN:

High Country Homes and Property is a FREE real estate magazine distributed at hundreds of locations throughout Lassen and Plumas counties. The current edition has expanded to include advertisers involved in the purchasing, landscaping, decorating, remodeling and the maintaining of homes and property. You'll find High Country Homes and Property in motels, real estate offices, restaurants, convenience stops, grocery stores, resorts – just about anywhere a visitor or homeowner might stop.

Advertising Rates for High Country Homes and Property Entire publication printed with a glossy finish in full color. Prices include color. Effective January 2010 Size Full Page 1/2 Page (horizontal) 1/2 Page (vertical) 1/4 Page 1/8 Page

One Time $350 $290 $290 $195 $125

Special Pages or Placement 2 or More Pages $330 Back Page $500

3 mos. $330 $270 $270 $180 $115

6 mos. $315 $255 $255 $170 $105

12 mos. $290 $230 $230 $160 $95

$310 $475

$290 $455

$270 $430

Size 7.25”x9.5”* 3.5”x9.5” 7.25”x4.625” 3.5”x4.625” 3.5”x2.2”

* Full page with full bleed size is 8.25”x10.5” (at trim). Build at 8.75”x11” with a .25” bleed. Keep copy within 7.25”x9.5”.

Value Added Bonuses: High Country Homes and Property is posted monthly to our highly visited Lassen and Plumas newspaper web sites (www.plumasnews.com & www.lassennews.com), giving your ad that added exposure at no additional cost! General Information Credit and Payment: Payment must accompany all copy unless credit has been established with the credit department. All advertising is payable in full by the 15th of the month following publication when on credit. Cancellations: Composition of advertisement which is cancelled before publication will be charged to the advertiser. Ads may not be cancelled later than ten full working days prior to date of scheduled publication. Publisher reserves the right to refuse or cancel any advertisement. Deadlines: Closing dates for space orders and materials is 4 p.m. three weeks prior to publication. A scheduling calendar is available. Proofs will be delivered to advertisers upon request.

FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com Published by: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 • e-mail: mail@plumasnews.com • Website: Photographs This is a publication that relies heavily on photographs. Every attempt should be made to take pictures with the sun behind the photographer and on the house. Even the lightest of shadows from trees and entry ways are readily detectable in the finished product. The better the quality of the picture, the better your finished product will look. High resolution digital pictures or prints can be used. We do not recommend Polaroid photos. Please be sure to clearly indicate with your copy which property the picture belongs. On all correspondence please include the name of the real estate company and the words "High Country." Email: highcountryre@plumasnews.com.

Technical Specifications for Camera Ready Art FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included. *Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put HCRE and your company name on the subject line. And email your files to highcountryre@plumasnews.com. Allowable up to 15 mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to highcountryre@plumasnews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive; or bring in your USB or Firewire hard drive.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 7

Plumas and Lassen Connection

Plumas and Lassen Connection Advertising Rates for the Plumas and Lassen Connection

About “The Connection” The “Connection” is produced locally by Feather Publishing Company, which also publishes the region’s six hometown weekly newspapers. This phonebook is designed to effectively and inexpensively serve the needs of advertisers with a product designed to satisfy the varying needs of consumers throughout Lassen, Plumas, and Sierra counties. In addition to having easy to use white and yellow page listings of residential and business numbers, the directory also features useful information for local consumers. Local street maps for the communities throughout Lassen and Plumas counties; terminal maps of nearby commercial airports; U.S. area code numbers and a handy quick reference travel guide with frequently called toll-free numbers. Another benefit is that our advertising representatives are here to work with you all year long. We provide the area with an attractive, conveniently sized book that meets all advertising needs at affordable rates. Thinking Local First Circulation: As a major fundraiser for local area schools and youth groups, students (under adult supervision) deliver some 40,000 directories to virtually every residence, business, hotel and resort in the area, not just to those who have land-line or cell phone service. Coupons: You will find a special section of money-saving coupons offered by local merchants. Local Impact: This directory is produced by local people who live and work in this community. The advertising dollars stay here and are used for such things as payroll, local taxes and local donations to youth organizations and civic clubs. The yellow pages in “The Connection” have proven to be very effective for advertisers while keeping their advertising dollars at home.

Size Description Monthly Rate FP Full Page Display $150 HPV Half Page Vertical Display $110 HPH Half Page Horizontal Display $110 QPV Quarter Page Vertical Display $85 QPH Quarter Page Horizontal Display $85 EP Eighth Page Display $55 SXP Sixteenth Page Display (includes artwork & logo) $40 INF Informational (does not includes artwork or logo) $32 Added Options KO Knock-out (white background) $5 WBL White Page Yellow Highlighted Listing $10 ea. Yellow Page Listings RL Regular Listing $8 BL 2 Bold Listings $16 SBL 2 Super Bold Listings (5 words or less) $20 EXSBL 2 Extra Super Bold Listings (8 words or less) $25 Each Additional Listing Added $5 Premier Placement Advertising IFC Inside Front Cover - Full Page (includes full bleed) $400 IBC Inside Back Cover - Full Page (includes full bleed) $400 BC Back Cover - Full Page (includes full bleed) $550 Rates are based on one book cover version. Full run rates available on request. SPINE Choose from Chester, Quincy or Susanville book. $100 SPINE Running on all 3 Books (subject to availability) $250 TN Trade Name (per listing) $75/year

Size (WxH) 5 3/8" x 9 1/4" 2 5/8" x 9 1/4" 5 3/8" x 4 1/2" 2 5/8" x 4 1/2" 5 3/8" x 2 1/8" 2 5/8" x 2 1/8" 2 5/8" x 1 1/8" 2 5/8" x 1 1/8"

Get Noticed First!

ADD COLOR! Full color (FC) $20 add’l per mo. 2 color (2C) $15 add’l per mo. Plus black 1 color (1C) $10 add’l per mo. Plus black

As an added bonus, your yellow page advertisement may be placed in more than one category for no additional charge! Ask us! To Place an Ad in “The Connection” CONTACT THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com

24 Hours A Day...7 Days A Week... Your Ad Never Stops Working!

Plumas-Lassen

CONNECTION The book of choice serving Quincy, Greenville, Chester, Portola, Graeagle, Loyalton, Susanville, Westwood and surrounding areas.

Published by Feather Publishing Co., Inc. Publishers of your six hometown weekly newspapers serving all of Plumas and Lassen counties.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 9

Lassen and Plumas Connection

Lassen and Plumas Connection Advertising Rates for the Plumas and Lassen Connection

About “The Connection” The “Connection” is produced locally by Lassen County Times and Feather Publishing Company, which also publishes the region’s six hometown weekly newspapers. This phonebook is designed to effectively and inexpensively serve the needs of advertisers with a product designed to satisfy the varying needs of consumers throughout Lassen, Plumas, and Sierra counties. In addition to having easy to use white and yellow page listings of residential and business numbers, the directory also features useful information for local consumers. Local street maps for the communities throughout Lassen and Plumas counties; terminal maps of nearby commercial airports; U.S. area code numbers and a handy quick reference travel guide with frequently called toll-free numbers. Another benefit is that our advertising representatives are here to work with you all year long. We provide the area with an attractive, conveniently sized book that meets all advertising needs at affordable rates. Thinking Local First Circulation: As a major fundraiser for local area schools and youth groups, students (under adult supervision) deliver some 40,000 directories to virtually every residence, business, hotel and resort in the area, not just to those who have land-line phone or cell service. Coupons: You will find a special section of money-saving coupons offered by local merchants. Local Impact: This directory is produced by local people who live and work in this community. The advertising dollars stay here and are used for such things as payroll, local taxes and local donations to youth organizations and civic clubs. The yellow pages in “The Connection” have proven to be very effective for advertisers while keeping their advertising dollars at home.

Size (WxH) 5 3/8" x 9 1/4" 2 5/8" x 9 1/4" 5 3/8" x 4 1/2" 2 5/8" x 4 1/2" 5 3/8" x 2 1/8" 2 5/8" x 2 1/8" 2 5/8" x 1 1/8" 2 5/8" x 1 1/8"

Get Noticed First!

ADD COLOR! Full color (FC) $20 add’l per mo. 2 color (2C) $15 add’l per mo. Plus black 1 color (1C) $10 add’l per mo. Plus black

As an added bonus, your yellow page advertisement may be placed in more than one category for no additional charge! Ask us!

To Place an Ad in “The Connection”

24 Hours A Day...7 Days A Week... Your Ad Never Stops Working! STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 961304405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com

Lassen-Plumas

CONNECTION The book of choice serving Susanville, Westwood, Chester, Greenville, Quincy, Portola, Graeagle and surrounding areas.

Published by Feather Publishing Co., Inc. Publishers of your six hometown weekly newspapers serving all of Plumas and Lassen counties.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:29 AM

Page 11

Plumas County Dining Guide

Plumas County Dining Guide To Place an Ad in the Plumas County Dining Guide

Rates and Information

STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN:

Tailored to locals and visitors alike, this colorful magazine is a convenient and comprehensive guide to many of the area’s preferred dining establishments. Published just once each year in May, free distribution is offered in hundreds of locations in the region that include motels, stores, resorts and convenience stops – just about any place both tourists and locals would frequent – throughout the entire year.

Advertising Rates for the Plumas County Dining Guide Entire publication printed with a glossy finish in full color.

Prices Include Full Process Color Size Full Page 1/2 Page (horizontal) 1/2 Page (vertical) 1/4 Page

Open Rate $475 $345 $345 $195

Special Pages or Placement Back Cover Inside Front or Back Cover

$650 $625

Size WxH 7.25”x9.5”* 7.25”x4.625” 3.5”x7.25” 3.5”x4.625”

* Full page with full bleed size is 8.25”x10.5” (at trim). Build at 8.75”x11” with a .25” bleed. Keep copy within 7.25”x9.5”.

Value Added Bonuses: The Plumas County Dining guide is posted year-long to our highly visited Plumas newspaper web site: (www.plumasnews.com) giving your ad that added exposure at no additional cost!

General Information Credit and Payment: Payment must accompany all copy unless credit has been established with the credit department. All advertising is payable in full by the 15th of the month following publication when on credit. Cancellations: Composition of advertisement which is cancelled before publication will be charged to the advertiser. Ads may not be cancelled later than ten full working days prior to date of scheduled publication. Publisher reserves the right to refuse or cancel any advertisement. Deadlines: Closing dates for space orders and materials is 4 p.m. three weeks prior to publication. A scheduling calendar is available. Proofs will be delivered to advertisers upon request.

FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com PUBLISHED BY: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 • e-mail: mail@plumasnews.com • Website: plumasnews.com SENDING US YOUR MENU INFORMATION OR PHOTOS? This is a publication that markets your restaurant and its menu. We appreciate menus emailed to us in Word or Text format. It is easier for us to format text, rather than re-type the entire menu from scratch (increasing the chance for error.) However, pre-printed menus can also be used if necessary. Every attempt should be made to take high quality photos with a digital camera. We prefer the raw photos taken directly off the camera. We are able to scan photographs as well. So if you have pre-printed photos you can provide them to your sales representative and we’ll make sure they are returned.

Technical Specifications for Camera Ready Art FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included. *Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put ‘Dining Guide’ and your company name on the subject line. And email your files to jbeer@plumasnews.com and cc your sales rep. Up to 15mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to kmallory@plumasnews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive; or bring in your USB or Firewire hard drive.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:30 AM

Page 13

Lake Almanor Country Club News Rates and Information This tabloid size newsletter, produced in partnership with the Lake Almanor Country Club, is the official publication for the Lake Almanor Peninsula. It publishes eight times a year: once a month from April through August and bimonthly September through March.

Advertising Rates for L.A.C.C. Size Full Page 1/2 Page (horizontal) 1/2 Page (vertical) 1/4 Page 1/8 Page Special Pages or Placement Back Cover

Effective January 2010 Open Rate $350 $240 $240 $135 $85

$400

Size WxH 10”x11” 10”x5.5” 5”x11” 5”x5.5” 5”x2.625”

10”x11”

Spot Color $100 additional • Full Color $200 additional

To Place an Ad in the LACC newsletter. STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN: CHESTER PROGRESSIVE - Chester & Lake Almanor: 135 Main St., Unit C, Chester CA 96020, Call (530) 258-3115. E-mail: cmcintire@plumasnews.com WESTWOOD PINEPRESS - Westwood & Clear Creek: 135 Main St., Unit C, Chester CA 96020. Call (530) 258-3115 or E-mail: chesterads@plumasnews.com INDIAN VALLEY RECORD - Greenville & Indian Valley: P.O. Box 469, Greenville CA 95947. Call (530) 258-3115 or the Quincy office at (530) 283-0800. E-mail: chesterads@plumasnews.com FEATHER RIVER BULLETIN - Quincy & American Valley: 287 Lawrence St. (P.O. Box B), Quincy CA 95971. Call (530) 283-0800 or E-mail: smcconnell@plumasnews.com PORTOLA REPORTER - Mohawk & Sierra Valley: 133 W. Sierra Ave., Portola CA 96122. Call (530) 832-4646. E-mail: portolaads@plumasnews.com LASSEN COUNTY TIMES - Susanville & Honey Lake Valley: 100 Grand Avenue, Susanville, CA 96130-4405. Call (530) 257-5321 or E-mail: jatkinson@lassennews.com

Published by: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 e-mail: mail@plumasnews.com • Web site: plumasnews.com Produced in Cooperation with Lake Almanor Country Club 501 Peninsula Drive, Lake Almanor Peninsula, CA 96137 (530) 596-3282 • Fax (530) 596-3877

This Page Intentionally Left Blank

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:30 AM

Page 15

Special Supplements

Specialty Publications

lt Hea

Please call your local sales representative for information Taylorsville Rodeo (Quincy, Greenville, Chester & Westwood) Gold Diggers (Quincy, Greenville, Chester & Westwood) Paul Bunyan (Susanville, Chester & Westwood) Wedding (Lassen and Plumas Counties)

For the Health of It (Quincy & Portola) About the Body (Quincy, Greenville, Chester & Portola) Valentines Day (Quincy, Greenville, Chester & Portola) Plan A Celebration (Quincy, Greenville, Chester & Portola)

Other Newspaper Special Promotions

Open Rate $475 $285 $285 $185 $120 $85 $540 $600

Sleigh Days (Susanville, Chester & Westwood) Customer Appreciation (Susanville, Chester & Westwood) Christmas Home For The Holidays (Susanville and Westwood)

Advertising Rates for Special Tabloid Insert Supplements

Please call your local sales representative for pricing and more information

ary

, rd co r Re rte po

And More! Ask us!

Lassen County Special Promotional Tabloids

STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN:

Health, Mind and Body (Plumas County) Lassen Fair (Lassen County)

Effective January 2010 Size Full Page 1/2 Page (horizontal) 1/2 Page (vertical) 1/4 Page 1/8 Page Biz Card Size Back Page (includes one color) Back Page (full process color)

Che

Tabloid Insert Supplements Home For The Holidays (Lassen County) Spring & Fall Home Improvement (Plumas County) Plumas County Fair (Plumas County)

To Place an Ad in One of Our Special Supplements

09 e! 20 ff e w u d it O rt a N A tt S ta it h h y W e a lt H

: Valle Re t to n la en dia rto m , In Po ple lletin and up Bu ive l S r ss ia Rive re ec e r o g Sp ath er Pr st

We also produce a number of niche magazines and tabloid publications throughout the year, each designed with a specific focus to allow businesses to target some of their advertising to a more specific audience. If you have a particular niche market you want to reach, be sure to discuss this with your advertising consultant.

D IN DY

MO hB

Rates and Information

PUBLISHED BY: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 e-mail: mail@plumasnews.com • Web site: plumasnews.com

Technical Specifications for Camera Ready Art FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included. *Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put ad title and your company name on the subject line. And email your files to either LAdvertising@lassennews.com or mail@plumasnews.com and cc your sales rep. Up to 15mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to kmallory@plumasnews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive or bring in your USB or Firewire hard drive. For more technical ad questions call Kevin Mallory at 283-0800

10:30 AM

Page 17

To Place your Ad on our Web Sites

PUBLISHED BY: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 e-mail: mail@plumasnews.com • Web site: plumasnews.com

Your Ad Here!

STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN:

Newspaper Display Ad Pickup

$20/week

$75/month posted weekly from newspaper(s)

Your Ad Here!

Banner Ads Your Ad Here!

- Flip card over for Online Rates

Online Rates

With newspapers’ rich tradition of keeping people accurately informed, enlightened and entertained, it comes as no surprise that studies show newspaper sites are the most visited sites for information about a particular area. Our two Internet sites, plumasnews.com and lassennews.com, each average approximately 1,000 visits a day, averaging 3 page views a session. As the largest newsgathering organization in this region, it’s no wonder our websites are one of the first places readers go for the breaking news they want when they need it. And when it comes to traffic and exposure for your modest investment, look at what we have to offer: Use of web sites is somewhat seasonal and tends to be highest in Spring and Summer. We are committed in our efforts to continue to be the leading news source for Lassen and Plumas counties; in whatever fashion readers choose. Breaking news stories are posted as they happen, while selected news and features, including the classified ads, from our newspapers are updated weekly on our Web sites. Banner ads at the top of pages along with box ads are available on a variety of our Web site pages and can be targeted to your interests.

Links from our site to your business or personal web site are included.

Rates and Information

Box ads are 170 pixels by 170 pixels which equates to a print size of about two and a half inches square.

Online Rates and Information

Box Ads

Online Advertising

Banner ads are 450 pixels by 100 pixels. This equates to a print size of approximately 5 inches long and an inch and a half high.

1/5/11

$25/week There can be as many as four ads in rotation in each banner ad space on the top of the pages.

FRP RATE CARD PACKAGE (ALL):Layout 3

10:30 AM

Page 19

To Place your Ad on our Web Sites

PUBLISHED BY: Feather Publishing Co. Inc. • 287 Lawrence St. • P.O. Box B • Quincy CA, 95971 (530) 283-0800 • FAX: (530) 283-3952 e-mail: mail@plumasnews.com • Web site: plumasnews.com

Your Ad Here!

STOP BY OR CALL THE NEWSPAPER OFFICE IN YOUR LOCAL TOWN:

Newspaper Display Ad Pickup

$20/week

$75/month posted weekly from newspaper(s)

Your Ad Here!

Banner Ads Your Ad Here!

- Flip card over for Online Rates

Online Rates

With newspapers’ rich tradition of keeping people accurately informed, enlightened and entertained, it comes as no surprise that studies show newspaper sites are the most visited sites for information about a particular area. Our two Internet sites, plumasnews.com and lassennews.com, each average approximately 1,000 visits a day, averaging 3 page views a session. As the largest newsgathering organization in this region, it’s no wonder our websites are one of the first places readers go for the breaking news they want when they need it. And when it comes to traffic and exposure for your modest investment, look at what we have to offer: Use of web sites is somewhat seasonal and tends to be highest in Spring and Summer. We are committed in our efforts to continue to be the leading news source for Lassen and Plumas counties; in whatever fashion readers choose to receive it. Breaking news stories are posted as they happen, while selected news and features, including the classified ads, from our newspapers are updated weekly on our Web sites. Banner ads at the top of pages along with box ads are available on a variety of our Web site pages and can be targeted to your customers’ interests.

Links from our site to your business or personal web site are included.

Rates and Information

Box ads are 170 pixels by 170 pixels which equates to a print size of about two and a half inches square.

Online Rates and Information

Box Ads

Online Advertising

Banner ads are 450 pixels by 100 pixels. This equates to a print size of approximately 5 inches long and an inch and a half high.

1/5/11

$25/week There can be as many as four ads in rotation in each banner ad space on the top of the pages.

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:30 AM

Page 21

Feather Publishing Company, Inc. Zone Editions: No zone editions within each newspaper. Advertising may be placed in any newspaper or any combination of papers. Errors and Omissions: These newspapers, under no condition, accept any responsibility for any loss sustained by an advertiser selling merchandise at an incorrect price. However, if a typographical error is made, which is clearly the fault of Feather Publishing Co., Inc, a letter of correction will be issued to the advertiser. When desired, we will also publish a correction notice in the next issue. Special Services a. Advertising layout - personnel available to assist with layouts at no cost to advertiser. b. Clip art service available at no extra cost to advertiser. c. Proofs will be shown to the advertiser upon request on most sizes, providing they have been submitted by the advance deadline. d. Complete demographic information available from your account representative covering Plumas & Lassen County retail sales figures and areas of coverage of the six newspapers. Contract & Copy Information a. Contracts are available upon request. b. All copy accepted subject to approval. Beer, wine, liquor and tobacco advertising accepted. c. Advertising, similar to editorial content, will be slugged “Adv.” d. Feather Publishing Co., Inc., reserves the right to reject or censor any advertisement. e. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names patents or proprietary rights or violations of rights of privacy resulting from the publication of the advertiser’s advertisement.

Technical Specifications for Camera Ready Art FILE PREFERENCES: # 1 High Resolution Adobe Acrobat pdf file with all fonts embedded. # 2 QuarkXpress 4.1 - 7.0 document with all fonts and graphics collected. or Adobe InDesign/Adobe Illustrator documents with fonts outlined. or Adobe Photoshop document with fonts included. *Ads created in other programs like Microsoft Word are not considered electronically ready and need to be provided with graphics, i.e. eps, jpg, tiff ﬁles and fonts separately. Sorry, we do not accept Microsoft Publisher ﬁles. PREFERRED DELIVERY OF ELECTRONIC FILES: # 1 Email - Put ad title and your company name on the subject line. And email your files to either LAdvertising@lassennews.com or mail@plumasnews.com and cc your sales rep. Up to 15mb. # 2 FTP. Large files may be submitted to our FTP site at ftp.plumasnews.com, user name - feather, password Feather_1. After posting to ftp site please follow up with an email to kmallory@plumasnews.com to let us know it is there. # 3 CD or USB thumb drive or pen drive or bring in your USB or Firewire hard drive. For more technical ad questions call Kevin Mallory at (530) 283-0800

Feather Publishing Company Inc. Rates and Information

Advertising Rates Rate Card No. 13 Effective Sept. 2008

FEATHER RIVER BULLETIN - CIRCULATION 3,200 A legal newspaper established August 11, 1866, as the Plumas National (later changed to Plumas National Bulletin, May 16, 1892) subsequently changed to its present name May 7, 1931, with which was merged the Plumas Independent (1892-1945) on June 7, 1945. Published every Wednesday. Mail delivered periodical postal permit at Quincy, CA 95971. Re-adjudicated April 6, 1953; Decree No. 4644. PO Box B • 287 Lawrence St, Quincy, CA 95971-3550 (530) 283-0800 • Fax (530) 283-3952 • e-mail: smcconnell@plumasnews.com

LASSEN COUNTY TIMES - CIRCULATION 10,495 A legal newspaper serving Lassen County. Established October 18, 1978. Published every Tuesday and delivered by both adult carriers and periodical mail. Adjudicated December 7, 1981; Decree No. 15466. 100 Grand Avenue, Susanville, CA 96130-4405 (530) 257-5321 • Fax (530) 257-0408 • e-mail: jatkinson@lassennews.com

CHESTER PROGRESSIVE - CIRCULATION 2,975 A legal newspaper, established June 20, 1946. Published every Wednesday. Mail delivered under periodical postal permit at Chester, CA 96020, serving the Lake Almanor area. Adjudicated January 22, 1962; Decree No. 5956. PO Box 557 • 135 Main St., #C, Chester, CA 96020-9998 (530) 258-3115 • Fax (530) 258-2365 • e-mail: cmcintire@plumasnews.com

PORTOLA REPORTER - CIRCULATION 2,740 A legal newspaper, established May 1927. Published every Wednesday. Mail delivered under periodical postal permit at Portola, CA 96122. Adjudicated April 5, 1928; Decree No. 2497. Official newspaper of the City of Portola, California. 133 W. Sierra Ave., Portola, CA 96122-9606 (530) 832-4646 • Fax (530) 832-5319 • e-mail: portolaads@plumasnews.com

INDIAN VALLEY RECORD - CIRCULATION 1,125 A legal newspaper, established November 20, 1930. Published every Wednesday. Mail delivered under periodical postal permit at Greenville, CA 95947. Adjudicated October 27, 1958; Decree No. 5462. PO Box 469 • Greenville, CA 95947-0469 (530) 284-7800 • Fax (530) 284-7800 • e-mail: chesterads@plumasnews.com

WESTWOOD PINEPRESS - CIRCULATION 1,175 The newest newspaper serving Lassen County and Westwood. Established October, 1981. Published every Wednesday and delivered by carrier route to every home in Westwood, Pinetown and Clear Creek. PO Drawer 790, Westwood, CA 96137-0814 (530) 256-2277 • e-mail: chesterads@plumasnews.com

FRP RATE CARD PACKAGE (ALL):Layout 3

1/5/11

10:30 AM

Page 23

Feather Publishing Company Rates A combined readership of more than 60,000 (based on average of 3 readers per household)

Save on combination packages with our hometown weekly newspapers serving all of Plumas and Lassen counties

Special Classifications / Rates: Depending on your marketing needs, you can buy these papers individually or combine them as a team to a. Political advertising at regular advertising rates. Must be prepaid. target your sales message to your audience. These award-winning newspapers are proven to be the area’s b. Position charge is 25% for guaranteed position. Policy is to commost effective way to help your business make money. ply with position requests at no extra charge but with no guaranBULLETIN, ANY ANY ANY ALL tee. No front page or editorial page advertising. REPORTER OR 2 3 4 6 TIMES PROGRESSIVE RECORD PAPERS PAPERS PAPERS PAPERS c. Photos in ads charged a one-time processing fee of $3.50 for each OPEN RATES 6.80 6.30 5.75 8.20 9.0 9.75 10.50 new photo. 4-13 4”-10” 5.80 5.30 4.90 6.60 7.40 8.10 8.70 Preprint Insert Section Rates: WEEK RUN 11”-30” 5.70 5.20 4.80 6.50 7.30 8.00 8.60 a. Four to eight page inserts average about $60.00 per 1,000. Larger Column 31”-50” 5.60 5.10 4.70 6.40 7.20 7.90 8.50 Inches based on weight. Contract rates available. 51”-80” 5.50 5.00 4.60 6.30 7.10 7.80 8.40 Per Week Over 81” 5.40 4.90 4.50 6.20 7.00 7.70 8.30 b. Preprints should be in 1/2 fold, based on broadsheet fold. 4”-10” 5.40 5.00 4.60 6.50 7.30 8.00 8.60 Classified Advertising: 14-25 11”-30” 5.30 4.90 4.50 6.40 7.20 7.90 8.50 WEEK RUN Minimum size -1 col. x 2”- column width 1.181”or 7.1 picas Column 31”-50” 5.20 4.80 4.30 6.30 7.10 7.80 8.40 All classified ads appear in all six newspapers. Inches 51”-80” 5.10 4.70 4.20 6.20 7.00 7.70 8.30 Per Week Display............................................................................................$8.40/inch Over 81” 5.00 4.60 4.10 6.10 6.90 7.60 8.20 Real Estate Display ...................................................................$6.50/inch 4”-10” 5.10 4.80 4.30 6.30 7.10 7.80 8.40 26 WEEK 11”-30” 5.00 4.70 4.20 6.20 7.00 7.70 8.30 Cards of Thanks 1 YEAR 31”-50” 4.90 4.60 4.10 6.10 6.90 7.60 8.20 35 Words or less ..............................................................................$8 cash RUN 51”-80” 4.80 4.50 4.00 6.00 6.80 7.50 8.10 .25¢ for each additional word over the 35-word limit OVER 81” 4.70 4.40 3.90 5.90 6.70 7.40 8.00 Public Notice Advertising (Legal Advertising) a. Rates: each newspaper: Feather River Bulletin, Indian Valley Color Rates: Record, Chester Progressive, Portola Reporter, Lassen County Times 1 color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100 $9.00 per inch, first insertion. 2 color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$175 $8.60 each subsequent insertion. Full process color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300 Minimum charge, any notice $30.00 first insertion. $25.00 each additional week. Contract rates for color available Fictitious Business Name Statement, $35.00 for four insertions. Ask about special bereavement & non-profit status rates. Notice of Intention to Engage in Sale of Alcoholic Beverages, ..... $40.00 one insertion, $100 for 3 insertions. Mechanical Measurements: Legal rates non-commissionable. Offset printed, these newspapers are optimum size - 6 columns x 21. 5” Obituaries Column width - 11 picas; 9 pt. space between columns; page width - 11. 625” We offer free Death Notices as well as paid Obituaries. Paid Obituaries start at $70 for 1 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 picas 1 27/32 inches approximately 350 words, and may include a photo for an additional $10. 2 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22p9 picas 3 25/32 inches For more information or to arrange for these notices, contact one of our offices during 3 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34p6 picas 5 3/4 inches business hours, or e-mail typesetting@plumasnews.com, subject: obit. 4 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46p3 picas 7 23/32 inches Closing Time 5 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 picas 9 21/32 inches All ad deadlines, 4:00 p.m., Thursday. Earlier preceding holidays. 6 Col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69p9 picas 11 5/8 inches Commission & Cash Discount Local rate is non-commissionable. Cash discounts available on prepaid ads at open rates. See back page for technical specifications on creating and/or sending your own Camera Ready advertising. See back page for more information.