529 Main Street ¡ PO Box 1198 ¡ Chester, CA 96020 ¡ www.chester-lakealmanor.com
JUNE 2009
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Provides cost effective and attainable promotion of our area to potential visitors. • Leverages the individual business’ marketing dollar. • Allows for researched based marketing decisions instead of guessing. • Delivers a consistent area-wide message to the consumer. The rising tide of success lifts all ships! When successful, it affects all equally, from the least to the largest. See Marketing Committee News, page 5
This year’s Major Sponsor, Seneca Health Care District, welcomed over 400 bike riders to Lake th Almanor on June 20 . With 3 rides to choose from, a spaghetti feed and entertainment, there was something for everyone. For highlights, visit the Chamber website at the following address: http://www.milehigh100.com/
Public transportation from Chester to Mineral and Lassen Volcanic National Park may become a reality. A collaborative effort between the Chamber, Plumas Transit and the Park has begun. A feasibility study is underway. The first proposed step is the addition of regularly scheduled transportation from Chester to Mineral for Park employees. The second step would be a pilot program for community and tourist visitation on weekends. The Chamber, Park and Plumas County Transit believe that transportation between Chester and the Park will add to the sustainability of our region through enhanced community and tourist access and the further reduction of our carbon footprint.
Many thanks to Sharon Henry, Ginger Stratford, Dawn Schoyen, Paul Hardig and the students of the woodshop classes of Chester High School for their efforts to make our Adopt a Flower Box program a reality. Twenty-nine of the sixty flower boxes for this year’s program have been delivered. Sponsor tags will be added and the final 31 boxes will be delivered in the weeks to come. The Chamber thanks Bob Souter and Rick Phillips for spearheading the construction of the second phase of boxes.
LEE ECKERT and GINGER STRATFORD plant flowers at Lassen View Landscaping.
Each of our adoptive businesses and sponsors has made the commitment to care for their flowers. However, this is ultimately a community project! So, if you see a box in need, please lend a hand! Next Stop continued on Page 2
Courtesy of Feather Publishing
Sponsored by Dick McNeil of McNeil Storage these TShirts will be worn proudly by Next Stop Chester Volunteers, Our Summer Youth Program workers and community members who support our project. T-Shirts are available at the Chamber office and B & B Booksellers for $10.
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CHESTER-LAKE ALMANOR CHAMBER OF COMMERCE
JUNE 2009
30th Annual 5 K Fun Run Paradise in the Pines – Main Street Parade Momboosa Music Festival & Wine Walk Fireworks Spectacular The annual 4th of July Celebration in the Basin will be a day of fun for the whole family. The Chamber sponsors the 5K Fun Run, the Main Street Parade and the Fireworks Spectacular. This year the Chamber is an endorsing partner of the Momboosa Music Festival. Additional community events on the 4th include the Lyons Club Craft Show and BBQ in Chester Park, the Chester Rotary Annual Rubber Duck Race and pancakes, hotdogs and burgers sponsored by the Elks, Boosters and Chester Fire Department. For information, registration or ticket information for any of these events contact the Chamber or visit the Events Page at www.lakealmanorarea.com.
The 2009 Lake Almanor Events Calendar is complete in time for our summer season! (See insert.) This handy give-away will inform visitors and neighbors of the major events happening this season in the Almanor Basin. Acrylic displays with these calendars will be delivered to merchants, lodging and services that represent our area to visitors. If you would like to have a display in your business to share with customers, please contact the Chamber. For up to date information on community events visit the Events Page at http://www.lakealmanorarea.com. Submit your events to the Community Calendar through “Submit Event” on our Home Page. The 2009 Calendar is a product of the Lake Almanor Cultural and Recreational Council that meets the first Tuesday of each month.
Can we as a community continue to fund our Annual Fireworks Spectacular? The Chamber has received donations of $4,500 from supporters and we thank all of you who have reached out to help continue this much loved tradition. It will take $13,500 to light up the skies over Lake Almanor! If you want this great tradition to continue this year, please tell your friends and neighbors that it will take a community. Checks made out to the Chester-Lake Almanor Chamber and mailed to PO Box 1198, Chester 96020 or look for the red and blue Fireworks Donation cans about town. Next Stop continued from Page 1
TIM O’BRIEN and CLOE of Coldwell Banker Kehr/O’Brien Real Estate receive a Phase 1 Flower Box.
The final Main Street Design Plan is almost complete. The next step will be submission to the County Board of Supervisors for approval. To view the completed plan (when available), and other Main Street projects, log on to your Member Page at www.LakeAlmanorArea.com and click on Projects/Committees, Next Stop Chester.
Chamber Newsletter Sponsors 4 Issues/Year, Circulation 350 $100 Year Full Page Insert (you supply copies) $35/Issue
140 Main Street 530-258-2150 P.O. Box 1807 Chester, CA 96020
bbbsellers@yahoo.com www.bbbsellers.com “Look for the Yellow Awning!”
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CHESTER-LAKE ALMANOR CHAMBER OF COMMERCE
Pictured left: FILIP and EVA LABODA, owners of the new Red Onion Grill enjoying the Century 21/Wisteria Mixer.
JUNE 2009
Beckster’s Stylin’ Asylum, owned and operated by Becky McEntire, provides Chester with a clean, friendly and fun hair styling salon. Beckster’s features professional adult and child hair styling services, coloring, manicures, pedicures, and nail enhancements, along with lash tinting. Stop by 262 Main Street for some personal pampering from Beckster’s staff of professionals who take pride in being at the top of their craft through continuing education. Becky is excited about the chamber’s clean-up campaign and looking forward to her flower box. Thanks for your enthusiasm, Becky ! Plumas Crisis Intervention Resource Center in Quincy is a non-profit organization serving all of Plumas County with a broad range of personal resources and experienced staff. With programs in CASA, Independent Living, Parenting, and S.A.F.E. (See www.pcirc.com), community health and well-being are their first priority. This organization supports a variety of our local community residents, and as a new addition to our Chamber, we will help expand the exposure for these valuable services.
Pictured right: CAROL FRANCHETTI and DEBBIE MARINO at the May Mixer at Carol’s Café in Prattville.
Member Services Chair MARY MAUMOYNIER and President DOUG SELF welcome new Members with ribbon cuttings. Pictured left: MARY, E L I CC E R O DE R IC K , DOUG, SUSAN BRYNER and LINDA GILLIAM, Century 21 at the Century 21/ Wisteria Mixer.
Chris Cartwright operating Rock Harbor Resort and Lake Cove RV Campground (www.rockharborresort.net) is now a chamber member and looks forward to being part of the renewed chamber energy and focus. Rock Harbor Resort at 4256 Hwy 147 offers picturesque and affordable lakefront vacation homes for sale, along with a large marina and personal boat slips. Lakeside camping is available at Lake Cove, 3584 Hwy 147, for both RV’s and tent camping. Welcome aboard Chris! The Giggling Crow at 135 Main Street, is an “upscale rediscovered clothing boutique for women” as described by Joseph Gilmour. This new addition to the Chester business community features top quality name brand clothing, jewelry, purses and shoes. Joe, along with Suzanne Hernandez, and Carrie Weston invite you to “rediscover” one of their treasures. This is an exciting time for the community with the new direction and efforts of the chamber, and the Giggling Crow staff looks forward to being actively involved. The chamber extends a wish for much success to our new members at the Giggling Crow. Fred Fourby at High Sierra Insurance Services, (www.highsierrainsurance.com) 509 Main Street, has rejoined the chamber after several years. He is enthused with the efforts of the chamber and feels we all benefit when we “Shop Locally”. Fred has over 35 years of insurance broker experience and has operated High Sierra Insurance here in Chester during the last six years. As a full service broker, Fred is able to offer a broad range of insurance coverage from multiple vendors, therefore, always working in the best interest of his customers vs. the insurance companies. Welcome back Fred!
Pictured right: JOEY CARDOZA, Cardoza Plumbing.
Pictured left: J.R and WENDI THOMPSON, Mt. Lassen Log Homes.
The Chamber welcomes back Rocky Niles of Corlin Paints (www.corlinpaints.com) at 680 Main St. as a returning chamber member. With 20 years of paint sales background, Corlin Paint offers full service sales of high quality paints, stains, and a complete array of painting supplies, including sprayer rentals. We want to thank Corlin Paints for their recent support of the chamber’s recent remodeling efforts. Rocky, like many other business owners, strongly supports shopping locally and is committed to maintaining his Chester-based business. Kim Carson with Waddell and Reed Financial Advisors, 900 Main St, Susanville, (1-800 210-7020) has recently become a chamber member. As a Financial Advisor servicing the Lake Almanor Basin, Kim offers her clients financial strategies for success with their personal and business financial goals. With more than 8 years in the financial services, mortgage and real estate fields, Kim brings a wealth of comprehensive financial planning knowledge to families and business owners in the community. Your support of the chamber’s efforts is appreciated.
Pictured below: DAWN LEE and LISA PHILLIPS, Upstairs Day Spa.
Pictured above: RACHELLE LABOSKY, Sage Creek Insurance.
Lake Almanor Christian School (www.lacconline.org) at 2610 Hwy A13 is now a member of our local chamber. Centrally located to serve the Lake Almanor Basin and outlying areas, LACS offers K-12 Christian education in a warm caring environment with a low 8:1 student/teacher ratio. The chamber welcomes Lake Almanor Christian School and extends an invitation to all other local organizations to utilize the power of the chamber to provide exposure and growth for their organization.
JUNE 2009
CHESTER-LAKE ALMANOR CHAMBER OF COMMERCE
PAGE 5
Our 2010 Lake Almanor Marketing Plan is complete! The plan is a proposed set of strategies for marketing and communication that will position Lake Almanor uniquely in the California mountain resort market. Key to the strategy is clearly communicating our area’s unique point of differentiation from other rural areas competing for tourism dollars. This is done through a brand concept that, if delivered consistently across all of our members, businesses and stakeholders will have the potential effect of increased tourism dollars, especially during our “off season” months October through May.
This year excitement is building over the addition of the Momboosa Music Festival, Lakeside Almanor to our 4th of July celebrations. Momboosa will be centered on our “Paradise in the Pines” theme, with 5 bands playing throughout the day. The concert will be in the Chester Meadow on the 4th. A Wine Walk through the merchants of Chester will take place on July 3rd and 4th with pre and post parties at Bailey Creek Golf Course and Plumas Pines Resort. See insert in this Newsletter
Congratulations Collins Pine who received a Western Wood Products Association District 4 award for Outstanding Safety, with the lowest injury rate for 2008 in a district which covers California, Arizona, New Mexico, Utah, Colorado, Wyoming and South Dakota. Did you see the great picture of tube fishing in Lake Almanor in Tom Stienstra’s May 14 column in the San Francisco Chronicle? The caption read: Lake Almanor in Plumas County is a good bet for fly-fishing, has picturesque views of snowy Mount Lassen and has five campgrounds to choose from. Thanks to Wally Blem, Peninsula Market, Tom is getting continual updates on the wonders of our lake and area. Mark Guillery of The Best Western Rose Quartz Inn reports that guests of the Rose Quartz are now being treated to a delicious hot breakfast each day in the dining room. Congratulations Rose Quartz for adding this wonderful new service for your visitors!
Mark your calendars. The streets will rumble once again with the antique cars and modified hot rods of the 24th Annual Street Rod Extravaganza September 11 – 12.
twitter: @lakealmanorarea Expressing the Almanor brand will not be just about adopting consistent graphics; it will be about communicating the essence of our community: who we are, what we have to offer and what makes us unique. Our marketing efforts will employ on-line technologies, community branded merchandise for our stores, restaurants and lodging and a message that communicates the unpretentious, playful and friendly qualities of our community. For more information on the exciting work of the Lake Almanor Marketing Committee and how you can take part in our pilot program for community branded merchandise log on to your Member Page at www.LakeAlmanorArea.com and click on Projects/Committees, Marketing Committee.
Do you like the new electronic Chamber Updates? The Chamber is working toward frequent communication with members and the community to keep you informed of events, opportunities and Chamber news. We are also looking to “go green.” If you have information you would like the Chamber to share, or if you want these updates and are not receiving them now let us know. Email SusanBryner@lakealmanorarea.com.
Pictured left: Keynote Speaker, BJ NORTH of Plumas Bank speaks at May Member Breakfast.
Pictured below: Lodging providers meet at the Chamber for a round table discussion of tourism needs.
Robin Schumacher, Haws Theobold & Auman; Marlene Cummings, Rotary Club of Chester; Rob Hart, Knotty Pines Resort; Jay Sabelman, Coldwell Banker Kehr-O’Brien Real Estate; Arlie Holland, Bailey Creek Builders; Miriam Rosenthal, Year Round Vacation Rental; Joe Gilmour, The Giggling Crow.
Dennis Gomez, Pizza Factory; Christine Bradley, Bradley Appraisal; Kate West, Chester Progressive; Gina Pixler, Ron Martin Real Estate; Rima Ingersoll.
JUNE — Treats/Jeff Roe Produce/Chamber JULY — Mt. Lassen Log Homes AUGUST — Cal Sierra/Haws, Theobald & Auman/ Equity Link SEPTEMBER — Coldwell Banker Picnic in the Park DECEMBER — Plumas Bank
For up to date information on events and chamber meetings, visit the calendar at http://www.lakealmanorarea.com
DOUG SELF, President KERRY FRIEDRICHS, Vice President , Secretary ROBBIN SCHUMACHER, Treasurer DIRECTORS: MARLENE CUMMINGS LINDA GILLAM JOE GILMOUR ROB HART ARLIE HOLLAND JOANIE KIELTY DAN MOUMOYNIER GARN PRINGLE MIRIAM ROSENTHAL LINDA ROULAND JAY SABELMAN CHAMBER STAFF: SUSAN BRYNER, Executive Director DONYALE LOGAN, Manager PHYLLIS SALVADOR, Consultant 529 Main Street ¡ PO Box 1198 Chester, CA 96020 (530) 258-2426 ¡ (800) 350-4838 eMail: info@lakealmanorarea.com www.LakeAlmanorArea.com
529 Main Street ¡ PO Box 1198 Chester, CA 96020
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