Not really. New movies are usually based on a spectacle. I prefer movies that are like a good novel, related to an every day story. Movie The Road with Viggo Mortensen crosses my mind. It is an apocalyptic movie, pretty hard, but it has left a strong mark on me. Lately it is very rare that a movie makes me think a long time after I have wached it. I liked The Lord of the Rings serial, it is so rare that a movie looks better visually than what you imagine while reading a book. Anyway, I find it very important that a movie has a strong story.
imati reviju u Ljubljani. Pre svega toga smo prikazali resort kolekciju u Bolu na Braču. Prodajemo u Srbiji, Sloveniji i Švajcarskoj. A sve više otkrivamo i čari prodaje preko interneta. Kad smo kod interneta, šta mislite o trendu online mode? Sve se brzo menja. Naš sajt smo napravile pre sedam-osam godina, tada nismo tačno znale šta će nam online prezentacija. U tom trenutku retko koja domaća firma je imala sajt. Ono što me je iznenadilo jeste povratna reakcija, neverovatno je koliko ljudi sa svih strana sveta posećuje naš sajt i prati to što radimo. Vrlo se uključujemo u čitavu tu online problematiku. Veliki broj ljudi u inostranstvu živi tako što sve kupuje preko interneta, tržište se proširilo, sve je postalo mnogo dostupnije. Ipak, nije jednostavno proizvoditi i prodavati iz Srbije, ali nije nemoguće. Videćemo šta će nam budućnost doneti. Sisters Jelena and Svetlana Proković are JSP creative team. They founded their fashion brand in 1992 and today their work is recognized and well known. They work simultaneously in Belgrade and Ljubljana which doesn`t stop them neighter from creating new collections together, nor from planning their development and spreading to the other countries in the region. Since Jelena finished costimography, and Svetlana is an architect, their work exceeds classical fashion. Textil company is proud of their collaboration with sisters Proković. About inspiration, favourite materials and plans, Svetlana Proković told us:
Your moodboard rather shows materials or some inspirational photos? It all depends. Sometimes we find some interesting materials first, and we think about what to do with them. For 11 years Jelena and I don`t live in the same place, so before every season we meet in Belgrade or in Ljubljana and talk. The beginning itself isn`t connected neither to materials nor to sewing patterns, we just talk about the things that inspire us and obsess us at that moment. Usually it is connected to some other type of art that left an impression on us and made us think. We don`t draw precise sketches in the beginning, but just some ideas we later develop. How hard is it to create that far away from each other? We are sisters, we work together for a long time, we are connected to each other and we think alike. We are lucky to be in similar life fases. That doesn`t mean that there are no conflicts but then we do what is best for the product itself. The beginnig of work on a new collection is mostly connected to the presentation of the fashion show. We try not to make it just an appearance of models on the catwalk. We want everything to make sence, we think about make up, haircuts, styling, we chose music that will enhance the atmosphere we want to give. All of this makes shows the favourite part of our work. Design before comfort or vice versa? Design and comfort must go together. Our products may sometimes seem a bit weird, but it is usually just on the level of styling. When you decompose
it you see that every single part is wearable. We see fashion as a type of applied art, or something that has to live on people. You usually use natural materials? Up to 90% of the materials we use are completely natural: cotton, silk, viskose, leather... We try not to use artificial materials in our work. Although, the industry of materials is progressing so fast that we now have completely artificial materials with same or better preformances than the natural ones. We work a lot with leather, we choose those that are dyed in a special way or that have applications on them. This season we will have an amount of clothes dyed with ecological colours. This way the surface of the leather isn`t choked with the colour, it is breathing. Sometimes we experiment with materials. In year 2009 we have played with tyvek. From a material that was associated with sportswear we have created elegant pieces: dresses, trousers, tops, etc. Textil is one of your loyal partners? We collaborate with Textil during a number of years, because if you work for a foreign market, you have to have a partner you can trust. Collections we export are made in advance. That is why a lot of the things we do are based on Textil`s choices. Consistency and filled expectations mean a lot to a designer. And our costumers are very happy with Textil`s materials, I must add. Movies have marked the JSP brand in terms of inspiration. Is there a new production that you find interesting in this sence?
I have read somewhere that a woman you create for is selfconfident, sexy, provocative and strong. Is that the type of woman that buys your creations? People have different ideas of what type of a woman she could be. We never have in advance the idea of what would a certain type of woman wear. Since we have our own store for a long time, we came to understand that all sorts of women buy our cloths. I wouldn`t say that a JSP woman is strong, I would rather say brave. She is brave because she dares to wear something different than the majority. We try to make women be women. First they have to like themselves and then the others will like them. I am always pleasantly surprised to see our creations on women in the city. Belgrade, Ljubljana, Vienna and recently Brač. Do you have an idea what would be the next city on your fashion map? We have just finished our presentation on Vienna fashion week. We are very hapy with how well it turned out. We showed spring/summer 2012, a collection that has a lot of graphic, asymetry. Accented colours are white, black yellow and gray. There are leather details, Danijela Biškup made shoes for our collection. By the end of october we will have a fashion show in Ljubljana. Before all this we have shown our resort collection on Brač. We sell in Serbia, Slovenia and Switzerland. And we discover advantages of selling on internet more and more. Speaking of Internet, what do you think about the trend of online fashion? Everything is changing so fast. We made our site seven, eight years ago, when we didn`t know exactly what would we do with an online presentation. At that moment very few local companies even had a site. What surprised me is the feedback - it is incredible how many people from all over the world visit our website and follow our work. We are getting very involved in this whole online business. A huge amount of people abroad shops online. The market grew, everything became way more available. Still, it is not simple to produce and sell from serbia, but it is not imposible. We`ll see what the future holds.
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