Core brand elements cheat sheet
Pay and Pal blue should be leveraged as much as possible to help ensure brand consistency.
Neutral colors are to be used to add warmth.
White space should be utilized to keep the tone open and inviting.
The Double P is a short-hand mark to be used under spacial restrictions.
BERRY
PALE SLATE
PLUM
SLATE
TANGERINE
PALE SAND
TOMATO
SAND
AQUA
WHITE
SEA
PAL BLUE
LIME
PAY BLUE
The twin bands are derived from the PayPal logo and can be used to help emphasize different elements.
LEAF
The PayPal logo is rounded to show PayPal’s approachability.
The choice is yours. Accent colors can be used sparingly to help add visual interest.
Photography the slight touch of blue adds a branded sense to all photography.
Typography all communications are done through Helvetica Neue Light to maintain a constant voice.
ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.
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