Mnemonic animation
The mnemonic animation is to be used for animations and commercials. In the case that your needs require such a treatment, please follow these guidelines:
MNEMONIC ANIMATION
SOCIAL MEDIA ICONS
• The right band in the mnemonic animation spins on a horizontal axis. • The message within the twin bands should ladder up to the PayPal value prop: It’s the one way to pay, any way I want to pay and everywhere I want to pay. • When showcasing social media icons in situations outside of the web, we strongly encourage, where permissible, the use of PayPal brand colors (shown to the right) when portraying these icons. In select cases, such as TV advertising, use the original colors of each social media brand icon. This unique example of the use of twin bands provided here gives an example of Mnemonic Animation. However, please note it is an exception to the rule and should not be taken as an accurate interpretation of the guidelines. Please don’t create your own mnemonic animation. If your execution calls for one, or if you have any questions regarding social media icons please contact the Global Brand Team.
ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.
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