Welcome to the PayPal Brand
At PayPal our goal is to be an everyday essential brand for our customers, our employees and shareholders. In order to achieve this and continue to build a successful and enduring company we must have the right tools and resources at our fingertips and the ability to present ourselves in a unified way that will resonate with our customers across our regions and their many different cultures. These guidelines have been developed so that you can become familiar with and use our identity with consistency, accuracy, confidence and purpose – one brand, one voice. The following pages clearly outline the core elements of the identity so that we can deliver at every opportunity on our brand promise: to make it simpler to get more of what you want from your money. ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright Š 2013 PayPal Inc. All rights reserved.