Pipeline lockups (PayPal entities)
The pipeline treatment is only for non-product PayPal entities. Please have your pipeline treatment reviewed by the Global Brand Team before releasing. Following this convention creates global consistency and eliminates one-offs that don’t look like they’re part of PayPal. Divider line is centered vertically within the cap height.
Cap height aligns with the “a” of PayPal logo.
Austin Design Center The space between elements is equal to the width of Helvetica Neue Light “X” with the “m” in the trademark.
Typeface is Helvetica Neue Light set in Slate.
Baseline aligns with PayPal logo.
examples
Internet Retailer Conference
Top Customer
Merchant Services
Platform Team
Shopping Showcase
ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved.
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