Corporate Design · Typography · AUDI AG · 10/2011
4.0 Audi Type in TrueType format The Audi Type corporate typeface is used in all Audi communi
Office communications
Font to be used
Presentation templates
Audi Type (Arial)
applications. It is available in the four most important styles:
Letterhead
Audi Type
Audi Type Extended Bold, Audi Type Extended Normal, Audi
Fax sheet
Audi Type
Arial
cation media provided this is technically feasible. A TrueType version of the typeface has been developed for use in Office
Type Bold and Audi Type Normal. The lining figures for tables are saved as standard in the TrueType character set as this is used for tables in Excel. In addition to the languages based on the Latin alphabet, the current TrueType version (v03.05) covers Modern Greek and (Asian) Cyrillic. A complete list of supported languages can be found on page 4. Audi Type cannot be used in e-mail communications for technical reasons. The system typeface, Arial, is therefore used in this case.
5.0 The Internet and digital media As far as technically feasible, Audi Type is used in digital media.
Note:
On websites, for example, headlines are integrated as picture
If typography is integrated as a picture file, only the Audi Type
files using Audi Type Extended.
typeface family is used.
Besides technical limitations, in digital media it may be neces-
Digital media
Font to be used
Substitute fonts
case, Audi Type is replaced by the system typeface Verdana. In
Headlines
Audi Type Extended
–
specific exceptional cases, the Tahoma typeface may be used for
Copytext
Audi Type
Verdana, Tahoma
Typography as a picture file
Audi Type
–
sary to use an alternative typeface to ensure legibility. In this
very small type sizes. Further information can be found in the “Digital Media” guideline.
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