Audi Brand Guidelines

Page 37

Corporate Design · Typography · AUDI AG · 10/2011

Typeface design 1.0 The Audi Type family Audi Type is a comprehensive typeface family and comprises

The eight Audi Type typeface styles

eight styles: • Audi Type Extended has a wide character space and is used for logotypes and headlines. It is available in the Normal, Bold, Normal Italic and Bold Italic styles. • The narrower Audi Type is used for copytext and all other

Audi Type Extended Bold Audi Type Extended Bold Italic

Audi Type Extended Normal Audi Type Extended Normal Italic

Audi Type Bold Audi Type Bold Italic

Audi Type Normal Audi Type Normal Italic

applications. It too is available in the Normal, Bold, Normal Italic and Bold Italic styles.

Overview of supported languages

Audi Type is available as an OpenType typeface in all styles for

Languages using or based on the Latin alphabet

use across all platforms (Audi Type v03.2). A TrueType version

Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English,

of the typeface has also been developed specifically for use in

Estonian, Faroese, Finnish, French, Frisian, Friulian, Gagauz (Latin script), Galician, German, Hungarian,

Office applications (Audi Type v03.05). It is available in the four

Icelandic, Indonesian, Irish, Italian, Karelian, Kurdish, Ladin, Latvian, Lithuanian, Maltese, Manx Gaelic,

main styles Audi Type Extended Bold, Audi Type Extended Nor-

Moldovan, Norwegian, Polish, Portuguese, Rhaeto-Romanic, Romanian, Saami, Scottish Gaelic, Serbian,

mal, Audi Type Bold and Audi Type Normal.

Slovakian, Slovenian, Sorbian, Spanish, Swahili, Swedish, Turkish, Turkmen (Latin script)

Whether OpenType or TrueType, as well as the letters of the

Supported languages that do not use the Latin alphabet (please see section 6 for further information)

Latin alphabet, both formats contain all characters for Modern

Abyssinian, Adyghe, Avar, Azerbaijanian (Cyrillic script), Bashkir, Belarusian, Bulgarian, Buryat, Chechen,

Greek and most (Asian) Cyrillic characters. This means that Audi

Dargwa, Dungan, Ingush, Kabardinian, Kalmyk, Karakalpak, Kazakh, Kumyk, Kyrgyz, Lak, Lezgian,

Type can be used for all communication measures worldwide,

­Macedonian, Modern Greek, Mongolian, Mordvinian, Nanaish, Nogai, Russian, Serbian, Tabasaran, Tajik,

with only a few exceptions (China, Japan, Korea, Israel and the

Tatar (Cyrillic script), Tati, Turkmen (Cyrillic script), Tuvan, Ukrainian, Uyghur (Cyrillic script), Uzbek

Arabic-speaking nations).

(Cyrillic script)

Audi S5

Q7 R8 TT A3 A5 A6 A8

4


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