Corporate Design · Colours · AUDI AG · 07/2009
Production 3.0 Using the colours Each colour value in the Audi colour spectrum is defined. This
Colours
CMYK (grey scales)
Special colour Offset/screen printing
sRGB (hexadecimal)
Audi Aluminium Silver
—
PANTONE® 877
—
RAL 9006 White Aluminium
Avery 990
Audi 4C gradation
Picture file
—
—
—
—
Audi Red (lighter)
0/100/80/5
PANTONE® 186
204/0/51 (CC0033)
—
—
Audi Red (darker)
0/100/80/20
PANTONE® 187
170/20/45 (AA142D)
NCS S 1580-R
Avery 950
White
—
—
255/255/255 (FFFFFF)
RAL 9010 Pure White
Avery 900
Black
40/0/0/100
PANTONE® Black
0/0/0 (000000)
RAL 9005 Jet Black
Avery 901
Pale Grey
0/0/0/15
PANTONE® 427
213/217/216 (D5D9D8)
NCS S 1005-R80B
Avery 961
Light Grey
5/0/0/35
PANTONE® 429
176/182/184 (B0B6B8)
NCS S 3005-R80B
Avery 960
Medium Grey
15/0/0/70
PANTONE® 431
109/117/121 (6D7579)
NCS S 6005-R80B
Avery 983
Dark Grey
25/0/0/80
PANTONE® 432
67/76/83 (434C53)
NCS S 8005-R80B
Avery 962
definition is binding. The following tables detail the colour values in various colour systems. 3.1 Overview of colour values To ensure the greatest possible flexibility in terms of budget and design, CMYK values and special colours are defined and are always permitted for all Audi colours – with the exception of
NCS/RAL
Avery 900 Super Cast films range
Audi Aluminium Silver (PANTONE® 877). If colours are to be applied to large areas, however, the use of special colours is recommended. 3.2 Colour ranges for layout software The Audi primary colours are available on the CD Portal as ready-made colour libraries for use in standard DTP programs. 3.3 Printing information The Audi colour spectrum and the Audi gradation were designed for offset printing in accordance with the ISO 12647-2 international standard. For generating print data (colour conversion of RGB data and proofs), we recommend the ECI offset profile “ISO Coated v2 300% (ECI)”, which can be downloaded free of charge from www.eci.org. Detailed information is contained in the free guideline entitled “Media Standard Print”, which can be downloaded from www.bvdm.org.
8