Corporate Design · Brand Logo · AUDI AG · 04/2009
Introduction
Audi brand architecture – one system for all purposes Basic rules of Audi brand architecture • We are combining the brand logo and the core of the brand to penetrate the message “Truth in Engineering” and to give our brand a clear position in the market. • The rings are combined either with the claim or a specific area of business – and with the name “Audi” in red.
Audi Truth in Engineering
• The combination of rings and the Audi claim forms a firm entity in all communication media. The size of the
Audi Truth in Engineering
letters and their positions are pre-determined.
Audi Truth in Engineering Audi Truth in Engineering
• In combination with a specific business area a certain size of letters is recommended, but may also be chosen freely. The logotypes always come in a horizontal or vertical position relative to the rings. The size ratio is defined individually for the respective purpose. • All logotypes are presented in a standard lettering and start in all cases with the name “Audi” in red. This creates a flexible brand architecture for optimum use in each media. It furthermore guarantees the same look and appearance of all individual subjects, products, business areas and subsidiaries of the Audi brand.
Audi Service
Audi Bank
Audi Tradition
Audi driving experience
Audi quattro GmbH
Audi Original Zubehör
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