Corporate Design · Colours · AUDI AG · 07/2009
Introduction
The Audi colours reflect the technical competence and emotional warmth of our brand. The primary colours Audi Aluminium Silver, Audi Red, White and Black serve to clearly distinguish us from our competitors and to define our identity in all areas, from architecture to digital media and printed brochures. The most important primary colour is Audi Aluminium Silver: no other brand has more experience in using aluminium. Lightweight construction is one of the most crucial technologies for car manufacturing in the future. Audi Aluminium Silver stands for the brand essence, “Vorsprung durch Technik”, and as a result is used consistently in all media. Audi Red communicates the brand value “sporty”. It is used for the “Audi” logotype and as a highlight colour. Greater use is made of Audi Red in the area of Audi Sport. To complement the primary colours, four grey shades are defined on a second level. They accentuate layouts and graphics and give them a high-quality appearance.
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