LSD Magazine - Issue 9 - Chasing Dragons

Page 265

about if I’m being honest. You’ve got some good producers who are taking gear like Native Instrument’s Maschine onto stage with them and creating their stuff live alongside the DJ sets – sort of a live / DJ hybrid, and they’ve got 10,000 people jumping up and down in front of them. And that speaks for itself – you can’t argue with massive crowds jumping up and down. It’s just another aspect of embracing technology. A lot of people moaned when kids started taking Ableton on stage – why?? Dance music’s supposed to be at the forefront of technology, so what are people doing complaining when things change?

Dance music’s always been a democratic zone – but without things going through the filter of someone actually having to fund a cut and a load of records pressed, and with technology cheaper and more accessible than in the day and it needed you and a couple of ever – are we saturated? mates to front money for it, so you had to be Definitely. Everyone’s got a pal with a digital sure – you really had to believe in the tracks label – getting digital distribution isn’t that you were pressing. Now it’s all done in the hard, and it was undoubtedly a gamble with box – in the computer. It’s getting mastered vinyl. Do you press 500 or 1000 white labels in the box, and you can finish it, Master it, up? Pressing 1000 records was a big deal back send it, distribute it and sell it without leaving your seat. If you look at Beatport – there are so many labels and so many tracks on there that it is saturated. You can spend a hundred pounds a day on there without ever buying the same track twice. So from a quality control point of you – yes – it’s shifted pretty dramatically – but whether I see the overall change as a positive or a negative??? It comes down to a bit of both. What it does mean is that the charts are a nonsense and I think that if Unique 3 was doing what we did back then now, we’d have less of a chance, if any. The kids coming up now have that much more to contend with as thousands of other producers flood the internet with new tracks every week, so your track never gets the lifespan it needs to get recognized and really get out there. It becomes more and more throwaway instead of something hanging about for weeks and weeks and getting into everyone’s record Artist - Part2ism


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