LE GRAND MAG issue 42 The Future of Tradition 非凡巅峰汇：汇聚全球奢侈品 2021 by Le Grand Mag Media

The Extremely Well Living Magazine

HERITAGE VALUE Aviation, Automotive, Travel, Yachts, Education, Finance,

Interiors, High Jewellery, Elegance, Real Estate

THE FUTURE OF TRADITION

THE BIG RESET TRENDS AND FORECAST UHNWI TOYS HIGH END ENTERTAINMENT

AIRCRAF T AS BOLD AS YOUR AMBITION From takeoff to touchdown, Boeing Business Jets are designed to meet every demand of your lifestyle without compromising luxury, privacy or comfort. Whether you are relaxing, entertaining or conducting business, your custom Boeing Business Jet allows you to seamlessly transition between your life on the ground and your life on the go.

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URUS GRAPHITE CAPSULE

UNLOCK ANY ROAD It’s time to reveal yourself to the fullest. Venture into new challenges and declare your most authentic self aboard the world’s first Super SUV. Unlock any road… unlock your personality. Fuel consumption* (l/100 km): combined 12,3. CO2 emission: 279** g/km *In line with the directive EU 80/1268/EEC **With COD (Cylinder On Demand)

Availability of the Lamborghini models may vary depending on the country. For more information, contact your local dealer: www.lamborghini.com

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Discover your masterpiece. Christie’s International Real Estate’s curated network of property specialists are trusted advisors in the art of connecting buyers and sellers of fine homes. Call Kathleen Coumou at +1 914 996 4068 or visit the website.

Art. Beauty. Provenance. Christie’s International Real Estate, Inc. assumes no legal responsibility for the accuracy of any content, including photography, which may not be reproduced in any form without our permission.

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MAKE THE MOST OF EVERY MINUTE

There’s been a shift. It’s no longer about where we’ve been, but where we’re going. It’s not about the obstacles we face, but what we’re able to achieve—together. The CESSNA CITATION LONGITUDE aircraft is designed and engineered to help you rise to every opportunity. The clock is running. This is your time.

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At Honda Aircraft Company, continuous innovation is fundamental to who we are and the spirit with which we were founded. It’s the f u l f i l l m e nt of a d re a m a n d t h e t ra n s fo r m at i o n of a co n ce pt to re a l i t y, resulting in products which challenge expectations. We a re e x c i t e d t o a n n o u n c e t h e n e x t i t e r a t i o n o f H o n d a J e t b o r n f ro m t h i s p h i l o s o p hy, t h e E l i te S . T h e n ew E l i te S ex p a n d s o p e rat i o n a l c a p a b i l i t y t h ro u g h i n c re a s e d p ay l o a d ra n g e a n d e n h a n ce d te c h n o l o g y. Coupled with bold new styling, the Elite S allows owners and operators to deploy HondaJet’s class leading efficiency to new destinations.

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The Extremely Well Living Magazine

HERITAGE VALUE HERITAGE The Extremely Well Living Magazine

VALUE

Aviation, Automotive, Travel, Yachts, Education, Finance,

Interiors, High Jewellery, Elegance, Real Estate

THE FUTURE OF TRADITION

Aviation, Automotive, Travel, Yachts, Education, Finance,

Interiors, High Jewellery, Elegance, Real Estate

THE FUTURE OF TRADITION

THE BIG RESET TRENDS AND FORECAST UHNWI TOYS HIGH END ENTERTAINMENT

T he Extremely Well Living Magazine 2021, issue 42 summary 44 ART

102 WATCHES

48 BEAUTY

107 AUTOMOTIVE

50 FASHION

112 AUTOMOTIVE

52 STYLE

115 AUTOMOTIVE

56 PHOTOGRAPHY

116 AUTOMOTIVE

61 ELEGANCE

118 AUTOMOTIVE

86 WATCHES

120 AUTOMOTIVE

94 WATCHES

128 AUTOMOTIVE

96 WATCHES

136 AVIATION

98 WATCHES

138 AVIATION

100 WATCHES

140 AVIATION

When Art Imitates Life The New Black

Bespoke Beauty For A Bride Cultural Treasures Mert Alas & Marcus Piggott Dress Code: The List

Caviar Flying Tourbillon Camo Blue Panerai & Bucherer, A Limited Edition The World Is Your Oyster

Like Sports Car, Like Smartwatch Athleisure Time-Keeping

A 20-Year Icon, Reimagined Now A Tribute To The 1970 Le Mans Winner Continuing An Auto Racing Legend The Most Extreme Hyper Car Ghost, Beauty In Restraint

Reborn With An Electric Soul

The Track-Focused Brabham BT62

Bugatti’s Original Open Touring Model Longest-Range Business Jet Zero-Emission Concept Aircraft The Super Versatile Jet

SUMMARY

T he Extremely Well Living Magazine 142 AVIATION

202 REAL ESTATE

151 AVIATION

206 REAL ESTATE

152 AVIATION

215 INTERIORS

156 YACHT

221 INTERIORS

160 YACHT

226 REAL ESTATE

188 COLUMN

234 TRAVEL

193 INTERIORS

242 TRAVEL

194 DESIGN

258 OBSERVATORY

United Airline Goes Supersonic ACH135, A Bespoke Solution All Aboard The Geco

Somnio, The 222m Yacht A Featherweight Champion Salone del Mobile.Milano New Platform Pierre Berge’s Duplex

Wanders Of The World

SUMMARY

Onda, Unique Bay Harbor Living The Ritz-Carlton Residences, Miami Beach Inside The Chateau Fontainebleau Shaping The Imagination

25 Columbus Circle Apartment, New York Exclusive Selection of Maldives Resorts Wolterton Park

Ultra-Luxury, It’s All A Matter Of Culture

Da Zermatt, attraverso 291 ponti e 91 gallerie, passando per il punto più alto ai 2033 metri del Passo dell’Oberalp, fino a St. Moritz (o viceversa): il viaggio a bordo del Glacier Express è un classico tra gli itinerari panoramici attraverso la Svizzera. Un’esperienza indimenticabile, in ogni stagione. Salite a bordo! www.glacierexpress.ch

Photo © Glacier Express – Stefan Schlumpf

IL TRENO ESPRESSO PIÙ LENTO DEL MONDO

ARRIVE ANYWHERE Airbus Corporate Helicopters leverages Airbus Helicopters’ design and engineering expertise to deliver innovation which enhances customers’ ownership. We provide our corporate and private customers a unique craftsmanship experience in high-end materials combined with sleek designs. Anything can be enhanced. Even things that are already top class. Our Bespoke services offer customers means to make their vision a reality.

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All images © Dolce & Gabbana

TRUE DEVOTION Dolce & Gabbana affirms its core values and highlights the essence of “Made in Italy” design and craftsmanship with the Devotion collection. At its heart is a beautiful brooch shaped like the “Sacro Cuore”, or sacred heart, a symbol of faith and of trust. It is an antique bronze frieze featuring a 24kt gold leaf, crafted with the ancient technique of lost-wax casting. Known as “cire-perdue” in traditional jewellery-making, the desired form is first sculpted in wax to build a mold around it. Molten brass is then poured into the mold, displacing the wax. The central core, embellished by a miniature bearing the DG logo, is framed by pearl and foliage designs. Building upon this motif, the Devotion Lace collection pictured here is created entirely in lace and comes in rainbow colours.

FASHION

DOWNTON ABBEY: LE GRAND MAG ACADEMY BEST COSTUME AWARDS Downtown Abbey Costume Designer Anna Robbins once said in an interview with her Alma Mater, Edinburgh College of Art: “I am fortunate that I have always worked on productions that have been interesting to me. This always begins with a script that I see as having the potential to become a beautiful production. I am driven by quality productions that have something visual to say. I enjoyed the strippedback simplicity of costuming the unusual but visually arresting drama

FASHION

Murder: Joint Enterprise. But the pinnacle of my career so far, for its sheer scale and audience numbers, as well as the era of the costumes, has to be Downton Abbey. I have been given a real freedom to create, and it’s been a costume designer’s dream job.” Her advice for those who want to get into the industry: “Working in film and television tests you emotionally, physically, psychologically, but if you’ve got what it takes, it’s a career like nothing else out there.”

FASHION

REAL-LIFE BAROQUE www.dior.com Symbols of a committed reflection on fashion’s origins and the significance of the cut, Dior’s spring/summer 2021 ready-to-wear looks by Maria Grazia Chiuri are revealed in a series of striking photographs. Celebrating excellence in savoir-faire and creation in all its forms - from Virginia Woolf’s feminist essays to militant collages by Lucia Marcucci that enhanced the staging of the show - the collection is captured in a campaign brimming with the power of painting. Inspired by Caravaggio’s mastery of chiaroscuro, these photos have an aura of mystery, like icons in a painting, punctuated with shimmering shades of blue, red and gold. Captured by the photographer Elina Kechicheva, these images reinterpret the Dior codes with a new language, combining precious embroideries with paisley motifs and floral designs that blossom on dresses and trousers, as well as bags and accessories. Fluid pieces take on the deep blue of denim, while the revisited men’s shirt is combined with the Dior Palto jacket, alongside the Dior Caro bag. The compositions reveal and exalt the infinite possibilities of the art of couture.

FASHION

THE

KING

RISES

THE KING AIR 360 TURBOPROP UPDATED AIRFRAME | STANDARD AUTOTHROTTLE | STUNNING NEW INTERIORS

When facing adversity—we persevere. When confronting new challenges—we push ahead. When the obstacles, barriers and uncertainties mount… We rise above.

B E E C H C R A F T. C O M / H E I R - O F - E X C E L L E N C E

EVERY DETAIL REVEALS THE CRAFTSMANSHIP OF GIORGIO ARMANI PRIVÉ ATELIER’S PETITES MAINS AND CONVEYS THE HIGHEST EXPRESSION OF FASHION TO THE YOUNGER GENERATION.

MILANESE HAUTE COUTURE

1. Geometric necklines define the dresses while midnight blue velvet glows in a palette that ranges from magenta red, aqua green, Prussian blue and cobalt blue to grey and greige.

“Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone,” stated Giorgio Armani who had chosen to dedicate the collection to his adoptive city, bringing haute couture back to Milan after years of showing in Paris. The decision was born from the will to highlight the uniqueness and excellence of Made in Italy, as Milan reprises its role of international prestige. Giorgio Armani tells the story of his journey, desire for freedom and independence from fleeting trends in his collections. In particular, this Privé collection was presented at Palazzo Orsini, where his Milanese atelier strives for perfection every day. It is this pursuit, spirit and aesthetics of haute couture that Armani wants to bring to the younger generation. Balancing fluidity and proportions, opposites alternate and merge. The show was streamed during the Paris Haute Couture calendar and was also broadcast through the brand’s social media channels. Giorgio Armani thus closes the gap with the general public, and above all, the younger generation.

FASHION

2. Jackets are designed to skim the body and embroidered slip dresses feature alongside flowing satin tunics and dresses covered with crystals. 3. Micro-crystals and sequins shed light on Milanese craftsmanship and execution of these garments. Floral embroidery on tulle blurs the colours.

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WHEN ART IMITATES LIFE www.kalgajoum.com To Kal Gajoum, life is to be experienced and savoured. He often depicts exquisite flavours in his work on libations, dining and more. Kal has also visited many of the world’s most beautiful cities and has interpreted the essence of their history and romance through his signature palette knife technique. Recent exhibitions have been held at Galerie d’Art Beauchamp in Montreal, Gallery Rouge in London, Plaza Galleries in Whistler and Gainsborough Galleries in Calgary.

returned to Tripoli in 1992 to hold an exhibition. In Malta he spent his Born in Tripoli 1968, Kal Gajoum’s interest in art began at a very early age. time as a professional artist where he worked for the Royal Fine Art In fact, he was only 10 years old when he entered his first art competition. Gallery for seven years while continuing his pursuit of Later on he was introduced to oil painting and palette artistic knowledge. He travelled to Tunisia during this knife techniques by friends of the family who were artist Kal Gajoum’s palette knife time to hold exhibitions as well. In 2003 Kal immigrated in attendance at the Leonardo da Vinci school of art in technique gives his paintings to Canada. He now resides between British Columbia, Rome. He held his first exhibition in 1983 in Tripoli and a visual effect of lushness, Quebec and France, concentrating on cityscapes and still moved to Paris to learn watercolour techniques and the vivacity and movement in life’s using his palette knife techniques in oil on canvas. Parisian style of painting from a private artist. He then both objects and cityscapes.

ART

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1965 Aston Martin DB5 “Bond Car” Sold for $6,385,000 Most valuable DB5 sold at auction

INVITING CONSIGNMENTS

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1998 Mercedes-Benz AMG CLK GTR Sold for $4,515,000 Record for the model at auction

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HEADQUARTERS +1 519 352 4575 CALIFORNIA +1 310 559 4575 FLORIDA +1 954 566 2209 NEW YORK +1 203 912 7168 2005 Porsche Carrera GT Sold for CHF781,000 Offered from the Swiss Porsche Collection

A DECLARATION OF LOVE www.dolcegabbana.com

took on the role as director of photography. His projects and fashion Set on Lake Como, Dolce & Gabbana’s spring/summer 2021 Devotion editorials have been published in L’Officiel Spain, VOGUE Mexico, handbag collection is shot by photographer Branislav Simoncik, ELLE Vietnam,ELLE Croatia, ELLE Belgium, Harper’s Bazaar, Marie featuring Monica Bellucci (top) and Sofia Vergara (below). Iconic Claire, Blue Paper magazine, Encens and feminine, the Devotion bag magazine and more. Simoncik’s combines elegance and functionality. camera has captured top models Spacious, lightweight and made like Carmen Kass, Winnie Harlow, of braided nappa chevron (top), Alessandra Ambrosio, Barbara Palvin, the bag is made in Italy, created Karolina Kurkova, Andreja Pejic, entirely by hand by experts with Izabel Goulart, Eva Herzigova, Kinga great craftsmanship. The braiding Rajzak, Bianca Brandolini and others, presents a diagonal design and, like as well as many actors, Luke Evans, the whole Devotion line, it features Jeremy Renner and so on. the “sacred heart”, an exclusive Simoncik’s work often focuses on bejewelled heart fastening and social issues. Together with Sofi the shoulder strap inspired by the Lucas, José Santan and Jan Králicko, techniques of fine jewellery. The he realised a project called “A Step maxi Devotion shoulder bag (below) for Equality”, whose extraordinary comes in quilted nappa leather, response led to a book with the same highlighting an ultra-light maxiname and vernisage in Portugal. chain in antiqued gold plating. An exhibition of his photographs took place at the Branislav Simoncik is a Slovak photographer who lives Dolce & Gabbana’s Devotion Berardo Collection Museum in Lisbon. He is also an between Bratislava, Lisbon and New York. He began collection features the exclusiambassador of NIKON. his career as a documentary photographer. For his series ve bejewelled heart fastening Branislav Simoncik is represented by Annapia Lorenzi, of images of Cuban boxers from Guantanamo, he won and a shoulder strap inspired a boutique artist agency based in Milan, Italy. After 20 the Fuji Press Photo Prize, but early on in his career, by the techniques of fine jewelyears in fashion, advertising, design and fine art, Annapia he was a fashion and portrait photographer. He started lery. Iconic and feminine, the Lorenzi has added contemporary art to her repertoire, in at EMMA lifestyle magazine, where he has been since handbag combines elegance addition to continuing the management of photographers 2006. Two years later, he began working with ELLE and functionality. and film directors. Czech and VOGUE Portugal, GQ Portugal, where he

FASHION

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BEAUTY

Fragrart products are free of any raw materials of animal origin, parabens, palm oil, sodium laureth sulfate, sodium lauryl sulfate, LES, formaldehydes, dyes, PVP, MEA, EDTA, PEG and DEA.

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Fragrart is not just a product, but a wellness ritual that can be taken in one’s own hands. The idea is that cleansing and moisturising should go beyond pure necessity to become rewarding gestures that help us find balance in everyday life. Above all, it is an olfactory experience. As its name suggests, Fragrart uses rare and highly refined aromas that have been studied and developed by independent artisan laboratories. Since only the most carefully selected ingredients are used, quantities are also limited and exclusive. In fact, Fragrart, supporter of the One Ocean Foundation, uses only exclusively biodegradable ingredients which respect our health, our land and marine environment. It also creates collections of fine quality body care cosmetics for luxury brands, from private jet companies and yacht charter, to luxury real estate, boutique hotels and other service suppliers. The SOAP line is made of biocompatible raw materials with moisturising and purifying properties, with an isodermic PH. The ingredients meet the highest standards of dermal tolerance and promote the protection of the natural cutaneous lipid layer. Thus, SOAP cleanses deeply while respecting the ionic balance of the skin. This collection includes Oud, French Kiss, Agrumi del Mediterraneo, Planta Segreta, Villa Monica, Universe, Saint Tropez and Gin Zen - each has distinctive head, heart and base notes like artisanal fragrances. CREAM by Fragrart is created by an emulsion of vegetable oils in water. Regular use nourishes the skin cells while protecting and promoting their regeneration. Fast absorption is ideal for dry, dehydrated and mature skin. The presence of vitamin E, with its antioxidant and skin protection properties, helps to counteract free radicals, the main cause of premature aging of the skin. Together, CREAM and SOAP provides a complete cleansing and moisturising experience that is at once sensorial and restorative. CREAM and SOAP provides a complete cleansing and moisturising experience that is at once sensorial and restorative. www.fragrart.com

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BESPOKE BEAUTY FOR A BRIDE www.viviennewestwood.com In the 1980s, Westwood developed ethnic cutting techniques which are based on rectangles. She had an idea she knew would work, knocked it up in rough and in small scale and tried it out on a little dummy. Through various adjustments and fittings she arrived at a full scale finished garment in the right fabric. Clothes always had a dynamic with the body. She continued to mix this in with historical cuts at that important point in her career. Then, Westwood’s heros changed from punks and ragamuffins to ‘Tatler’ girls wearing clothes that parodied the upper class. A chance encounter inspired one of her most important and influential collections, the Harris Tweed collection of autumn/winter 1987.“My whole idea for this collection was stolen from a little girl I saw on the tube one day. She couldn’t have been more than 14. She had a little plaited bun, a Harris Tweed jacket and a bag with a pair of ballet shoes in it. She looked so cool and composed standing there.” Going into the 1990s, at the time when Gainsborough the French became mad about English tailoring and the spontaneity of country charm. Vivienne believes that fashion is a combination and exchange of ideas between France and England, “On the English side we have tailoring and an easy charm, on the French side that solidity of design and proportion that comes from never being satisfied because something can always become more refined.” By the time of ‘Café Society’ spring/summer 1994 collection, the volume of the gowns and their trains had reached maximum proportions due to collaboration with Andreas Kronthaler.

Hemingway Rose Dress is a transformational two-piece bridal look. The Vivienne Westwood unveils a new Couture Bridal Collection for 2021 – a corseted mini dress, with intricate floral hand-embroidered embellishment, retrospective of iconic catwalk silhouettes are curated into a collection which translucent mesh panels and exposed corsetry, is paired with a detachable celebrates 25 years since the inception of couture at the London atelier, each voluminous cloud like floor length tulle train. piece is reminiscent of a significant moment from the Westwood archive and The playful Levant mini dress features layers of shimmering ivory and gold her development as a master couturier. lurex chiffon, creating sumptuous volume and flowing drapes across the The made-to-order collection is evocative of the atelier’s signature avantbody. The asymmetrical fluid neckline is built on a corset foundation and is garde tailoring and combined historical and experimental pattern cutting. finished with a fabric belt, further accentuating the cinched waist. It presents a selection of metamorphic looks and accessories. Detachable The elegant Silver Moon Dress, in a shimmering silver palm leaf jacquard, sleeves, capes and Bagatelle corsets inspire brides to curate their own sculpts a feminine silhouette with side slit detail and graceful train. The Westwood look from the collection. The collection is created with an asymmetrical neckline of the corseted bodice adds a touch of Hollywood environmental conscience and reduced carbon footprint, with each piece glamour, with an architectural unfurling flower like neckline detail finished designed, sampled and made locally in England. Sustainable fabrics in the with crystal detailing. collection include an ivory Peace silk and an ivory FSC certified viscose – as The historical Marie Antoinette Dress is created in an intricate archival lace a vegan alternative to silk. applied to a structured tulle. Scalloped lace edges frame the voluminous Available exclusively to the Vivienne Westwood London Davies Stree and petticoat underskirt, while the delicate sculpted lace corset top and detachable New York flagship boutiques, the 2021 Couture looks have been expertly hidden tulle panniers enhance the stately silhouette of this gown – creating handcrafted in the London atelier. Featuring playful exposed lace corsetry, baroque bride grandeur. complimented with high slits, tulle trains and rose embroidery. Corseted The book “Vivienne Westwood Catwalk” celebrates 40 years of the ruffled mini dresses shimmering in lurex mounted on organza and the designer’s catwalk collections, documenting the inimitable creations opulent Peace Cocotte gown in heavy silk is styled with a double satin Bird imagined by Vivienne Westwood since her first runway show in 1981, as of Paradise apron train, creating baroque bride grandeur. well as those designed by her husband and long-time collaborator, Andreas The creation of each couture gown at Vivienne Westwood is a truly bespoke Kronthaler. Complete with an introduction and collection of texts by service, with every made-to-measure piece personally designed for each bride Alexander Fury, and biographies written by the designers themselves, the and created with dedicated time and attention to detail from the Vivienne book offers a rare opportunity to chart the development of a unique and Westwood couture team. Once the bride has selected the silhouette, independent fashion house. personalised design sketches are drawn-up and a toile is then constructed In celebration of Vivienne Westwood’s 80th birthday, the first comprehensive and tailored to the bride’s body. A selection of luxury fabrics, handcrafted overview of Vivienne Westwood’s womenswear collections will be published embroidery, beading, applique and bespoke finishings are explored and the – an anthology since her 1981 debut to today, presented through original final gown is then handcrafted in Westwood’s London atelier. catwalk photography. A treasure trove of inspiration and information, the The opulent Peace Cocotte reinterprets the seminal Vivienne Westwood book features over 1,300 looks from over 70 collections as they originally Cocotte gown through a modern lens. The original Cocotte neckline is appeared in Westwood’s iconic fashion shows, styled as the designer intended subverted, an architectural sweeping line lifts the top of the corset to hover (from hair and make-up to jewellery and accessories) and worn by the world’s just above the shoulders – exaggerating the cinched waist, from which top models. The book is bound in the iconic house Westwood MacAndreas lustrous silk satin dances and drapes from the hip, evocative of ancient Greek pink/ blue tartan, which was first created for the Autumn-Winter 1993 statues. Adding drama to the couture look, a detachable Bird of Paradise collection titled Anglomania, as a reference to the French passion for all Train can be tied over the Peace Cocotte gown. The original Bird of things English, and as a witty ode to Westwood’s design partner & husband. Paradise dress was first seen in the spring/summer 2005 Gold Label show Produced by Lochcarron of Scotland, the tartan is officially recognised by Ultra Femininity, encapsulating the grandeur of the Baroque age, a statement the Scottish register of Tartans. Furthermore, the limited edition of the book of extreme extravagance. will exclusively be sold through Vivienne Westwood and it features vibrant Another variation, the Cora Cocotte is also inspired by the Cocotte gown and pink page edges and ribbon markers, and is presented in a was originally developed for the 21st birthday of Vivienne’s Vivienne Westwood Bridal MacAndreas tartan slipcase. Another way to honour one of granddaughter Cora Corré. The couture iteration features an Couture service now offers the most thought-provoking and influential designers in the ethereal translucent tulle base intricately hand-embroidered bespoke personalised oneworld – she once declared “the only reason I’m in fashion with beading and thread work, creating an elaborate rose to-one couture and made-tois to destroy the word ‘conformity’”. Vivienne Westwood pattern. For added drama, the Cora Cocotte can be styled order appointments digitally has been reinventing, inspiring and challenging the world of with a floor length sculptural Cape, created with layers of as well. Tailored proposals fashion for over five decades now, and this book celebrates, delicate ivory tulle. will be compiled for each client. salutes and reclaims this journey. Taking the modern bride from day to night, the mini

FASHION

FOR AN ALTERNATIVE FORM OF INVESTMENT – SOMETHING THAT CAN BE TOUCHED, ENJOYED AND ADMIRED IN ONE’S HOME – ACQUIRING RARE BOOKS MAY BE A CONSIDERATION.

CULTURAL TREASURES

Investing in rare books is not just financial. Acquiring these precious items is a privilege and building your own private collection is even more satisfying, in the same way as one might get pleasure from a piece of art hanging in one’s home, because it is something tangible. Ten years ago, one could own a first edition of Darwin’s “Origin of Species” in its green cloth binding for about £70,000. Today it would cost around £225,000 for the same copy. In November 2020, Bonhams Los Angeles auctioned a copy estimated between $90,000 to $120,000, and it sold with premium for $168,825. As a matter of fact, science and math sold particularly well during the pandemic. This form of alternative investment is not directly linked to macroeconomic trends in the stock market and property, according to Peter Harrington Rare Books. There was no panic selling following the last few market downturns, post 9/11 and during the financial crisis of 2008-2009. However, since the early 2000s, many rare bookstores have gone out of business and moved online. As the number of collectors and book fair participants decreased, more

STYLE

1. Instead of just looking at the price, a buyer should consider the importance of the book within its field in order to understand if it is prime or not. 2. Rarity has been redefined over the past 20 years in the book market, as only the very top of the rarest and most premium remain resilient while the mid-range eroded. 3. Quality is also an important factor that determines the value, which can vary greatly if there are too many copies out in the market that vary greatly in conditions.

IN THE RARE BOOKS MARKET, ONCE COLLECTORS SEE WHAT BUYERS ARE WILLING TO PAY, MORE MATERIAL WILL BECOME AVAILABLE IN ORDER TO SATISFY DEMAND. and more people opted to browse in brick-and-mortor stores and then make their purchases online where they found better deals. As a result, only the very top of the rarest, most premium book market has remained resilient while the mid-range and the rest eroded. And that peak surpassed all expectations. During the pandemic, Christie’s folio of Shakespeare’s comedies, histories and tragedies which had a presale estimate of $4 million to $6 million, sold for $10 million after a bidding war between three parties. Many auctioned items did better than their estimates as buyers spent more time going through the online catalogues, without seeing the printed materials in person at all. According to Christie’s New York’s Books and Manuscripts Department, part of the trend is that people are retreating into their books. However, the level of interest does depend on the quality of the material and the true rarity of the items. For example, a 15th century, 5-folio compilation of works by Aristotle was estimated from $200,000 to $300,000, and sold, with buyer’s premium, for $475,000 at Christie’s to an online bidder. This demonstrates the importance of a publication within its field as an additional factor that drives the price of old books. However, like all forms of collecting, passion is what counts. The markets rewards experienced collectors who blend literary knowledge and passion for culture. A good dealer who is affiliated with the Antiquarian Booksellers’ Association (ABA) can help collectors understand the market and find books that they truly love and, possibly, gain financial reward over the long term. Renowned H. Bradley Martin’s private collection spanned 60 years of works across English, American and French literature - each enthusiastically assembled, lovingly read and treasured.

1. A book should not have a high number of comparables over time for it to be considered “top of the market” according to Bonham’s New York.

2. In property the idea of “ location, location, location” is important, while “quality, quality, quality” is key in the rare book trade. Buyers should acquire only the best example that money can purchase, taking into consideration a number of additional factors such as rarity, author, subject, and above all, the significance and relevance that have made the literary work a celebration of our culture.

STYLE

mertandmarcus.tumblr.com

Credit Images: ©tim-mckenna.com

PHOTOGRAPHY

THERE ARE SOME PHOTOGRAPHERS THAT ARE SYNONYMOUS WITH HIGH FASHION, LIKE MARIO TESTINO, MARIO SORRENTI, TERRY RICHARDSON, AND OF COURSE, PHOTOGRAPHY DUO MERT AND MARCUS.

MERT ALAS & MARCUS PIGGOTT www.mertandmarcus.tumblr.com Over the course of 25 years, the photography duo has become one of the most distinctive and powerful forces in the fashion industry. Having met in 1994 in London, Mert and Marcus quickly forged a working relationship, with their first shoot together ending up on the cover of Dazed & Confused magazine. Since then, they have gone on to create some of the most iconic imagery of the last two decades. Their work is marked by an incredible use of often hyperreal colour and light, and has been featured in many of the world’s leading publications, including the American, French, Italian, and British editions of Vogue, W, Document Journal, Self Service, Interview, LOVE, Vanity Fair and Print Publication among others. They have directed music videos for Madonna and Nicki Minaj, and have shot advertising campaigns for many leading luxury brands, including Christian Dior, Calvin Klein, Gucci, Miu Miu, Versace, Lancome, Giorgio Armani, Yves Saint Laurent and Louis Vuitton. For seven consecutive years, Mert and Marcus shot and directed the Givenchy campaigns under the creative direction of Riccardo Tisci. Signifying their creative influence on the storied house during its transformation into a global megabrand. Mert and Marcus published their first book in 2017 with Taschen, and their work is featured in many public and private art collections around the world.

Fashion photographers Mert Alas and Marcus Piggot, known for their together formed the basis of their f luid working relationship. The first Vogue shoots, started working together in 1994 and have since travelled photos the duo submitted to Dazed & Confused made the cover. Alas and the world, collaborating on fashion campaigns and working with some of Piggott developed their aesthetic shooting and styling for magazines such the biggest names in the entertainment and fashion worlds, from Naomi as Vogue and W and advertisements for brands such as Louis Vuitton and Campbell and Miley Cyrus to Kate Moss in her cover for Playboy. Givenchy. “Our job is to create an identity for brands so people can relate In a field as oversaturated as fashion photography, Mert & Marcus have done to them,” Alas said. “But that doesn’t mean that it doesn’t hold any artistic the impossible: they’ve developed an invaluable style that is uniquely their value within that process.” Kate Moss, a friend and frequent subject, spoke own. With a list of clients and collaborators that reads like the who’s who effusively of the photographers. “I trust them. I would never say ‘I don’t of fashion, Mert Alas and Marcus Piggott are two of the most in-demand want to do that’ Lots of people have their idea of what a girl is, whereas photographers working today. Their work incorporates elements of strength, when I work with them, it kind of is more playful.” beauty, darkness and vulnerability to glamorous effect. Their aesthetic is A 2011 Love magazine editorial called “What Lies Beneath”, which Alas highly polished, colour-saturated and hyperreal. “The difference between and Piggott produced, drew criticism online for bearing an undeniable us and other photographers is that we care a lot about appearance,” said Alas. likeness to photographer Jeff Bark’s haunting series Woodpecker. Their 46“We spend most of the time in the make-up and hairstyling rooms”. page spread, with its striking similarities in subject, tone and iconography— As art-conscious club kids in the 1990s, they fell backward into fashion, and even some props—can be said to expand upon the vision of Berk’s each other’s arms, and, most important, photography. The duo’s original eight images, with a bigger budget and higher production values. discerning, constantly evolving aesthetic makes them They create images with cameras and computers with help coveted among haute-couture magazines and advertisers from a small army of digital technicians, retouchers and art The masquerade shoot by Mert who give them the freedom to make images without the assistants before, during, and after their shoots, obsessing Alas & Marcus Piggott for the constraints that would normally be placed on many of about every detail and finding solutions to every problem October 2015 issue of Vogue their fellow photographers. When Alas and Piggott met in that arises. Their shoots boast some of the biggest budgets, Paris featured Lara Stone, 1993 at a party on a pier in Hastings, England, they were most talented collaborators and hippest inf luences. Having Freja Beha Erichsen, Mariabarely in their twenties. Alas, a Turkish emigré who had a team allows them the luxury to concentrate on the more carla Boscono, Crystal Renn, studied classical music, said that before they met, they had artistic decisions to be made on set rather than be bogged Daphne Groeneveld, Roberto Bolle and Josh Parkinson. not lived much life yet, and that, in effect, growing up down by technical troubleshooting.

PHOTOGRAPHY

T H E E X T R E M E LY W E L L L I V I N G M A G A Z I N E

Elegance

@legrandmag

The

LIST Dress Code

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1. VERSACE Women’s Fashion Show (www.versace.com). 2. MIKIMOTO Essence of Mikimoto Necklace (www.mikimoto.com). 3. TOM FORD Lip Colour (www.tomford.com). 4. DOLCE & GABBANA Silk Bow Tie (www.dolcegabbana.com). 5. BROOKS BROTHERS Detachable Collar (www.brooksbrothers.com). 6. DOLCE & GABBANA Grosgrain-Trimmed Studded Patent-Leather Loafers (www.dolcegabbana.com). 7. OFFICINE PANERAI Stainless Steel Table Clock (www. panerai.com). 8. PASOTTI OMBRELLI Black Panther Walking Stick Umbrella K (www.pasottiombrelli.com).

ELEGANCE

10 13 14

15 10. ALFA ROMEO Tipo B P3 Tim Scott ©2016 Courtesy of RM Sotheby’s (www.rmsothebys.com). 11. CARTIER Ballon Blanc de Cartier (www.cartier.com). 12. BROOKS BROTHERS Regent Fit Bib-Front Spread Collar Tuxedo Shirt (www.brooksbrothers.com). 13. TOM FORD Velvet Bow Tie (www.tomford. com). 14. BVLGARI Bulgari Magnificent Creations Collection (www.bulgari.com). 15. Mr. Ralph Lauren with his wife and muse Ricky Lauren, and Janelle Monáe at Ralph’s Club, courtesy of Ralph Lauren (www.ralphlauren.com).

ELEGANCE

17 19 18

16. TOM FORD 002 Ocean Plastic Watch (www.tomford.com). 17. TOM FORD Burgundy Velvet Atticus Jacket (www.tomford.com). 18. Mr. Ralph Lauren’s Private Cars Collection. 19. THOM BROWNE 414 D-Frame Acetate Optical Glasses (www.thombrowne.com). 20. CANALI White Cotton Dress Shirt (www.canali. com). 21. RALPH LAUREN RL67 Tartan Patchwork Jacket (www.ralphlauren.com).

ELEGANCE

7 5

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1. JACOB & CO Brilliant Full Baguette Rubies Watch (www.jacobandco.com). 2. RALPH LAUREN Stirrup Watch (www.ralphlauren.com). 3. LOCK & CO HATTERS Fairbanks Felt Trilby (www.lockhatters.com). 4. GIORGIO ARMANI Armani Privé Collection (www.armani.com). 5. CHANEL No. 5 Eau de Parfum (www.chanel.com). 6. TURNBULL & ASSER Pre-Tied Cotton-Piqué Bow Tie (www.turnbullandasser.com). 7. DOLCE & GABBANA Devotion Bag (www.dolcegabbana.com). 8. TOM FORD Silk Weave Tie (www.tomford.com). 9. HUGO BOSS Patent-Leather Oxford Shoes (www.hugoboss.com).

ELEGANCE

3 6

10 11

4 2

1. TOM FORD Deluxe Blazer (www.tomford.com). 2. SAINT LAURENT Women’s Fashion Show (www.ysl.com). 3. DOLCE & GABBANA Slippers (www. dolcegabbana.com). 4. LOUIS VUITTON Riders of the Knight Le Royaume Sapphire and Diamond Ring (www.louisvuitton.com). 5. MANOLO BLAHNIK Finamu Mule in Black Satin (www.manoloblahnik.com). 6. GRAFF Ruby and Diamond Bracelet (www.graff.com). 7. GUERLAIN KissKiss Lipstick (www.guerlain.com). 8. SAINT LAURENT Opyum D’Orsay Pumps (www.ysl.com). 9. STELLA MCCARTNEY Chunky Chain Bag (www.stellamccartney.com). 10. SAINT LAURENT Sunglasses (www.ysl.com). 11. LAMBORGHINI Aventador SVJ (www.lamborghini.com).

ELEGANCE

BODYGUARD

L’ABUS D’ALCOOL

EST DANGEREUX POUR LA SANTÉ. CONSOMMEZ

AVEC MODÉRATION. bodyguard : garde du corps

AN IMPRESSIONIST TABLEAU www.chanel.com For over a year and a half, the global fashion industry — and haute couture in particular — has struggled without live fashion and film red carpet events. In July 2021, haute couture designers gathered in Paris to show their new collections. Designers, buyers and the international press assembled to see the 33 brands showing their collections on the runway. Some houses opted for online shows, but this fashion week underscored why it’s so important for couture to be seen in person. The autumn-winter 2021-22 shows emphasized that shows are necessary for luxury houses to survive — and that designs must be functional and wearable in order to thrive in a shifting landscape. Chanel, Dior, Giorgio Armani Privé, Balenciaga, Jean Paul Gaultier, Zuhair Murad, Vaishali S, and Pyer Moss all showed on physical runways, while Azzaro Couture was shown as a broadcast. Twenty-four brands ranging from Julien Fournié, Viktor & Rolf, to Imane Ayissi showed digitally, despite France loosening in-person pandemic restrictions. Digital presentations — which are cheaper and less work to pull off than runway shows — have become a common practice over the past year, and many in the industry are wondering whether they may become the norm. For the brands that decided to show in-person, the City of Lights became a city-wide runway. Show venues included the Musée Rodin for Dior’s haute couture show, the La Samaritaine department store, the newly renovated Hôtel de la Marine at Place de la Concorde, and the Bourse de Commerce contemporary art museum. The House of Chanel hosted their runway show and a retrospective on founder Gabrielle Chanel at the renovated Palais Galliera. Hosting the show in an iconic Parisian location was a show of strength. “All these projects that are coming to fruition today reinforce the city’s unique position as the capital of creativity and fashion,” Chanel president Bruno Pavlovsky told Women’s Wear Daily.

Chanel dressed up in black or white 1880s-style dresses that I immediately Chanel designer Virginie Viard revealed it took one of the great feather thought about tableaux,” explains Viard in a press release. The most designers in Paris, Lemarié, over 2,000 hours to complete the incredible obvious example of this could be seen through the diverse silhouettes gardenia-strewn cardigan jacket (look 21, below) crafted from individual and waistlines. Skirts sitting right below the belly button quickly feather strands using expert handwork. Viard also invited some of the transitioned to whimsical, intimate-inspired empire waists, followed by most renowned embroidery houses Paris — Lesage, Cécile Henri, Atelier a 1920s-inspired silhouette. Emmanuelle Vernoux, and Atelier Montex — to emulate the 19thThe change of venue from the Grand Palais to Palais Galliera was quite century French Impressionists who inspired the collection. These painterly fitting as the new location hosted a retrospective exhibit focusing on perspectives came together in a show characterised by artistic detailing and Coco Chanel as it reopened its doors after extension romantic fabrication. Like an Impressionist painting, the work. The exhibition recounted her early beginnings sequinned tweed coats appeared to be made up of paint Hosting the show in an iconic with a few emblematic pieces as it traced the development strokes, while embroidered blouses and embellishments Parisian location was a show of Chanel’s chic style. Ten photo portraits of Gabrielle resembled splashes of paint. In addition to the artistic of strength. “All these projects Chanel accompany the ten chapters of the exhibition and inspiration, the Chanel Fall 2021 couture collection played that are coming to fruition show the extent to which the couturière herself was the with duality. Opposites attracted in the most glorious today reinforce the city’s embodiment of her brand. The exhibition also deciphered ways on the runway as models walked with black bows on unique position as the capital her dress codes: the braided tweed suit, 2-tone pumps, the white dresses. Structured tweed jackets were paired with of creativity and fashion,” 2.55 quilted bag, black and beige naturally, but also red, flowing ruffled skirts. And bursts of colour contrasted the Chanel president Bruno white and gold... and, of course, the costume and the fine ivory columns. Pavlovsky told Women’s jewellery that were intrinsic to the Chanel look. “It was when I rediscovered these portraits of Gabrielle Wear Daily.

FASHION

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1. FERRARI 1957 Ferrari 250 GT Berlinetta Competizione Tour de France by Scaglietti. 2. CHURCH’S Limited Edition Shoes (www.church-footwear.com). 3. HACKETT MAYFAIR Peak Lapel Velvet Jacket (www.hackett.com). 4. GUCCI Gallipoli Appliquéd Tartan Tweed Loafers (www.gucci.com). 5. ROLEX Day-Date Watch (www.rolex.com). 6. ROLLS-ROYCE Phantom Extended (www.rolls-roycemotorcars.com). 7. HUBLOT MP-05 LaFerrari Watch (www. hublot.com). 8. GRAFF The Eternal Twins Earrings, placed next to a rough stone (www.graff.com). 9. BRIONI Evening Shirt and Bow Tie (www.brioni.com). 10. JACOB & CO Bugatti Chiron Tourbillon Watch (www.jacobandco.com).

ELEGANCE

11 17 19

11. CHRISTIE’S The Oppenheimer Blue Ring, sold for CHF 56,837,000 / $58,002,681 in 2016 (www.christies.com). 12. TOM FORD Evening Shirt and Bow Tie (www.tomford.com). 13. CHANEL Rouge Allure Lipstick (www.chanel.com). 14. RALPH LAUREN Stirrup Gold Link Watch (www.ralphlauren. com). 15. BOTTEGA VENETA Round-Frame Intrecciato Leather-Trimmed Tortoiseshell Acetate Optical Glasses (www.bottegaveneta.com). 16. CHANEL 19 Flap Coin Purse With Chain (www.chanel.com). 17. KOENIGSEGG Jesko (www.koenigsegg.com). 18. GUCCI Scarlet Patent-Leather Sandals (www.gucci.com). 19. BEECHCRAFT King Air 350 (beechcraft.txtav.com).

ELEGANCE

2 3

4 10

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6 9

1. CHÂTEAU LAFITE ROTHSCHILD 1945 Vintage (www.lafite.com). 2. ROGER VIVIER Embellished Satin Mules (www.rogervivier.com). 3. TSUM Moscow (www.tsum.ru). 4. CHOPARD Love Chopard (www.chopard.com). 5.AQUAZZURA Gem Palace Crystal-Embellished Satin Mules (www.aquazzura.com). 6. LEVIEV Sapphire and Diamond Ring (www.leviev.com). 7. ROLEX Yacht Master Watch (www.rolex.com). 8. BOODLES Asoka Ring (www.boodles.com). 9. HARRODS (www.harrods.com). 10. CARTIER Juste Un Clou Ring (www.cartier.com).

ELEGANCE

12 13 16

10. CHOPARD Precious Chopard Necklace (www.chopard.com). 11. TOM FORD Evening Shirt and Bow Tie (www.tomford.com). 12. FAZIOLI Marco Polo Piano (www.fazioli.com). 13. SAINT LAURENT Women’s Fashion Show (www.ysl.com). 14. GRAFF Sapphire and Diamond Scroll Necklace (www.graff. com). 15. TOM FORD Fabulous (www.tomford.com). 16. ROLEX Day-Date Watch (www.rolex.com). 17. DOLCE & GABBANA The Only One (www. dolcegabbana.com). 18. BURBERRY Tartan Wool-Canvas Sandals (www.burberry.com).

ELEGANCE

5 93

2 10

1. VOLOCOPTER 2X (www.volocopter.com). 2. FERRARI Monza (www.ferrari.com). 3. GIORGIO ARMANI Armani Privé Spring 2021 Collection (www.armani. com). 4. BOUCHERON Lumière de Jodhpur Ring (www.boucheron.com). 5. FABERGÉ Colours of Love Collection (www.faberge.com). 6. HUGO BOSS Pre-Tied Cotton-Velvet Bow Tie (www.hugoboss.com). 7. FERRARI SF90 Stradale (www.ferrari.com). 8. HAUS LABORATORIES by Lady Gaga Limited Edition Sparkle Lipstick (www.hauslabs.com). 9. BRIONI Shirt and Bow Tie (www.brioni.com). 10. LOUIS VUITTON Riders of the Knights Le Royaume Necklace (www.louisvuitton.com).

ELEGANCE

4 1

35 6 9

1. BUGATTI Voiture Noire (www.bugatti.com). 2. PRADA Moonlight Shadow (www.prada.com). 3. BRIONI Bow Tie (www.brioni.com). 4. GRAFF MasterGraff Structural Skeleton Automatic Watch (www.graff.com). 5. MAISON FRANCIS KURKDJIAN Baccarat Rouge 540 (www.franciskurkdjian.com). 6. DOLCE & GABBANA Leather Sandals with DG Heel (www.dolcegabbana.com). 7. BELL Helicopter (www.bellflight.com). 8. DOLCE & GABBANA Jacquard Silk Bow Tie (www.dolcegabbana.com). 9. LEVIEV Sapphire and Diamond Ring (www.leviev.com). 10. BVLGARI Ruby and Diamond Ring (www. bulgari.com). 11. CHANEL Haute Horlogerie J12 X-Ray (www.chanel.com).

ELEGANCE

1 2

1. JACOB & CO Brilliant One Row Rose Gold Ruby Watch (www.jacobandco.com). 2. CHANEL Visor Sunglasses (www.chanel.com). 3. GIORGIO ARMANI Armani Privé Women’s Fashion Show (www.armani.com). 4. FRAGRART Soap (www.fragrart.com). 5. GUCCI Skinny Scarf (www.gucci.com). 6. ASTON MARTIN V12 Speedster (www.astonmartin.com). 7. FORTNUM & MASON Rose Pouchong Tea (www.fortnumandmason.com). 8. FORTNUM & MASON Strawberry Preserve (www.fortnumandmason.com). 9. GUCCI Lipstick (www.gucci.com). 10. CHOPARD Love Chopard (www.chopard.com).

ELEGANCE

2 3

1 5

3 4 6

1. JAGUAR 1955 D-Type, sold for $6,000,000 © 2020 Courtesy of RM Sotheby’s (www.rmsothebys.com). 2. OSCAR HUNT Men’s Tailoring (www. oscarhunt.com.au). 3. GRAFF Butterfly Watch (www.graff.com). 4. GRAFF Ruby and Diamond Bracelet (www.graff.com). 5. DAVID MORRIS Rubies Collection (davidmorris.com). 6. GRAFF Lesedi La Rona (www.graff.com). 7. HARRODS Roja Dove Haute Parfumerie (www.harrods.com). 8. DOLCE & GABBANA Brooch (www.dolcegabbana.com). 9. CHANEL Mademoiselle Privé Bouton Watch (www.chanel.com).

ELEGANCE

4 5 6

3 8

1. GRAFF Ruby and Diamond Necklace (www.graff.com). 2. GRAFF Sapphire and Diamond Ring (www.graff.com). 3. GRAFF Diamond Bracelet with an Emerald-Cut Sapphire (www.graff.com). 4. CELINE Teen Bag (www.celine.com). 5. HENRY JACQUES Haute Parfumerie (parfumshenryjacques.com). 6. ASTIER DE VILLATTE Scented Eraser (www.astierdevillatte.com). 7. CHANEL Bleu de Chanel (www.chanel.com). 8. BENTLEY Continental GT (www.bentley.com). 9. ROLEX Submariner (www.rolex.com).

ELEGANCE

5 7

3 4 6

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1. CHANEL No. 5 (www.chanel.com). 2. GIORGIO ARMANI Armani Privé Spring 2021 Collection (www.armani.com). 3. TOM FORD Shirt and Bow Tie (www. tomford.com). 4. GRAFF Sapphire and Diamond Bracelet (www.graff.com). 5. GRAFF Diamond Rings (www.graff.com). 6. GIORGIO ARMANI Armani Privé Rouge Malachite (www.armani.com). 7. GRAFF Emerald-Cut Sapphire and Diamond Ring (www.graff.com). 8. TOM FORD Velvet Bow Tie (www.tomford.com). 9. TIFFANY & CO. Cushion-Cut Blue Tourmaline Ring (www.tiffany.com). 10. PORSCHE 911 Targa 4S Heritage Design Edition (www.porsche.com).

ELEGANCE

All images copyright: © Rolex

THE PRESIDENT’S WATCH www.rolex.com Since its debut in 1956, the Rolex Oyster Perpetual Day-Date watch was a a new generation self-winding mechanical movement with a Calibre 3255 major innovation. It was the first wristwatch to indicate, in addition to the that has been entirely developed and manufactured by Rolex and incordate, the day of the week spelled out in full in an arc-shaped window at the porates the brand’s Chonergy escapement, known for its high energy 12 o’clock marker. This was available in a selection of 26 languages. The efficiency and dependability, which permits a power reserve of approxiDay-Date watch models were made only in precious metals like 18-karat mately 70 hours. This movement has been fitted with a blue Parachrom yellow, white and everose gold or 950 platinum. This ‘watch of prestige’ hairspring, another Rolex exclusive, this paramagnetic alloy improves prewas known for its exceptional precision, reliability and readability. It feacision in comparison to traditional hairsprings regardless of the position. tured a unique ‘President’ bracelet with semi-circular three-piece links. Its The watch’s oscillator also features the brand’s hallmark Paraflex shock abpopularity among the wrists of political figures, filmmakers and entrepresorbers that further increase the model’s shock resistance. This movement neurs ensured its popularity as ‘The President’s Watch.’ is enclosed in a 36-mm Oyster case, synonymous with One of the new versions of Now, Rolex presents a new generation of this iconic model waterproofness and guaranteed to a depth of 100 meters. this iconic model is made in with a novel design and stylistic variations. This new model The case, which is hermetically screwed down by Rolex 18-karat Everose gold with includes an exquisite variant in 18-karat yellow gold with watchmakers to secure the movement, is crafted from a a diamond-paved dial fea green ombré dial embellished with brilliant-cut and basolid block of 18-karat yellow gold. aturing baguette-cut rainguette-cut diamond hour markers and framed with a futted In short, the new Oyster Perpetual Day-Date incorpobow-colored sapphire hour bezel. The case features a Cyclops lens at the three o’clock rates a new generation movement, known for its precision, markers and diamond enmarker and scratch-resistant sapphire crystal. shock resistance, reliability and power reserve that ensures crusted bezel and bracelet. a superlative performance. The new Oyster Perpetual Day-Date 36 is equipped with

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OCEANS OF TIME www.tomford.com makes the watch very comfortable to wear, and enables quick and easy It’s about time to clean up the world’s oceans. Estimating just how much strap replacement should this ever be necessary. The amount of ocean plastic is in the sea across the globe is not easy, but according to estimates, plastic used to make each watch is equivalent to 32 plastic water bottles. In about 8 million tonnes of plastic reached the ocean in 2010 alone. The addition to its environmentalist mission, the Tom Ford 002 Ocean Plastic urgent need to do something about the problem can be seen in initiatives watch has a distinctive design, with a black dial, white numerals coated by some luxury brands, such as Tom Ford who has launched the 002 in SuperLumiNova, and diamond-cut hands also coated Ocean Plastic Watch. This piece has a 40mm-diameter with luminescent paint. The hour hand is particularly case made in 100% recycled ocean plastic, with a stainless The Tom Ford 002 Ocean Plaoriginal, with its circular extremity that neatly frames the steel caseback and crown, the latter with an inlay in ocean stic watch has a 100-metre wanumerals during its passage around the dial. The watch is plastic. Water resistance is 10 atm. The strap is highly ter resistance, and so both the powered by a Swiss-made quartz movement. Packaging distinctive, in braid hand-crafted from ocean plastic, with case and strap are undamais appropriately made from 100% ocean plastic and other stainless steel buckle. It neatly threads through the oneged by rain and splashes, and recycled materials, and it is in turn suitable for recycling. piece lugs continuous with the case, so that the soft braid can even be taken swimming.

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BELL 505

EXPERIENCE THE WORLD IN A BELL 505 Whatever your adventure, the Bell 505 can take you there. From beach shores to mountain peaks, experience the world from the air and explore its most remote and beautiful places.

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CAVIAR FLYING TOURBILLON CAMO BLUE www.jacobandco.com

424 baguette-cut blue sapphires have the exact varying colours. The 169-parts hand-wound caliber, JCBM05, can be admired through a sapphire crystal caseback with its plates adorned with white diamonds highlighting the one-minute flying tourbillon with a titanium balance, anti-shock system and 100-hour power reserve. Limited to 18 individually-numbered pieces. The movement powers a two-hand dial display at a frequency of 21,600vph.

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COLLECTOR AUTOMOBILES INVESTMENT A TRIO OF ALFA ROMEO B.A.T. CARS AUCTIONED AT $14.8M MADE THE TOP SALE IN 2020 AT RM SOTHEBY’S, WHILE FERRARI 550 GT1 PRODRIVE WHICH SOLD FOR $4.3M BECAME THE MOST VALUABLE CAR IN A DEDICATED ONLINE ONLY AUCTION. 4,188 LOTS WERE SOLD ACROSS 27 AUCTIONS, WITH BIDDERS FROM 76 COUNTRIES, OF WHICH 60 PERCENT WERE NEW BIDDERS. IN 2020, RM SOTHEBY’S RAISED NEARLY $4M FOR CHARITABLE CAUSES.

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THE LIMITED-EDITION WITH BLUE SUPER-LUMINOVA® FOR THE FIRST TIME, FEATURES AN ELECTRIC BLUE RUBBERIZED CROWN AND BLUE STRAP STITCHING.

The Super-LumiNova® coating radiates electric blue in the dark. The exclusive Bucherer Blue touch is also included in various subtle details on the timepiece: the small seconds hand, the GMT hand and the stitching on the strap have all been accentuated with a unique glow. The rubberized blue crown is also an exclusive feature in this timepiece with a numbered case back.

PANERAI & BUCHERER, A LIMITED EDITION The Panerai Luminor GMT Bucherer Blue reflects Swiss watchmaking expertise combined with Italian design and Panerai’s maritime heritage. The sophisticated technology of a precision instrument with the masculine ruggedness of its ceramic case is paired with an understated elegance and cosmopolitan flair thanks to the new GMT function, one of Panerai’s most popular travel complications.

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1. The Florentine watchmaker and Bucherer are always on a quest for innovation to cater to true watch connoisseurs around the world. Both brands love to play with expectations, pushing their limits and encouraging each other to develop forward-thinking creations. Panerai was one of the few partners to debut two watches for the original launch of Bucherer BLUE in 2016, followed by a third timepiece in 2019. Their fourth and newest joint creation, based on the PA M01176 reference, sets out to conquer the world of fine watches and aims to excite Panerai fans worldwide. 2. Panerai has strong associations with the colour blue, which reflects its maritime heritage and the timepieces which the company has created for different types of marine activities. To honour and maintain this legacy, Panerai is developing new, environmentally friendly products under the Panerai Ecologico label. For example, both Panerai Luminor GMT Bucherer Blue straps are made from recycled PET bottles and a recycled A BS packaging shell, underlining the Italian maison’s commitment to sustainability.

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3. “It is a pleasure for Panerai and its Laboratorio di Idee to create this unique piece dedicated to this colour, an illustration of Bucherer’s heritage,” states Jean-Marc Pontroué, CEO of Panerai. “We look forward to enriching and strengthening our collaboration even more!” “We are delighted to launch this stunning Bucherer BLUE timepiece in collaboration with Panerai, pushing the boundaries to provide our clients a truly exceptional watch for everyday wear,” adds Patrick Graf, Chief Commercial Officer at Bucherer.

THE ULTIMATE WATER SPORTS AND SAILING WATCH

YACHT-MASTER, THE WORLD IS YOUR OYSTER www.rolex.com The Yacht-Master 42 in 18kt white gold with an Oysterflex bracelet features a bidirectional rotatable 60-minute graduated bezel with a matt black Cerachrom insert in ceramic, polished raised numerals and graduations, complementing its black dial. Waterproof and robust qualities make it the ideal watch for water sports and sailing. The calibre 3235 is a new-generation movement entirely developed and manufactured by Rolex. This self-winding mechanical movement boasts 14 patents, including the new Chronergy escapement which combines high energy efficiency with great dependability. Made of nickel-phosphorus, it is also insensitive to magnetic interference.

and patented by Rolex, offers a sporty alternative to metal bracelets. The The Yacht-Master’s functional bezel – which allows the wearer to calculate, bracelet attaches to the watch case and the Oysterlock safety clasp by a for example, the sailing time between two buoys – is a key component in flexible titanium and nickel alloy metal blade. The blade is overmoulded the model’s distinctive visual identity. Like all Rolex Professional watches, with high- performance black elastomer which is particularly resistant to the Yacht-Master 42 offers exceptional legibility in all circumstances, and environmental effects, very durable and perfectly inert for the wearer of especially in the dark, thanks to its Chromalight display. The broad hands the watch. For enhanced comfort, the inside of the Oysterflex bracelet and hour markers in simple shapes – triangles, circles, rectangles – are is equipped with a patented longitudinal cushion system filled with a luminescent material emitting a long-lasting The Yacht-Master’s bidirectional that stabilises the watch on the wrist and fitted with an glow. By operating its own exclusive foundry, Rolex has rotatable 60-minute graduated 18kt white gold Oysterlock safety clasp. It also features the unrivalled ability to cast the highest quality 18kt gold bezel is made of precious the Rolex Glidelock extension system, designed and alloys, which are made with only the purest metals and materials. The raised polished patented by the brand. This inventive toothed mechanism, meticulously inspected in an in-house laboratory with numerals and graduations stand integrated beneath the clasp, allows fine adjustment of state-of-the-art equipment. The gold is then formed and out clearly against a matt, sandthe bracelet length by some 15 mm, in increments of shaped with the same painstaking attention to quality. blasted background. approximately 2.5 mm, without the use of tools. The Yacht-Master’s new Oysterflex bracelet, developed

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LIKE SPORTS CAR, LIKE SMARTWATCH www.bugatti-smartwatches.com

The new Bugatti smartwatch line mirrors the unrivalled precision, artistry and technology synonymous with Bugatti hyper sports cars crafted in Molsheim. At the apex of automotive performance, Bugatti crafts masterpieces on four wheels produced in its celebrated Molsheim Atelier. Each hyper sports car is brimming with state-of-the-art technology, design and engineering innovation. To match the famous marque’s qualities, Bugatti has developed three unique smartwatch models, offering leading-edge technology, materials and design. The three new Bugatti smartwatch models are named in tribute to some of the luxury French marque’s most iconic hyper sports cars of the 21st Century; the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo. Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT and watch-experts leading to a seamless integration of more than 1,000 individual parts. The outcome represents the same engineering excellence which Bugatti’s own hyper sports cars stand for.

cardiovascular recovery, training recommendations, biological age and Wide-ranging personalisation is central to the Bugatti experience. The stress level measurements, each generated and supported by VO2Max. wearer has the option of a tailored Bugatti rubber wrist strap for ultimate The GPS sensor has been especially developed for a new level of accuracy comfort, or a bespoke titanium strap to complement the titanium case. and resolution rate, ideal for logging lap times and The bezsel of Bugatti Ceramique Edition One Pur acceleration on the racetrack. A battery life of up to 14 Sport, Bugatti Ceramique Edition One Le Noise and Each of the new Bugatti days is made possible by a custom-built 445mAh power Bugatti Ceramique Edition One Divo editions can smartwatch models offers an cell. Coupled with a high definition 390x390 pixel LED each be further customised. It is carefully sculpted and innumerable number of techtouchscreen, 16.7 million colours in the display provide milled from scratch-resistant ceramic to the smallest nical features, among them definitive clarity. As a testament to the quality of every of tolerances, made possible by an ultra-precise CNC 90 different sports, your VOBugatti smartwatch, a 5-year warranty is provided, and process, then elaborately finished by hand in a production 2Max, your acceleration, and the pre-launch is on Indiegogo.com where the watch process lasting 20 days. The Bugatti smartwatch’s dualspecifically for the Bugatti can be bought exclusively for a limited amount of time. sensor measures heart rate and its variability, along with watch a GPS tracking mode.

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A VISUAL MASTERPIECE

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ATHLEISURE TIME-KEEPING www.breitling.com

World-record-holders Jan Frodeno and Daniela Ryf and world champion Chris “Macca” McCormack are the biggest names in triathlon and Ironman racing – and all three are part of Breitling’s legendary Triathlon Squad. The new Breitling squad represents the innovation, commitment and quality that go into claiming gold and creating a timepiece worthy of a champion. The Endurance Pro is their watch of choice on their way to the course and on the podium. Powered by a thermocompensated SuperQuartz movement, it has a chronograph function to 1/10th second, 30 minutes. The Breitlight case is water-resistant up to 100m and has a bidirectional compass scale. As the new Official Luxury Watch of IRONMAN, Breitling celebrates the power and stamina fueling these phenomenal sporting events with a new series of timepieces called the Endurance Pro IRONMAN. A red version is available at all Breitling boutiques, retailers and at www.breitling.com, and a black and gold piece exclusively available for IRONMAN® race finishers. Additional models reserved for the IRONMAN community are coming soon.

a slightly textured effect accentuating the originality of the design. Exclusive Designed to be both a lightweight watch for athletes and a casual, everyday to Breitling, it is 100% Swiss-made. Offered with a set of colourful dial and sports chronograph, Breitling’s Endurance Pro blends precision and techrubber straps fitting a Breitlight® double tang-type buckle, nology with a colourful design. It is the ultimate athleisure The Breitling Endurance the Endurance Pro can also be paired with one of Breitling’s watch. Designed for men and women whose active lives Pro is powered by a thermocolorful Outerknown ECONYL® yarn single-piece strap. blend a professional mindset with a sporty lifestyle, the Encompensated SuperQuartz Powering the Endurance Pro is Breitling’s Caliber 82, a durance Pro is up to the challenges of a rigorous workout movement, with a chronoCOSC-certified SuperQuartz™ chronograph, which means but fashionable enough for everyday wear. The Endurance graph function to 1/10th that it has successfully passed the tests by the Swiss Official Pro features an ultra-light Breitlight® case, a robust matesecond, 30 minutes. The Chronometer Testing Institute, a neutral and independent rial 3.3 times lighter than titanium and 5.8 times lighter than Breitlight case is water-resibody which subjects every movement to different temperastainless steel. Non-magnetic, thermally stable and hypoallerstant up to 100m and has a tures, positions and forces in order to certify its performance genic, Breitlight® is highly resistant to scratches, traction and bidirectional compass scale. within an accepted range of precision. corrosion. It also has a touch that is warmer than metal and

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All images copyright: © Chanel Watches

A 20-YEAR ICON, REIMAGINED NOW www.chanel.com Created in 2000, the J12 stands as an icon of CHANEL watches. Hidden behind the sleek lines lies technical complexity and watchmaking expertise. From the origin to the design, the highly resistant ceramic to the Swiss Official Chronometer Control–certified movement, the perfect-sounding bezel to the power reserve. The J12 film features 12 chapters that exalt a dozen of unique characteristics of Chanel’s iconic timepiece.

Chapter 5 demonstrates how a super-heated powder creates a silky ceramic Chapter 1 emphasises the fact that the J12 is designed on Place Vendome in that is seven times stronger than steel, thus resistant to scratches as well as Paris and engineered in La Chaux-de-Fonds, Switzerland. Chapter 2 alludes wear and tear. Chapter 6 recalls the six years required to create the Calibre to the origins of the timepiece which took then-Artistic Director Jacques 12.1, followed by Chapter 7, which reveals that the J12 Helleu seven years to research, following his inspiration Chanel’s J12 White Caliber comprises 191 pieces. We discover that the chronometerby the sleek silhouettes of racing cars and yachts. Chapter 3.1 Watch with a 38mm case certified movement has a power reserve of up to 70 hours, in 3 highlights the identity of the J12 which has remained highlights a highly resistance Chapter 8. Fifty experts are needed to build one J12 watch unaltered after 20 years later under the helm of Chanel ceramic, a diamond bezel and (Chapter 9), water-resistant up to 200m (Chapter 10). The Watch Creation Studio Director Arnaud Chastaingt. indexes as well as a crystal clicking sound of the bezel and the final presentation of the Chapter 4 shows that 500 different 3D views have to sapphire dial. Price available timepiece in its box unfold in the last two chapters of a short be produced in order to construct one single J12, with upon request. film that is as engaging as the protagonist itself. everything from the dimensions to the finishing touches.

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THE JEWELLERY WATCH PAR EXCELLENCE

ALL THE COLOURS OF THE RAINBOW www.jacobandco.com

High jewellery and high watchmaking making expertise go hand in hand for Jacob & Co. The Brilliant Flying Tourbillon Arlequino (opposite page) features 225 rainbow colour sapphires and 169 baguette diamonds, invisibly set within the white gold case. The manually-wound movement features a mesmerizing tourbillon complication, adding precise accuracy to a colourful watch with over 100 hours of power reserve. The Mystery Tourbillon Arlequino’s 50mm, 18K white gold case and lugs are completely paved with multicoloured sapphires, rubies and diamonds. There is no crown. Instead, the watch is set and wound by two bows that lift out of the case back. The front and back of the case are protected by anti-reflective sapphire crystals. Even with the abundance of the gems the watch is water resistant to 30 metres. The case of the Mystery Tourbillon is invisibly set with baguette hexagonal diamonds and the dial is set with hexagonal, overlapping diamonds. The 50 mm white gold case and lugs and inner ring are invisibly set with 312 multicoloured sapphires and diamonds (21.6 total carats). The minutes disc is invisibly set with 119 multicoloured sapphires and one white diamond, which indicates the exact minute (9.5 total carats). The hours disc is invisibly set with 143 multicoloured sapphires and one white diamond, which indicates the hours (8.18 total carats).

as the case is invisibly set with baguette multicolored sapphires and the Mystery dials are timepieces where the indicators seem to be floating dial is set with hexagonal, multicolored sapphires and diamonds. The over the dial. Part of the watchmaking history, they go back about 200 sophisticated and ground-breaking Mystery was more than one year in years when they were first invented by a clockmaker who was also a development. Two triple-axis tourbillons positioned practicing magician. Jacob & Co. has brought this mysCombining high jewellery side-by-side in the centre of the dial present an inspirtery back with an innovative, contemporary high watchand high watchmaking, Jacob ing mechanical and visual effect while powering the dial making and high jewellery twist. The interpretation & Co. creates the Brilliant and maintaining its accuracy. Most tourbillons are either of the mystery dial involves coloured gems that cover Flying Tourbillon Arlequino set at the 12 or 6 o’clock position. Jacob & Co. is the two discs, one for the minute and one for the hour. A and has brought back mystery first watchmaker to place two triple-axis tourbillons in diamond on each gem-covered disc is used to indicate dials that go back 200 years the centre of the watch. The twin complications turn the time. The Mystery Tourbillon Arlequino combines with the Mystery Tourbillon simultaneously at 60 seconds for the first axis, and two high watchmaking; a world first with two linked central, Arlequino (this page). minutes for the second and third axis. back-to-back triple axis tourbillons; and high jewellery,

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A TRIBUTE TO 1970 LE MANS WINNER www.porsche.com setting up team bases on both sides of the Atlantic. This will enable us Team Penske will work together with Porsche’s experts from Weissach to create the optimal structures we will need to take overall victories at to run factory entries in the FIA WEC World Endurance ChampionsLe Mans, Daytona and Sebring, for example.” Fritz Enzinger, Head of hip (WEC) and the North American IMSA Weather-Tech SportsCar Porsche Motorsport emphasised: “Team Penske has made a name for itself Championship (IWSC). Under the name Porsche Penske Motorsport, two with an almost unparalleled success story in motorsport. In the long list of of the spectacular LMDh prototypes will compete for overall victories in victories to date, however, the name Le Mans has been missing. I hope the top class of each of the two racing series. The contract between the that we will finally be able to chalk up this success as of 2023 with Porsche Stuttgart sports car manufacturer and the US racing team will begin in Penske Motorsport. This would then mark Porsche’s 20th overall victory 2023. The LMDh vehicles will represent the very best in endurance racing at La Sarthe – a dream come true.” Roger Penske said: “This is a proud together with hypercars (LMH). The prototypes will also be entered by day for our entire Penske organisation. We have represented Porsche on Porsche customer teams in both championships as early as 2023. The the track or in our businesses for more than six decades. cars, which weigh approximately 1,000 kilograms and are The heritage and success we have enjoyed together based on an LMP2 chassis, are powered by a 500 kW Porsche and Team Penske is unparalleled throughout our history. I can’t wait to (680 PS) hybrid drivetrain. will join forces in motorsports get started as we build a global racing programme with “We are delighted that we were able to form this starting 2023. Porsche desiPorsche that will compete for wins and championships partnership with Team Penske,” says Oliver Blume, gners and developers contiwell into the future.” Pictured here as a virtual sports car Chairman of the Executive Board of Porsche AG. “For nue to gain inspiration from concept, the “Porsche 917 Living Legend” is a part of the the first time in the history of Porsche Motorsport, our the 917, multiple race winner Porsche Vision Gran Turismo project through which new company will have a global team competing in the world’s and keep reinterpreting the design horizons are explored. two largest endurance series. To this end, we will be legendary racing car.

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ORIGINE

CONTINUING AN AUTO RACING LEGEND www.jaguar.com In 1951, Jaguar C-type became the first of the marque to debut and win the Le Mans 24-hour race, breaking every speed and distance record in the process. In 2021, 70 years since its breathtaking beauty and brawn burst onto the world’s racetracks, Jaguar restart production on a strictly limited run of the ultimate 1953 disc-brake specification. These new hand-built C-types will allow discerning owners to get behind the wheel for Jaguar Classic Challenge racing, track and closed-road use.

second Le Mans triumph turned heads in the highest of places. A telegram Taking on the might of Ferrari and Alfa Romeo, the Jaguar Racing from Her Majesty the Queen arrived at Jaguar’s Coventry Headquarters C-type established itself as a truly formidable force, claiming the Le Mans upon the team’s return. crown for the second time with a 1st, 2nd and 4th finish. Covering over Seven decades on, each new C-type Continuation will reflect 2500 miles at an average speed of 105.85mph, Duncan Jaguar’s digital configurator the 1953 Le Mans-winning works team car specification, Hamilton and Tony Rolt’s race winning C-type smashed realises the perfect vision including a 3.4-litre straight-six engine with triple Weber the previous 1952 record of 96.7mph. In doing so, they of a C-type with a choice of 40DCO3 carburettors for 220bhp, and disc brakes. Aligning became the first winners to take the title with an average exterior heritage colours, 3D Computer Aided Design (CAD) with engineering speed of more than 100mph. Behind Duncan Hamilton interior trim, steering wheel, drawings and company records created by the original C-type and Tony Rolt’s victorious car 18, Stirling Moss and Peter Jaguar badging and optional development team, our specialists at Jaguar Classic are able to Walker took second in car 17. Fourth place was secured race roundel packs. craft hand-built continuations with absolute authenticity. by Peter Whitehead and Ian Stewart in car 19. C-type’s

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August 15, 2021 70th Pebble Beach Concours d’Elegance

We can’t wait to start our engines, shift into gear, and gather with our friends again — and we will. Stay connected with us through the Insider — our digital magazine sharing inspiring stories, insights and information about the Pebble Beach Concours and the collector car community. Sign up at pebblebeachconcours.com/insider ©2020 Pebble Beach Company. Pebble Beach®, Pebble Beach Concours d’Elegance®, and their underlying images are trademarks, trade dress and service marks of Pebble Beach Company.

GUNS CLOTHING ACCESSORIES WWW.PURDEY.COM 020 7499 1801

THE MOST EXTREME HYPER CAR www.bugatti.com Bugatti is once again pushing the boundaries of what is physically possible. Never before has it designed such an uncompromising vehicle, focused solely on the race track. The Bugatti Bolide serves as an experimental design study and a carrier of technological expertise: designers and engineers created and developed the real, drivable concept vehicle in less than one year, using new materials and manufacturing processes that were proven to be reliable with both real and virtual testing laps. They simulated maximum loads, acceleration times and lap times in the virtual environment.

iconic 8.0-litre W16 engine with an output of 1,850 PS and 1,850 newton“With the Bolide we have dared to pursue an experiment of extremes. metres of torque. The monocoque chassis is made of light, high-strength In our history that dates more than 110- years, there has never been a carbon fibre, while all screw and connecting components comparable model based on such a minimalist concept are made of titanium. What is more, hollow, thin-walled conceived solely around the engine,” says Stephan The Bugatti Bolide’s desifunctional components made of an aerospace titanium Winkelmann, President of Bugatti. “An output of up gners and engineers created alloy are used at numerous points. In the simulation, to 1,850 PS is combined with a weight of just 1,240 and developed the real, drithe Bolide almost reaches Formula 1 figures with a top kilograms – giving an unprecedented weight-to-power vable concept vehicle in less speed of well over 500 km/h– though without sacrificing ratio of only 0.67 kilograms per PS. Driving the Bolide is than one year ,using new maximum handling and agility. The Bolide takes 3:07.1 like riding on a cannonball.” materials and manufacturing minutes to complete a lap of Le Mans and 5:23.1 minutes The Bolide is unique in terms of its technical elements, processes that were proven to to get round the Nürburgring Nordschleife. too: Bugatti has created a radically light vehicle around the be reliable.

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GHOST, BEAUTY IN RESTRAINT www.rolls-roycemotorcars.com Ghost identifies a suitable space and operates the parking manoeuvre independently once the Park Distance Control is activated. On board, responsive touchscreens on the front-central control display offer intuitive, expedient and refined control. Passengers remain connected at all times with wireless charging, four USB-C ports and Apple Car Play. Camera-assisted Pedestrian Recognition ensures the driver is aware of the surroundings at all times. Road Recognition employs stereo cameras that read the road and adjust dampers accordingly.

supreme passenger comfort. In the dark, the Illuminated Grille emits All-wheel drive on board Ghost establishes newfound versatility and ona glow, bestowing the car with a distinctive 24-hour identity. Interior road dynamism without compromising the Magic Carpet Ride. Powered details mirror the pared-back sentiment of the exterior aesthetic. Modern by the next generation 6.75-litre twin-turbocharged V12, Ghost delivers finishes, such as the matte, open-pore veneer, feel timeless and innovative impressive torque at low RPM. Below 70kph, the all-wheel steering at the same time. When Ghost is in motion, the high-gloss Illuminated counter takes control, enhancing manoeuvrability. Above that, the wheels Fascia is enlivened by the brilliance of 850 3D stars. And co-steer, improving lateral movements and the Magic Ghost’s laser headlights instil when the car comes to a stop, the stars dim and the fascia Carpet Ride. The Bespoke Audio system is tailored to the driver with the utmost seems to disappear. The Starlight Headliner is emphasised Ghost’s specific dimensions, creating studio-quality sound confidence, giving a visual with a spectacle of shooting stars. Another signature within the cabin. And because the aluminium Architecture range of up to 600 metres, is the Effortless Doors which open and close with of Luxury has high acoustic impedance, external noise is twice the range of LED options accommodating ease. The smallest gesture will put them all but eliminated. An advanced Planar suspension System and 10 times the intensity of in motion, like having a built-in chauffeur who opens and isolates wheel vibration and quietens the drive. It also conventional light sources. closes the door for you. absorbs vibration, delivering the smoothest of rides and

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1975. Totem totally disassembled, stripped, unmounted the external panels. The frame was finely tuned and stiffened by hand to grant the significant power increase from the original 192bhp to 590bhp. At the front axle Totem designed new double wishbones suspensions on billet aluminium, at the rear axle Totem incorporated the new double wishbones with the fifth arm, connected to a new rear sub-frame, which supports the electric motor, in line with the semiaxle. The car is hardened by an internal hidden roll bar, made in a special material called 15CDV6 / SCV, an micro-alloy steel approved for aeronautics. The bull-bar is applied in substitution of the external bumpers to improve its beauty while making it safer and reliable. To preserve quality and assure lifelong corrosion resistance, the whole chassis received a cataphoresis treatment. The electric motor, with a couple of 1100 Nm, accelerates the Totem GT electric from 0 to 100 Km/h in 2.9”. An electronic power control offers 3 efficiency settings: D (dynamic), N (natural) and A (advanced). Thanks to McFly technology by partner 2electron, the car reproduces a package of performance, sound and vibration starting from the soul of ICE engines up to completely blank sheet, where customers can design their own experience.

REBORN WITH ELECTRIC SOUL www.totemautomobili.com A tribute to the Alfa Romeo Giulia GTA presented in 1965, the new Totem GT Electric is, designed to provide the ultimate combination of Italian style, sportiness and technology to appreciate an iconic car that evokes the glorious Alfa of the 60s in spirit and form. Totem removed the roof drip molding from the external body, which was Totem Automobili combines reconstructed entirely in carbon fiber, in order to make the its passion for historic Italian car as light as possible and to obtain a perfect surface using cars and its innovative essence new milling molds. Maintaining 10% of the original chassis, to create timeless redesigned to which a new full aluminum suspensions, specifically handcrafted cars. It reinvendesigned for the car, has been coupled, Totem substituted ted the restoration approach the classic fuel engine with an electric motor, able to grant an using new technologies and unparalleled power, a longer duration and a greener vision. new materials to manufacture The conversion process started from the classic Alfa Romeo state of the art cars. Giulia GT Junior 1300/1600, built between 1970 and

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THE TRACK-FOCUSED BRABHAM BT62 www.brabhamautomotive.com

commemorative engraved rear wing endplates, rear quarter light panThe Brabham BT62 has been designed and engineered to demand more els incorporating motorsport quick-fill fuel fillers, bespoke lightweight from its driver. It is a car for those who want to challenge themselves carbon fibre body panels, Brabham gold vehicle badging, as well as a and push themselves to experience driving in its purest form. Using concommemorative or celebration colour scheme (chassis no dependant). temporary materials, processes and technologies, the Brabham BT62 is a The BT 62 is powered by Brabham 5.4l V8, 32 valve, quad cam engine, mid-engined track car with power driven to the rear wheels via a rearcapable of 522Kw (700bhp) @ 7400 rpm and 667Nm (492lb/ft) @ 6200 mounted race-spec transmission. With a dry weight of just 972kg, the rpm, with a 6-speed Holinger motorsport sequential transmission, pneuvehicle is incredibly light, and boasts a power-to-weight ratio of 730ps matic actuation via steering wheel mounted paddles and power upshifts. per tonne. Power comes from a Brabham 5.4 litre V8 engine which There are also drive-by-wire electronic individual throttle bodies and a produces 710ps (700bhp, 522kW) and 667 Nm (492 ft/lb) of torque. motorsport exhaust system (98dB). Inside, the electrical systems comWith its performance-optimised body and aggressive aerodynamic packprise a membrane type switch panel, FIA specification master swtich, age, the Brabham BT62 delivers over 1200kg of downforce. Saving auxiliary power supplies for race/track systems, lightweight motorsport additional weight and with additive performance, brakes are carbon/ specification (DR44/55) wiring and connectors, electronic power mancarbon featuring 6-piston calipers front and rear. Brabham Automotive agement system, and a full digital 12” instrument cluster with GPS lap has developed the BT62 as an exclusive racer limited to 70 cars using timing. The aerodynamics are CFD developed, with an adjustable rear technology to enhance the driver experience, as opposed to controlling dual-element wing, front splitter, front aeroblades and it by limiting driver involvement to the minimum. The canards, floor and barge boards, as well as rear diffuser systems that are utilised by BT62 work with, rather than The Brabham BT62 is a midall in carbon fibre. for, the driver, giving a unique experience. The driver engined track car with power Recently, the Brabham BT62 Competition driven by plays a far greater role in controlling the vehicle. There is driven to the rear wheels via owner-driver Paul Bailey and pro Ross Wylie secured a greater sense of reward rather than yet more speed and a rear-mounted race-spec class wins at Round 4 of the GT Cup championship in power being managed by electronics. transmission. With a dry the United Kingdom. David Brabham, the Sporting DiMore specifically, the highlights include Brabham lightweight of just 972kg, the vehicle rector for Brabham Automotive, was on hand to support weight combined chassis and roll over protection system, boasts a power-to-weight ratio the team through practice, qualifying and racing. motorsport air jack system, carbon kevlar wheel houses, of 730ps per tonne.

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UNDER THE HIGH PATRONAGE OF HIS SERENE HIGHNESS PRINCE ALBERT II OF MONACO

INNOVATION | SUPERCARS | CLASSIC CARS WATCHES | SUPERBOATS

ASPARK OWL BY ABSOLUT CARS CONSULTING

2021

2 - 5 SEPTEMBER

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ÉDITION PORCELAINE

Performance and refinement, magically balanced. The new Flying Spur.

BENTLEY LUGANO Via Grancia 4, 6916 Grancia - Tel: +41 (0)91 994 55 71 www.lugano.bentleymotors.com

The new Flying Spur is not yet available to order in EU28 countries, Israel, Norway, Switzerland, Turkey or Ukraine. It will be available to order in these markets later this year. Model shown: Flying Spur.

OPTIMAL LONGITUDINAL PERFORMANCE www.bugatti.com pressure levels. We therefore monitor all the parts at top speed and full During high-speed test-drives conducted over several days, Bugatti load, and then optimise them if necessary. We owe this level of work to engineers fine-tunes the mechanics, damping, and aerodynamics before the customers who buy this extraordinary and exclusive vehicle,” explains the first models of the new Chiron Super Sport being produced by hand Bode. The Chiron Super Sport‘s extended rear holds the laminar flow in Molsheim, began deliveries this year. “Following successful road tests to the automobile for longer, resulting in a significantly smaller trailing at up to 380 km/h, we are now refining the handling of the vehicle surface. This reduces drag and improves the aerodynamics – complex at up to 440 km/h to allow the Chiron Super Sport to perform with work at top speeds of over 400 km/h. uncompromising safety, even at this incredible top speed, and give the An engine application developer within Bugatti’s Development driver a good, and above all, safe feeling at extremely high speeds,” department, Marco Schulte tunes the output of the four turbochargers. explains Jachin Schwalbe, Head of Chassis Development at Bugatti. The 8.0-liter W16 engine delivers 1,176 kW/1,600 PS – exactly 100 It all came down to multiple technical modifications and optimisations. PS more than in the Chiron. Induced among other things by larger Various parameters were modified and compared based on variable turbochargers with more efficient compressor wheels, the 7-gear dualsettings for the rear wing angle, vehicle height, damping, and electrically clutch transmission at full load and full speed now transitions from sixth to assisted steering. This was done lap after lap, all in top speed mode. Up seventh gear at 403 km/h. The seventh gear’s ratio was made 3.6 percent to six engineers then discussed the perfect setup. “Our engineers are longer. “It’s crucial that the driver doesn’t notice the interruption in from a wide variety of specialist backgrounds...ensuring the best possible traction when changing gears at 7,100 rpm. We therefore set the boost result and therefore maximum performance for the future owners while pressure regulation more finely in the last three gears,” explains Schulte. ensuring there is maximum testing safety,” says Schwalbe. Michael The Chiron Super Sport accelerates from 0 to 100 km/h Bode, part of the Bugatti team responsible for overall in 2.4 seconds and to 200 km/h in 5.8 seconds, making it vehicle testing, attended to the measurement technology The Bugatti Engineering 0.3 seconds faster than a Chiron. And accelerating from in order that objective data could be evaluated in team takes the world’s fastest 0 to 300 km/h takes 12.1 rather than 13.1 seconds. In addition to subjective impressions. Approximately 100 production sports car - Chiron short, the Chiron Super Sport accelerates from 0 to 400 additional sensors record various data during the testSuper Sport, which starts at 3.2 km/h in 28.6 seconds, making it four seconds faster than drives, such as the temperature and pressure. “With the million euros (net) - on highthe Chiron. Above 420 km/h, the Chiron Super Sport is incredible power output and high speeds, the uplift and speed test-drives to fine-tune in a league of its own. the thermodynamics change depending on the different it for speeds beyond 400 km/h.

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MASTERPIECES IN MINIATURE www.rolls-roycemotorcars.com

paint, then hand-polished to the marque’s exacting specification; the Sir Henry Royce once said, “Small things make perfection, but coachline is even applied using a fine brush, just as it is on the original. perfection is no small thing.” It is in this vein that Rolls-Royce Clients may choose from a palette of ‘standard’ colours, or replicate Motor Cars presents to its clients, perfect scale models of Ghost. An their own personal Bespoke finish. The fully-functioning exterior lights authentic 1:8 scale replica of a full-sized Ghost, in which every detail are operated by a remote control; under the bonnet is a is reproduced, can be enjoyed by clients around the Sir Henry Royce once said, perfect likeness of the engine. These Bespoke creations world, in the comfort of their own home. “Small things make perallow clients to recreate their full-size vehicle, or even Far more than a mere model, each miniature Ghost is fection, but perfection is no envision future Ghosts to add to their collection. The individually and painstakingly crafted by hand to the small thing.” It is in this vein replica is presented in a display case at almost a metre in client’s specification. This process can take hundreds of that Rolls-Royce Motor Cars length. The Perspex window can be removed enabling hours, not unlike building a full-sized Ghost at the Home presents to its clients, perfect the minutiae of the doors, luggage compartment and of Rolls-Royce in Goodwood, West Sussex. The replica scale models of Ghost. engine bay to be viewed in detail. is hand-painted using Rolls-Royce colour-matched

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JEAN BUGATTI’S ORIGINAL OPEN TOURING MODEL

This 1931 Bugatti Type 50 Roadster, sold for €1,411,250 in Villa Erba, is the sole remaining example with its original factory coachwork.

Introduced in 1930, the Bugatti Type 50 was a development of the Type 46 touring model that employed a powerful new engine, a dual overhead-cam straight eight equipped with two carburetors, a large supercharger, and dry sump lubrication. It was used in the Type 54 Grand Prix racecar. Of the 65 cars built, only four were clothed in factory roadster coachwork penned by Jean Bugatti, and this is the sole remaining example with its original coachwork.

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Very few Type 50s have their original engines as most were swapped due to problems. Acquired by early 1954 by John Erskine-Hall of South Kensington, the Bugatti may have been owned briefly by the American tire manufacturer Ann Klein before being purchased in the late 1950s by John Caperton of Louisville, Kentucky. An article in the July 1958 issue of Road & Track describes Mr. Caperton’s restoration of the car, which included tuning the engine to specifications of the contemporaneous Type 54 Grand Prix racecar, and thereby developing close to 300hp; Road & Track recorded a remarkable 0-60mph time of 8.0 seconds! By 1962, the Type 50 was owned by John Hoggatt of Indianapolis, and following his passing the car was sold in 1970 to David Schiff of New York. The roadster remained with Mr. Schiff through at least 1988, during which time it was maintained by marque specialist Don Lefferts, including an engine rebuild in 1983. Purchased in August 1997 by New Jersey collector Oscar David, the Bugatti was sold to the esteemed Henry Petronis circa 2003, and it won a class award at the 2010 Pebble

Around 1942, Jack Lemon Burton sold the original engine to American collector Eli Richardson, although after the war, the owner sourced a different Type 50 motor (number 18, from chassis 50134). An article in the July 1958 issue of Road & Track describes John Caperton’s restoration which included tuning the engine to specifications of the Type 54 Grand Prix racecar.Road & Track recorded a 0-60 mph time of 8.0 seconds.

Tim Scott ©2019 Courtesy of RM Sotheby’s According to the combined research of marque experts David Sewell and PierreYves Laugier, including numerous factory records, chassis 50123 was ordered new in early 1931 by Andre Derain, one of France’s most celebrated 20th century painters, who insisted on roadster coachwork painted black with a yellow stripe, and he further requested separate front seats and a rear luggage compartment.

Beach Concours d’Elegance. Since being acquired by the consignor the Type 50 has received additional restoration measures, and the owner has bolstered the car’s documentation by sourcing numerous factory records, including the original bill of sale to Mr. Derain and correspondence between he and Ettore Bugatti. Believed to be one of two surviving Type 50 roadsters and the sole example retaining its original Jean Bugatti-designed coachwork, this unique Type 50 would make a stunning addition to any collection. It claims the extraordinary provenance of ownership by Fauvist icon Andre Derain and boasts known ownership throughout its life. Ideal for spirited drives or presentation at premium concours d’elegance, this important roadster beckons Bugatti enthusiasts worldwide. Tim Scott ©2019 Courtesy of RM Sotheby’s

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R I S T O R A N T E E R I F U G I O S U L L’ I S O L A D I S . M A R I A , PA R C O A R C I P E L A G O D I L A M A D D A L E N A I N F O & R E S E R V AT I O N : + 3 9 3 2 9 . 3 7 . 0 5 6 . 2 1 | + 3 9 3 6 0 . 4 9 . 5 9 . 8 3 YA C H T 4 1 1 7 6 3 6 N - 9 2 1 7 6 5 E | H E L I C O P T E R 4 1 1 3 5 7 3 N - 9 2 4 1 9 4 E FA S T S H U T T L E S E R V I C E AT Y O U R D I S P O S A L L A C A S I T TA . C O M

LA CASITTA

L U X U R Y R E S TA U R A N T A N D H I D E A W AY O N T H E I S L A N D O F S . M A R I A

LONGEST-RANGE BUSINESS JET

Boeing Business Jet BBJ 777X is a model that can fly more than half way around the world without stopping, farther than any business jet ever built.

“Our most exclusive customers want to travel with the best space and comfort and fly directly to their destination. The new BBJ 777X will be able to do this like no other airplane before it, redefining ultra-long range VIP travel,” said Greg Laxton, head of Boeing Business Jets, at the bi-annual Middle East Business Aviation Association Show (MEBAA). Customers can choose between two models: the BBJ 777-8 and BBJ 777-9.

Boeing Business Jets BBJ 777-8 offers the longest range of 11,645 nautical miles (21,570 km) and a spacious 3,256 sq. ft. (302.5 sq m) cabin. The BBJ 777-9 provides an even larger cabin measuring 3,689 sq. ft. (342.7 sq m), while still offering ultra-long range of 11,000 nautical miles (20,370 km). Jet Aviation Design Studio’s interior concept takes advantage of the BBJ 777X’s size; featuring lounges, a game and cinema area, a stately office, private work spaces, three guest bedrooms and a master suite that includes its own lounge, luxurious bedroom,

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spacious dressing/bathroom area and a very large shower and hammam. The interior is designed to accommodate 43 passengers plus a crew of eleven. “Like many contemporary homes, our design incorporates modern and traditional elements that are contrasted through the use of colors, materials and the general design intent,” explained Director of Design Elisabeth Harvey. “This is intensified with extremely detailed, very light ceilings and sidewall treatments with patterns and traditional paneling structures, opposing the darker wood floor which replicates

ULTRA-LARGE-CABIN,

L O N G-RA NGE AIRP L A NE S THAT ARE PERFECTLY SUITED FOR BUSINESS AND PRIVATE, CHARTER, CORPORATE AND HEAD-OF-STATE OPERATIONS.

To demonstrate the versatility of the airplane’s spacious cabin, BBJ unveiled interior concepts from three leading design firms: Greenpoint Technologies, Jet Aviation, and Unique Aircraft Design. Each concept shows how the BBJ 777X can be transformed to suit the tastes of any VIP customer.

A true family, the 777X offers low-risk, profitable growth, industry-leading reliability and integration with the 777 and 787 Dreamliner families for even more flexibility. But performance is just part of the story. With a spacious, wide cabin, new custom architecture and innovations from the 787 Dreamliner, the 777X will deliver the flight experience of the future.

the ceiling pattern with fine marquetry inlays. Light sidewall and bulkhead treatments are balanced by minimalistic but colorful furniture with delicate detailing, such as engraving inlays and floral fabric inserts. “Artwork, such as the balloon rabbit by Jeff Koons in the forward dining lounge column display and the deconstructed mirror by Matthias Kiss in the forward master lounge add to a playfulness throughout the interior. The result is a carefully orchestrated, playful and holistic combination of shapes, patterns and colors that brings our unique interior concept to life.” Head of Boeing Business Jets Greg Laxton expressed appreciation for Jet Aviation’s commitment to the highest design and completion standards. “Jet Aviation Basel is a very well-known and highly regarded completions center,” said Laxton. “Their interior concept for our new BBJ 777X is a compelling combination of a beautiful design and the latest technologies.

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A BLENDED-

WING BODY DESIGN CONCEPT

MERGES WITH THE MAIN BODY OF THE AIRCRAFT WITH A WIDE FUSELAGE

Airbus has revealed three concepts for the world’s first zero-emission commercial aircraft which could enter service by 2035. These concepts each represent a different approach to achieving zero-emission flight, exploring various technology pathways and aerodynamic configurations in order to support the company’s ambition of leading the way in the decarbonisation of the entire aviation industry. All of these concepts rely on hydrogen as a primary power source – an option which Airbus believes holds exceptional promise as a clean aviation fuel and is likely to be a solution for aerospace and many other industries to meet their climate-neutral targets. Airbus is currently a member of the Hydrogen Council to benefit from the huge cross-industry experience on hydrogen, and it is currently a member of the Hydrogen Council to benefit from the huge cross-industry experience on hydrogen.

ZERO-EMISSION CONCEPT AIRCRAFT www.airbus.com “These concepts will help us explore and mature the design and layout “This is a historic moment for the commercial aviation sector as a whole of the world’s first climate-neutral, zero-emission commercial aircraft, and we intend to play a leading role in the most important transition this which we aim to put into service by 2035,” said Faury. “The transition industry has ever seen. The concepts we unveil today offer the world a to hydrogen, as the primary power source for these concept planes, will glimpse of our ambition to drive a bold vision for the future of zerorequire decisive action from the entire aviation ecosystem. Together emission flight,” said Guillaume Faury, Airbus CEO. “I strongly believe with the support from government and industrial partners we can that the use of hydrogen – both in synthetic fuels and as a primary power rise up to this challenge to scale-up renewable energy and hydrogen source for commercial aircraft – has the potential to significantly reduce for the sustainable future of the aviation industry.” In order to tackle aviation’s climate impact.” The three concepts – all codenamed “ZEROe” these challenges, airports will require significant hydrogen transport – for a first climate neutral zero-emission commercial aircraft include: and refueling infrastructure to meet the needs of day-to-day operations. -A turbofan design (120-200 passengers) with a range of 2,000+ nautical Support from governments will be key to meet these ambitious objectives miles, capable of operating transcontinentally and powered by a modified with increased funding for research and technology, digitalisation, and gas-turbine engine running on hydrogen, rather than jet fuel, through mechanisms that encourage the use of sustainable fuels and the renewal combustion. The liquid hydrogen will be stored and distributed via tanks of aircraft fleets to allow airlines to retire older, less environmentallylocated behind the rear pressure bulkhead. friendly aircraft earlier. Hydrogen is a high-potential technology with a -A turboprop design (up to 100 passengers) using a turboprop engine specific energy-per-unit mass that is three times higher than traditional instead of a turbofan and also powered by hydrogen combustion in jet fuel. If generated from renewable energy through modified gas-turbine engines, which would be capable Airbus has revealed three electrolysis, it emits no CO2 emissions, thereby enabling of traveling more than 1,000 nautical miles, making it a concepts for the world’s first renewable energy to potentially power large aircraft perfect option for short-haul trips. zero-emission commercial over long distances but without the undesirable by-A “blended-wing body” design (up to 200 passengers) aircraft which could enter product of CO2 emissions. Because hydrogen has a concept in which the wings merge with the main body service by 2035. These conceplower volumetric energy density, the visual appearance of the aircraft with a range similar to that of the turbofan ts each represent a different of future aircraft will likely change. This is to better concept. The exceptionally wide fuselage opens up approach to achieving zero-eaccommodate hydrogen storage solutions that will be multiple options for hydrogen storage and distribution, mission flight. bulkier than existing jet fuel storage tanks. and for cabin layout.

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S AV E T H E D AT E F O R E B A C E 2 0 2 1 EBAA and NBAA are looking forward to welcoming back the business aviation industry for EBACE2021. Our primary focus is on the health and safety of all participants and we will continue to remain in close contact with government and medical authorities in both the U.S. and in Europe. A full slate of exhibiting companies have already confirmed their plans for participation in this year’s event. So, be sure to save the date and make plans to join your industry colleagues in Geneva from 18 to 20 May.

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THE SUPER VERSATILE JET www.pilatus-aircraft.com Just as unique is the PC-24, the only aircraft combining the cabin size of a midsize jet with the versatility of a turboprop and operating cost of a light jet. It’s a plane that simply doesn’t fit into any of the existing business jet categories. Pilatus presents the world’s first and only Super Versatile Jet: the Pilatus PC-24. runways around the world have innumerable facets. There are around 10,650 airports in the world that can be accessed with an aircraft able to operate on runways with a length of 3,130 feet (954 m). There are an additional 880 airports that become available when the aircraft needs only 2,930 feet (893 m). Of course, in both cases these runways will have to be paved. Now let’s look at the number of runways around the world that feature unpaved surfaces – like grass or gravel. The number is almost 20,000! So with the PC-24, the owner will have access to almost 100 percent more airports around the world. That means one can fly closer to the final destination than with any other business jet. Smaller airports can be accessed and avoid massive administrative procedures, and reduce ground transfer time to an absolute minimum. The PC-24’s cabin volume tops business jets costing almost twice as much. But while offering space is one thing, making intelligent use of it is quite another. The interior of the PC-24 has been designed from the outset for quick and easy reconfiguration – an option not found in many other business jets. Each passenger seat features quick-change capability enabling its addition or removal. The aft partition is movable so it can easily enlarge the passenger cabin or increase the baggage compartment volume for each and every flight. The PC-24 features a fully enclosed, externally serviceable private lavatory that is highly discreet and seamlessly integrated into the forward area of the cabin. Being a Super Versatile Jet, the PC-24 finds popularity in a number of other roles – like cargo, medevac, commuter, or governmental special-mission applications, just to name a few. The PC-24 saves time by bringing one closer to where one want to be. And one won’t have to make any compromises on the way.

System, and Localiser Performance with Vertical Guidance capability. All Pilatus aircraft are certified for single-pilot operation. And the PC-24 The PC-24’s unique Quiet Power Mode provides quiet, economical is no exception to this rule. The cockpit layout is efficient and intuitive. energy to power electrical systems – including heating and airFrom the comfort of the seat, the pilot finds an environment that has conditioning – independent of any source of ground power. been designed specifically to reduce workload and improve safety while Whether passengers are carrying spare parts or baggage for everyone, providing full situational awareness under all circumstances. Simply loading even the bulkiest of items has never been easier. Some of the put, the PC-24 is the perfect combination of single-pilot operational PC-12 customers have been known to take their motorbike with them. know-how, and state-of-the-art avionics technology. And of course the Now they can do that at jet speed. The biggest door is useless when PC-24 can also be flown by two pilots. there is no space behind it. That’s why Pilatus has designed the PCThe PC-24’s Advanced Cockpit Environment (ACE) sets the standard 24 so that there is ample space behind the cargo door. The volume for high-tech simplicity. Pilatus ACE is so capable and offers such a of the baggage compartment surpasses what is available wealth of functionality that in its most basic configuration on aircraft costing millions more to buy and operate. it boasts the most intuitive and user-friendly cockpit The Pilatus PC-24 can acOr if the passengers prefer to travel light and would concepts ever seen in business aviation. Four 12-inch cess more airports, boasts like more room, simply move the aft partition back. screens ensure that all relevant information is displayed in more cabin space, advanced There will be even more space to stretch out, and still the right place and with no delay. The Inertial Reference cockpit, cargo door, baggahave plenty of baggage space. And on top of all that, System guarantees excellent reliability and accuracy ge compartment, improved valuable belongings will always be carried in a heated of altitude and navigation data. The Pilatus ACE also safety, quiet power mode, and fully pressurised cabin section, which is accessible features a Synthetic Vision System, Autothrottle, operational flexibility, with at any time during the flight. Graphical Flight Planning, Traffic Collision Avoidance crystal class support.

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ARRIVE AT YOUR BEST Cultivate complete wellness with the Gulfstream Cabin Experience featuring 100% fresh air, abundant natural light, the lowest cabin altitude in the industry and a smooth, quiet ride.

UNITED AIRLINE GOES SUPERSONIC www.boomsupersonic.com

United becomes first U.S. airline to sign aircraft purchase agreement with Boom Supersonic and will purchase 15 of Boom’s ‘Overture’ airliners, once Overture meets United’s demanding safety, operating and sustainability requirements, with an option for 35 more aircraft. Slated to carry passengers in 2029, the net-zero carbon aircraft will fly on 100% sustainable aviation fuel (SAF). Through innovation and collaboration, United and Boom are realizing a shared mission to connect the world safely and sustainably. At speeds twice as fast as today’s passenger jets, United’s new Overture fleet will open countless possibilities for new experiences and human connection. The Overture onboard experience is designed for comfort, productivity and privacy, featuring in-seat entertainment screens, ample personal space, and contactless technology. Passengers will be able to see the darkness of space above and the curvature of the earth below, cruising at 60,000 feet.

Scott Kirby, United Airlines CEO, stated: “United continues on its trajectory to build a more innovative, sustainable airline and today’s advancements in technology are making it more viable for that to include supersonic planes. Boom’s vision for the future of commercial aviation, combined with the industry’s most robust route network in the world, will give business and leisure travelers access to a stellar flight experience. Our mission has always been about connecting people and now working with Boom, we’ll be able to do that on an even greater scale.” United Airline’s new Ouverture Blake Scholl, Boom Supersonic Founder & CEO: “The fleet by Boom Supersonic can world’s first order of net-zero carbon supersonic aircraft connect New York-London in marks a significant step toward our mission to create a more just 3.5 hours. With a range of accessible world. At speeds twice as fast, United passengers 4250nm at Mach 1.7, twice the will experience all the advantages of life lived in person, from speed of the fastest airliner deeper, more productive business relationships to longer, today, its passenger capacity more relaxing vacations to far-off destinations.” will be 65 to 88.

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There are yachts and there are Feadships. www.feadship.nl

FEATURES INCLUDE

TACTILE

FEEDBACK ENVELOPE

PROTECTION, EMERGENCY DESCENT MODE AND PRIST®-FREE FUEL OPERATION

The PC-12 NGX builds on the rock-solid, 1,700 aircraft foundation of its predecessor. In over seven million flight hours, the PC-12 has proven itself as the most versatile and valued business aircraft in the world. High residual values, low operating costs, and proven safe operation of over seven million flight hours and over 1,700 aircraft easily explain why the PC-12 has been called one of the best investments in business aviation. The new PC-12 NGX takes this legacy to the next level of refinement, efficiency and technological advancement, with enhanced graphical displays, weather on the vertical situation display, full ADS-B IN functionality, 3D audio, detailed 2D airport moving maps, SmartLanding and SmartRunway awareness and advisory system, flight path guidance for visual approaches, controller-pilot datalink communications, and even an optional digital autothrottle system – the first of its kind in a business turboprop.

THE ULTIMATE SUV IN THE SKY www.pilatus-aircraft.com includes an array of new technologies like tactile feedback in unusual One of the world’s most popular single-engine business aircrafts, the attitudes, an Emergency Descent Mode (EDM), and a Crew Alerting PC-12 boasts high residual values, low operating costs and proven safe System (CAS) that automatically calls up the appropriate electronic operation of over seven million flight hours and over 1,700 aircraft. The checklist on the multi-function display. PC-12 NGX takes this legacy to the next level of refinement, efficiency Each aircraft is individually crafted to meet the customer’s exacting and technological advancement. expectations, but also those of its demanding Swiss heritage. Together At maximum gross weight, it needs just 2,485 feet (758 metres) of with BMW Designworks, Pilatus offers a comfortable and modern runway and can also operate on grass, gravel and dirt. This extra level cabin experience in the PC-12 NGX. With ten percent more window of performance opens up your world of possible destinations to more area than its predecessor, the cabin is noticeably brighter, with a more than 21,300 airports. It also has enhanced graphical displays, weather on open feeling. The headliner and cabin air distribution have been the vertical situation display, full ADS-B IN functionality, 3D audio, designed to provide better cabin cooling and lower noise. Executive detailed 2D airport moving maps, SmartLanding and SmartRunway seats feature full recline, taller backs and more seated headroom. Fine awareness and advisory system, flight path guidance for visual approaches, European leather, custom hand-stitching and a wealth of designs cater controller-pilot datalink communications, and even an optional digital to different tastes. The PC-12 NGX is crafted to reflect autothrottle system – the first of its kind in a business The Pilatus PC/12 NGX has every customer’s individuality and can be outfitted with turboprop. Equipped with an autopilot optimised for a maximum cruise speed the latest in Wi-Fi, entertainment and connectivity stability and smoothness, and SmartView synthetic vision of 537 km/h and its range technologies. What’s more is that the pallet-sized cargo with performance-based head-up display symbology, goes from 2900km with 6 door is a standard. The heated and pressurised cargo the PC-12 NGX’s Advanced Cockpit Environment passengers to 3340km with space that takes advantage of the flat floor architecture (ACE) sets the bar for ultimate control and situational 4. Its altitude reaches over within, allowing a multitude of uses. And, with a awareness without a steep learning curve. Safety is the 9000m at 9.75m/s. forward lavatory, baggage space is never compromised. highest priority of Pilatus, and the new PC-12 NGX

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DO YOU USE AN AIRCRAFT FOR BUSINESS? Join your colleagues and fellow industry professionals for the most important three days of business aviation, featuring exhibitors promoting their latest products and services, 2 aircraft displays – one inside the exhibit hall and the other outside at Henderson Executive Airport, and more than 50 education opportunities. Save the date and visit the NBAA-BACE website to learn more.

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FUTURE OF THE

AEROSPACE INDUSTRY

14-18 November 2021

Helping drive recovery and future growth at the most anticipated point of convergence for the aviation industry in a live format

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CLAIMED BY THE

ACH 160’S DESIGN FLIES THE FLAG FOR INNOVATION WHILE EXCEEDING EXPECTATIONS.

Airbus Corporate Helicopters ACH160 is designed with style and safety in mind. The latest Helionix® flight deck provides pilot control and confidence through a class-leading combination of range, speed, and reliability. It can accommodate up to 10 passengers, with a maximum endurance of 4.5 hours and maximum cruise speed of 155 knots. Airbus Helicopters Design Studio and Pegasus Design created ACH 160 Exclusive’s interior that is a destination in itself, with expansive windows, cocooning seats and advanced technology on board for work and leisure from the rooftops of Paris and beyond.

WHEN INNOVATION TAKES FLIGHT www.airbuscorporatehelicopters.com Fox at the last Monaco Yacht Show was proof of a new benchmark in Launched in May 2017 and mirroring sister brand Airbus Corporate corporate transportation. Visitors of the yacht show saw the latest release Jets (ACJ), ACH provides an end-to-end ownership experience from of the ACH Yacht Interface App, dedicated to supporting yacht designers first enquiry and ordering, through in-service support, to enhanced and shipbuilders in integrating ACH aircraft into new yacht projects. resale opportunities. Frederic Lemos, Head of ACH, said: “ACH has This tool provides key preliminary information for incorporating ACH made an excellent start since our global launch and is generating great helicopters on-board and serves to prevent costly retrofits. enthusiasm in the private and business aviation community, increasing its To date, the ACH160 has been ordered in eight countries across North market share steadily. It is particularly pleasing to see the new ACH160 America, Latin America, Europe, China and Southeast Asia. In 2019, the continuing to win orders.” ACH160 entered the Philippines, where it will be used for private and The ACH160 is the newest addition of the ACH family and the most business flights within the archipelago. The ACH160 Exclusive version technologically advanced helicopter in its class. As well as its range of highlights two wide hinged doors and electrical footsteps combined with a stylish interiors including bespoke solutions, the ACH160 offers a smooth bespoke cabin, welcoming up to eight passengers in a handcrafted interior and quiet ride allied to the Helionix advanced digital avionics system for a business-jet like experience. Equipped with Blue Edge blades and a ensuring carefree handling and the highest level of safety. new canted Fenestron rotor, the ACH160 will be backed by HCare First, The order in July 2020 came just days after the H160 achieved certification according to the contract – the first such premium support agreement and was placed by an experienced Italian operator for use on private and in the region, catering to the specific needs of operators corporate flights mainly inside Italy. The client, an existing requiring worry-free aircraft availability. “Launching the ACH twin-engined helicopter operator, has specified a A range of premium-deACH160 in Southeast Asia with a new Philippine customer customised interior configured for six passengers. Lemos sign aircraft completions, underlines the global attractiveness of our corporate continued: “This new order from a highly knowledgeable including customised sohelicopters offering to meet the evolving travelling needs ACH customer is yet more evidence of the strong welcome lutions, is available for: of our customers,” said Lemos. Premium-design aircraft being received by the ACH160 in this demanding sector ACH125, ACH130, ACH135, completions and customised solutions are available for even at a notably challenging time for the helicopter new ACH145, ACH160 and ACH125, ACH130, ACH135, new ACH145, ACH160 market.” Like the ACH145 and ACH135, the ACH160 ACH175 variants of Airbus and ACH175 variants of Airbus Helicopters’ family of can be fitted for yacht operations. In fact, its landing and Helicopters’ family of light light and medium models. take-off demonstration from the 139m Lürssen Flying and medium models.

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Harmony by Berndnaut Smilde

An Elegant Past Reimagined for a New Era

THE HELIONIX OFFERS

IMPROVED

SITUATIONAL AWARENESS,

SIMPLER FLIGHT MANAGEMENT CONTROLS AND IMPROVED SAFETY © Guillaume Plisson

ACH135, A BESPOKE SOLUTION www.airbuscorporatehelicopters.com The ACH135 strikes an optimal balance of performance, manoeuvrability and comfort that maximise every minute of travel time. Increased power and a redesigned avionic suite are two ways the ACH135 outperforms its original design goals and contributes to class-leading efficiency. The ACH135 delivers exceptional power reserves, enhanced safety margins, best in class payload and is the industry benchmark in precision and control. The latest Helionix flight deck features advanced intuitive software, a synthetic vision system and 4-axis automatic pilot with complete envelope protection.

it in line with the already Helionix-equipped ACH145, ACH160 and Building on the robust and reliable capabilities and SUV-like balance beACH175, makes this carefree-handling aircraft, an ideal asset for yachttween comfort and versatility, the updated ACH135 Helionix provides based operations.” Earlier this year, Lemos noted that the company has improved situational awareness, simpler flight management controls and developed a 70 percent share in the yachting market with its ACH135 improved safety. Features praised by pilots include an auto hover ‘pause’ and ACH145 models primarily satisfying that niche. Demand should rebutton (ideal to buy the pilot time when faced with low visibility or main robust, he added, as 78 yacht projects with helidecks are in the busy environments), a ‘go-around’ button (the aircraft will automatipipeline. “Yachting as a whole has also been pretty much resilient,” he cally fly around and reposition itself on the best landing approach at said. ACH is considered “a trusted adviser” in the yachting market, a the push of a button) and automated engine management (ensuring a reputation developed through interactions in the early stage of yacht smooth and safe flight even if one of the two engines fails). Fitted with construction with designers, manufacturers, and customers, he said. the company’s in-house ACH Line interior configuration, the Helionix The full ACH helicopter range consists of the ACH125, ACH130, thus provides concern-free flying ideal for marine, urban and wilderACH135, ACH145, ACH160 and ACH175 variants of Airbus Heliness environments. On board, upholstery made of the finest leather is copters’ comprehensive and market leading family of trimmed with precision and hand-sewn with proper care The ACH135 for up to 6 light and medium models. ACH provides private and and attention by highly experienced craftsmen. Veneer passengers boasts a maximum executive helicopter solutions, including tailored cominserts and polished metal give the furniture a sense of cruise speed of 137 kts and pletions and bespoke support services anywhere in the luxury and exclusivity. a maximum endurance of 3 world. With care and attention to detail, ACH highlights Frederic Lemos, Head of Airbus Corporate Helicopters, hours and 39 minutes. The its high quality and exclusive service-based end-to-end said, “With approximately 300 helicopter-capable yachts Helionix flight deck features ownership experience; from selecting the best aircraft worldwide, there are increasing requirements for more advanced intuitive software, to meet their requirements, to helping define their prereliable, compact and versatile helicopters capable of a synthetic vision system and ferred styling, supported through-life by around-thetransporting passengers and cargo in all environments. 4-axis automatic pilot. clock worldwide support services. The addition of Helionix to the ACH135, which brings

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ALL ABOARD THE GECO Admiral - the flagship brand of The Italian Sea Group offers Geco, a megayacht charter of 55 metres developed internally with the Group’s Art Director & Architect Gian Marco Campanino. From the unique style of the bow to the avant-garde stern design, the Geco, for the first time on this type of yacht, features a beach clubarea equipped with high glass walls designed to offer protection from the elements and a large sunbathing platform with an ultra-modern staircase that facilitates smooth access to the water.

Founded in 1966 and acquired by The Italian Sea Group in 2011, Admiral has launched 147 yachts over the years and is today the flagship of the Group. Its exclusive 55-metre megayacht, Geco, is now available for charter for those who wants to combine their love for the sea, comfort and relaxation while sailing to summer destinations. At first glance, Geco’s made-in-Italy exterior design stands out with a dynamic flow from the hull to the superstructure. Shapes, lines and innovative solutions meet seamless from the unique style of the bow to the avant-garde stern design which, for the first time on this type of yacht, hosts a beach club area with high glass walls designed to offer protection from the elements and a large sunbathing platform with an ultra-modern staircase that leads to the water. Other external areas such as the bar counter and stainless steel stairs that connect the different decks take on a sculptural elegance throughout. From the upper deck, one can see the external-internal areas through a sliding glass door which offers transition between the upper hall, the external hall and the dining area. The bar area and a long counter for cocktail service and wine tasting also connect the various spaces. One of the highlights of the Geco is its heliport positioned in the front of the yacht, a vantage point where one can admire the shape of the hull, and presents a lounge area for evenings under the stars. The sun deck features a hot tub and an equipped gym area.

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A D MIRAL , R E NOWNED

F OR IT S ELEGANT YACHTS AND TECNOMAR, RECOGNISED FOR SPORTY,

Admiral is known for the construction and refit of motoryachts and vessels up to 100m, and is appreciated for its elegance, classicism and prestige. Fluid yet sinuous, the Geco’s exterior design flows dynamically from the top while emphasising the rigorously hand-made details. The refined and sophisticated chromatic scheme highlights the curves of the hull and the superstructure.

AVANT-GARDE DESIGNS AND HIGH-PERFORMANCE ARE BOTH PART OF

THE ITALIAN SEA GRO UP.

Accommodating up to 12 guests in the four suites, the owner’s suite with private study and VIP cabin, Geco is custom-made to provide everyone an exclusive experience on board.

The super glamorous interiors contrasts timeless allure and contemporary design. French wooden boiserie, Italian marbles, bronzed metal details and leather-clad walls create a sophisticated environment with an international twist. The materials, from wengé wood and natural oak to golden Calacatta marble, exude tactility and elegance while spotlighting made-in-Italy craftsmanship and luxury. Colour palettes for the Geco have been carefully selected. Metallic details and bold tones such as navy blue and cognac orange accentuate the pre-dominantly neutral nuances. The huge chandelier hanging in the circular dining room is a work of art designed to illuminate and embellish the space with light reflecting from hundreds of coloured crystal rods.

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SOMNIO, THE 156

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222 MTS YACHT

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Photos by Winch Design

THE MISSION: TO DREAM

Somnio will be the largest yacht in the world, by length as well as volume. The scale of the yacht has allowed for a design that ensures she will be considered amongst the most modern superyachts ever built. Described in the industry as the first “Yacht Liner”, a label that describes her exceptionally well, Somnio will introduce a new niche of superyacht ownership, which will remain a secret. www.somniosuperyachts.com

Somnio is the Latin expression “to dream” , which perfectly describes the mission of this vessel. With only 39 apartments, the owners will enjoy a truly unique, private and leisurely luxurious lifestyle at sea with a never ending global itinerary of carefully selected destinations to fulfil a lifetime of travel dreams.

Photos by Winch Design

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Newbuilding General Manager for Business Unit Cruise in Fincantieri, Daniele Fanara stated: “Once again Fincantieri group, offering to owners the expertise achieved with the development of the widest and most diversified portfolio of maritime products worldwide, is the first to develop groundbreaking designs for new market segments and niches. Our teams have strictly cooperated with Somnio and with their architects. The result is really outstanding and will set the standard for a new niche of superyacht ownership for those who desire companionship to share the experiences offered by Somnio.” Planned to be delivered by specialist Norwegian shipyard, VARD, in mid 2024, Somnio will be the largest superyacht in the world, with 39 luxuriously spacious apartments onboard. It will be 222 metres long and have a gross tonnage of 33,500 GRT. Environmental sustainability is a key focus for Somnio which is being built with the

ONCE AGAIN

FINCANTIERI GROUP I S T HE F I R ST TO DE V E LO P GR OU ND B R E AK I NG DE SI G NS F OR NE W M AR K E T SE G ME NTS A N D NI CHE S:

With a focus on slow-paced travel, Somnio will explore the four corners of the globe, from the Mediterranean, a week in New York, sailing the South Pacific to undertaking expeditions in Antarctica. Owners will access unimaginable experiences whilst enjoying private yacht ownership while spending time with like-minded owners and friends.

SUPERYACHT OWNERSHIP FOR THOSE WHO DESIRE COMPANIONSHIP TO SHARE EXPERIENCES.

Photos by Winch Design

Captain Erik Bredhe said: “Somnio will be the only residential superyacht in the world and has been designed to exacting standards that are commensurate with a life of opportunity. Owners will share a truly unique lifestyle at sea, with a hand-picked crew and a global itinerary of carefully selected destinations and experiences befitting a yacht of this nature.”

latest clean engine technology and advanced onboard equipment. Somnio was conceived to provide all the benefits of superyacht ownership with owners sharing the experience of the seas less travelled. She will be finished to the highest possible standards with onboard amenities reflecting the service and offering only found in the world’s finest hotels. Internationally-recognised experts will join Somnio’s itinerary to update owners on the latest global challenges and solutions on key environmental and philanthropic issues. The highest standards of security and medical care will also be available on board, enabling owners and their guests to sail with the highest level of safety during the midst of pandemics and other global risks. Somnio has selected two of the world’s foremost architectural and design studios for the project, Tillberg Design and Winch Design.

Photos by Winch Design

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A FEATHERWEIGHT CHAMPION www.royalhuisman.com/project-405s-construction-starts/#

The general concept and exterior layout by Nauta Design features various welcoming and functional guest social areas. The main guest cockpit will be shaded by the carbon composite hardtop that can be removed in preparation for racing mode. The nearly 10m / 32ft wide transom includes a hinged section of the teak aft deck, revealing an elegant staircase that can be raised to launch the crew tender. The foredeck features a partially recessed carbon bay for the guest tender. The area cleverly converts into a cosy cockpit.

knows so well. The hull construction is an optimal mix of aluminium A new, innovative method of Royal Huisman makes her extremely and carbon composite, confidently referred to as ‘featherlight’. The lightweight and very competitive to existing carbon composite deckhouse, guest cockpit and hardtop are all in carbon superyachts: FEATHERLIGHT TM. Royal Huisman The exterior layout by Nauta fibre, skilfully manufactured by Rondal, the shipyard’s Project 405’s hull construction started at the end of 2020 Design features welcoming sister company. Rondal is also building the Panamax and is going strong. The structure of the “Reichel/Pugh and functional guest social carbon mast, the yacht’s boom, as well as the yacht’s - Nauta 151” is based on a fresh method developed by areas. The nearly 10m / 32ft integrated sail handling system. Owners’ representative the shipyard, to ensure that the 46m high-performance wide transom includes a Nigel Ingram comments: “Project 405 will offer all the cruiser sloop is extremely lightweight and very hinged section of the teak aft benefits associated with existing Royal Huisman yachts: competitive in regattas compared to existing carbon deck, revealing an elegant comfort, low sound levels, and optimal world cruising composite superyachts. staircase that can be raised to characteristics. All good news to the Owners, who Royal Huisman’s latest development is based on the launch the crew tender. anticipate exploring the world in their new yacht.” optimal use of the materials that the shipyard team

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\ U H Y L HO G K \ W L D G Z H S R U (X U P H Y R R F O DO LDUG

G H K ZZZ

ROYAL HUISMAN APEX 850 The concept for Apex 850, built by Royal Huisman, is for a high-performance sloop, 85 metres in length with a beam of 15 metres, providing accommodation for up to 12 owners and guests in 5 suites, and a crew of 14 in 10 cabins. With an unprecedented 107-metre-high rig providing a sail area of 3,200 square metres upwind and 4,700 square metres downwind,

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THE WORLD’S LARGEST SLOOP

it will be an exhilarating ride. Its designer Malcolm McKeon says, “The sailing experience will be sensational, with speeds in excess of wind speed in most conditions”. The long, sleek hull develops from the reverse bow, with decks of striking minimalism, with virtually no winches, cleats or anchors in sight.

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Apex 850 is an ambitious concept, developed by Royal Huisman and superyacht designer Malcolm McKeon. He says, “It will be the largest sloop in the world, with a 107-metre mast and minimalist superstructure. A lot of effort has been put into the sailing systems, and the boat will handle and feel like a much smaller boat. The helm stations are close to the water to give you that fantastic feeling of connection with the sea. The owner’s accommodation is at the aft of the vessel, an apartment on the water that opens out into a large bathing platform, and floor-to-ceiling glass to provide an amazing connection with the outside world.” The design of Apex 850 has been completed, but a prospective owner can contribute with ideas, creativity and a personal vision. Performance is enhanced by a retractable keel varying from 8.5m to 5m to ensure both stability and good access to shallower harbours. A full-beam midships lazarette houses a servery, sports and diving equipment.

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“the world is in your hands”

fragrart.com

A JOURNEY EXPECTATIONS

sws-yachts.com

SEMI CUSTOM HIGH-PERFORMANCE SUPERYACHTS

Flying Fox offers luxury accommodation for 25 guests in 11 suites, aboard a 136-metre full-displacement hull that can reach a top speed of 20 knots, with a comprehensive range of watersports equipment on hand, including a bathing platform 22.5 metres across, and a 400-square-metre, 2-deck spa. Two engines provide a cruising speed of 17 knots and a maximum speed of 20 knots, as well as a range of 6,500 nautical miles.

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Photo © Imperial Yachts / Photos: Guillaume Plisson

A BIGGER, BETTER SPLASH www.imperial-yachts.com/yachts/flying-fox With 6 guest decks, Flying Fox, with superstructure designed by Espen Øino and built by Lürssen, is as elegant as it is big. It is packed with innovative features, such as a remarkably-engineered transversal swimming pool, and the first -110°C CryoSauna ever seen on a luxury yacht. Flying Fox’s full displacement hull is optimised for efficiency, and four zero-speed stabilizers assure guest comfort in all conditions. When sailing, the yacht is remarkably quiet, with no vibration. The exterior is a symphony of complex curves creating a very organic feel. Facilities include a fully-equipped clinic, and a crew that comprises ex-military personnel who ensure guest security.

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Flying Fox, built by Lürssen and launched in 2019 to international acclaim, represents an important moment for its owner, who is not new to luxury yachts. His previous experience provided inspiration for designer Espen Øino, who studied the latest superyacht trends and developed them to even greater dimensions, in this spectacular 136-metre vessel that reaches a height of 32 metres above sea level. “Conceiving a 136m yacht is not much different from conceiving a 70m yacht, it’s like designing anything. You have one goal and one goal only – to interpret a vision and satisfy the client.” The sheer size of the hull, in steel, with aluminium superstructure, is enhanced by the dove grey colour that constantly interacts with the flickering light reflected from the sea. The two engines provide a cruising speed of 17 knots and a maximum speed of 20 knots, notably high for a ship of this size, and a range of 6,500 nautical miles. Øino adds, “Many of our boats are usually very linear, but this owner was really into organic design, it was all about teamwork, and as the designers, we were simply holding the pen.” One of the current trends in superyacht design is linked to watersports equipment, and in Flying Fox, the entire stern area is dedicated to different methods of enjoying the sea environment, including a bathing platform

fuelling equipment needed to keep everything going. There is a beauty centre just forward of the stern section of the main deck, and a dry massage room. The corresponding wet massage room provides a different sort of experience that simulates the feel of being massaged on a warm water bed under a tropical rainstorm. The gym has all conceivable Technogym equipment, and there is an open-air balcony specially for yoga. The visual focus of the stern watersports area is the aft deck pool, 12 metres in width, placed transversely, possible because in that section, the yacht has a 22.5-metre beam. On most superyachts, pools are usually longitudinally arranged, partly to prevent the water from splashing out in a rolling swell. On Flying Fox, this potential problem is ingeniously solved by retractable barriers at the centre that basically subdivide the pool into two volumes should this be necessary. Of course, in the case of heavy seas, the pool can simply be drained, but the technical solution means that this has to be done more rarely, so that pool use can be maximized. There are ten guest suites arranged forward of the gym, spa and pool area, all very large, democratically identical and all en-suite, and opening onto one of the long beam decks which can be used as wide balconies, separated by retractable panels. The interiors, created by designer Mark

Berryman, are clean, east-meets-west style, with Japanese touches 22.5 metres across, and a two-deck spa with a 400 square metre interior designed for visual discretion, based on a limited palette of warm colours space. At the centre of the spa is a giant pool whose water temperature such as light oak, bamboo, limestone, travertine, Jerusalem stone, wicker can be adjusted from hot to virtually zero degrees in a matter of minutes, and so forth. The same approach is used in the master suite on the upper so that it can provide an icy plunge after a sauna. An interesting feature deck, which has a 48-square-metre bathroom. From the centrallyis the first CryoSauna ever seen on a luxury yacht, which enables you positioned oval bathtub, there are spectacular views out over the private to first of all enter a chamber cooled to -60°C, followed by another deck that runs around the front of the suite. The decorations in the which is at -110°C. This is used by athletes for pain relief and muscle bathroom include an underwater theme created using mosaic techniques regeneration, but reportedly a brief exposure to this low temperature depicting coral and seaweed, a motif that also appears in other parts of provides a pleasurable endorphin peak. Needless to say, three minutes is the yacht’s interiors, and on the doors of guest suites, quite enough. each of which is denoted by a different marine organism. Other equipment for sea games includes a kitesurf The design of the surfaces on The main cabin of the owner’s suite has a floor area of storeroom, and a dive store providing rebreathing system board features an extensive use 105 square metres, comprising a sleeping area to port with oxygen and nitro, 3-seats decompression chamber, of organic forms and complex and a lounge area to starboard, complete with ethanol a team of professional dive masters and complete diving curves, and all structures are fireplace, in addition to separate dressing rooms. The gear. The yacht has a hospital that also comprises a threedeveloped using materials that glazing runs right around the master cabin, looking seat decompression chamber should this be necessary. enhance sea views wherever over the large spa pool on the private terrace in front. The selection of water toys and board comprises a beach possible. Bulwarks are kept Interestingly, there are some working spaces linked to landing craft, a Super Air Nautique Coastal, two custom low, and there are many the master cabin, without views. This was one of the tenders 12.5m and 11m in length, windsurfs, seabobs, glazed sections that heighten owner’s requests, preferring not to have sea views in flyboards, hoverboards, even a submarine, and the the sense of space.

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The design of Flying Fox is of supreme discretion, an almost understated aesthetic that downplays the remarkable opportunities available to guests aboard. Arrival in appropriate comfort is assured by the two helipads capable of hosting the world’s largest helicopters. The stern area is dedicated to water sports, and a transversally-positioned pool that has an ingenious system of holding the water in should the yacht begin rolling slightly, based on retractable baffles that subdivide the volume. The Spa itself sprawls 400sqm on two floors, with an inside Jacuzzi where the roof opens to abundant natural light, the very first CryoSauna ever installed on board a superyacht with its dedicated therapist, an extensive and luxurious Hammam, Sauna and Beauty Centre. There is also a well-equipped Gym with dedicated instructors.

The selection of water toys on board cater to sport fanatics, with a 12.5m Custom Compass Enclosed Limousine and an 11.8m Custom Windy Open Limousine, a beach landing craft, a Super Air Nautique Coastal, windsurfs, seabobs, flyboards, hoverboards, even a submarine. In addition, there is a kitesurf storeroom, and a dive centre providing compressors, nitrox systems and underwater scooters. Also in the stern section is the vast spa, with a beauty parlour, a massage room with warm water beds and rainfall massage, and a well-equipped gym. The yacht’s 6,400 nautical mile range is fuelled by a capacity for 682,500 litres of diesel, supplying two MTU engines with a power of 6,009 hp (4,481 kW) each. Passenger comfort is ensured by the very quiet sailing conditions, with no perceptible vibration even when the four thrusters are in operation.

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The stern wellness-inspired facilities are located close to the guest suites which are distributed along the port and starboard beams, so that guests can choose whether to enjoy their private deck terrace section or a session in the spa. The vast scale of the yacht is matched by the detailing and the interior design, which includes touches such as marine-life-themed mosaics and a Zen-style east-meets-west aesthetic that enhances the sense of space. The focus is constantly on the maritime environment, so that memorable experiences will include simple but unique pleasures such as a line-caught fish prepared al fresco by the chef at the exterior galley on a charcoal grill, before enjoying a glass of fine brandy around the firepit under a canopy of stars.

be used by large helicopters, and it doubles as a dancefloor, complete order not to be distracted during work when this is necessary. Peter with power outlets for audio DJ equipment. Another 14-metre helipad Lürssen, managing partner of the shipyard, says, “The owner’s input is located near the bows. The six guest decks are served by a large within all aspects of the yacht’s design was clear, strong, and exacting.” oval staircase and a semi-transparent lift. In addition to the outdoor The dimensions and luxurious finish that can be observed in all parts cinema area, there is an indoor cinema with D-box seats system and a of the yacht are awe-inspiring, but a particularly striking section is super-powerful Dolby Atmos sound system, and appropriately efficient the double-height saloon on the starboard side, with central seating, insulation to as not to disturb adjacent interiors. oak panelling, and a fireplace that burns wood like a domestic hearth. The human factor is a massive consideration aboard a superyacht of this The saloon, like other interiors on board, has a surprising amount of size, with 55 crew members. This means that catering arrangements are greenery, including two mature Ficus trees. An irrigation system keeps also impressively large, capable of serving not just the 25 guests, but all all planters appropriately watered, with the possibility of supplying the crew two or three times a day. The galley for the preparation of different plants with correct amounts of water and nutrients, and even guest meals includes a pasta-making plant, a live seafood tank, vacuum the right frequencies of artificial light in interiors where this is necessary. packing equipment for steaks, and a total of almost 140 cubic metres A winter garden space has two large skylights that can be opened when of refrigerators and freezers. The crew have their own large cabins, weather permits. relaxation areas and an outdoor saloon. The members of the crew The dining area features a long table, and an aquarium at the centre. engaged in navigational functions are assisted by the technology in the There is also an outdoor kitchen on the aft bridge deck, with show wheelhouse, that is entirely paperless and designed to handle just about kitchens that cook with real fire, including a wok station, tandoori grill, any situation imaginable in the world’s oceans. In the rotisserie, pizza and churrasco ovens. Guests can watch case of an emergency, retractable screens are used to food being prepared, and, as in quality restaurants, the Perhaps the secret to Flying separate the command area, so that it is protected from chef becomes the focus of attention and invariably puts Fox’s remarkable character any external influences while the issue is being resolved. on an appropriately professional performance. Outdoor is the impression of overall Flying Fox is without doubt a unique experience, now deck sectors are provided with triangular awnings that simplicity in its lines, achieved available as the largest charter superyacht, through are simple and quick to install and remove as necessary, by maintaining a constant focus the Imperial company in Monaco. As Peter Lürssen maximising ventilation. Other catering areas on board on guest experience tailored to commented when Imperial delivered one of the most include an aft deck bar and an outdoor cinema. Not the marine environment, as if impressive superyacht project in 2018, 136m Flying Fox surprisingly, the yacht is a very social location, but there to underline the fact that even with her beautiful curving lines, “The strong partnership is a more private outdoor space comprising the very top these generous spaces are a between our two companies will radically transform the roof deck, much smaller, with fantastic views. microcosm when compared to superyacht industry in the years to come.” The 18-metre diameter helipad on the aft sundeck can the infinity of sea and sky.

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Kismet © Guillaume Plisson

DYNAMIC ONBOARD ENTERTAINMENT www.lurssen.com

Kismet’s fine performance, 14 knots cruising speed and 6,000 nautical miles range, is matched by superb design, which includes two helipads, one on the foredeck and one on the bridge deck. Kismet was built in 2014 by Lürssen, and still today it is a very advanced superyacht, with exterior design by Espen Øino. It meets the expectations of the modern charter sector, with a comprehensive array of amenities. These include two helipads, one on the foredeck that can also be used as a basketball court, and one on the bridge deck which can be transformed into a relaxed outdoor lounge area. There is a mosaic-tiled pool with inset Jacuzzi on the upper foredeck, and an observation deck that offers the perfect place for views and photography. In the evening, a favourite location is a fire pit with integrated waterfall on the aft deck, perfect for al fresco dining. Interiors are by Reymond Langton Design, and they neatly cater for both the social function of this sort of superyacht, and the constant need for privacy. A double-height salon on the main and upper deck aft is reached by a sweeping staircase, and finished in Art Deco style replete in black and gold. The sky lounge is more sporty and casual, with beach house decor, transforming into a disco club. Kismet, launched in 2014, is The master suite is a sumptuous interior, complete with 92.5m in length, with a beam his and her bathrooms, walk-in wardrobes, and an office of 13.8 m, and has a maxifor business matters. Other features include a club room mum speed of 17 knots. With and cinema, and an impressive range of tenders and 7 cabins, it can accommodate water sports equipment. Comfort is assured by stabilizers 12 overnight guests, and its that function both at anchor and under way. crew is 28.

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Tøm Wålt Cycles

Corporate & Restored Elegant Cycles since 1922

www.tomwalt.com

LONDON

MILAN

PARIS

NEW YORK

ENJOY RESPONSIBLY

www.nemesisyachts.com/nemesis-one Flying on water at speeds in excess of 50 knots, leaving most performance motor yachts in her wake, won’t come at the expense of security and comfort. Nemesis One will be equipped with the latest generation of smart LiDar (laser radar) sensors, precisely capturing the yachts surroundings. The current sea state, especially wave height, shape and frequency, will be live monitored by LiDar as well. All gathered data will be processed by the yacht’s mainframe and translated into precise control commands for the automated hydrofoils and rudders, making the yacht exceptionally stable & safe at any given speed. The Nemesis One offers the unique option to exchange the port and starboard facing living modules, for ones with different interior configurations. Making it a breeze to transform the interior layout from owner to charter setup for example. To boost her performance even further, both modules can also be completely removed, transforming the already very fast yacht into ‘Ultra-Light Race Mode’ configuration. Even without wind, the Nemesis One will remain a zero emission vessel. Powered by a retractable hydrogen-electric propulsion, the yacht has no need for any fossil fuel. In addition to the hydrogen fuel, up to 750 sqm / 8073 sqft of solar panels, will generate up to 150kW of power, to recharge the yacht’s batteries.

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The ‘NEMESIS ONE’ will be the World’s Fastest Luxury Foiling Sailing Yacht, able to break the 50 knots speed barrier, while flying on computer controlled hydrofoils. Contrary to being a stripped out racing vessel, the all carbon fiber Nemesis One boasts stunning futuristic, yet comfortable interiors. Engineered for top performance by world-renowned ‘VPLP Design’ and powered by AYRO’s patented ‘OCEANWINGS’ wing sail, the high-tech superyacht resembles more of a stealth fighter jet, than a conventional sailing yacht.

All images © Pirelli

NEMESIS ONE 332FT // 101M

Fortnum & Mason 181 Piccadilly London W1A 1ER England www.fortnumandmason.com 0845 300 1707

Any kind of celebration requires provision and a Fortnum’s hamper will always t the bill.

EDUCATIONAL COLUMN

THE SCHOOL FOR GODS A BUSINESS SCHOOL FOR THE PRAGMATIC DREAMERS

Elio D’Anna, best-selling author, philosopher, economist, and entrepreneur, poet and musician, is Founder and President of the European School of Economics which today has six centers in the world including London, New York, Madrid, Rome, Florence and Milan. In ESE, Elio has welcomed Nobel Prize winners, dignitaries, organizations and businessmen of the highest level. “I dreamed of a school that teaches that happiness is Economics. A school where the next generation of leaders can understand that the ‘Dream’ is the most real thing there is and that the economy is the art of dreaming”. “This is the European School of Economics: a school aimed at preparing the cells of a new humanity, individuals inspired by a visionary economy; dreamers, pragmatic utopians, philosophers of action capable of feeding the dream”of a global economy and a policy of global responsibility, aware that its own improvement is a condition of every progress of society.” Through ESE I thus affirm a revolutionary right,

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a right never sanctioned by a Charter and not even claimed in a Manifesto or by a Movement: “I affirm the right of young people to dream and see their dream come true.” This is the opening narrative that the economist, philosopher and artist Elio D’Anna, founder of the European School of Economics, told through the Forbes Leaders interview that took place last 25th of May 2021. An interview that tells a story of 30 years of success made of collected experiences during the President’s career: starting from music, moving to entrepreneurship, and ending with the foundation of a very prestigious school apparently centered on business. Although at first glance it seems like a contradicting journey, walking through the thought process of philosopher Elio D’Anna shows how the European School of Economics is a natural answer to his personal evolution, and helps to understand the fundamentals on which the school is based: the individual. “The ESE is a magic formula and tends to totally overturn the education of the world.” Continues D“ Anna’I believe that the future of education should strive to bring out the uniqueness of the individual, focusing on the vision ahead of them, without trying to fit them in, but rather make them stand out. For us the individual is sacred and as such, we want to see the free expression of the being.” Therefore in ESE, it is clear that real education is not simply the teaching of notions and development of skills but above all the transfer of the unique philosophy of the School, of its ideas and founding principles. ESE provides an approach to business and a wide vision of life through a process of intellectual, artistic, political, ethical and socio-cultural exploration, centered on selfdiscovery and work on oneself aimed at integrity. Students in ESE are encouraged to shape their educational journey according to their ambitions and dreams. Hence, students’ experiences can differ completely from one another. ESE gives the tools and the possibilities to unlock each potential and strive towards success, whatever that means for each individual. At the back of the School for Gods education, there are studied educational pathways focused on personal development, and improvement. Contrary to traditional universities, where teachings on how to find a technique in line with your skills are commonly applied, ESE teaches their students to focus on self-observation, selfconservation and self-awareness, understanding that a good knowledge of oneselves leads to effective critical thinking, and unavoidable success. As a result, ESE programs are designed to amplify students’ potential through specific modules and learning activities, exploring themes of happiness, creative idleness and the inner economy. The learning model does not stop at a simple academic preparation in the principles of economics, management, marketing or finance: the goal of ESE is the development of the “Inner Being”, to take care of oneself, others, the whole world and the future. In the same vision, Elio D’Anna speaks about

The European School of Economics is a private College of Higher Education without borders, multicultural and pragmatic, fully accredited in the UK and in the order of listed bodies. Students in degree programmes are awarded a British degree from the University of Chichester upon completion of their studies at ESE. ESE offers Bachelor’s Degree, Masters MSc or MBA and Short programmes at its centres in London, Rome, Milan, Florence, Madrid and New York. his journey of discovery of his Inner Being. The love for music, his past as a rockstar first, and as a producer then; the entrepreneurial leap that led him to the luxury hospitality world, and the foundation of ESE. A series of involuntary choices, that were not conditioned by life circumstances, made him who he was meant to be. D’Anna stressed the fact that he never believed in choosing a career or a goal to achieve in life, rather following an intuition that leads you where you’re meant to be. And while recalling a conversation with a famous italian songwriter, he explains: “Music to me wasn’t only what I created through an instrument, or through my voice. I see music in everything. Music is the visible result of my inner expression, and is with the same melody that I embarked on new career paths.” No contractions, just a consequentiality, and he continued: “The problem is that men are afraid of uncertainty, ignoring the fact that there is nothing more certain than what we truly are, yet we are afraid to let away of all the constructions, the expectations, the bias, and the layers, to get closer to something more real. Why? Because letting away all of that means pain sometimes, and having no excuses most of the others.” The ESE main pillars are based on these assumptions: a wide range of study programs entirely in English validated by the University of Chichester (UK); the opportunity to take advantage of an extraordinary international intra-campus experience (six centers to choose from: Milan, Florence, Rome, Madrid, London and New York); an international Faculty made up of entrepreneurs and professionals from various sectors; and again, curricular internships in leading global companies, which accompany the students into the workplace, anticipating their placement. Studying in ESE makes you perfectly equipped to deal with the world as a leader. In order to keep the student in touch with the working world, and to constantly stimulate their creativity, ESE is committed to establish a dialogue with various partners in the industry through initiatives and collaboration that involves the students directly. Through these important partnerships students can test, first hand, their ability to manage, lead, and market an initiative, and see the outcomes of their works manifested in real projects. “I believe that there will be a revolution, this time it will be an individual revolution, that is, it will not be aimed at changing events, rather at transforming the individual’s being.”

WHEN LIKE MINDS COME TOGETHER www.fincantieriyachts.it builders managing all the business activities, from sales to the product Ottantacinque by Pininfarina (pictured above) is the first partnership life cycle. Thanks to this stunning project, resulting from the partnership with Fincantieri Yachts, where two kinds of excellence come together with Pininfarina, not only we enhance our position in the to realise the fullest potential of Italian creativity, luxury, sector with the highest industrial level collaboration, but technology and workmanship. “A custom-built model Ottantacinque by Pininfarina also we are a Italian real point of reference in a market of the sea, in line with Pininfarina’s natural vocation (top) is the first partnership that, as all luxury niches, highly demands the capacities in creating exclusive projects, combining tradition with Fincantieri Yachts, and taste of our country.” with innovative solutions. This is how our design team which also developed the In 2011, the Fincantieri Yachts team developed the 134m conceived the collaboration with Fincantieri Yachts. 134m Serene (bottom) with Serene project (pictured below) from a groundbreaking The result is a sculptural floating home with elegant and Espen Oeino and Reymond concept design by Espen Oeino with the interior spaces dynamic areas, where style meets function, aerodynamics, Langton Design. designed by Pascale Reymond from Reymond Langton on board comfort, ergonomics. Every detail is designed to Design. The Serene has seven decks, a hangar and two harmonize with the aesthetic theme of the yacht,” stated helicopter landing pads, a large seawater swimming pool and a tender garage Paolo Pininfarina, Chairman of the Group Pininfarina. CEO of Fincantieri suitable to fit a submarine, as well as 12 guest cabins and 30 crew cabins. Giuseppe Bono said: “We already are among one of the few mega-yacht

Photo by Viktor Davare, Vancouver Island Photography

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BLACKCAT: A NEW BREED OF SUPERYACHT www.blackcat-superyachts.com The BlackCat is officially here. The BlackCat brand, founded by champion Australian yachtsman Mitch Booth, will set the standard in large luxury cruising multihulls. BlackCat has teamed up with world-renowned superyacht designer Malcolm McKeon to produce an extraordinary balance of sleek, state-of-the-art designs and high-performance.

‘supercat’ where the latest building technology and materials will be used. I’m The BlackCat brand, founded by champion Australian yachtsman Mitch very excited to be leading the design of this project.” Booth, will set the standard in large luxury cruising multihulls. BlackCat has Each design will be tailor-made down to the smallest of detail, to suit each teamed up with world-renowned superyacht designer, Malcolm McKeon, customer’s wishes, in a process that to produce an extraordinary balance can take many thousands of design of sleek, state-of-the-art designs and man-hours to reach the required high-performance. level of refinement for this quality “This ‘supercat’ concept is really of superyacht. Technology has exciting because there is nothing progressed and BlackCat is leading else available that combines the the evolution of the cruising practicality of an enormous, catamaran. BlackCat superyachts stable, platform, with exhilarating will be made completely from performance. The accommodation carbon fibre and this 50-metre space on board is a whopping 340 version will be the largest singlesquare metres, all within a 50-metre structure carbon-fibre yacht in the vessel; something that has not world. The extensive use of glass been done until now. It’s a logical in the superstructure will provide progression for superyacht designs a wonderful light and airy feel to to move towards catamarans. There the spacious interior. They will be are so many advantages to large capable of reaching speeds of up to multihull cruising compared to our 30 knots in an effortless and comfortable way, and the shallow draft will monohull cousins, such as speed, space, low heel, comfort, the list goes on provide more options for harbour and anchor locations. and on”, Booth said. The BlackCat superyacht features a large main deck that allows for greater “I’m thrilled that we’re designing this new style of catamaran. There’s been flexibility and provides the perfect entertainment a space in the market for some time for a large BlackCat has recently joined forces with platform. The very low levels of roll and pitch catamaran design that can offer the luxury and quality McConaghy Boats, who specialise in midsize movement provide an extremely stable deck for of a superyacht this size, and also provide this level of carbon fibre cruising multihulls. This is comfortable nights at anchor. stability and high performance.” McKeon said. “I’ve the latest addition to the existing exclusive Other advantages include lower fuel and crew noticed a heightened interest in catamaran discussions alliance formed by a selection of the industry’s costs due to its lightweight and low-drag design recently, perhaps due to the increased awareness of leading suppliers, such as North Technology and ease of sailing. the America’s Cup racing yachts. This has led to Group and m2atelier, that reinforces the The BlackCat superyacht team offers a complete additional research being carried out in various benchmark already established by BlackCat range of services from concept design right through areas, which has been helpful for us in developing Superyachts in the large luxury cruising to build management and launch. the design of this high-performance carbon-fibre catamaran market.

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GAME CHANGER www.edmiston.com With a PADI 5* dive centre, the 72.25m Damen-built explorer yacht Game Changer is ready to charter to some of the most incredible diving destinations on the planet with an experienced crew. Accommodating 11 guests across five cabins, including a master and two other cabins on the upper deck, and two more on the main deck, there is also space for six support staff on board. Besides a 3-person custom-built 1140m rated C-Researcher submarine by

U-Boat Worx, diving equipment for up to 12 guests include a custom air compressor with built-in banking system for Nitrox, Trimix, up to 96% O2 capabilities, 48 dive cylinders and a Hyperlite Recompression Chamber onboard. There is a fully commercially certified helipad and numerous tenders, such as a 12m Intrepid and an 8m custom build Landing Craft carrying a ROV for research, HD filming and submersible support.

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T H E E X T R E M E LY W E L L L I V I N G M A G A Z I N E

Real Estate & Interiors Showcase

COLUMN

The Salone del Mobile was founded in 1961 as a vehicle for promoting Italian furniture and furnishings exports and soon became the most keenly awaited event in the world of furniture.

The new digital platform of the Salone del Mobile.Milano is online. An agile, collaborative, integrated and cross-cutting tool, capable of bringing together all the different strands of our sector: in short, a highly innovative tool. This was how the Salone del Mobile.Milano digital platform was described during the presentation talk show, moderated by Victoria Cabello, featuring Claudio Feltrin, President of FederlegnoArredo, Maria Porro, President of Assarredo, and Marco Sabetta, General Manager of the Salone del Mobile.Milano, who talked about its genesis and its vision; Riccardo Luna, a journalist passionate about innovation and a technological expert who, in conversation with Annalisa Rosso, Editorial Director of the platform, explained how financial sectors are no longer able to function without digital and described the potential and added value of this new Salone project; and the architect Stefano Boeri, who revealed a bit more about the “supersalone” special Salone del Mobile.Milano event which he is curating, slated for 5th to 10th September at the Rho Fairgrounds. “The pandemic has been the greatest digital accelerator in history. We have all learnt how to do things we previously didn’t do and discovered that digital is a formidable tool for resilience. Now that we are cautiously emerging from the pandemic, the world is no longer the same as it was, we are entering a new, hybrid world in which the physical and the digital realms coexist, boosting each other and furthering their opportunities. This is the direction in which the Salone del Mobile platform is heading,” said Riccardo Luna. The objective of the tool, now an actual, real asset to the event, is dual: amplifying the authority, influence and leadership of the Salone del Mobile.Milano and continuing to support the physical dimension from a strategic, commercial and communicative point of view on one hand

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and, on the other, creating value and becoming a business driver for the exhibiting companies, boosting visibility, multiplying methods and timescales for connecting with their targets and capitalising on the services on offer. These aims will be achieved thanks to an offering that sets this platform apart from those already on the market: a mix of integrated, different types of content and services designed to capture people’s interest and heighten the value of interaction and connection with the entire design community – truly bringing together the digital dimension and the physical experience of the trade fair. On one hand, the platform will feature original editorial content, of both a B2B and B2C nature, constantly updated several times a day and split under thematic headings, with a cross-cutting focus on design, furnishing, art, architecture, science and technology; interviews with protagonists from these particular sectors and markets and leading visionary and interesting figures on the national and international cultural scene; collaborations with magazines and wellrespected names from all over the world, generating a raft of different opinions and points of view. It will enable users to draw inspiration, find out what’s going on and interact all year round with a community destined to grow exponentially. On the other, there will be company-focused content, allowing them to present themselves freely and independently through their most representative narratives – as well as images and videos – and, of course, through their products, both brand new and iconic. The value of the platform for them lies in its interactive nature: they will be able to avail themselves of breakout rooms, virtual showrooms and digital contact channels that will guarantee immediate and fruitful exchange with their targets before, during and after the fair. Achieving the common goal: digital at the service of the physical and vice versa. This is also true of the third category of content, relating to the event and the services bound up with the trade fair experience: ticketing and information for organising visits and planning appointments for the week, and applications that will facilitate the demand and supply process of the furnishing products on offer. Claudio Feltrin, President of FederlegnoArredo, had this to say: “As of today, it’s the Salone all year round.” Thanks to the digital platform, the most famous design fair in the world will stay ‘open’ 365 days a year. This is the main objective of a formula that has made the marriage of physical and digital its strong point, an educative model that will enable the companies to grow their own businesses, maintaining direct and constant contact with the clients. The test will be the ‘supersalone’ in September, where a QR code will allow visitors to dialogue with the companies, acquire detailed information on the products and make purchases, via the retailers. This is an

EXHIBITIONS

SALONE DEL MOBILE

INTERNATIONAL FURNISHING ACCESSORIES EXHIBITION

WORKPLACE3.0

S.PROJECT

EUROLUCE

EUROCUCINA / FTK - TECHNOLOGY FOR THE KITCHEN

INTERNATIONAL BATHROOM EXHIBITION

SALONESATELLITE

opportunity that no other fair provides, and the companies are fully cognisant of its value, which also lies in its cultural and editorial approach, geared to ensuring it becomes a benchmark for design at international level.” Marco Sabetta, General Manager of the Salone del Mobile.Milano, added: “The new digital platform marks a major step change for the Salone del Mobile.Milano and provides a sophisticated digital experience, the cornerstone of which is precisely the mix of physical and online. It’s a business tool for the companies and a virtual harvester of beauty, value and quality. A virtual space for sharing interpretations of the design and innovation world, allowing for a glimpse of the future of the sector and nurturing it with visions and possibilities.”

INTERVIEW

HIGH-END MADE IN ITALY ELEONORE CAVALLI, VISIONNAIRE

Since Eleonore Cavalli’s appointment as Creative Director, Visionnaire has consolidated itself in the haute couture of international luxury living, collaborating with international designers and architects across multiple categories: upholstered items, lights, kitchens and furnishings, winning several prestigious awards along the way. Her FSCTM and PEFCTM certifications are a testament of her dedication to environmental sustainability. She is a shareholder together with the Belgian Fund Ergon, and she has also been elected into of the Presidential Council of Assaredo 2020-2024. Named as one of the 100 Forbes Women Italia, Eleonore is passionate about contemporary art and cinema, and is an avid supporter of WWF, SEALEGACY, GREENPEACE, as well as other foundations and associations for the conservation of natural and marine heritage.

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What’s Visionnaire’s approach to sustainability? In 2017 Visionnaire embarked on a responsible journey with short and long-term goals towards lower impact of its production and governance processes. The commitment towards its territory, as well as the will to protect the natural heritage and human capital, informs and directs the company’s cultural vision, from the procurement of raw materials to the final touches of workmanship. Since launching the Greenery collection in 2017 which aimed at creating increasingly natural, healthy spaces that respected the environment and animals, we have been offering our clients a selection of products made with lower impact procedures over the last four years. For example, the Bastian sofa, one of our leading upholstered pieces, features padding done with bio-based expansion procedures and jute support systems, instead of petroleum-based elastic belting. Rather than down filler, we offer kapoc, hemp, cotton and wool, or seeds such as millet hulls and flax for the pillows. Our coverings spotlight natural fibres derived from linen, wool, cotton or other sources, woven with controlled processes and coloured with vegetable dyes. Our leather tanning is done with vegetable dyes (white-white) as an alternative to chromium tanning (white-blue), without chemical and metal additives. In 2019, for the 60th anniversary of IPE and the 15th of the brand, we presented our manifesto, an art book called “Decàlogo” which outlines our 10 founding values as a roadmap for the future. The idea of creating absolute quality products is combined with a rigorous and responsible commitment to the environment. This is a significant step for a company likes ours which has a production model throughout the country. It is a cultural pact and a way of doing business by obtaining a healthy turnover. Wellness and sustainability also translate into the choice of innovative performing fabrics and leathers through recycling and a low-impact production process, representing a new technological and sustainable milestone. Iris is a new outdoor and indoor textile product made of polyester threads, obtained from used plastic bottles, with an absolutely circular life cycle, being 100% recycled and 100% recyclable. Entirely produced in Italy, Iris guarantees a very important reduction of carbon dioxide emissions and waste of water for energy savings of over 60% compared to normal production processes. On the experimentation front, Visionnaire uses Antolini’s revolutionary Azerocare process that guarantees permanent protection - with polished finish - of marbles without altering the colour, texture and specific properties of the natural stones. Patented and carried out at the Antolini production units, this process makes the surfaces non-permeable and simple to clean. It does not produce any emissions, nor does it generate processing waste. In 2019 Visionnaire obtained the FSC® Forest Stewardship council® C147146 certification and the PEFC ™ Program for Endorsement of Forest Certification, which demonstrates our commitment to achievement of the global objective of directing the market towards responsible management of forest heritage and the desire to ensure that the woods used come from legal cuts and certified supply chains. Visionnaire has also been ISO 9001 certified since 2011, to guarantee compliance with the quality standards of management, development

Founded by IPE and based in Bologna since 1959, Visionnaire is synonymous with Made in Italy interior design. Built upon the value of knowledge and continuous pursuit of contemporary beauty, its design projects and products spotlight and foster Italian sartorial workmanship. Visionnaire’s responsible use of materials, technological research and investments in its production chain result in a unique meta-luxury of both content and value. and enhancement of Italian know-how, based on our decision to keep our productions entirely in Italy for 60 years. What’s Visionnaire’s direction in the future? Can you tell us about an upcoming project? Visionnaire strives to make Nature a structural part of design through strategic choices, higher environmental standards and important factors such as orientation, natural ventilation and thermal efficiency. One of the results of our effort is a new outdoor furnishings collection. Among new products, Stankar – designed by La Conca – is a nod to fashion and has a cord structure like espadrilles, made with natural hemp and Lurex threads. The Farnese collection designed by Samuele Mazza sees the addition of an elegant daybed in natural rattan, cowhide and wicker, which has been curved by hand into small ovals and then joined by metal strips bearing the logo. The art of wicker workmanship is still passed down today in various Italian towns. Finally, the Aminta chair by Giuseppe Viganò transitions indoors with a removable padded cover attached to the back, or a throw cushion for outdoors. Can you describe the relationship between Visionnaire and Milan? Visionnaire has been participating in the Salone del Mobile in Milan since its first edition and is poised to celebrate the 60th. For our brand and the whole Italian design ecosystem, the fair is an unmissable event. Above all, the Salone must be defended through our participation, support and the willingness to return to welcome professionals, customers, onlookers and visitors to Milan. What will be the new trends in home furnishings? The health emergency has created a new opportunity to rethink the design of public and private spaces, writing a new chapter in the history of architecture and product design. As I mentioned, I believe that there is a new perspective on living today, and our task is to guide people towards the definition of those ideal places where one can restore psycho-physical well-being. In this well-being project on a global level which zooms in on the deeper and more emotional aspect of human life, green areas of the house and large regenerative spaces become the focus. These are places where experiencing beauty is still possible. And we are the designers of these beautiful places. We guide our customers and interpret their deepest needs. We have understood that our customers will want to equip themselves with more and more advanced mind-body wellness equipment in the future, perhaps even designing entire areas dedicated to health in their homes. It is as if a veil has been lifted, and we suddenly have suddenly become aware of the uncertainty of life events. We realise that we need to take deep care of our well-being.

BECAUSE ARRIVING AT JUMEIRAH IS ALWAYS AN EXPERIENCE From a desert oasis in Dubai to an Art Deco icon overlooking New York’s Central Park, a boutique hotel in London’s Belgravia to Shanghai’s most anticipated new opening in Xintiandi. And if you want to arrive at the Burj Al Arab – the world’s most luxurious hotel – in your own style, we’ll prepare the helipad. STAY DIFFERENT™

DUBAI LONDON NEW YORK SHANGHAI Coming soon

WITH THE HELP OF STUDIO PEREGALLI, THE FASHION POWER BROKER RENOVATES HIS PARIS DUPLEX INTO A STUNNING SHOWCASE FOR PRICELESS TREASURES.

PIERRE BERGÈ’S

DUPLEX

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2 Pierre Bergé commissioned Studio Peregalli to completely reimagine the upper level of his Paris duplex, set within an 18th-century building on the Left Bank. A shared love of literature, Bergé says, was part of what had attracted him to Roberto Peregalli, a philosophy scholar, and Laura Sartori Rimini. They covered the main salon’s walls with canvas painted in a trompe l’oeil that mimics silk damas, and surrounded the magnificent pieces with wood-and-mirror wall panels trimmed with hand-painted paper borders set under glass. And in the library, existing bookshelves were faux-finished to look like mahogany and accented by gilded trim. With new fringed linen curtains and Bergé’s antiques thoughtfully arranged, the rooms now offer a blend of French and Italian styles with a hint of Russia. “There is something Chekhovian in them,” Peregalli notes. “It’s French taste as interpreted by foreigners, that’s for sure.” For his part, Bergé couldn’t be more thrilled with the results. “Roberto and Laura are more than decorators—they’re artists,” he reflects. And much of his love for the space, he says, comes from knowing that he has written his own chapter for a building already brimming with history.

1. The upstairs space had long been a work in progress: with partially decorated rooms where he displayed precious furniture and art. 2. Even after the record-setting 2009 auction of treasures he and Saint Laurent had amassed, Bergé still had many priceless works. 3. Existing shelving was refinished to resemble mahogany, then ornamented with gilded trim and custom-made sconces.

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Jardin d’Éden Collection, design by Marcel Wanders studio for Christofle, 2007 - 2021

WANDERS OF THE WORLD

Jardin d’Éden Collection, design by Marcel Wanders studio for Christofle, 2007 - 2021

A LEADING MULTIDISCIPLINARY FIRM LOCATED IN THE AMSTERDAM, MARCEL WANDERS STUDIO UNITES DESIGNER, CRAFTSPERSON, USER AND CULTURE TO SHAPE THE INDUSTRY.

1 Over 31 years, Marcel Wandars Studio’s design and communication experts have completed more than 1,900 iconic experiences all around the globe for private clients and brands such as Alessi, Baccarat, Bisazza, Christofle, Kosé Corporation/Decorté, Flos, KLM, Hyatt Hotels Corporation, LH&E Group, Louis Vuitton, Miramar Group, Morgans Hotel Group, Puma among scores of others. Under Marcel Wanders and Gabriele Chiave’s leadership and creative direction, the 40-person design team is shaping the design industry. Marcel Wanders’ chief concern is bringing the human touch back to design, ushering in what he calls design’s new age; in which designer, craftsperson and user are reunited. In his process, Marcel Wanders defies design dogma, preferring instead to focus on holistic solutions rather than the technocratic. In this universe, the coldness of industrialism is replaced instead by the poetry, fantasy and romance of different ages, vividly brought to life in the contemporary moment. Marcel Wanders Studio is one of today’s leading designers who collaborates with Christofle to offer ambitious, contemporary pieces

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Jardin d’Éden Collection, design by Marcel Wanders studio for Christofle, 2007 - 2021

2 1. The Jardin d’Éden collection celebrates its 10th anniversary of the longtime partnership between Marcel Wanders studio and Christofle. 2. A special capsule inspired by the seven deadly sins depicts pride, envy, anger, sloth, greed, gluttony and lust, along with an exceptional Haute Orfèvrerie piece. 3. A motif of interlaced leaves, winding fleur-de-lis and a decorative apple against a geometric matrix sheds new light on this Garden of Eden.

MARCEL WANDERS STUDIO RESTORES HUMANITY IN THE TECHNOCRATIC WORLD OF DESIGN TO BRING BACK “THE CONTEMPORARY RENAISSANCE OF HUMANISM”. by its “Meilleurs Ouvriers de France” (Best Craftsmen in France). New pieces, re-editions and historic reproductions, custom orders and more are crafted at Christofle’s workshops in Yainville, France. The studio also realises residential, retail and architectural projects “To create destinations, we design interior spaces that offer a true connection to place. We allow local elements and local culture to influence the design, foster and build community for the future. We work from a new type of consciousness to bring craft to each project. This enables preferred imperfection, storytelling and the humanising and personalising of design concepts and processes. Our approach is to honour the past and inspire guests with a genuine connection to a place or time. Often with our interiors, we use biofilia design principles to make environments that are nature inspired and human focused. We redefine the language of an iconic shape or place to arrive in the contemporary moment. With every interior design, our purpose is to utilise space to promote the ways people want to live while making it a sensory experience that is imbued with a memorable sense of destination.” 1. Carpet Eden Queen, designed by Marcel Wanders, is inspired by the Dutch Masters of the Golden age and features floral composition.

2. Marcel Wanders conceived Mondrian South Beach Hotelas Sleeping Beauty’s castle and welcomes guests into its world of style with a view over Biscayne Bay.

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A R C H I T ECT U R A L I N T E R I O R D ES I G N | B ES P O K E The LINLEY Odyssey Kitchen

DONE BY BRITISH DESIGN www.celiasawyer.com Celia Sawyer Interior Architecture and Design, is now in its 20th year, designing luxury residential homes, superyachts, aviation, commercial properties and projects in the leisure industry worldwide. “Founded some 20 years ago, we at Celia Sawyer Interior Architecture And Design have been discreetly providing both private and commercial clients with bespoke, ground breaking luxury interiors, turning dreams into practical day-to-day reality Our ethos is clear, distinct and straightforward - to interpret our partners ideas, ambitions and requirements with flair, passion, innovation and excitement, executing and delivering projects with diligent attention to detail and timely professional execution”. Our track record of satisfied clients from across the spectrum of homes, commercial, sea and air represent our testament of quality, delivery and surety,” stated founder and CEO Celia Sawyer, who is a member of the Society of British and International Interior Design and an official judge for the International Property Awards and the International Hotel Awards. She is also a Patron for the Children’s Liver Disease Foundation, Women’s Refuge, an Ambassador for the British Heart Foundation, Prince’s Trust, and was recently awarded Global Goodwill Ambassador for humanitarian services. Celia mentors social entrepreneurs for The British Library.

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Celia Sawyer’s team includes Interior Architect Afy Saedi and Senior Designer Rachel Patrick. Afy graduated with a BA in Interior Architecture/Design and studied in London. She has been working in the industry for 25 years designing high end residential properties, commercial spaces, such as restaurants and bars, and worked on some of the most exclusive landscape and exterior lighting designs. Rachel graduated with a BA in Design and Retail at St Martin’s in London. For three years she worked for a large furniture retailer, assisting on the design, sales and marketing. Rachel has worked as a senior designer alongside Celia and her team for 18 years, assisting on projects ranging from large residential homes, through to superyachts and the leisure industry. Rachel also works on the bespoke furniture designs and liaises with clients on procurement. Together, the team has realised projects such as royal residences, beach villas, penthouses, commercial spaces, as well as yachts, jets and helicopters, from a trinomoran to the Airbus A340.

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“From the importance of an organised and designated work space and how it can affect our proficiency when working from home, or just simply how the light effects our mood are all factors changed by the way we chose to decorate our homes.“

“Natural lighting will make your home feel larger, so...attract as much sunlight into your home. If necessary, add track or recessed lighting... To give the room more depth, make sure your light sources are spread evenly around rather than relying on overhead lighting.”

“Similar to ‘invisible’ mirrored surfaces, glass is also a fantastic choice when creating an illusion of space as it allows light to travel freely through a room whilst looking less heavy and imposing.”

“Mirrors not only will brighten up your home, but create an illusion of space by creating a divide in a solid wall. Other options I love to use in my work is mirrored furniture and accessories, which will match almost any colour scheme.”

Not only are rugs a fabulous way to accessories a room without taking up any space (and a great way to cosy up a home), they allow for something I call Zoning. Zoning is just as it sounds, creating zones within a home that separate sections of a room.

For example; your living room and dining room share a space - there is no partition or wall between them. By adding a large rug under the sofa and overall living area, you are creating the feeling of a different mood and separate space to that of your dining room.

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In natura ogni cosa è unica e ogni cosa contiene l’universo e quando, agli occhi, appare simile a qualche altra allora è nell’invisibile che misura la propria rarità.

Ogni gesto è unico, ogni sguardo è unico ogni passo, dallo stacco all’appoggio e ogni millimetro di unicità parla dell’eterno unica è la figura della lacrima, di ogni lacrima la tempra della pietra, la gola del bocciolo, l’arco tracciato del sorriso unica è ogni volta che tua madre dice – Ti serve qualcosa? e poi abbassa la testa e aggiusta i capelli e poi l’autunno della genziana, il collegio dei pianeti il brindisi e la sentenza unica è l’immensità del silenzio, di ogni silenzio che a volerlo ascoltare, come il morbido del bacio lascia intuire trame di sensi, fino al quinto e oltre GM. B.

www.unicaluxury.com

Foto: De Rossi Studio - Design: Unica & Arcade Studio

ONDA. UNIQUE BAY HARBOR LIVING www.ondaresidences.com

Born from the sparkling waters of Bay Harbor, Onda is a living oasis inspired teriors by interior design firm A++. Forty-one unique residences, with bright, by the colors and shapes of the sea. It’s your private escape, surrounded by luxurious interior spaces. You will enjoy the private gardens and the spacious crystal waters and the fresh breeze of the sea. An architectural landmark built terraces overlooking the peaceful Caribbean. to offer a privileged view from the privacy of your home, with outdoor and The view from Bay Harbor Islands’ has no equal: peaceful blue-green waindoor lounges luxuriously designed with an all-Italian touch. ters surround Onda and capture the trendy, yet elegant and Nature’s perfection is just A beautiful boutique building with forty-one excluclassy design of the building. You can sit back and take in the the beginning. You are going sive residences. spectacular views from the comfort of your home. Private to explore exceptional desiAt lobby level is the wellness area with a full private spa, a and semi-private residential elevators to access your personal gn beauty and unmatched treatment area, a yoga room and a modern gym, designed open floor layouts. Up to 9-foot grand ceiling height and quality. You might be inspiby award-winning Arquitectonica and landscaped by Enzo floor-to-ceiling, impact-resistant sliding glass doors and winred by your surroundings Enea. The deck level features a rooftop pool area where you dows to enjoy the bay in any moment. Energy-efficient air of nature and experience a can admire Miami. Onda is the latest project envisioned by conditioning, a heating system with ultra-quiet technology, feeling of rejuvenation. Valerio Morabito and Ugo Colombo with the exquisite inand air and water filtration systems for a unique comfort.

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Alessandro La Spada design smania.it

Visionnaire will take part in the Supersalone in September 2021 with a new installation of “Pavone” by Marc Ange, a manifesto of art-design on the theme of “diversity and inclusion,” and above all, a poetic expression of contemporary beauty.

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A FLAIR FOR BEAUTY www.visionnaire-home.com Spotlighting a new installation at Supersalone in September 2021, Il Pavone is Visionnaire’s collaboration with artist and designer Marc Ange. Multiple encounters with peacocks during his travels to India fuelled his research on the animal, the only one possessing no natural weapon of defense for its survival. Ange’s interpretation of the peacock is a contemporary allegory and a message of hope that profound, different and inclusive beauty will save the world.

by two Pavone chairs. The display is complete with the Pavone “This collaboration presented the perfect opportunity to showcase a applique, an LED fixture with 27 diffusers in backlit onyx, arranged body of work that highlights the indispensable values Visionnaire is like the peacock’s fan with a double row of chrome-plated supports founded upon,” says Eleonore Cavalli, Artistic Director of Visionnaire. and stems in polished brass. “Culture, Nature, Design, Object, Experience, Contamination, One of Visionnaire’s many sustainable initiatives, following its 2019 Uniqueness, Ingenuity, Luxury, Vision…these are the programmatic certifications FSC® Forest Stewardship Council® terms that represent our entrepreneurial spirit. Il “Il Pavone (The peacock) is C147146 and PEFCTM Programme for Endorsement Pavone, and its meticulously thought-out intricacies my allegory to luxury. This of Forest Certification, as well as the ISO 9001 and innuendos, will encapsulate these principles, majestic animal is never worcertification since 2011, ensuring respect for qualitative emphasising their true significance through a narrative ried about survival: he doestandards of management within Italian know-how, and sensory experience.” The project, which runs sn’t hide or defend himself, he Ilario is an innovative new material that will be part along a wall of 24 metres, features two large green areas doesn’t escape… His time and of the Re-Generation book, which, focusing on fabrics on the sides, from where visitors can view two LED energy are used to display his and leathers with low environmental impact, will be screens. In the middle is the Pavone throne, realised beauty…” says Marc Ange. previewed during Design Week in September. with three different colours of the Ilario velvet, flanked

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VILLA, INSIDE THE RITZ-CARLTON RESIDENCES, MIAMI BEACH www. theresidencesmiamibeach.com Nestled lakeside on over seven-and-a-half acres in Miami Beach, The Ritz-Carlton Residences, Miami Beach is now completed. Developed by global real estate investment and development firm Lionheart Capital, the project is the largest residential adaptive reuse in South Florida, and the first full-scale architectural project in the U.S. by master Italian architect, Piero Lissoni. Originally constructed in 1925 as The King Cole Hotel, the site was later redeveloped as The Miami Heart Institute hospital, which operated until 2004. The Ritz-Carlton Residences is a private collection of 111 Miami Beach luxury condos including lofts, penthouses, and 15 stand-alone villas ranging from 2,000 to 10,000 square feet. “Piero Lissoni’s vision for this project was inspired by the unreplicable Miami light. He allowed this to shape his work with glass facades on levels mimicking a Portofinostyle village and contrasting the constant light with the use of louvers. These shades allow for air and light to permeate the spaces in while providing a reprieve from direct sunshine, cooling off the residences naturally,” said Allison Greenfield, Partner of Lionheart Capital, the developers of The Ritz-Carlton Residences, Miami Beach.

The Ritz-Carlton Residences Miami Beach, a 7-acre waterfront development VanDutch 40 yacht. There will be a half-acre roof deck with an infinity-edge planned for the neighborhood of Mid-Beach, has unveiled its private villa swimming pool, private cabanas and a poolside grill. There will also be an art residences. The condominium will consist of 111 apartments ranging from two studio, a theater, a fitness center, spa facilities and a meditation garden, among to five bedrooms. Additionally, there will be 15 standalone villas designed by other amenities. aptive reuse, resurrecting a substantially obsolete medical ad the Italian architect Piero Lissoni. Prices for the villas campus into a new typology of living,” Stantec’s range from about $4.5 million to just over $7 million. Senior Associate, Christina Villa. To add to the luxury Blurring the lines between indoor and outdoEight of the villas will be set on the waterfront and will experience, the Ritz-Carlton Residences deliver the or living, Piero Lissoni’s design makes simpliinclude private docks. Sales for the residences began in gold standard of service with its superior amenities that city and minimalism elegant and welcoming. the spring of 2014, but details about the villas did not elevate the Miami Beach experience. Amenities include In collaboration with award-winning Miami emerge until recently. a lush half-acre pool deck with private cabanas and architecture firm Stantec, Lissoni envisioned The two-story villas will have kitchens with stone ecological food forest and community garden where each residence as its own concept. Each resicountertops and high-end appliances, as well as stone residents can pick their own fruits, vegetables and herbs, dence opens up to the landscape with dramabathrooms with jetted soaking tubs. Each villa will and deeded boat slips on a private waterway. Residents tically framed views that lead out to the Miami feature an infinity-edge swimming pool surrounded also enjoy a club room with a pool table and virtual golf, and Miami Beach skyline – the main inspiraby landscaped grounds. All residents will have access a spa and state-of-the-art fitness center, a first-of-its-kind tion behind Lissoni’s spectacular design. to the development’s amenities, including an on-site art studio, and a fully equipped kid’s room.

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home haute couture

The Ultimate Interiors Book

LIVING INTERIORS

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When Madame Clicquot took over the reins of the House at just 27 years old, she set out to make Veuve Clicquot a name of excellence and put it on every label.

IN IN PURSUIT PURSUIT

OF OFEXCELLENCE EXCELLENCE

FORM FORM AND AND FUNCTION FUNCTION FROM FROM FACTORY FACTORY TOTO FIELD FIELD

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Photo : Tim McKenna -

a South Pacific island renewal.

CHATEAU FONTAINEBLEAU To this day it retains the decoration and ornamentation from the French Renaissance, the principles of which were imported by Italian artists invited to Fontainebleau by Francis I, such as Fiorentino and Primaticcio. www.chateaudefontainebleau.fr Fontainebleau is the only castle inhabited by all the sovereigns from the 12th to the 19th century, and the most furnished of the French royal castles. In 1528, Francis I, had the medieval palace completely rebuilt and turned it into a large Italianate palace, as a reflection of the power of a learned and art loving king. The successors of Francis I continued his work: Henri IV made it his favourite chateau; the birth of the future Louis XIII made it the cradle of the Bourbon dynasty; the young Louis XIV asserted his power right there; while Louis XVI and Marie-Antoinette found sanctum there, away from it all, on the eve of the French Revolution. Having become the Imperial palace after the Revolution, Fontainebleau bears the mark of the renovations by Napoleon I and is home to the only Napoleonic Throne room still in existence. The place where Pope Pius VII was held captive between 1812 and 1814, Fontainebleau became the stage for the fall of the First Empire in April 1814. A visit here is not complete without seeing the Napoleon I Museum and the Grands Appartements. A total of over 1500 rooms comprise the monarchs’ grands apartments, the royal apartments, the royal chapels, the pope’s apartment, the Renaissance rooms, the apartment of Emperor Napoleon I and the 19th century galleries.

Situated on a medieval site surrounded by forests teeming with wildlife, Chateau Fontainebleau is the only castle inhabited by all the sovereigns from the 12th to 19th century, and the most furnished of the French royal castles with over 1500 rooms.

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E N GAG E M O R E AT

ORGANIZED BY

SUSTAINABILITY SPONSOR

OFFICIAL SPONSORS

EVENT SUPPORTERS

SECTOR SPONSOR

SECTOR SECTORS

DAVIDE GROPPI www.davidegroppi.com

A STORY. A STORY OF LAMPS.

It all started in a small laboratory in the historical centre of the Italian town of Piacenza during the late 1980s. Davide Groppi was inventing and producing his first lamps and decided simply to use his own name for the name of the company. Creative independence and passionate, unconventional management have allowed him, over time, to learn and develop his own brand of original and unique products, currently distributed the world over. Simplicity, weightlessness, emotion and creative invention are the fundamental components of each lamp or lighting project designed by Davide Groppi. Davide Groppi creations are never conceived as just lights or lamps. They come about through the need to give life to something that is necessary or significant. Some of the things that inspire these ideas are works of art, ready made objects, magic, the desire to make things with his hands or simply the urge to play and have fun with light. Light in the hands of Davide Groppi is a wonderful way to seduce and excite. Hi has always worked with a faithful group of collaborators who share his vision and help him to develop ideas and bring them to fruition. Over the course of many years of experience, Davide Groppi has developed various products and shows in collaboration with companies specialising in design such as De Padova, Boffi, Paola Lenti and Christofle. There have also been many international projects the world over, including the illumination of houses, stores and museums. Davide Groppi has been particularly active in the area of hospitality (hotels and restaurants). Some of the most famous chefs in the world have chosen lighting solutions by Davide Groppi for their venues, including Massimo Bottura, Massimiliano Alajmo, Moreno Cedroni and Giancarlo Perbellini. Davide Groppi has also been recognised for excellence by the press and received prestigious awards for his lighting creations, Light reinventor and proincluding the Edida Award in 2011 for the Sampei lamp, ducer, Davide Groppi chalthe Design Plus Award in 2014 for the Neuro lamp, as well as lenges traditional design, two awards at the 23rd edition of the ADI Compasso d’Oro proportion and perception Awards for the Nulla lamp and for the Sampei lamp, and the of illumination with utter ADI Compasso d’Oro Mention of Honour upon our resimplicity, seemingly imchargeable lamp Tetatet in 2016. possible weightlessness, or The ADI Compasso d’Oro Award is considered the oldest and unexpected amazement. most prestigious recognition for design in the world.

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POLO SCHOOL PONY POLO POLO INITIATIONS DISCOVERY PACKAGE GROUP LESSONS PRIVATE LESSONS EDUCATIONAL TRAINING THE POLO ACADEMY SUMMER CAMP

INFORMATIONS :

www.poloclubchantilly.com // contact@poloclubchantilly.com

L’abus d’alcool est dangereux pour la santé. À consommer avec modération.

“FOR THOSE WHO

WANT THEIR SPACE A MIRROR OF THEIR INTERIOR WORLD,”

TO BE

Founder Vanessa Stella

SHAPING THE IMAGINATION www.unicaluxury.com

rounding the diners around the table like a warm embrace, and reminds Creator of bespoke tables, UNICA celebrates artistic originality through them of their childhood when they used to pick flowers to keep or give avant-garde designs and extraordinary craftsmanship in distinguished settings. away as gifts. The blown glass flowers on the surfaces look as vivid as if they Founder and Creative Director Vanessa Stella believes that the spaces we live are ready to be picked and placed in vases. The small circular steel studs will in are an extension of our personality and can contribute to our overall hapthen close the holes left open on the top, blending themselves into the floral piness: “We wanted to provide a different answer to those who want to give decoration applied to the glass. Like a field of flowers under a blue sky, the their spaces a character highly representative of their essence, for those who table, with seven leaves and numerous floral decorations, seems to stretch want their place to be a mirror of their interior world.” Designer and Art endlessly into the horizon. Director Fabrizio Rocchi recalled: “I was shy as a child and pictures were my Recently, this multiple award-winning company has once again been recogmethod of communication before words. To this day, my greatest passions nised by the design world. The Orbita collection of highly representative tables still serve me well. Comics, music, cinema, theatre and art provide me with a with an elliptical crystal support surface received the 2020 Melbourne Design never-ending source of new ideas.” Award. Inspired by the solar system, UNICA attributes the idea of a natural UNICA, as its name in Italian suggests, offers one-of-a-kind products that shape to the feature, fusing form and decoration. The top is evoke emotions, like the excitement of seeing, touching UNICA only uses sustainable layered in glass, then bevelled and decorated with two types of and using objects that have a soul. “In reality, this already materials like glass, wood gold dust and multicoloured metal leaves which represent the existed in my house, my wardrobe, objects that I use every and steel, and precious meplanets. The base is a truncated cone that is lit from within, day. It was like wanting to crystallise emotion in a motals such as gold, copper and wrapped with gold-coloured leaves to symbolise the sun. On ment,” Stella said. silver, in addition to natural the outside, it looks like a pillar coming out of the surface. Biomimesis, which refers to human-made processes, substones, crystals and gold dust. Conceptual yet tactile, emotional and cultural, made in Italy stances, devices or systems that imitate nature, serves as the UNICA blends them together and international at the same time - UNICA aspires to the basis for UNICA’s design and production. By removing through innovative and artibeauty of Nature and everyday life. Through the use of prethe barriers between living spaces, Nature and man can stic compositions, enriching mium or sustainable materials, special finishes and innovacome together and become one. An example is the Fiorievery space with unique, artitive processes, its artistic vision becomes reality, transforming ture collection. Like a magical flower garden, the design stic pieces of furniture. every room with a touch of magic. narrates a visual fairytale filled with lively landscapes, sur-

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Voted “No 1 Best Resort Hotel in Europe” by readers of Conde Nast Traveler 2010 • 13th Century Castle hidden from the World amidst 350 acres of its own private estate • Located on the 2nd largest lake in Ireland Lough Corrib, 30 minutes from Galway city • Easy driving distance from Dublin and Shannon airports • Luxury hotel since 1939 • 83 individually designed bedrooms • Once the country estate of Lord Ardilaun and the Guinness family • Three dining options available to suit all guests • A host of activities from Golf to the Ancient Art of Falconry available on the estate

Ashford Castle, Cong, Co Mayo, Ireland - Tel: 353 94 9546003 E-mail@ashford@ashford.ie - www.ashford.ie

Credit Images: ©tim-mckenna.com

VICTORIAN HOUSE STYLE

Victorian houses are architecturally commonly referred to as the Victorian Style but this “style” is really a period in history. The Victorian era roughly corresponds to the time when Queen Victoria ruled Britain (1837 to 1901). During this time, industrialization brought many innovations in architecture. There is a wide variety of Victorian styles, each with its own distinctive features. Types of Victorian Styles Include: Second Empire, Queen Anne, Stick, Shingle, and Richardsonian Romanesque.

Victorian-era architecture followed the Georgian (1714–1830) and late The term Victorian architecture refers not to a particular style but to an Georgian period (1830–1837), which was characterized by generously era—the reign of Queen Victoria over the United Kingdom of Great proportioned rooms in typically three-story residences where families lived Britain from 1837 to 1901. Victorian-era architecture spanned more than 60 on the first two floors and servants occupied the years and it encompasses a jumble of overlapping smaller third story. styles that include early Gothic Revival, Folk Victorian-era architecture is marked by its The Victorian era was a period of increasing wealth, Victorian, Greek Revival, Italianate, Second unapologetic devotion to ornament and flourish and an expanding middle class, and a boom in mass Empire, Stick, Romanesque Revival, Shingle, its ornate maximalist interior design. While there are production facilitated by the Industrial Revolution. Colonial Revival, and the popular Queen Anne many different styles encompassed in Victorian-era Victorian-era housing was built to accommodate style at the tail end of the era. architecture, some common features that will help people from all walks of society and income levels. Victorian architecture originated in England and you spot a Victorian from the outside include: Steeply This meant everything from close rows of terraced still largely defines the architecture of its cities pitched roofs, Plain or colorfully painted brick , houses built for factory workers on crowded narrow and towns. But several styles of Victorian-era Ornate gables, Painted iron railings, Churchlike streets that didn’t include gardens or sanitation to architecture also spread internationally to places rooftop finials, Sliding sash and canted bay windows semi-detached and detached houses that by the end like North America, Australia, and New Zealand, , Octagonal or round towers and turrets to draw of the Victorian era featured modern conveniences where various countries and regions adapted it to the eye upward, Two to three stories, Generous like running hot and cold water, sanitation, and gas. fit local tastes, lifestyles, and building materials. wraparound porches , Small gardens, Asymmetry.

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REAL ESTATE

25 COLUMBUS CIRCLE APT: PH80 NEW YORK NY 10019 Garage; Health Club; Pool; Sauna; Steam Room; Laundry Room; Valet; Nursery; Lounge; Party Room; Roof Deck; Business Center; Cinema Room. Designed by Skidmore, Owings and Merill, 25 Columbus Circle is an elegant, white-glove condominium located in the prestigious Time Warner Center with a grand and beautiful entrance on 58th Street. Residents enjoy 24-hour doorman and concierge services, full-time superintendent and attentive staff, valet parking/garage, landscaped terrace with river views, massage room, playroom, state-of-the-art fitness center, swimming pool with City views, private screening room, pet terrace, Mandarin Oriental’s five-star Zen spa services, and a private meeting room with Central Park views, catering kitchen and dining area that accommodates up to 40 people. Situated in a dynamic neighborhood at the entrance to Central Park, the Time Warner Center at Columbus Circle contains over 50 high-end shops and boutiques, cafes and fine dining, Whole Foods, and Jazz at Lincoln Center performance venue.

is unmatched in comfort and luxury. There are two separate marble bathThis extraordinary penthouse residence, the top floor of the South Tower rooms and two dressing rooms with exquisite custom cabinetry providing at the Time Warner Center, is being offered for sale for the first time. This generous storage. Continuing past the primary bedroom suite to the westapprox. 8,274sf apartment is a rare combination of grand space, incredible ern wing are four more bedrooms with ensuite baths. One of the bedrooms light, dramatic views and excellence in design and execution. Designer is currently a home gym and another is configured as a golf simulator. The Tony IngraoÂ’s vision was to create one of the most sophisticated, stunapartment is fully wired for technology including central A/C and heating ning and elegant residences in New York City. The level of custom finishes zones, Crestron system, security system, touch panels in every room which throughout is unparalleled, beginning with the private elevator entranceÂ’s manage lighting, temperature and electronic window shades. Designed by inlaid stone floors and continuing into the dramatic 42Â’ long living room Skidmore, Owings and Merill, 25 Columbus Circle is an elegant, whitewith floor to ceiling windows overlooking Central Park, dual fireplaces, glove condominium located in the prestigious Time Warner Center with doors and flooring made of Bubinga wood, and beams and moldings of Paa grand and beautiful entrance on 58th Street. Residents enjoy 24-hour douk wood. Off the living room is a handsome wood-paneled corner den doorman and concierge services, full-time superintendent and attentive with fireplace. Beside the den is a dramatic 22Â’ dining room with beautiful staff, valet parking/garage, landscaped terrace with river marble floors, textured skin walls and far-reaching views of views, massage room, playroom, state-of-the-art fitness the City and Central Park. The professional chefÂ’s kitchThis extraordinary penthoucenter, swimming pool with City views, private screening en has a center island with sink and gas cooktop, top-ofse residence, the top floor of room, pet terrace, Mandarin Oriental’s five-star Zen spa the-line appliances, Alba Chiara marble countertops and the South Tower at the Time services, and a private meeting room with Central Park custom sycamore cabinetry by Poliform. A cozy breakfast Warner Center, is being offeviews, catering kitchen and dining area that accommoarea off the kitchen leads into a corner north-west facing red for sale for the first time. dates up to 40 people. Situated in a dynamic neighbormedia room with views over the Hudson River. A staff This approx. 8,274sf aparthood at the entrance to Central Park, the Time Warner room with ensuite bath is also located in this wing of the ment is a rare combination of Center at Columbus Circle contains over 50 high-end apartment. Flanking the other side of the living room is the grand space, incredible light, shops and boutiques, cafes and fine dining, Whole Foods, library with hide upholstered walls and fireplace. Next to dramatic views and excellenand Jazz at Lincoln Center performance venue. the library is the corner primary bedroom suite. This suite ce in design and execution.

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Burghotel & Restaurant

Auf Schönburg

Treat yourself, to a romantic stay, in one of our 27 individually furnished rooms or indulge in our restaurant. Burghotel Auf Schönburg 55430 Oberwesel ~ Tel. 06744/93930 www.hotel-schoenburg.com

T H E E X T R E M E LY W E L L L I V I N G M A G A Z I N E

Travel

PRINCIPE FORTE DEI MARMI authentic luxury

experience

in Forte dei Marmi, the golden beach of Tuscany.

+39 0584 783636 - info@pfdm.com principefortedeimarmi.com

EXCLUSIVE SELECTION OF LUXURY MALDIVES RESORTS www.legrandmag.com From your own private Island to 6km of pristine private coastline, here’s what makes these resorts unique havens in the Maldives…

COCO PRIVE KUDA HITHI ISLAND .Channel your inner Robinson Crusoe at Coco Privé Kuda Hithi Island, the jewel in the crown of the Coco Collection’s Maldivian properties, offering exclusivity and tailormade experiences with dedicated individual service. This Guz Wilkinsondesigned private island retreat accommodates up to 12 guests, with a master residence, five guest villas, dining room, cocktail bar, grape cellar, library, gym facilities and a 40m pool on your private 1.4-hectare island. Your personal staff includes your host, butlers, a private chef and personal spa therapists, as this intimate experience allows you to indulge every desert island fantasy you’ve ever imagined. From sunrise meditation with the inhouse yoga instructor or snorkelling with the resident turtles on the house reef, to watching your favourite film under the stars, the programme of activities is as individual as you are. It’s fortunate that the private yacht transfer which delivers you to the island is on hand, otherwise you might be tempted never to leave. 00960 664 8887, cocoprive.com SONEVA FUSHI. There’s a reason that two decades after opening their Maldives resort, Sonu and Eva Shivdasani’s Soneva Fushi is still one of the most sought-after slices of paradise on the planet. The epitomy of barefoot luxury, it’s home to 63 villas scattered across the coastline that embody the Robinson Crusoe castaway theme. Some come with private pools, others don’t, with villas ranging from a one bedroom beachfront abode up to a nine bedroom estate complete with waterslide access. Everything about the island is designed to make guests’ stays memorable, from Mr or Mrs Friday, private butlers assigned to each guest, to the wealth of experiences on offer. Sea the sun set while spotting dolphins on an evening cruise, speed over to the nearby sandbank for a sunrise breakfast or spot stars with an al fresco cinema or stargazing session. The resort continues to add to its guest-centric offerings, and opened Out Of The Blue, a two-storey dining destination in the ocean in 2018. This year, overwater villas are set to follow. 00960 660 0304, soneva.com

Aragu. The grape cellar features more than 500 bins, the largest collection in Maldives, including rare and vintage labels, and grape from boutique wineries as well as grand marques; you can savour some of the world’s finest and rarest bubbles at the elegant CRU Champagne Lounge; or unwind at Avi, pool bar by day and cocktail bar under the stars, with its resident mixologist and live DJ. Thrill-seekers can enjoy diving and water sports while on dry land, yoga, tennis, squash and beach volleyball are available as well as a 6m climbing wall. Little ones can keep busy at the kids’ club with its playground, pool and activity programme, giving you a chance to explore the spa. 00960 656 5000, velaaprivateisland.com ONE & ONLY REETHI RAH . Set on one of the largest islands in the North Malé Atoll, the 128-villa One&Only Reethi Rah has such a comprehensive programme of activities that whether you’re looking for a fun family break, an adrenaline-fuelled adventure or a pampering paradise, it feels as though the entire resort has been tailored to your needs. Head to the award-winning One&Only Spa for an indulgent treatment or a signature experience, blending ancient therapies and modern techniques from East and West, to relax and revitalise. The spa also features Barber&Blade, the gentlemen’s grooming studio which opened last year, offering shaving and barber shop treatments and male facials in specially designed private rooms. The KidsOnly and OneTribe programmes provide an exciting variety of activities and experiences – such as cookery and art classes, movie nights and treasure hunts – under the care of dedicated staff. Teens and the young at heart don’t miss out either, as ClubOne features entertainment for all ages including an art studio, a climbing wall and an indoor golf simulator, and the resort’s sports facilities include two floodlit tennis courts and a FIFA approved synthetic football pitch. If you can bring yourself to leave the sanctuary of the island, whale shark spotting and big game fishing adventures await, or you can enjoy excursions by seaplane or dhoni. With so much to do, you’ll be glad that the time at Reethi Rah is set one hour ahead of Malé, providing an extra hour of daylight to fill with creating magical memories. 00960 664 8800, oneandonlyresorts.com

VELAA PRIVATE ISLAND MALDIVES . This tiny retreat in the Noonu Atoll, has been designed with privacy and comfort at its heart, using local CHEVAL BLANC RANDHELI . In a sea of barefoot luxury, Cheval Blanc materials with a contemporary flair, its architecture and design are inspired Randheli stands out as one of the most elegant options in the Maldives. Designed by the sea turtles which share the island. There’s a variety of accommodation by Jean-Michel Gathy, each of the 45 villas on the luxury private island either available, with beach and water villas and residences offering sunset or sunrise lines the palm tree fringed white beach or juts out into the views, two-bedroom beachfront houses that are ideal for The chain of 26 atolls stretches ocean overwater. For the ultimate secluded luxury escape, families, a large ocean pool house, private residences for from Ihavandhippolhu Atoll the resort even has a separate island housing a private, four up to 10 guests with private beach access, gym and spa in the north to Addu Atoll in bedroom villa complete with a 25m pool, private jetty and a rooms, and the Romantic Pool Residence, accessible the south (across the Equator). private spa. Back on the mainland, five restaurants and four only by boat and featuring a sundeck with sunken bath, Comprising a territory spanning bars take guests on an epicurean journey through flavours a personal gym and a private chef and butler. The focus roughly 298 square kilometres from Italy, Japan, the Far East and France. The only Guerlain on food here is exceptional: buffet breakfasts, all day à la (115 sq mi), Maldives is one of Spa in the Maldives is also among the luxury wellnesscarte and wood-fired pizzas at Athiri; creative East Asian the world’s most geographically focused facilities, where guests are whisked away to a separate flavours at Tavaru; and modern European gourmet cuisine dispersed sovereign states island to enjoy treatments. 00960 656 1515 chevalblanc.com with an emphasis on sustainable and organic produce at

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AHEAD OF THE CURVE

People and design working beautifully together. The purpose built airport for BUSINESS, for PRIVACY, for LONDON. farnboroughairport.com

D élI c I Eu SEm En T Pa r I S I E n Intemporalité, service & élégance, The Peninsula Paris vous ouvre ses portes. Pour plus d’informations : peninsula.com/paris.

19, avenue Kléber - 75116 Paris - France Tél : +33 (0)1 58 12 28 88 E-mail : ppr@peninsula.com Site Internet : peninsula.com H o n g K o n g • S h a n g h a i • P é k i n • To k y o • N e w Yo r k • C h i c a g o • B e v e r l y H i l l s • P a r i s • B a n g k o k • M a n i l l e

BEAUTY AND EXCLUSIVITY IN THE HEART OF COSTA SMERALDA CPH | Pevero Hotel is located in an exclusive and privileged position. Our large and comfortable rooms enjoy a breathtaking view overlooking the enchanting Pevero bay. The services we are pleased to offer to each client are three restaurants, five private swimming pools with waterfalls surrounded by nature, exclusive experiences and dedicated staff. CPH | Pevero Hotel is only few steps away from the enchanting beaches and crystal-clear waters of Costa Smeralda, the most exclusive and glamorous of the Sardinian coasts.

CPH | Pevero Hotel Loc. Golfo del Pevero Porto Cervo (OT) 07021 Costa Smeralda - Sardinia - Italy info@cphpeverohotel.com t. +39 0789 907009 @cphpeverohotel www.cphpeverohotel.com

MADE TO BE SEEN - THERE ARE MANY DIFFERENT WAYS THAT CAN MAKE A BUILDING STAND OUT, BUT IN ORDER TO DO SO THE BUILDING HAS TO LITERALLY STAND OUT.

THE BIG BEND www.oiiostudio.com Renowned for designing subversive proposals to stir discourse, Oiio Studio has presented a super-tall high-rise inspired by New York City’s proliferation of “skinny skyscrapers,” including Rafael Viñoly’s 432 Park Avenue and the 111 West 57th Street tower by SHoP Architects. Oiio’s design sees two slender residential towers rise up on 57th Street, otherwise known as Billionaire’s Row due to the number of luxury apartment buildings being constructed there. To really stand out from its architectural competitors, though, this outlandish proposal does not terminate in midair like 432 Park Avenue — the two structures meet in the middle, creating an epic arch far above the Manhattan skyline and creating what could well be the “World’s Longest Building.” In 2017, design architect Ioannis Oikonomou wrote: “There is an undeniable obsession that resides in Manhattan. It is undeniable because it is made to be seen. There are many different ways that can make a building stand out, but in order to do so the building has to literary stand out. We have become familiar with building height measurements. We usually learn about the latest tallest building and are always impressed by its price per square foot. It seems that a property’s height operates as a license for it to be expensive. New York city’s zoning laws have created a peculiar set of tricks trough which developers try to maximise their property’s height in order to infuse it with the prestige of a high rise structure. But what if we substituted height with length? What if our buildings were long instead of tall? If we manage to bend our structure instead of bending the zoning rules of New York we would be able to create one of the most prestigious buildings in Manhattan. The longest building in the world. The Big Bend can become a modest architectural solution to the height limitations of Manhattan. We can now provide our structures with the measurements that will make them stand out without worrying about the limits of the sky. “ Oiio’s design sees two slender residential towers rise up on 57th Street Billionaire’s Row and meet in the middle in an arch. “The longest building in the world. The Big Bend can become a modest architectural solution to the height limitations of Manhattan.” “We have become familiar with building height measurements. We usually learn about the latest tallest building and we are always impressed by its price per square foot. It seems that a property’s height operates as a license for it to be expensive.”

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Beach Restaurant Formentera Playa de Illetes • www.juanyandrea.com Booking T. 0034 971 187 130 • M. 0034 630 25 81 44 Latitude 38°- 45’2N • Longitude 001°- 25’9E • Tender radio service : VHF Channel 74

WOLTERTON PARK

Credit Images: ©Chris Horwood Photography

Wolterton Hall is in the process of internal restoration which is expected to be completed by the end of 2021. However, it is currently available for events on the ground and first floor and in the park itself. The hall stands in great position facing south overlooking the park designed by Charles Bridgeman in the 18th century with its 10 acre lake and set in 500 acres of fields and woodland. Designed by Thomas Ripley, Wolterton Hall is inspired by Andrea Palladio, the classical architect from Vicenza. Its plan - which has all the rooms set around two staircases - is lit overhead by roof lights and the parade of rooms around the house are typically Palladian as is the enormous arched window in the Venetian Room. The State rooms all have original marble fireplaces carved by Richard Fisher of York as well as intricately moulded cornices and ceilings. The American walnut for all the doors was a gift from Queen Caroline to Horatio. The floors are mostly original oak boards or stone. Accommodation: Sleeps up to 24 people

Wolterton Hall was built by Horatio Walpole, brother of Sir Robert, our first Prime Minister. Inspired by Palladio, Thomas Ripley the architect produced an exceptional house of great originality and style.

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e f i l n i s g n i h t est

E N J O Y T H E H I G H L I F E AT P U E N T E R O M A N O # P U E N T E L I F E 3 6 5 Every day is a new chapter. Your day will

night out. Spa and wellness facilities, open

never be hard to fill with so many experiences

air courtyard perfect for cocktails and catch-

to enjoy. Relax by the pool overlooking the

ups, award-winning botanical gardens, world

Mediterranean, raise your game with a morning

famous tennis courts and more than fifteen

of golf, soak in the sun over a refreshing drink

restaurants all with distinct, unique menus.

on the terrace or pamper yourself before a big

Puente Romano has something for everyone.

EVERYTHING UNDER THE SUN h ot el@ p u en t er om an o. com | + 3 4 9 5 2 8 2 0 9 0 0 | puenterom ano.com

Martin Scott Powell

A LEGEND BACK ON TRACK www.belmond.com

From legendary hotels to once-in-a-lifetime train journeys, Belmond’s world of incredible experiences is ready and waiting to welcome you. Over the past year, Belmond has taken the opportunity to re-examine every aspect of its guest experience to ensure that they will continue to receive the same Belmond hospitality, one that is rich in warmth and genuine care. As it begins to settle into a new normal and as the world of travel starts to resume, you can rest assured that you can plan your next adventure with Belmond safely and securely. Underpinned by its guiding principles, it created ‘Trusted for Travel’ promise on matters of health, hygiene and booking flexibility. After making your reservataion, Belmond provides information about health and safety measures; the latest updates on facilities and experiences available; access to testing services that you may need as part of your fit-to-fly certificate before you return to the country of your residence, through email communications and its app. A flexible booking policy allows you the ability to cancel, rebook or ask for a full refund. With enhanced health and hygiene protocols, you can enjoy the accommodation, amenities and genuine with complete peace of mind.

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On a train where peerless luxury class is the standard, the exquisite Grand Suites command a sense of grandeur. Be swept up in a sense of unbridled indulgence, previously known only to travel royalty of the golden age. In honour of the train’s inaugural route through the heart of continental Europe, the Grand Suites embody the soul of the cities - Paris, Venice, Istanbul, Vienna, Prague and Budapest - exuding Art Deco inspirations while providing every modern comfort. “Inspired individuals would purchase their own carriage and task designers with transforming them into beautiful and opulent spaces that were uniquely theirs,” Pascal Deyrolle, general manager of the Venice SimplonOrient-Express, explains the Grand Tour’s allure. “The Grand Suites are a re-imagining of this tradition. We’re going back to our history to create something that feels revolutionary.” Cocooned in delicate silks and intricate woven fabrics, the Venetian Suite (top) evokes Italian design heritage at its finest. Stretch out in style amid delicate glass lamps and beautiful Baroque furniture, champagne in hand. Spacious ensuites and impeccable cabin service complete the experience, which includes double or twin configuration, free flowing champagne, private in-cabin dining, 24-hour butler service, spacious marble en-suites, plush lounging area, bathrobes, slippers, towels and more.

1 2

Helen Cathcart

Martin Scott Powell

3 4

Martin Scott Powell

The Venice Simplon-OrientExpress train is scheduled to operate via different routes. Mid-morning, the Venice Simplon-Orient-Express train departs from Venice Santa Lucia station. Enjoy a 3-course lunch in one of the beautifully restored restaurant cars, and spend the afternoon relaxing in the comfort of your cabin gazing at the beautiful passing scenery. A selection of pastries are served in your cabin. A leisurely 4-course dinner is prepared and served on board by our skilled French chefs. After dinner you may want to visit the Bar Car before you retire to your cabin. The next morning, breakfast is served in your cabin by your steward at a time to suit you.

A steward in blue and gold livery waves with a whitegloved hand, welcome you on board. Settle in to your cabin, adorned with Art Deco details and French-polished cherry wood, and sit back as a grand voyage begins on board the historic carriages of the Venice Simplon-Orient-Express. Following years of careful restoration, the iconic midnightblue cars rolled onto the rails in 1982, ready to escort guests in luxury on a classic journey between London and Venice. 2021 brings new Grand Tour routes crisscrossing through Europe. Embark on a voyage connecting some of the continent’s most vibrant cultural hubs.

In 1977 Belmond’s founder, James B Sherwood, purchased two vintage train carriages at a Monte Carlo auction. To re-create something this spectacular requires authenticity. As general manager of the Venice SimplonOrient-Express Pascal Deyrolle says, “Silverware should be heavy, a door handle should be heavy, a crystal glass should be heavy... That’s the way luxury has always been.” And authenticity requires the very best craftspeople. Pascal, along with Chief Engineer Jean-Marie Moreau, sought out artisans at the top of their respective fields who shared a passion for the history of the train.

The Grand Suite Istanbul brims with bespoke details. like hand-carved timber, embossed leather and embroidered fabrics. Each layer of wood is shaven to a thickness of between 0.6 and 0.9mm, cut using a specialised 1mm saw, carefully layered into position. Marquetry expert Philippe Allemand explains “Each 3cm of marquetry could contain between 8 and 10 individual elements. Therefore each large panel can contain several hundreds or thousands of pieces.” The level of artistry and finesse is well rewarded, however. His work is visible in almost all aspects of the Grand Suites, including the walls, cupboards, beds and doors.

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Four Seasons Hotel George V, 31 avenue George V, 75008 Paris, France www.fourseasons.com/paris

Four Seasons Hotel George V The Best Collection of Suites in Paris

Four Seasons Hotel George V, 31 avenue George V, 75008 Paris, France www.fourseasons.com/paris

HOW I LIVE...

TEN TRINITY SQUARE, LONDON CLUB.TENTRINITYSQUARE.COM

O N E M E M B E R S H I P. T W O C L U B S .

W E N T W O RT H C L U B , S U R R E Y W E N T W O RT H C L U B . C O M

MEMBERSHIP ENQUIRIES: +44 (0)1344 846 337 E M A I L : H P E R RY @ W E N T W O RT H C L U B . C O M

Mil no.

Mandarin Oriental, the essence of true Oriental hospitality, in the heart of Milan.

Via Andegari, 9 20121 Milan +39 02 8731 8888 mandarinoriental.com/milan

THROUGH THE AGES www.chateaugudanes.com This page, clockwise from top, Château de Gudanes is nestled deep in a valley of the French Pyrenees, about 100 kilometres from the Andorran Border; the mountainous views can be admired from one of the bedrooms pictured here; owner, photographer and writer Karina Waters documents the past and present of Château de Gudanes in her 352page book, gold-foiled and embossed. Opposite page, clockwise from top, the Château Stay programme offers accommodations to guests who come from around the world to experience it; restorations are on-going on the property.

Trianon in Versailles and the Place de la Concorde) to envision Château de Once upon a time, it was a 13th-century fortress, a 15th-century castle, then an Gudanes in the latest fashionable style, on the site of an earlier fortress, dating 18th-century palatial château. Then, Château de Gudanes was left abandoned back to the 13th century, which also belonged to the Marquis de Sales. In the and in ruins upon a forgotten hilltop…until 2013 when she was discovered aftermath of the French Revolution, Château de Gudanes no longer belonged by the Waters, a West Australian family who took on the responsibility to to the de Sales family. Pierre Astrié, a businessman, seized the opportunity awaken this sleeping beauty after years of neglect. At the time they purchased to purchase the château when it was sold. Ennobled in 1824, the d’Astrié de the building, only three of its 94 rooms still had floors and ceilings. Today, the Gudanes family began living on the property. As the château was passed down ancient heart of Château de Gudanes lives not only in the past, but, through the through the generations, features were added while others were restored. In tender care of the Waters family along with worldwide support, it also lives in 1994, it was classified as a historic monument by the Ministry of Culture and the present and looks forward to the future. And so, what originally began as Communication, and unresolved dispute over how it could be converted into a a journey of restoring bricks and mortar has become a much more meaningful hotel caused the château to fall into disrepair. Finally, in 2013, reminder of how humanity may be connected across different after four years on the real estate market, and almost three years worlds and over centuries. Château de Gudanes is a Class of negotiations, the acquisition by the Waters family turned a Château de Gudanes probably began construction in 1745 1 Historical Monument. The new page of the Château de Gudanes as restorations continue when Louis-Gaspard de Sales, Marquis de Gudanes, inherited ongoing work and restoration today. In the summer of 2021 Château de Gudanes will be the title and lands of the vast baronnie de Gudanes, after the are made possible through the offering several tour dates to share its history, secrets and the death of his father. With an influential position at the Parlement experiences offered to guests progress of the restoration so far. Information about the Château de Toulouse, Louis-Gaspard was in a position to employ every summer and the supStays in 2021 will be available soon on the official website. Parisian architect Ange-Jacques Gabriel (who designed Le Petit port from volunteers.

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THE WILLIAM KENT ROOM www.theritzlondon.com the backdrop of the rich red wallpaper and delicate wood paneling that The William Kent Room is one of The Ritz London’s most opulent envelop the area. A richly carved fireplace dominates one side of the event rooms. Located in the 18th century townhouse designed by room. An ornately carved chandelier hangs from the center of the ceiling architect William Kent, this room boasts lavish velvet interiors, first-class illuminating the majestic room. Velvety red curtains frame windows, service and Michelin-starred cuisine as key elements for an unforgettable including the central bay window that offers a glimpse event. Mostly used for private dining events, this room In 2002, The Ritz London was of the well-kept gardens of the Green Park across the is simply magnificent. Featuring original architectural awarded a Royal Warrant street. The room’s pièce de résistance is the impressive elements, the room houses an exquisite coffered ceiling by His Royal Highness The mahogany dining table in the center of the room. This in Italian Renaissance style with ornately carved elements Prince of Wales for Banquet three-pedestal dining table can accommodate up to 26 in rich gold accents that frame delicate figures of cherubs and Catering Services, guests seated in plush red chairs in tone with the room’s set in blue and red backgrounds. A dark wood carved becoming the only hotel in wall coverings. The William Kent House is an exquisite frieze with exquisite golden details frames the room, the world to receive such setting for any event, with several equally impressive while golden elements in mirror frames and paintings an honor. rooms for that next special occasion. throughout the room add a touch of contrast against

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Glenapp Castle Hotel Ballantrae, Ayrshire, Scotland KA26 0NZ

www.glenappcastle.com +44 (0)1465 831212 info@glenappcastle.com

Château de la Barre Loire Valley

by invitation only From Count & Countess de Vanssay, 20th generation

Eternal France: don’t just visit it, experience it! Château de la Barre F-72120 Conflans Sur Anille Pays De La Loire - France Tel/Fax: +33 2 43 35 00 17 Email: contact@chateaudelabarre.com

A CONTEMPORARY LEGEND, A CLASSIC VENUE www.belmond.com Cipriani, the restaurateur who had founded Harry’s Bar, and his business Gardens are one of the rarer commodities in Venice, but the Belmond Hotel partners included the three daughters of the second Earl Cipriani has its Casanova gardens, peaceful and romantic, The star-studded dining opof Iveagh, owner of Guinness. To this day, three suites are which also include a lavish Wellness Centre, even a tennis tions at the Belmond Cipriani still named after those graceful entrepreneurs: Lady Honor, court, and a magnificent Olympic-sized swimming pool – include Ristorante Oro for Lady Patricia and Lady Bridgit. Curiously, this British also unique in Venice – filled with seawater. The Cipriani creative classical cuisine, the connection is reflected by visitor statistics: about 35% of benefits from its location on Giudecca Island, which ensures smart-casual Cip’s Club, the the Cipriani’s guests are from the UK, and about the same extra privacy even though central Venice is accessible in five poolside Ristorante Porticcionumber from the USA. They include personalities such as minutes with the hotel’s complimentary launches which lo, and Bar Gabbiano where Paul McCartney, Gwyneth Paltrow, Harrison Ford, Tom run 24 hours a day. If you wish, you can arrive in your own you can enjoy a Bellini while Hanks, Whoopi Goldberg and many, many others. The yacht as long as it doesn’t exceed 21 metres in length and 3 admiring the view. Belmond Cipriani is truly a legend, part of a legendary city. metres draft. The Cipriani was created in 1956 by Giuseppe

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A FINE BURGUNDY VINTAGE www.chateaudetailly.com guided wine tour to taste the famous wines of Burgundy in private cellars; Located in Meursault, 16 miles from Nuits-Saint-Georges, in the enjoy Burgundy’s gastronomy during a private cooking class in Chateau French region of Burgundy (Bourgogne), best known for its wines and de Tailly’s own kitchens, visit the surrounding towns such as Beaune or uncontaminated natural parks, the Chateau de Tailly is an ancestral Dijon and the rich heritage with sites such as the Chateau du Clos de residence dating back to the early years of the 18th century,with the Vougeot or the Hospices de Beaune; enjoy a round of golf at one of construction of the Pavillon de Chasse (hunting lodge), followed by the courses near the chateau, or simply relax by the swimming pool in the construction of the chateau in the 19th century under the rule of the chateau’s park, making the most of the chateau’s gym or trying out Napoleon 3rd. one of a variety of massages. Nestling in a 15 acre park, it also offers a The Chateau (French for castle and usually used to define a historic great venue for special occasions: holidays, receptions, weddings, meetings building with land) used to be property of the Champy family and its and seminars. The Chateau is available for exclusive use: the warm and heirs, owners of the oldest wine estate in Burgundy. Today it is owned welcoming dining room makes the ideal place for your special dinners, by Christine Cabaret: “Following its purchase, great investments, a while two big, fully-equipped kitchens are at your disposal, for preparing great deal of courage, physical effort, strong will and enthusiasm were your meals or for private cooking classes. The bedrooms (one suite and necessary for this titanic task of renovation. A large part of the roof needed three bedrooms) are all very spacious, individually decorated and each reparations, central heating was installed, air conditioning, sanitation, with adjoining bathrooms and views over the park. The suite, named Sissi electricity, renewing of the magnificent parquet floors, ‘tromp l’œil’ after the famous Austrian princess, features an Italian shower with massage decoration, maintenance of the awning-crowned front steps attributed to jets and a regency bath with lion’s paws feet nestled in the centre of the Gustave Eiffel. To complete its charm, a swimming pool was created in imperially decorated alcove. The onsite cottages, Pavillon de la Chasse the clearing where the sun reaches out its rays to welcome swimmers as (classified 4 ‘ears of corn’ in the Gîtes de France guide) and well as sunbathers. Today the chateau lives again, to the If you feel like travelling in Les Aromes, all equipped with their own kitchens, offer great pleasure of lovers of old stones”. Burgundy and the wine readditional charme and amenities and can accommodate up The chateau is ideally situated bordering the famed gions of Western France, conto ten extra guests. In the surrounding park, magnificent vineyards of Meursault and just 5 minutes from Beaune. tact Rêve de Chateaux (www. trees, some well over 100 years old and all classified in A traditional and authentic family home, it’s the perfect revedechateaux.com), they the Forest Book, grow in a chaotic fashion. Left to its base from which to discover the charm of Burgundy, will be delighted to open the own devices, nature allowed all sorts of wildlife to grow the wine route and the rich heritage - Take in the door of this incredible chateand prosper. Many species of animals are still to be found magnificent countryside along the Wine Route by bike, au home just for you. frolicking close to the main building in a Willis Jeep or in a hot air balloon; go on a private,

256

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https://www.legrandmag.com/observatory/

COLUMN

CULTURAL CREDIBILITY: THE NEW LUXURY EQUATION By Donatella Lorato

258

OBSERVATORY

Culture is a very complex phenomenon. It shapes our attitudes as individuals and reflects the level of education and social identity across countries. Anthropologists, sociologists, psychologists, and economists study culture as a driver for consumers attitudes and behavior from different perspectives and produce a variety of possible explanations on how consumers perceive value’s propositions offered on the market, what they consider important, and what are the grounds for commonalities and differences in their attitudes towards these propositions. Issues such as Identity, Otherness and the role of social and cultural boundaries have been prominent in social theory, sociology and cultural studies. Consumer habits are undergoing a rapid change as the new generation of consumers focuses on expressing their own individuality rather than ownership. The consumption of luxury is becoming less and less about the luxury brands themselves and more about empowering people to become more of who they are. This shift pushes luxury brands to be the active agents in their customers’ identity creation, which goes far beyond the traditional limits of luxury branding. It reverses the industry dynamics from aspiring to own brands to empowering people and their individual identities. We live in a “ liquid world ”.As Bauman points out, in our contemporary liquid-modern world, culture has lost its aim of educating ‘the people’ by bringing the best of human thought and creativity, and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. “Liquid Consumption“ represents a new concept in consumer behavior: it can be defined as ephemeral, access-based and dematerialised, compared to “solid consumption” that is enduring, ownership-based and tangible. Liquid Consumption is related to digital and global mobility, embodying fluidity, use, access, immediacy, and dematerialisation. That is, consumer value moves from appropriation to the acquisition, use and circulation states of the consumption cycle. It is valued temporarily and because of the access it provides, as well as the speed by which it provides access. Liquidity is rarely beneficial, as connected with more uncertainty and less stability. It is not necessarily a positive development for consumers, although this new notion of everyday luxury fundamentally allows us to move beyond a purely materialistic understanding of luxury in order to reach a metaphysical account of luxury as a subjective, moral, ephemeral and immaterial concept present in our everyday living. Moreover, this idea considerably fulfils our understanding of contemporary luxury so that traditional luxury and everyday luxury can co-exist within the concept of luxury. Overall, the subjective truth of the meaning of luxury in a cross-cultural context is regarded as combining the construct and outcome of a reciprocal interaction between both traditional and everyday luxury, the understanding of the self and morality within different cultures and societies, and different reflections on individuals’ lived experiences. A few years ago, the western affluents were considered to be the main luxury experts, while

Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future. Albert Camus, The Myth of Sisyphus and Other Essays

those of emerging markets started to familiarise with its code. Today, this distinction is no longer manifested and brands are free to develop a new playground that is open to all. Thus, brands have a pressing need to reassert the fundamental cultural, historical, authentic facets of luxury, but also build on new foundations: connection, proximity and generosity. As we are slowly distancing ourselves from mainstream luxury culture in a contemporary society that is growing more and more fragmented, brands have shown their eagerness to play with signs and are now more than ever inclined to enrich and diversify their creative universes. Without understanding what the shifting streams of Culture mean, it is impossible to understand the real-world implications of any data that we gather. Context is where the value is. To champion Culture, you have to understand what it’s telling you and what this information means for your brand’s future. It is clear that Culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators and all manner of institutions. Brands that are able to participate in credibility – those that offer authentic narratives and honest cultural interventions – are the ones who are able to build lasting relationships with this next generation of consumer. It has become clear that successful luxury brands do not broadcast solely to consumers, but also to the broader culture that surrounds them. It’s about a company’s cultural impact on society, something that might be considered a form of soft power. This is particularly important for luxury brands, that are always looking for ways of adding value and desirability to their core product, instead of purely unveiling new high-end products. Cultural credibility is not a privilege, it’s a responsibility and it represents an evolution of how we understand that desire. Cultural relevance has risen as a new currency, and it is an essential element of the new luxury equation.

observatory

HIGH END ENTERTAINMENT BY LE GRAND MAG. BECAUSE BRANDS ARE STORIES TO TELL.

Alberto Galassi

CEO

FERRETTI GROUP

Andrea Scherz

Alex Fecteau

Andrea Gentilini

Director of Ma r ke tin g

Andrea Micheli

BOEING BUSINESS JETS

C EO

LUXURY LIVING GROUP

C o m m e r c i a l Di r e c t o r

Anthony Schaub

Giuseppe Losciale

Frederic Lemos

O wn e r & G M

H ead of Partne r s h ip s CHI GENEVA

ARMANI HOTEL MILANO

AIRBUS CORPORATE HELICOPTERS

Federico Rossi

Francesca Muzio

Christine Demen Meier

Marco Olivieri

ROSSINAVI

FM ARCHITETTURA

LES ROCHES

EXCELSIOR HOTEL GALLIA

Gianrico Esposito

Kelly Hoppen

Keith Strandberg

HOTEL DANIELI

KELLY HOPPEN INTERIORS

R a p h a e l Av i g d o r DOUGLAS ELLIMAN REAL ESTATE

Senior VP Internatio n a l S a le s

GSTAAD PALACE

COO

260

OBSERVATORY

Co-Founde r

SOUTHERN WIND

G lo b a l M a n a g in g D ir e c to r

Hea d o f

Founder

C h ie f C o n te n t O f f ice r

Harald & Bruce Grant SOTHEBY’S INTERNATIONAL REALTY

Patrick Moulay

Paola Cillo

Georgette Davey

BELL FLIGHT

BOCCONI UNIVERSITY

GLION

JACOB & CO

P r o fe sso r

M a n a g i n g Di r e c t o r

Giovanni de Niederhausern

Horacio Pagani

H i d d e Va n S e g g e l e n

Giovanni Costantino

PININFARINA

PAGANI AUTOMOBILI

TEFAF

ITALIAN SEA GROUP

Jean-David Malat

Stephan Earnhart

Yo u m n a A s s o u a d

J o s e Te u n i s s e n

S en i o r VP A rc h i te cture

Founder

C h a ir m a n

C EO

JD MALAT GALLERY

Professo r

SWISS EDUCATION GROUP PROFESSIONAL

M a r ke tin g D ir e c to r TONY WARD

LONDON COLLEGE OF FASHION

Lando Simonetti

Milton Pedraza

Thomaï Serdari

LA MARTINA

LUXURY INSTITUTE

Alessandro Cotroneo VIGNA DI LEONARDO

Founder

F o u n d e r & C EO

Ignacio Perez

H e a d o f B u s i n e ss D e v elopm ent ZAGALETA GROUP

CEO

P r o fe sso r

NYU STERN

ULTRA-LUXURY, IT'S ALL A MATTER OF CULTURE

Our exclusive interviews with leading figures from entrepreneurs and managers to university professors, students and scholars – provide a glimpse into the future of ultra-luxury and its cultural connotations.

Lanfranco Li Cauli

Lorenzo Giannuzzi

Reto Gaudenzi

TEATRO ALLA SCALA

FORTE VILLAGE

SNOW POLO ST. MORITZ

M a rk e ti n g D i re c tor

P r o fe sso r

CEO & Ow ne r

F o u n d e r & C EO

Marco Santarelli

D ir e c t o r

FONDAZIONE MARGHERITA HACK

Mauro Di Maggio

Primitivo di Manduria Consortium President VINI SAN MARZANO

OBSERVATORY

261

INTRODUCTION

WELLBEING AS WEALTH

Ultra-luxury is all a matter of culture. Products and services from this sector are synonymous with long-lasting values, unrivalled heritage of time-honoured craftsmanship and creative mastery. In a recent study of contemporary luxury, the philosopher and sociologist Yves Michaud says that luxuries effectively signify rarity, cost, change, transformation, expenditure, distinction, excess... and, we should not forget, pleasure. As desirable today as they will be many years from now, they go beyond the much-hackneyed description of ‘luxury’. From international conglomerates to independent family-run businesses around the world, brands pride themselves upon identity, heritage and expertise.

262

OBSERVATORY

And it is their unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity that are determining the future of tradition. While brands are maximising the use of the latest technology to pioneer a new era of luxury, nothing can replace human ingenuity. Their intimate understanding of the customer’s lifestyle and needs is not only fundamental to the process, but has historically proven to be accomplished mainly through personal interactions and cultural understanding. Because, “without culture and the relative freedom it implies,” like Albert Camus once reflected, “society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future.” In this context, global brands are entering a new era of luxury. On one hand, they are committed to their identity and tradition, and on the other, they are innovating with avant-garde technology, design and solutions. Every brand has a unique strategy that reflects true commitment to the pursuit of human values. It is a culture that is setting a new course for generations to come. LE GRAND MAG OBSERVATORY’s exclusive interviews with leading figures in the ultra-luxury sectors – automotive, fashion, yachts, aviation, art and culture, real estate, hotels, travel and airlines, to interior design and architecture, education, health and cosmetics, watches and jewellery, food and beverage, as well as perspectives from university professors, students and scholars – provide a glimpse into the future. Every year, trends also emerge from events such as Watch & Wonders; European Business Aviation Convention & Exhibition; Milan Design

“The word luxury is a little hackneyed. I prefer the expression ‘product of high quality’. What matters most is that in 10 years’ time our brands are as desirable as they are today.” Bernard Arnault, CEO, LVMH

Week; New York, London, Milan and Paris Fashion Weeks; The European Fine Art Fair; Monaco Yacht Show; Snow Polo Saint Moritz; Art Basel Miami – to name just a few, in the capitals of luxury around the world: London, Paris, Milan, Monte Carlo, Saint Moritz, Porto Cervo; in Asia and the Middle East: Dubai, Shanghai, Tokyo, Singapore, and the United States: New York, the Hamptons, Palm Beach, Beverly Hills, Bel Air, along with many others that complete the globe’s ultra luxury circuit. Chairman and CEO of LVMH Bernard Arnault once stated: “Right from the creation of LVMH, I clearly established support for the arts and culture as a key component in our development. Our commitment embodies the values that all our Maisons share – savoir-faire, excellence and creativity – and anchors them in their artistic, cultural and social environment.” Out of 75 houses, only 6 of them are younger than 5 years old, while 32 are legacy houses whose founders count artists among their closest friends and muses. Together they uphold a unique culture as “the custodians of an unparalleled heritage of time-honoured craftsmanship and creative skills, and take great care in protecting and developing savoir-faire that has sometimes been passed on for centuries.”

OBSERVATORY

263

REAL ESTATE Outside central London, Denham Place, which dates back to the late 17th century, with 10 bedrooms and 14 bathrooms, with 42 acres of land, is among the top 10 most expensive listings.3Regarding new developments in New York, The Pinnacle at The Woolworth Tower Residences, located in Downtown Manhattan, goes for $79 million and offers buyers a completely customisable home where they can decide the number of bedrooms and bathrooms.4

REAL ESTATE

Ultra-luxury real estate around the world makes up a unique landscape: from Manhattan penthouses, beach homes in the Hamptons, new condos in Palm Beach or London, historic homes in the UK, chalets in Saint Moritz and Gstaad. According to Knight Frank, 201 “super-prime” homes – together worth over $3.7bn (£2.7bn) – were purchased in London in 2020, surpassing Hong Kong and New York. And 31 ultra-prime homes totalling more than $25m (£18.2m) were sold, again outperforming Hong Kong with 23 and Los Angeles with 16. Global head of research Liam Bailey expressed that London’s super-prime residential market confirmed the UK capital as the world’s leading wealth destination.1 London’s real estate set a new record as a 45room mansion overlooking Hyde Park was sold for approximately $276 million, with a similar budget to be spent on renovation of the property.2

Motivation For Buying Property in Europe Share of respondents

48%

Second home, holiday home Investment (capital gain)

27% Investment (l ease)

15% P re s t i g e

6% Other

4% Source: Tranio, 2019. Luxury European Real Estate Market Research.

264

OBSERVATORY

In the Hamptons, Corcoran reports that most villages and hamlets see their price statistics rise year over year, to as much as an increase of 89% in closed sales. Sales volume also keeps swelling in all villages and hamlets, most notably in Shelter Island and Bridgehampton/ Sagaponack recently, where it has risen 270% and 267%, respectively.5 Newer waterfront properties are also in demand. In Palm Beach, Corcoran reports seven deals that closed for more than $40 million recently, as its sales continue to increase for the third consecutive quarter, recording a 77% increase year over year in single-family home sales, and 121% with condo6, while Singapore – with its growing appeal as an asset and wealth management hub – has tripled, as its UHNW population rises by 10%.7 Europe remains a popular location where almost half of buyers are purchasing second homes. Knight Frank predicts moderate growth for Swiss ultra luxury real estate, which maintains its appeal due to Switzerland’s currency, safety, quality of life, education and other factors.8 In Cannes, the 9-bedroom Le Palais Venitien lists for $146 million, with six acres of land, while sustainable, gated resort-style communities developed by The Zagaleta Group on the Costa del Sol feature uniquely designed single-family homes and 18-hole golf courses. Video, virtual reality, and live-streaming set a new standard for marketing luxury properties, as Sotheby’s International Realty announces a 32% sales growth for a total of $150 billion in global sales volume in 2020. Philip A White, CEO of Sotheby’s International Realty, says the importance of local expertise shouldn’t be underestimated: “Every market is dramatically different, and a real-estate professional with specific market insight can properly help navigate and advise consumers through the sometimes difficult and emotional home buying and selling process.” At its Annual Global Conference, CEO of Christie’s International Real Estate Dan Conn stated that luxury real estate sales know no borders, and the conference is critical in deepening international referral relationships to better serve local clients wishing to purchase and sell homes worldwide. During the conference he reviewed the Christie’s Resource Gallery, a client relationship management system offering one-of-akind marketing capabilities, new technology and customisable brokerage tools.9

H a r a l d G r a n t , S o u th a m pt o n Br o k e r a g e S e n io r G lo b a l R e a l E s ta te A d v i so r a n d Asso c ia te B r o ke r , SOTHEBY'S INTERNATIONAL REALTY

-Sustainability of the real estate here is the location. There is big demand in the Hamptons. Having the top people who are the most successful in their businesses contact me to help them find real estate is my biggest luxury. -Credibility, honesty and hard work - if you continue to do those things, no matter what industry you are in, I think you will be successful.

R a p h a e l Av i g d o r, L ice n s e d A sso c i a t e Re a l

E s ta te B r o ke r ,

DOUGLAS ELLIMAN REAL ESTATE -People are willing to be be sustainable but not give up the luxury that they want on some levels. There is a bit of conflict, but for the most part, they are very happy to know that their houses are built conscientiously. -A lot of the contemporary homes are edging out some of the traditional homes. I think that luxury in the future will be clean lines, large spaces, great ceiling height and minimalist in nature.

The Most Expensive m 2 of Prime Property in the World Square metres of prime residential property $1 million can buy in selected cities SÃO PAULO

252m2

CAPE TOWN

202m2

DUBAI

165m2

INSTANBUL

112m2

MUMBAI

106m2

MELBOURNE

87m2

MIAMI BERLIN

85m2 70m2

BEIJING

62m2

TOKYO

58m2

SHANGHAI

50m2

SYDNEY

45m2

LOS ANGELES

44m2

PARIS

42m2

SINGAPORE

36m2

GENEVA

35m2

NEW YORK

34m2

LONDON

31m2

HONG KONG MONACO

23m2 15m2

* Exchange rates calculated on Dec 31, 2020 Source: Knight Frank

REAL ESTATE

“Safety is a key issue. A solution nowadays is people need to feel it is an improvement, and an improvement often has to be shown and tested by the market. The sustainability question is very important for successful people, because they understand what is relevant and what needs to be done.”

“Large lateral apartments were the most desirable [in the luxury market], now we are seeing a resurgence of the demand for houses with gardens, and properties that offer entry points and amenities that are contactless.”

Ignacio Perez, Head of Business Development, Zagaleta Group

Gary Hersham, founder, Beauchamp Estates

“In the luxury real estate sector, each client is different. And although the same level of service quality must be provided for all of them, it is vital to offer a tailored service that allows them to make the right decisions with complete peace of mind. High-end clients seek personalised support provided through a relationship based on trust.” Heidi Barnes, founder, Barnes

A v e r a g e p r i c e o f p r o p e r t y i n t h o u s a n d U. S . d o l l a r s

HONG KONG

1254.44

MUNICH

1000

SINGAPORE

915.6

SHANGHAI

905.83

SHENZHEN

783.86

BEIJING

763.5

VANCOUVER

754.62

LOS ANGELES

717.58

PARIS

650.55

NEW YORK

646.03

250

500

750

1000

1250

A d d i t i o n a l I n f o r m a t i o n : Wo r l d w i d e ; C B R E G r o u p ; 2 0 2 0

Most Expensive Residential Property Markets Worldwide in 2020 (in 1.000 U.S. dollars)

1500

Sources: CBRE Group; Tatler Asia © Statista 2020

OBSERVATORY

265

AUTOMOTIVE nounced that more than 30 of its plants worldwide will become CO2-neutral from 2022, and the three strategic pillars are: continuous increase in energy efficiency, use of green electricity and implementation of a sustainable heat supply.

AUTOMOTIVE

The luxury automotive market growth - predicted by Fortune Business Insights1 to hit 9.3% CAGR globally between 2020-20272 - is being driven by two clear trends: electric vehicles and bespoke details. The trend for alternative, sustainable propulsion systems has seen most major luxury car brands introduce electric models. “You need to move the needle from time to time, otherwise you die,” said Rolls-Royce Motors CEO Torsten Muller Otvos. “Lifestyles change, as do taste and values. If you don’t keep up interpreting the brand then you are simply seen as history.” 3 Ferrari’s Executive Chairman and CEO John Elkann confirmed that the marque will debut an electric model in the near future: “We are very excited about our first all-electric Ferrari that we plan to unveil in 2025. We are continuing to execute our electrification strategy.” An electrification agenda has proven to be a profitable business strategy: Porsche’s first all-electric model swiftly accounted for 7.4% of the company’s sales volume4. Chinese consumers have been early adopters of electric technology, but analysts expect North America to leapfrog into the lead, thanks to the broader availability of charging infrastructure. Production plays a crucial role on the road to zero-emission mobility. Mercedes-Benz AG has an-

266

OBSERVATORY

Jörg Burzer, Member of the Board of Management of Mercedes-Benz AG, Production and Supply Chain Management stated: “We are already setting standards in energy-efficient and resource-saving production in our plants today. This ranges from consistent CO2 reduction and sustainable logistics to biodiversity at our different locations around the world. We will cut CO2 emissions in our plants by more than half already by 2022. The awareness about energy-efficient actions is anchored in our processes and is a daily fact of life for our employees. Carbon-neutral production is an important milestone in the global production network of Mercedes-Benz Cars and not least in the implementation of our sustainable business strategy.”

of dollars are often sold out before they are launched. Maserati’s MC20 super sports car represents a ‘new era’ and strategic direction for the brand8, the cornerstone of a multi-billion pound revival plan. Developed by the Maserati Innovation Lab, it melds the marque’s historic identity with modern high-performance, offering an electric option alongside standard engines.

On the other hand, brands have elevated their offering with customisation options. Rolls-Royce’s bespoke department is described as “the apex of the pinnacle” by chief designer Alex Innes5, and is seen as a must-have among high-end buyers: almost every Rolls-Royce that came off the production line in recent years was tailored in some way. Bentley’s bespoke wing, Mulliner – once a saddler and coach builder – has expanded its Personal Commissioning Guide6. Q by Aston Martin, a name that hints at its fun approach to personalisation, has three main offerings, the most exclusive of which, Q Advanced Operations, gives consumers the option of full customisation, from non-standard powertrains to bespoke bodywork7. Super sports cars continue to capture consumer imagination. Bugatti pushes the boundaries of new engineering solutions with its hypercars that set a new benchmark in the segment. Lamborghini, having launched its hybrid technology, remains committed to the production of naturally aspirated engines. Its limited series that cost millions

H o r a c i o P a g a n i , F o u n d e r, PAGANI AUTOMOBILI -A Pagani customer wants a timeless car and doesn't want to follow fashion. Since the process of creating a car takes about seven years and could never be a fashion object, it must necessarily be timeless. The other characteristic that is present in our philosophy, indeed to be considered the DNA of our idea of Pagani, is a Renaissance concept expressed by Leonardo da Vinci about 500 years ago, which is art and science are two disciplines that go hand in hand. -Today most of the manufacturers, including supercars, have turned to building a very large number of cars and the trend is to make more and more. Instead, we can make one a week. -In the future Pagani cars will increasingly become an important investment, I believe they must be beautiful objects that are a concentrate of technology and art. -While technology can be measured, the artistic part is more difficult, but I believe that this is the mission. - It is necessary to ensure that a transition takes place where the philosophy that has been created, in addition to the values and the knowledge that are being acquired over time are passed on to younger people, in order to give them the tools to lead the company towards the future. The company has about 170 people who work here; the average age is just over 30, so it is an extremely young company.

AUTOMOTIVE

“Bentley is a global brand with a long history and a strong design presence. We want to visibly continue this history in the age of automotive change.”

“The success of Rolls-Royce is built on many things – innovation, engineering excellence, superlative craftsmanship – but, above all, on an intimate understanding of our patrons’ lifestyles. Establishing and nurturing relationships is fundamental to this process and historically accomplished primarily through personal interactions.”

Klaus Zyciora, Head of Volkswagen Group Design

Torsten Muller Otvos, CEO, Rolls-Royce Cars

OBSERVATORY

267

AVIATION charter, Fly By The Seat and many other private aviation companies.

AVIATION

There is a new wave of private aviation options to suit the changing needs of the travel world, from jet cards and charters for leisure or business, to shared ownership, leasing and other options. Besides on-demand flight companies, the decline of mid-size jets, accessibility, BRICS economies, eVTOL and sustainability are shaping the future of private aviation. The acquisition of JetSmarter by Vista Jet, the acquisition of Travel Management by Wheels Up and the acquisition of PrivateFly by Directional Aviation, just to name a few, all indicate a move towards on-demand charter that provides quotes online and, thus, freedom of choice1 , from NetJets’ shared ownership, VistaJet’s on-demand, fixed hourly rate or lease, to XO’s private and shared

According to President of Monarch Air Group David Gitman, Super Mid-sized Jets are phasing out the mid-size, due to their efficiency and direct hourly operating costs, while the light jet becomes even more competitive.2 The National Business Aviation Association’s programme, “No Plane No Gain”, a joint undertaking with the General Aviation Manufacturers Association, educates the public on the importance of business aviation accessibility for communities in need3, while private aviation can fill the gaps within the underdeveloped commercial aviation ecosystems in BRICS. Renewed focus on private individuals has seen collaborations such as the Airbus’ special edition ACH130 Aston Martin helicopter, which is “optimally positioned in the market for hands-on owners who draw satisfaction from personally piloting their aircraft, in the same way Aston Martin’s products are cars for drivers who relish being at the wheel,” according to Head of Airbus Corporate Helicopters, Frédéric Lemos4.

Demand for ultra-long-range jets that can cover in excess of 5,000 nautical miles is rising, giving customers the option of travelling between major cities, such as LA and Moscow or London and Hong Kong, non-stop. Aircrafts such as the Gulfstream G650/650ER, Dassault’s Falcon 8X, and Boeing’s BBJ 777/787 dominate in a competitive market, many with price tags in excess of $50 million. Aerospace technology is advancing at pace. Several supersonic jets are currently under development in the US, Russia and Japan, offering the luxury of speed as well as comfort. Boom, one of the start-ups hoping to produce these jets, has forecast that up to 2,000 such supersonic aircraft will be built by 2035.5 Many major brands – including Bell, Airbus and Embraer – are also working on electric vertical takeoff and landing aircrafts (eVTOL) and Urban Air Mobility (UAM) concepts, a market projected by Morgan Stanley Research to be worth $1.5 trillion by 20406, with the potential to offer wealthy customers even more agile mobility options. Airbus, Rolls-Royce and Siemens are investing in research and development of more efficient and quieter planes with hybrid-electric propulsion, as Gulfstream, Bombardier and Cessna push for the reduction of carbon footprint. Airbus Corporate Jets’ latest models have also reduced noise, fuel burn and maintenance costs. Although the United States has traditionally been the premium market for private aviation, market analysis firm Mordor Intelligence points to the Middle East and Africa as the new growth region, an area which is benefitting from increased investment in general aviation infrastructure7. The potential for market expansion is significant – some analysts estimating a 3% CAGR until 20258.

Top Aircraft Producing Countries

The 7 Most Important Business Jet Manufacturers Travelling with business jets began during the 1960s with the help of the Learjet 23 and the Dassault Mystère 20. Since then, the field of business jets has changed drastically. There are many different manufacturers with a wide variety of jets on the market, which ensures that every travellers is able to find the business jet that suits him best.

(including helicopters / spacecraft, etc)

C A N A DA

W E A R E I N T R O D U C I N G T H E F O L LO W I N G M A N U FA C T U R E R S :

CESSNA BOMBARDIER GULFSTREAM LEARJET EMBRAER BEECHCRAFT D A S S A U LT

268

OBSERVATORY

USA

2 6

BRASIL

I R E L A ND

S PA I N

FRANCE

I TA LY

G E R MA NY

C HI N A

AVIATION “We sell, in most cases, the aircraft in “green” configuration, that is to say without any cabin accommodation. Most of our customers have their own designer who is already in charge of their homes or their yacht. If a customer has no designer, we can suggest different design studios, such as Jacques Pierrejean or Alberto Pinto.” Greg Laxton, CEO, Boeing Business Jets

“We don’t just make helicopters. Bell has always been a technology driven company creating amazing vertical lift experiences, and we’re continuing that same spirit with urban air mobility.” Mitch Snyder, President and CEO, Bell

“We value the vast potential of the Urban Air Mobility market, as it represents a new business segment in which we foresee significant opportunities for Embraer. Innovation and diversification are key pillars of Embraer’s new strategic plan, which will increase revenue and improve profitability.” Francisco Gomes Neto, President and CEO, Embraer

Business Jets Are Flying High in The U.S. Number of business jets registered worldwide in 2021 United States Brazil Mexico Canada Germany Isle of Man Austria United Kingdom China Ve n e z u e l a South Africa Australia Argentina India Portugal

12.051 764 704 483 387 264 244 241 203 168 160 154 142 140 138

Source: Corporate Jet Investor

S a l e s , BELL

P a t r i c k M o u l a y, S e n i or VP International

Frederic Lemos, HEAD OF AIRBUS CORPORATE HELICOPTERS

A l e x F e c t e a u , D ir e c to r of M a r k e t i n g , BOEING BUSINESS JETS

-Technology is nothing until it brings something extremely valuable to our customers. When we think about what we want our technology to be in 10, 20 years, we ask "what are the benefits?" in terms of safety, avionics, experience and sustainability. -The true luxury in the helicopter industry, in my opinion, is to give access to a much larger customer base. Helicopters can completely change the way you live.

-I won’t say luxury is a state of mind, but actually striving for excellence instead is indeed a mindset. Striving for excellence, you know, we do strive for excellence to serve customers better, to anticipate and eventually even surprise our customers in the day to day. -In 20 years it’s going to be more sustainable, more environmentally friendly, and more responsible.

-Quite a bit of creativity when it comes to that side of the business: trying to put what people desire into an airplane that lets them have what they want but that is also safe and certifiable. So most people think of creativity more in the terms of the design, interiors, fabrics and the wall coverings and so forth. But it’s not that, it’s actually what the client desires. That’s what fuels the research.

To p 5 G l o b a l C i v i l Helicopter M a nu fa c t u r e r s

Top Aircraft Producing Countr ies (including helicopters / spacecraft, etc)

AIRBUS HELICOPTERS BELL HELICOPTERS LEONARDO HELICOPTERS RUSSIAN HELICOPTERS SIKORSKY AIRCRAFT CORPORATION

66,5

C A N A DA

S OUT H KO R E A

-Finland AIR - A u s t r a l i a QUALITY - S w e d e n LEADERS - I c e l a n d -Norway

69,3

USA

58,2

S E YC H E L L E S

-Denmark CLIMATE - U n i t e d K i n g d o m CHANGE - R o m a n i a LEADERS - F r a n c e -Switzerland

74,9

75,1

57,2

58,1

AUSTRALIA

71,3

J A PA N

TA I WA N

S I NG A P O R E

NE W Z E A L A N D

Source: Yale’s composite Environmental Performance Index (EPI)

OBSERVATORY

269

AIRLINES

In the airlines sector, British Airways announces investment in tech innovator Zeroavia to speed up development of hydrogen-powered aircraft. CEO Sean Doyle said: “Innovative zero emissions technology is advancing fast and we support the development of hydrogen as an alternative fuel source because we believe it has the potential to enable us to reach true zero emissions on short-haul routes by 2050.” 1 With a broadening commitment to sustainable fuel, Boeing has pledged to ensure that its commercial airplanes will be capable of flying on 100% sustainable aviation fuels by 20302. Airbus aims to develop the world’s first zero-emission commercial aircraft with hydrogen propulsion, ZEROe, by 2035.3 Meanwhile, first class continues to increase efficiency and comfort, from the lounge and boarding to flight. British Airways CEO Sean Doyle remains confident of the carrier’s £6.5 billion investment in its premium cabins4.

Coste, to Emirates 777’s fully private suites with “zero-gravity” flat beds and virtual windows that stream live images from outside the aircraft, Pierrejean Design Studio offers a vision of the future. Founder Jacques Pierrejean said, “We started to design the Mini Suites for Emirates Airlines with a total privacy concept in 1998.” The current Emirates 777 suites are the design’s fourth version. “This concept is now a reference for all aircraft manufacturers.” 5

World’s Biggest Public Airlines Companies Revenue ($), 2020 D e l t a A i r l i n e s 5,4%

A m e r i c a n A i r l i n e s 5,4% L u f t h a n s a 5,1%

Cathay Pacific will reveal a new era in First Class when it takes delivery of its new fleet of Boeing 777-9s after 2025 – set to become the airline’s new flagship aircraft. It is currently experimenting with design concepts which offer office, bedroom, dining room and lounge configurations 89. Etihad’s ‘The Residence’, a three-

Innovative zero emissions technology is advancing fast and we support the development of hydrogen as an alternative fuel source because we believe it has the potential to enable us to reach true zero emissions on short-haul routes by 2050. Sean Doyle, CEO, British Airways

Lufthansa Private Jet Fleet combines the expertise of this airline with the individuality of private aviation, while Delta Private Jets has become part of Wheels Up to offer on-demand charter and private aviation solutions to suit exact travel needs with a fleet of more than 70 aircrafts. Four Seasons Hotels and Resorts takes its brand of hospitality on board its own Four Seasons Private Jet, a Boeing 757 reimagined specifically for private luxury travels.

62,2%

S o u t h we s t A i r l i n e s 2,7%

C h i n a S o u t h e r n A i r l i n e s 2,6%

Source: https://www.t4.ai/industry/airline-market-share

room ‘apartment in the sky’ with bathroom and lounge, remains one of the premium first-class options in the sky. Prizing speed over amenities, a priority some analysts believe will return10, Boeing, Boom, Spike Aerospace, Aerion, and Virgin Galactic are working on fuel-efficient supersonic air travel, and hope to launch planes within the coming decade that will have flying speeds of anywhere between Mach 1.2 and 2.2, reducing flight time between London and New York to as little as 3 hours. Rolls-Royce and NASA are working in partnership to develop the technology11.

The World ’s Best Airlines 2021 1

TOP 3

BEST AIRLINES OVERALL

TOP 3

BY CATEGORY

BEST AIRLINES FOR SAFETY MEASURES • • • • •

Delta Ana Qatar Airways Tu r k i s h A i r l i n e s Etihad Airways

Qatar Airways Delta Air Lines All Nippon Airways

BEST AIRLINES FOR FLIGHT REFUND • Qatar Airways • British Airways • Delta

B E S T C U S T O M E R - R AT E D AIRLINES

• Ana • Qatar Airways • Singapore Airlines

Based on eDreams proprietary customer data for the year 2020

OBSERVATORY

A i r F r a n c e - K L M 3,8%

I A G 3,5%

An annual study based on eDreams booking data and traveller reviews

From Singapore Airlines A380 first-class suites with Lalique items and a double bed, designed by French luxury yacht designer Jean-Jacques

270

U n i te d A i r l i n e s 5,1%

Other

En-suite bathrooms are seen as a future differentiator by airline design consultancy, Factorydesign6. alongside in-flight virtual reality. The Future by Airbus envisions entertainment systems and onboard golf simulators with holographic touch screens and a seating area that allows passengers to experience the sky. This unprecedented cabin concept to be created by 2050 will redefine first-class as we know it. 7

WORLD’S MOST RELIABLE AIRLINES • Qatar Airways • KLM • Tu r k i s h A i r l i n e

THE WORLD’S BEST FIRST CLASS AIRLINES BY LE GRAND MAG ACADEMY www.legrandmag.com Singapore Airlines is named as the world’s best first class airline by customers for a second year, as their First Class Suites score a success with travelers. There are many different aspects that make first class flights special. For many of these airlines, the first class experience starts on the ground. Some airlines provide first class passengers with chauffeur service to the airport and access to magnificent first class lounges. This award is based on over 2 million survey responses from airline passengers in VIP LOUNGES where LE GRAND MAG is displayed. Future for First Class. From transparent planes to striking interiors and the champagne-popping return of supersonic passenger planes, hit the recline button and take a tour of the future of first class travel We considered the following aspects of a first class flight when determining each ranking: Ground experience (ground transportation, lounge experience, and immigration or customs escort) Hard product (seat size, comfort level, amenities, inflight monitor, cabin configuration, privacy, and more) Soft product (food and beverage, amenity kit, and attentiveness of service staff) Award pricing and availability

B E S T F I R S T- C L A S S CA B I N S Le Grand Mag staff experience. We combine technology with human expertise to help you travel better than ever.

RANK AIRLINE

SEAT CONFORT

FOOD & WINEFORT

STAFF

GENERAL SERVICES

AMENITIES

Singapore Suites

Cathay Pacific First Class Suites

Emirates First Class Suites

Etihad Diamond First

Lufthansa First Suites

Qantas First Suites

Qatar First Class

British Airways First Class

Asiana First Class Suite

Singapore First Class

JAL Suite

Swiss First

Air France La Premiere

Thai Royal First

Emirates First Class

Transaero Imperial Class

Garuda New Frist Class

Korean Air Kosmo Suite

Air China Forbidden Pavilion

Oman Air First Class

Malaysia First Class

ANA Fits square

American Airlines Flagship

United Airlines Global First

Source: Le Grand Mag Academy

AIRLINES

271

HOSPITALITY Multi-generational holidays, sustainable travel and meaningful experiences are emerging as new trends of the 2020s. Bio-architecture, plastic-free initiatives and carbon neutrality woo eco-minded clients, with Six Senses and One&Only long-standing leaders2. Traditionally city-centric brands are trying to offer more experiential, resort-style breaks by flexing their creativity with expeditions and retreats. Four Seasons has added private jet expeditions to its proposition, Marriott curated luxury road trips3 , and Ritz-Carlton a Yacht Collection4 . Clients seeking more space and privacy for family holidays are turning to luxury home rentals: Four Seasons are capitalising by adding another 16 Private Retreats locations by 20256, and Mandarin Oriental has invested in luxury holiday home firm, Stay One Degree7.

HOSPITALITY

The luxury travel industry will be worth $2.5 trillion by 2025, according to Grand View Research Inc. Economist Kjell Nordström described its transformation from materialistic to experiential as the “fastest business model transformation since the 1850s”1. Five-star hotel groups remain a bulwark for global luxury hospitality, from Asia: Taj, The Peninsula, Oberoi, Mandarin Oriental, Shangri-La, The Leela, Aman, Six Senses and Capella; North America: Waldorf Astoria, Marriott, Four Seasons and Rosewood; and the UAE: One&Only, to the UK: Langham, Belmond and Rocco Forte – to name just a few.

The luxury hotel market undergoes extensive renovation and investment to cater to the changing needs of a fragmenting client base8. Marriott International is in the midst of a threeyear growth plan which will see the company add 1,700 hotels worldwide9; while Marriott Bonvoy – which includes Autograph Collection, Edition, JW Marriott, The Luxury Collection, W Hotels and St. Regis, and focuses on individualised, experiential stays – expands their global footprint to 70 new locations10. Kempinski Hotels is working towards the milestone of 100 operational properties11, while Westin intends to expand its portfolio by 14,000 rooms, centring growth on Asia-Pacific and North America12. “We continue to innovate, remaining flexible in

Luxury tourism revenues in trending destinations account for 467 billion U.S. dollars, 56 percent of total internal luxury tourism revenues Total internal luxury tourism revenue in trending travel destinations, 2019 G E R MA NY

U N I T E D S TAT E S 2 6 3 billion U.S. dollars

5 8 billion U.S. dollars

MA R O C C O 2 billion U.S. dollars I NDI A

U.S. dollars

billion U.S. dollars S OU T H A F R I C A

1 billion U.S. dollars

56%

Rest of world

C HI N A 9 1 billion U.S. dollars

11 b i l l i o n

831

Trending destinations

billion U.S. dollars

AUSTRALIA 1 6 billion U.S. dollars

To t a l i n t e r n a l l u x u r y t o u r i s m r e v e n u e s

Source: https://latteluxurynews.com/2019/10/25/statista-2019-luxury-travel-revenue-forecast

272

Across the board, hoteliers are making significant investment into optimising technology. Robots are slated for concierge and receptionist duties, AI is gathering and synthesising data to create tailor-made guest experiences, VR will be deployed to give customers greater insight into the stay they’re booking, new ‘smart rooms’ incorporate hands-free, voice activated technology and IoT facilities, and greater automation of services will allow guests more control over their movements within a hotel14. Emotional connection is seen as key, with guests expecting service that is both personalised and pre-emptive. Luxury brands have seized on existing customer relationships to extend into hospitality, with companies such as Armani, Bulgari, Fendi, Ferragamo, Versace and LVMH partnering with major hoteliers to offer branded experiences and service. Privately owned luxury hotels have long taken this highly personalised, discreet approach to luxury travel with distinguished touches. Family-run Gstaad Palace prides itself on providing classic services with a touch of personality. Badrutt’s Palace Hotel picks up every guest in the hotel’s own Rolls-Royce. The Setai Miami Beach has a high staff-to-guest ratio for attentive service and the Faena in Buenos Aires exudes flair through interior design. Both are part of the Luxury Hotels of The World Group.

“By having eight of the world’s most powerful luxury brands, we now have a front seat to what is happening with luxury travel. We are finding that more and more travelers are seeking community, culture and creation while traveling—they don’t want the typical luxury stay of yesteryear.” Mitzi Gaskins, global brand leader, JW Marriott Hotels & Resorts and The Luxury Collection

ME XI C O 1 8 billion U.S. dollars

44%

U N I T E D A R A B E M I R AT E S 6 billion U.S. dollars

our plans and nimble in our ability to capitalise on opportunities, while maintaining momentum towards our long-term goals,” says John Davison, President and CEO of Four Seasons Hotels and Resorts13.

OBSERVATORY

263

billion U.S. dollars

HOSPITALITY Lorenzo Giannuzzi, CEO and Owner, FORTE VILLAGE -Luxury hospitality in 10, 20 years sustainability is the key, I think, in how the hotel would be constructed, where they would be constructed, not to use any excess of energy. But also, hospitality needs to be accessible, I think that people want to spend less and less time travelling. -The future for the hotel is to remain a mixture between innovation and tradition. We have to surprise the guest, but also delight him with the tradition.

Giuseppe Losciale, GM ARMANI HOTEL MILANO -When Giorgio Armani designed the Armani hotel, he thought about it as his home where he wanted to welcome his own guests. The idea of hospitality is really personal, understanding and researching each guest behavior and need in order to deliver a tailored-made service. -Providing high quality services to the guest will remain the core of the luxury hospitality business. In term of hotels, surely, we will see more customisation, warmth and the feel and identity of what is local. So I believe that the industry is going to really differentiate each hotel according to their location and their territorial identity.

Marco Olivieri, GM EXCELSIOR HOTEL GALLIA -The future must be sustainable, and the way we should try to achieve this is by using technology as support to avoid as much as we can the consumption of plastic and paper. As an hotel we avoid printing invoices and confirmed reservations, check-out and check-ins, rather we share with our client the digital version. -I see luxury as a factor that will always be present in the demand of our guests and clients. What we will keep on doing is following the changes of our customers and trying to always cater to their demands, needs and expectations. We are here to serve and provide the right experience by embracing new technology in order to fulfill and meet our clients needs.

The Cities With The Mos t Five Star Hotels Number of five star hotels by city in 2017

LONDON

DUBAI

NEW YORK

PA R I S

MIAMI

LOS ANGELES BANGKOK SHANGHAI

39 33 33

WASHINGTON D.C.

ROME

S ou rc e: Fiv e Sta r A llia nce v ia K nig ht Fra nk

OBSERVATORY

273

HOSPITALITY A n d r e a S c h e r z , Owner and General Manager, GSTAAD PALACE -We can differentiate ourselves mainly with good service, authentic service staff who have personality, who are professionals in their field. That’s often rare to find nowadays, often in big cities, modern hotels. -This is luxury: when you have professionals serving you, when the people are authentic, when they have character, when not every sentence is strained and luxury good service is when the staff is capable of reading your needs, of reading your desires. If there can be a step ahead of your thoughts or of your order, of your question towards the member of staff.

G i a n L u c a C o m a n d i n i , FORBES UNDER 30

“I am a bit ‘old school’ and I think that in the end the concept of luxury hasn’t changed at all over the last four or five thousand years. There is the inborn desire of people to surround themselves with rare, precious objects that enrich their existence. What is instead new and interesting is the digitalisation of the experience.”

“We are seeing luxury as a much more relaxed concept in my mind—not relaxed, but more relaxed. And in that sense I think it’s important that how we deliver our service varies and adjusts to fit with that.”

Silvio Ursini, Executive Vice President, Bulgari Hotels

James Riley, Group CEO, Mandarin Oriental Hotel Group

Over half of all travellers are open to destination inspiration CHINA

18%

82%

CANADA

27%

73%

U N I T E D S TAT E S

28%

72%

UNITED KINGDOM

28%

72% 39%

J A PA N

61%

41%

FRANCE

59%

45%

GERMANY

I know exactl y where to go and don’t need help

55% I’m not sure where to go and am open to suggestions

Source: Expedia Media Solutions Source: https://luxe.digital/business/digital-luxury-reports/luxury-marketing-affluent-traveller/

274

OBSERVATORY

- With the speed with which the world moves, I believe that in 10 years we will have completely different desires and dreams from those of today, this will also be projected into our concept of luxury. -We will move away from the idea of expensive and luxurious holidays - perceived as luxury materialism and having all the comforts - we will move towards faraway holidays to remote places and cultures that are distant from ours so that we can have exclusive experiences that are unrepeatable for the rest of our life. And as the years pass this conception will continue to evolve into something different.

Gianrico Esposito, General Manager, HOTEL DANIELI -Luxury is an emotional connection. The atmosphere and direction of the culture and of the art and architecture of the place makes the experience. Of course, our hotels need to deliver to the expectation. So personalisation, attention to detail, the capability to recognise what are the guest expectations and what connects them emotionally is also part, of course, of what a hotel should do to create the luxury experience and experience is the kind of scenario that revolves around the guests to understand what he’s looking for and to making them feel comfortable. -In 20 years, We will adapt to the new technology. So together with the statue to the hardware, say the software will probably change. We will be proposing innovation in the food and beverage experience and services. We may also offer some help. There were plans to expand the hotel that is not yet there. There will be services, technology available as an opportunity to keep the guests connected to the world and will still be part of the experience of the hotel. The hotel will be more or less the same will be updates of what the technology is bringing us.

MEDIA PLATFORM

YACHTS – which includes Ferretti Yachts, Riva, Pershing, Itama, and Wally – reports a record-breaking first quarter EBITDA in 20213. Research by Technavio suggests the wider market is set to grow by 310 units between 2020 and 2024, a CAGR of over 11 per cent4. The Netherlands remains one of top producers of superyachts, delivering an average of 18 vessels a year with a median price tag of €86 million5, but Italy has overtaken the country as the world’s biggest producer of superyachts6. The industry grew here as a diversification of shipping infrastructure, historically developed to export marble mined in Tuscany, combined with a strong history of craftsmanship.

YACHTS

While superyachts remain a hotbed of avant-garde designs, there are also eco-friendly features such as selective catalytic reduction system, hybrid propulsion system, diesel-electric combination engines, full battery mode cruising, DynaRig sails, and more.

Regarding the yacht industry, according to Research & Markets, the recreational boats market is expected to grow at a CAGR of 7.8% from 2020 to 2027, reaching $54.9 billion by 2027. Growth in economic development, participation in boating activities, boat engine innovation, and the rise of disposable income are some of the factors that attribute to the positive forecast. Manufacturers are riding on these trends as well as the ever-increasing popularity of boating in China, Japan, Australia and other countries in Asia.1 In addition to Italy’s Fincantieri, Monaco-based Wally Yachts and British Sunseeker, recently the biggest producer has been Azimut-Benetti with 101 boats in its orderbook2. The Ferretti Group

Fincantieri commits to the completion of five climate change projects by 2030 working with universities and research institutes. It also aims to increase energy efficiency of its ships by 30% while eliminating ship emissions in ports and halve navigation emissions.7 The trend for bigger and bigger boats seems to be waning, influenced in part by size restrictions in ports and marinas around the world. “The race for size is over,” Peter Lürssen, CEO of the synonymous yacht company. “What we see is a very conscientious decision by the client to define the size, driven more by the features: the number of cabins, helipads, cinema.”9 Explorer yachts are growing in popularity, with 64 built in 2021 recorded for BOAT International’s GOB, up from 58 in the previous year. Autonomous yachts which allow travellers to escape to sea indicate a potential new trend away from destination-centred yachting towards longer, meaningful trips11.

Top 10 Luxur y Super yacht Builder s Feadship Blohm+Voss Amels H e e s e n Ya c h t s Lurssen Oceanco Nobiskrug F i n c a n t i e r i Ya c h t s

NE T H E R L A ND S G E R MA NY NE T H E R L A ND S NE T H E R L A ND S G E R MA NY NE T H E R L A ND S G E R MA NY I TA LY

A l b e r t o G a l a s s i , C EO , FERRETTI GROUP -To preserve a relevant identity over time is difficult for a brand, it’s about many factors that go from technical aspects that stand the test of time, to keeping their style up-to-date to the current trends, yet remaining honest to their heritage. It takes a lot of work, references, understanding the end users development, and a brand is legendary when it has a formula that it passes on to the next generation. We improve and protect, and this is a tradition we cannot stop. -Technologies are here to stay and to get ever more involved in our lives, we need to catch up, be the leader rather than a follower, and find new ways to apply technology to what we already produce by enhancing the tradition and heritage of a brand through technology. So, when you lead by setting an example you’ll see a competitor delivering a similar or same product in a cheaper solution. That’s a privilege to us, because it means we are doing the right thing. -I believe that today’s designers and creatives have the same power they had in the past to shape luxury and beauty. Maybe we don’t recognise it as they are our contemporaries, but if we think about the classic, and modern arts, it happened just the same. People like Picasso, Caravaggio…were not recognised as genius or particularly talented, most likely because they had an avant garde look for things. They were perceived as aggressive, socially difficult to accept. Thinking that today we don’t have artists is a mistake.

“Superyacht owners are now looking for bigger, faster, yet comfortable and silent superyachts. The exteriors are becoming increasingly important with more request for more outside space to enable guests onboard to take in the surroundings.” Arthur Brouwer, CEO, Heese Yachts

T o p B u i l d e r N a t i o n s b y Vo l u m e Rank C o u n t r y

Total Gross Tonnage

Number of projects

Average GT

1 2

ITALY

135,863

398

341

GERMANY

101,928

5,365

THE NETHERLANDS

84,051

1,167

TURKEY

43,263

666

NORWAY

24,939

8,313

Source - https://boatinternational.com/yacht-market-intelligence/ luxury-yachts-on-order/2020-global-order-book--42403

276

OBSERVATORY

YACHTS A n d r e a M i c h e l i , C o m m e rc i a l Di r e c t o r , SOUTHERN WIND -I think that innovation and heritage are two factors that complement one another. Actually, one follows the other. I would like to say that heritage is the backbone on which we have innovation through development, which for us, is the strongest component. We build the rest on our heritage, and to us, innovation is the equivalent of development. The challenge for super yachts is to balance it correctly, then the amount of innovation that you implement with a design and with the required reliability that you want to have as you would like to have a unit able to deliver what you are looking for, not only next to the shore, but also in the middle of nowhere. And I would say that a good innovation today will be a legacy tomorrow. A bad innovation today would be oblivion and would not be remembered. So, if you don’t manage innovation correctly, you’re going to move out of the leading edge and you’re used to falling to the bleeding edge. -Differently from most hobbies, this is a hobby that can be shared. It is not individualistic and can be transmitted to family members and friends. The challenge for us, as builders of sailing superyachts, is to explain the pleasure of sailing. Human beings are looking for ways to be challenged either physically or mentally, and a good hobby is either challenging in one or the other, or in a combination of the two. I think it’s a fantastic platform that could be used to entertain people, but also to teach kids and educate everyone. -I believe that in the future, people will be more aware and need safe environments when travelling, and sharing time with friends and family will be more popular. I hope to see more explorer vessels, and more people starting from a tender age travel on an explorer vessel.

OBSERVATORY

277

YACHTS

Global Luxur y Yacht Market by Size

ABOVE 250 FEET segment is expected to grow at a lucrative CAGR OF 9,4% during the forecast period 2018 2025

75-120 feet

121-250 feet

Above 250 feet

F e d e r i c o R o s s i , C h ie f O pe r a t i n g O ffi ce r , ROSSINAVI -Contemporaneity is the basis of a legendary brand: it is a product which does not lose its charm and actuality over time. It remains timeless. -For me, real luxury is to transform the things you love into direct experience - not to watch or to dream, but to realise.

“Our wider shipbuilding experience gives us an undisputed advantage in designing and developing our superyachts with sophisticated technological approaches such as engineering techniques to reduce noise and vibrations for superior onboard comfort – one of the most important technical and quality factors on our vessels – or innovative propulsion systems such as the fuel cells.”v Giuseppe Bono, CEO, Fincantieri

Projects by type, 2007-2020

The number of superyacht projects in build or on order, by style of boat 13 59 89

SAILING OPEN MOTOR

602

278

620

EXPEDITION

14 2007

11 59 59

SPORTFISH

2008

2009

2010

2011

2012

OBSERVATORY

2013

2014

2015

2016

2017

2018

2019

2020

YACHTS The Most Expensive Marinas For Super yacht Owners Cost of mooring a yacht for a day in 2021 (USA dollars)*

1 2 3 4 5 6 7 8 9 10

$ 3,369 $ 2,904 $ 2,730 $ 2,672 $ 1,510 $ 1,394 $ 1,026 $ 761 $ 581 $ 489

M A R I N A D I C A P R I Capri, Ital y M A R I N A D I P O R T O C E R V O Sardinia, Ital y M A R I N A D I P O R T O F I N O Portofino, Ital y I B I Z A M A G N A Bal earic Islands, Spain PORT DE SAINT-TROPEZ Saint-Tropez, France P O R T H E R C U L E Monaco M I A M I B E A C H M A R I N A Miami, USA P O R T D E C A N N E S Cannes, France PORT DE GUSTAVIA Saint Barthèlemy, France YA S M A R I N A Abu Dhabi, United Arab Emirates

5 7 9

1 10

2 *Converted from EUR to USD on 2/08/18 Source: Motoryachting.com via Drivemag Boats

“Clients are craving a tailor-made offering that brings added value to the yacht in case of future resale or valuation in years to come. Riva wants its owners to feel their personal needs and preferences are taken into account, but also enhanced by cuttingedge design, incorporating the most innovative technological solutions with an unparalleled sense of elegance and style. If you can dream it, we will do our best to make it happen."

G i o v a n n i C o s t a n t i n o , C EO , ITALIAN SEA GROUP -I believe that the definition of luxury in the nautical sector is in line with its general definition; luxury today is the respect for personal ambitions and desires. In boating we have a very high reference, all in line with the realization of your dream. -I believe that art plays an important, almost fundamental role in this sector. Art is an expression of personal pleasure and communication with an object that expresses a thought, a historical moment, an expression of an artist. It is communicative. Our clients love communicating with art and surround themselves with beauty, which is good for the soul and well-being. - We talk too little about art, because art is culture and we are all struggling to deal with all kinds of situations other than culture. Consequently we talk little about culture. -In the next 20 years, considering the speed at which the world is going, I think it's a difficult answer. We should understand how to remedy together the signs of fatigue that our planet is giving us. In terms of the environment, we should understand how the world will react to this exchange which is so dense with contacts. I certainly imagine that the evolution of luxury will continue to fulfill personal needs, which change constantly and continuously, making it difficult to make a true-to-life prediction.

"What makes a brand legendary? It's a matter of tradition. It's a matter of history. It's a matter of heritage. It's a matter of style. Beauty is everywhere. How can we think that the world will only decline compared to yesterday? 100, 200 years from now, history will determine whether something is good enough to be called a masterpiece, or something to be forgotten. Don't just look at the past." Alberto Galassi, CEO, Riva

Market Segmentation GLOBA L S U P E RYAC H T MA R K E T

by Geography

by Length (ft)

by Price ($)

b y Propulsion Type

USA

<120

<$25M

Motor

120-250

$25M-$100M

Sail

>250

>$100M

E l e c tr i c / S o l a r

“A client of us once said a Feadship is like a floating business card. As a result, we see that our clients have a strong growing awareness that if they are building a yacht for themselves they should do this in a responsible manner. At the same time, we believe as builders we can help innovation by putting decarbonisation on the agenda and providing tools which decrease the footprint of our yachts. In line with this we are implementing quite a few solutions.” Jan-Bart Verkuyl, CEO, Feadship

CHINA EUROPE AUSTRALIA REST OF THE WORLD

Source - https://mobilityforesights.com/product/global-superyacht-market/

“As an industry I think we’re appealing to a wider range of clients with different interests and passions. A new generation of Owners want to experience the most spectacular places without limits, but still in matchless luxury. This is driving the development of tenders, submarines and aircraft. You can have so much more excitement and fun with the technology available today.” Rose Damen, CEO, Amels

OBSERVATORY

279

COSMETICS ses emphasise the link between beauty, art and nature. Parfums Christian Dior has joined the Ecole Nationale Supérieure des Beaux-Arts de Paris to create a new course that culminates with the La Colle Noire Dior Award. The programme aims to train artists who reinvent the relationship between art and nature . Guerlain expands on its long-time research on the natural healing properties of honey and royal jelly with a new bee-keeping entrepreneurship programme with UNESCO and support from the French Observatory of Apidology.

L’Oréal Paris’ sustainability programme has outlined the latest set of ambitions for 2030 to reduce its carbon footprint by 50% per finished product. It will also contribute 10 million Euros to environmental projects whose beneficiaries are communities of women around the world. Case in point: Yves Saint Laurent brand’s targeted skincare line, Pure Shots, features an eco-design which enables a significant water saving and a carbon footprint reduction . For Lancôme skincare and makeup, 99% of roses used are organic, and the aim is to reach 100% by 2025. Moreover, by 2030, 100% of all major raw materials will be sourced in a socially responsible and sustainable way . Giorgio Armani Beauty’s “Acqua for Life” initiative evaluates the condition of water resources in the community or country concerned, looking at water shortages today, water projections for 2040 and the financial situation of the country or community .

Beauty & Personal Care Market Value Worldwide

Compounded Annual Growth Rate of Beauty & Personal Care

3,3%

3,4%

3,5%

Worldwide

3,2%

2018

3,2%

North America

$420B 3,1% 2018

2019

2020

2021

2022

2,6%

2025

2,6%

$716,3B 2,6%

Environmental and social responsibilities mark the future of cosmetics brands. Data from Research and Markets “Global Bio-Based Cosmetics and Personal Care Ingredients Market” forecast for 2019-2029 indicate that the bio-based material market will grow at a 5.18% CAGR through the end of the decade . Commitments by Estée Lauder Companies include environmental and social investments, inclusion, diversity and equity, as well as employee engagement . President and Chief Executive Officer Fabrizio Freda expressed: “Beauty Inspired, Values Driven is our promise to accelerate progress in these areas of strategic importance in order to continue delivering long-term, sustainable growth.”

“The Chinese market is fast expanding, and skincare has accounted for 80% of travel retail sales in this market since the beginning of 2020,” Senior Vice President Travel Retail at Parfums Christian Dior Olivier Dubos observed, “These products anticipate and respond to the desire of our customers to pamper themselves, to indulge in private, personal and intimate luxury. We believe it’s very likely that Hainan will become a major free trade zone for all LVMH Maisons in the years to come.”

2,5%

COSMETICS

2023

Cosmetics Market Worldwide Market Shares EASTERN EUROPE

NORTH AMERICA

WESTERN EUROPE

24%

18%

LATIN AMERICA

ASIA PACIFIC REGION AFRICA (AME)

46%

Source: Reuters (2019). L’Oreal (2020) & Statista (2020)

LVMH Group’s perfumes and cosmetics hou-

OBSERVATORY

281

WATCHES

TIMEPIECES

In the haute horology sector, Rolex, the $8 billion1 company, claims almost a quarter of the industry’s total retail value2. Morgan Stanley estimates that 59% of Swiss watch profits go to four prominent companies: Rolex, Patek Philipe, Audemars Piguet and – relative newcomer – Richard Mille3. There’s an enduring popularity for the skilled engineering of tourbillons and complications, but for consumers, the decision is often an emotional one: “Nowadays time-telling is secondary,” Hublot’s CEO Ricardo Guadalupe told Tatler in an interview. “People buy a watch for what it represents.”4 Some industry insiders predict that emotional connection to the purchase will shape the future sales landscape of high-end watches. “Digital channels save time and money, but for luxury objects that elicit emotions, you need to touch and feel them,” says Pascal Ravessoud, External Affairs Director, Fondation de la Haute Horlogerie, in a report for Deloitte. “I see a move towards greater complementarity, a blend of the physical and digital – phygital.”5. While 60% of brands are trying to capture full market share through online sales, 70% of Swiss watch executives believe that offline points-ofsale will continue to dominate over digital. The

Only 30% of luxur y watches are bought online at the moment, but 60% of all purchase decisions are influenced by an online experience. 30% Online

70%

Where will you most likely purchase a luxury watch? Source: Deloitte and Research Now survey

282

OBSERVATORY

Offline

40% 60%

If you think about buying a watch, which channel do you use to research a model?

focus is instead on enhancing the in-store experience with events and mobile apps. Brands are also providing more transparency on their supply chain. “Soon, the question will not be how much recycled material you use, but why you’re not using any at all,” Baume et Mercier CEO David Chaumet told the New York Times6. Panerai, Bulgari, Ulysse Nardin, Breitling and Oris have all introduced sustainable products. Watches & Wonders showcases an annual array of ultra-luxury timepieces with superlative price tags. At recent shows, Hublot evolved its Big Bang model with a yellow limited edition, one of Pantone’s two colours of the year; Vacheron Constantin debuted a 100-year anniversary version of the historic America 1921, limited to 100 pieces; and Jaeger-LeCoultre marked 90 years of its famous Reverso by introducing the Quadriptyque, featuring 11 complications and priced at €1.35 million7.

WATCHES

Omega

47%

90%

Longines

46%

80%

Montblanc Vacheron Constantin Patek Philippe

41%

70%

40%

60%

39%

50%

37%

Tiffany & Co.

40%

33%

Piaget Boucheron

25%

IWC

24%

20% 10%

88%

70%

40% 30%

30%

31%

88%

60%

Jewellery

Bvlgari

85%

Watches

100%

Fragrances

51%

Eyewear

Cartier

Ready to Wear

63%

Shoes

Rolex

Share of wholesale in Swiss watch distribution is materially higher than other sub-segments of the luxury goods sector Fondation Haute Horologerie

Leather Goods

Most Well-Known Watch Brands Among Luxury Shoppers

Source: China Luxury Forecast 2020

Source: Morgan Stanley Research

Sales of smartwatches have continued to boom, a trend that extends to the high end with players such as Louis Vuitton, TAG Heuer, Breitling, Brikk and Nico Gerard entering the market8.

K e i t h S t r a n d b e r g , C h i e f C o n t e n t O f f i c e r, JACOB & CO -In luxury watches, limited editions, rare and bespoke pieces are very important because people at the highest level want to stand out. Our customers are looking for us to surprise them. -Twenty years from now, you will see different innovation using tradition watchmaking concepts but doing something completely different.”

Rank Brands 1 2 3 4 5 6 7 8

Rol ex Omega C a r t i e r Wa t c h e s Longines Patek Philippe Audemars Piguet Tissot Rich ard Mill e

Source: LuxeConsult, Morgan Stanley Research Source - https://watchesbysjx.com/2020/03/ swiss-watch-industry-report-2020.html

Group

Turnover in CHF m. (est.)

Rolex

5,200

Swatch

2,355

Richemont

1,837

Swatch

1,650

1,450

Swatch

1,020

900

1,180

Mos t Infl uential Mar keting Channels on Luxur y Wa tch Purchase Decision

In general, which marketing channels influence your decision to buy a watch the most?

Most Important

Second Best

Third Best

In-store events

Brand ambassador

Social media/Bloggers

United States In-store events

Social media/Bloggers

Print media

Japan

Print media

In-store events

Switzerland Brand channels

Print media

Social media/Bloggers

Ger many

Social media/Bloggers

Print media

Brand channels/Bloggers

Italy

Social media/Bloggers

Television/Radio

In-store events

China

Social media/Bloggers

Source: Federation of the Swiss watch industry FH Source - https://luxe.digital/business/digital-luxury-reports/ millennials-drive-luxury-watch-growth/

OBSERVATORY

283

FASHION courageous and necessary. The current emergency shows that a careful and intelligent slowdown is the only way out, a road that will finally bring value back to our work and that will make final customers perceive its true importance and value.

ELEVATED ESSENTIALISM

“The decline of the fashion system as we know it began when the luxury segment adopted the operating methods of fast fashion, mimicking the latter’s endless delivery cycle in the hope of selling more, yet forgetting that luxury takes time, to be achieved and to be appreciated. Luxury cannot and must not be fast.” Tom Ford, whose first-ever timepiece launched is manufactured entirely with ocean plastic, said: “In my opinion, ethical luxury is the greatest luxury of all. The Tom Ford customer is sophisticated with a heightened awareness of the issues facing our planet and responsibility we have to protect it.”1

“The concept I try to have for the company is to remain a craft shop. That’s what we are, the smallest of the luxury companies and the biggest craft shop around. And I think this association between the craftsmen, the creativity and our level of exigence for quality is what makes the company unique.”

Management consulting firm Bain expects digitalisation to make up 25% of the market by 20252. Gucci – the fourth most valuable luxury brand, behind Louis Vuitton, Chanel, and Hermès3 – has long been regarded as a maestro of the omnichannel approach. It has over 42 million followers on Instagram, 6 million followers on Twitter, and a massive presence on Chinese social platforms such as WeChat. Ralph Lauren has ‘led with digital’

Axel Dumas, CEO, Hermès

In fashion, a move towards circular economy has been spearheaded by Giorgio Armani, who stated in an open letter: “The reflection on how absurd the current state of things is, with the overproduction of garments and a criminal nonalignment between the weather and the commercial season, is

G u c c i re ma ins the m os t po pular lux ur y br a n d o n l i n e i n 2021, fo llowed by Chanel and H er m ès Gucci

15,2%

Chanel

11,6%

Hermès

10,2%

Dior

10,0%

Louis Vuitton

9,7%

Rolex

6,2%

Prada

4,7%

Ve r s a c e

4,6%

Armani

4,3%

Va l e n t i n o

4,0%

Balenciaga

3,7%

Cartier

3,4%

Burberry

3,4%

Omega

Study based on worldwide Google search volume from Q1 2020 to Q1 2021 Source: https://luxe.digital

Fashion customers worldwide will increasingly turn to video shopping, as brands and tech platforms create the interactivity of in-person shopping experience. Instagram, Amazon, YouTube, Shopify, Snapchat, Bambuser, Powerfront and software companies have created video trunk shows, oneto-one video shopping and other methods which allow luxury brands high-touch clienteling.8 There is a renewed popularity in luxury menswear by brands that are not traditionally rooted in men’s tailoring, such as Prada and Dolce & Gabbana. Brioni’s latest executive team are in the early stages of “writing a new chapter” which combines sartorial excellence with a spirit of innovation. “We need to strike the right balance between reaching a wider audience and being a connoisseur’s brand,” said CEO Mehdi Benabadji in the Financial Times9. It has returned to classic lines after experimenting with edgier fashion collections, a formula that continues to serve Savile Row’s Gieves & Hawkes, one of the oldest continually operating bespoke tailors in the world to aristocrats and royalty.

While China remains the biggest growth market, analysts have urged brands to look beyond Asia, pointing out that Russia’s apparel segment is worth almost $30 billion12.

2,4% 0

For their tech-driven future, fashion houses have taken the opportunity to remould business models, streamline operations and further hone the customer experience5, leveraging data to offer immersive experiences and engage emotionally with customers6. As the role of bricks-and-mortar stores evolves, brands combine physical retail with augmented reality, social media, gaming and digital fashion shows, but the most crucial is the creation and utilisation of 3D.7

LVMH posted revenue of €44.7 billion in 2020 across its 75 houses and Chanel $12.3 billion, a 16.6% growth in profits helped along by a 28% rise in sales of ready-to-wear clothes10. Unlike its peers, the house has no plans to sell its clothing online in reaction to the digital shift: “We remain convinced that [the] in-person relationship between fashion advisor and client will remain central to the luxury experience,” CFO Philippe Blondiaux told the Financial Times11.

6,7%

Tiffany & Co.

and ‘win over a new generation’ at the heart of its five-year strategy aimed at delivering an additional $1 billion in incremental sales4. Prada has been strategically evolving its online presence under the leadership of marketing head Lorenzo Bertelli, who expressed: “We are just at the beginning of our growth trajectory, and there is still a huge potential to unlock.”

“For me, couture is an unexplored mode of creative freedom and a platform for innovation. Couture is above trends. It’s an expression of beauty on the highest aesthetic and qualitative levels.” Cédric Charbit, Chief Executive, Balenciaga

284

OBSERVATORY

FASHION J o s e Te u n i s s e n , P ro fe ssor, LONDON COLLEGE OF FASHION,

M o r d i l y n Wo r l u , SAINT MARTINS

D a v i d e S c a v o , E va n g e list , HEVULUS

-I think it’s luxury is often defined as grand hotels and luxury of living being very beautiful and aesthetically very nice. And that’s a little bit of a fashion dream. But, I think more and more now we are aware of all kinds of sustainable issues, want to have things that are more sustainable and think about how industry is actually working. Increasingly, ethical values are coming in this fashion dream, in the world of imagining. And so the narratives around it and that you would call that a dream are becoming very different.

-I think that the concept of luxury as a matter of ownership has changed over the years. Before it was seen more as a way to feed your ego, more for self-satisfaction, while now it is seen as a sense of prestige made of accomplishment and effort. I believe that this shift has happened because of the world becoming a more connected place, and connection makes everything more accessible. So we moved our whole concept of luxury from owning to sharing a valuable experience.

-On the consumer experience side, we think that the phygital experience has fully integrated into a customer's journey through a luxury brand, raising the perceived value of the brand itself, while managing to finalise marketing campaigns that serve the brand footprint and mission.

Yo u m n a A s s o u a d , M a r keting Director, TONY WARD

C a t e r i n a M a e s t r o , F o u n d e r & C EO , DRESS YOU CAN

-We are not experiencing an extincion of craftsmanship as a consequence of digitalisation but we are witnessing a fusion of the two. New concepts are emerging such as digital craftsmanship that puts together the key factors of craftsmanship that is creating something really meaningful, emotional and beautiful to see, with the innovative side of digital tools.

-The trend is to move towards circular economy. Obviously, the more the brand or the businesses have the opportunity to invest in this type of channel, the more they are able to make sustainable choices and I believe the fact that the product is sustainable has now become synonymous with luxury.

-In 10 years, I think Haute Couture will be more inclusive and more accessible, and honestly is something that is already happening now, which is a good start. We can see it in the selection process: guests of the haute couture calendar are no longer only from the Parisian French labels, but all over the world, accepting people for their creativity, for their style, and not only for their nationality. So we will definitely see an industry more accessible, also thanks to digital shows, yet not affordable to all, but at least you sell the dream of Haute Couture.

“We concluded we were in the dreams business. To some extent we think we’re closer to a company like Disney than we are to other apparel brands. Because we don’t believe we’re just selling stuff, we’re selling a dream, we’re selling a lifestyle, we’re offering worlds that as a customer you can be part of.” Patrice Louvet, President and CEO, Ralph Lauren

“Chanel needs to remain independent, in order to have the freedom to make choices that go against the grain, such as no longer using exotic animal skins.” Philippe Blondiaux, Chief Financial Officer, Chanel

“[British luxury is] confident and understated and with a great sense of place” Mark Henderson, former Chairman, Gieves & Hawkes (Until October 2020)

C a r l a B u s a z i , P r e s id e n t, WGSN -I think that the real big change has been the democratisation of the access to it, maybe not in person but to be able to see it in the palm of our hand.

Shaila Manzoni, IMAGE CONSULTANT -Before talking about what true luxury means to me, I want to read the meaning of the word luxury in the Portuguese language dictionary: "a way of living characterised by excessive ostentation and spending on expensive and superfluous consumer goods." In other words, it is a term that gives the idea of something that is not essential, expensive and made to be seen and impress. Gabrielle Chanel once said: “Luxury is everything you don't see.” I agree with her. I've been working as an image consultant for 9 years and I realise that people think that what they can buy and what they can have will define who they are or fulfill them in some way. It does not. The word luxury comes from the Latin “luxus” which means abundance. And, for me, true luxury is the ABUNDANCE OF WHAT REALLY MATTERS. Some things have a price and they can be bought, but what truly matters has VALUE. So for me, true luxury is the abundance of what matters. Over time, luxury has changed a lot, but I believe it needs to change more. Luxury has always been seen as an expression of power and, at certain times in history, defined social classes. People consumed to belong and the truth is that even today, people consume to belong. But we are at a time in history where we can reframe, give a new meaning and the time has come to do it with luxury. Before, luxury was characterised by segregation and this needs to stop happening. From now on, luxury can be generous: no longer a luxury that segregates, but a luxury that adds. The real luxury is not what is satisfied with the purchase. The most valuable things in life are priceless. I really like a phrase by Saint-Exupéry that says: “There is only one true luxury: human relationships.” Who we are, what we do, our relationships all have VALUE - not price. That's the real luxury. The luxury that is generous, that brings freedom, that can shape our destiny. I believe in this luxury.

OBSERVATORY

285

FOOD & BEVERAGE The report also profiled key players such as Laurent Perrier, Centre Vinicole - Champagne Nicolas Feuillatte, Louis Vuitton SE, Taittinger, Pernod Ricard, LANSON-BCC, Thiénot Bordeaux-Champagnes, Piper-Heidsieck, Pommery, and Veuve Clicquot Ponsardin.

FOOD & BEVERAGE

From ancient food cultures to gourmet products, there has been a return to simplicity, increasingly valued as a luxury in itself. The European Union schemes of geographical indications and traditional specialties, known as protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialities guaranteed (TSG) promote and safeguard names of quality agricultural foodstuffs. In recent years, new approach such as Italy’s zero-kilometre concept encourages consumers to support their nearest producers and restaurants that champion locally grown and sourced ingredients. Among gourmet items, the global market for caviar is projected to reach a revised size of US $2.4 Billion by 2027. China is forecast to reach a projected market size of US $513 million by the year 2027 trailing a CAGR of 14.1% over the analysis period from 2020 to 2027. Japan and Canada are each predicted to grow at 7.3% and 9.2% respectively over the same period. Germany is expected to grow at approximately 8.3% CAGR. Champagne, on the other hand, is estimated to reach $7.4 billion by 2026, according to an Allied Market Research report. Dom Pérignon, through collaborations with luxury brands and unconventional entertainers, perpetuates and innovates champagne’s image, from the time-honoured enological tradition of a classic alcoholic beverage to a symbol of contemporary lifestyle.

Wine is anticipated to reach $1411 billion by 2027, with a CAGR of 4.9%. Increased consumption has led producers to expand their product portfolio to meet local taste and adjust their packaging designs to appeal to the local market. This, in turn, provides opportunities for key players – such as Diageo, Pernod Ricard Bacardi, Brown-Forman, Thai Beverage Public Company Limited, Davide Campari-Milano S.p.A, Hitejinro Co.Ltd, Suntory Holdings Limited, Edrington, and LVMH Moët Hennessy - Louis Vuitton – to make further investments in quality research and development. The international spectrum of gourmet tradition and appreciation is showcased at Harrods Food Halls in London, La Grande Épicerie and Lafayette Gourmet in Paris, Globus Delicatessen in Zurich, Takashimaya Basement Food Floor in Tokyo, Maxwell Road Hawker Centre in Singapore, just to name a few.

5.576

5.143

5.084

4.835

4.603

3.973

4.173

4.122

3.524

3.261

2.740

3.000

3.126

Reven ue in millio n euro s

4.000

2.000

Moët & Chandon

Ve u v e C l i c q u o t Nicolas Feuillatte G.H.Mumm Laurent-Perrier Ta i t t i n g e r Pommery P i p e r- H e i d s i e c k

3 4 5 7

0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

286

10 Bes t-Sel l i n g Cha m p a gn e Br a n d s i n t h e Wo r ld

1.000

Additional information: Worldwide; LVMH; 2008 to 2019

OBSERVATORY

-The perception of what is good and beautiful cannot be isolated from the perception of what is important for us and for the environment. -Wine is so important because it represents a model of living. And I think the recent trends in winemaking are all about reestablishing a good relationship with the environment.

Fortnum & Mason, which has recently named Matchesfashion’s Tom Athron as its chief execu-

7.000

5.000

Mauro di Maggio SAN MARZANO WINES, PRIMITIVO DI MANDURIA CONSORTIUM

In particular, Harrods Food Halls – staffed by 150 chefs and looking fresh after a 4-year transformation – honour the roots of the department store as a grocery store founded in 1849. The recent opening of the Chocolate Hall reflects the boom of the global chocolate market, projected to grow at a CAGR of 9.20% by 2026. Customers can see the preparation of everything from fresh bonbons to dipped confit fruit, and choose from exclusive products like the Harrods Gold Bar made to a recipe unchanged for more than 20 years and Grand Cru chocolates. Collaborations with gourmet partners from around the world make the Food Halls a retail and event space.

G l o b a l R e v e n u e o f LV M H G r o u p ’ s W i n e a n d Spirits Segment 2008 to 2019 (€ million) 6.000

tive and former Waitrose veteran Rupert Thomas as chief commercial officer , explores the power of food to bring people together. On its podcast “Our Hungry Minds”, chefs, campaigners, cultural leaders and other personalities talk a wide range of ideas and views, in addition to their love of food. Fortnum also involve the public, who can vote for the Personality of the Year and Digital Creator of the Year, as its Awards celebrate writers, publishers, broadcasters, photographers and personalities working in food and Drink.

Thought by many to be the best champagne brand in the world. LV M H b r a n d i s a l s o t h e b e s t - s e l l i n g c h a m p a g n e b r a n d

INTERIORS & ARCHITECTURE

INTERIORS

Interior design, projected to register 9.4% CAGR by 2024 , is inextricably linked with architecture. The two world have been creating greener and more sustainable projects, spreading urban forestry from Europe and Northern America to China and Southeast Asia. Jean Nouvel will unveil a vertical neighbourhood in Paris by 2025 while Renzo Piano is transforming a power station in Moscow into a Russian contemporary art centre . The collaboration between architects and interior design has also led to the creation of iconic furnishing pieces, many of which are by Italian groups that blend traditional craftsmanship with innovative design. “The higher you go in the market, the more discerning customers become,” says Roberto Gavazzi, CEO of Boffi-DePadova. “They want tailored solutions. The products have to be resistant to time because these products are expensive and they need to be in the homes for a long time. They need to be timeless, to go beyond short-termed fashion trends.” In addition to durability, the latest interior design combines multi-functional design and automation with sustainable materials and production. De Padova specialises in modular systems, as Fendi Casa,

Bentley Home, Trussardi Casa, Bugatti Home – part of the Luxury Living Group, Missoni Home and Versace Home blur the line between fine living and fashion. Baccarat’s crystalware builds on French tradition while Linley’s bespoke cabinets features British craftsmanship. Visionnaire puts an artisanal touch on technological materials, and Technogym transcribes its expertise as the training partner of Scuderia Ferrari, ATP Masters, Giro d’Italia and prestigious sports events into personalised equipments for the private home. The tie between architecture and interior design is underlined at the Milan Furniture Fair, “Salone del Mobile”. One of the fair’s founding companies in 1961 is in fact Molteni&C, which is part of the Molteni Group comprising Dada, UniFor, Citterio and Armani/Dada. In the French capital, Maison & Objet combines an in-person trade show and Paris Design Week to spotlight home decor, design and lifestyle, while its online platforms enables buyers and brands to continue their conversations all year round, launch collections and create connections beyond physical meetings. More than 30,000 products are available, with new products launched weekly and news on the latest design trends to stimulate the market’s activities. M&O General Manager Philippe Brocart expressed: “We are in a position to offer a unique ‘In-On-Off’ programme to bring together and boost the market.” Touching, seeing and sharing remain decisive factors in the home decor buying experience.

Hidde Van Seggelen, C h a ir m a n , TEFAF -We're at the crossroads, I think, of important changes to the art world. But one thing that stays the same is that people will always be interested in art.

-Over the next 50 years people will be eager to know more about how the art market works. I think information is key. So we aim to provide the best possible information through our dealers.

Kelly Hoppen, KELLY HOPPEN INTERIORS -You could define luxury as space, and how you design it. So I see luxury in any interior that creates and evokes an experience that is a memory. -I think that houses ought to be lived in. I think we’re going back to what my grandparents used to do, which is when you designed a home that was your home. If you change the fabric on a chair because it was worn out, you would put the same one. If you create a home and it works for you, then it should work and your children will grow up in that.

A n d r e a G e n t i l i n i , C EO LUXURY LIVING GROUP -I'd like to define luxury as a private party, a condition in which the subject seeks rewarding situations that can connect him with the most intimate part of his being. Luxury is the simplification that passes through the decoding of very complex shapes and therefore an extremely sophisticated path to make an immediate experience. - We must not forget that luxury is a story that is told, made of coherence and research. So we have to make up for that research, craftsmanship and everything that actually connotes a luxury product, compared to new technologies which will affect not only the creation, but also the communication of our history, and it is this ability will make the real difference.

Giovanni de Niederhausern,

S e n io r Vice P r e s id e n t Ar ch i t e c t u r e , PININFARINA

-Brands, especially in the luxury sector, have always been very much about the product as a status symbol. Their relevance was measured by their ability to produce content. -Today brands to be considered legendary have to be broadcasters who do not limit themselves to only producing content but also being able to engage and stay relevant for their audience.

F r a n c e s c a M u z i o , C o - F ou n d e r , FM ARCHITETTURA -As a designer I believe that we have to translate this into an authentic experience, and offer our customers the perception they’re looking for. That means having details and craftsmanship as a signature for the brand and to bring out the expected experience from the customer. -We express luxury in our daily experiences by thinking about our clients for inspiration, and another thing I love about my work is the possibility of being contaminated by other cultures; you can find infinite details, interpretations and techniques that can be applied.

OBSERVATORY

287

PRIVATE BANKING

FINANCE

In private banking, research by ReportLinker estimates that $8.6 trillion of global wealth will change hands over the coming decade1. As wealth and assets are transferred from Baby Boomers to subsequent generations, technology is set to play a defining role in private banking and wealth management. Analysis shows that 28.3% of clients’ children change wealth managers upon inheriting, posing a $2.4 trillion challenge and opportunity for private bankers. Cap Gemini’s World Wealth Report2 found that 84% of HNW individuals want more digital interaction with their wealth managers. The relationship manager of the future will function more like a “network manager”, according to Jürg Frick, Senior Partner at Deloitte AG who assessed the future of the Swiss banking sector and its transformation.3 Bankers will focus on using fin-

tech solutions and social media to bring together business partners with common interests. AI, digital analytics, robo-advisors and platforms offering algorithm-based financial planning will enable banks to double customers contact points, bundle offers, implement updates faster and cheaper, while increasing the expertise of their staff. However, according to Frick, what’s even more important is to define and develop products and services for customers who have the same needs, interests, risk capacities and appetite. Private banks will need to come up with solutions for each customer’s needs. A recent study outlines five business models that will establish themselves in the future of banking: the Trusted Advisor (TA), the Product Leader (LA), the Transaction Champion (TC), the Ma-

Private Banking CAGR 2012-2020

+4,8%

GLOBAL

+2,1%

NORTH AME RICA

+2,4%

WESTE RN EUROPE

+1,1%

JAPAN

+11,5%

ASIA-PACIFIC

+6,2%

MIDDLE EAST & AFRICA

+8,3%

LATIN AME RICA

+11,3%

EASTE RN EUROPE

The light green CAGR figures represent the two highest expected growth rates Source: Deloitte

288

OBSERVATORY

100%

130 37 14 37 05

While Asia-Pacific and Eastern Europe are both posting double-digit gains6, Switzerland and the US remain the biggest centres of private banking. At the Euromoney Private Banking and Wealth Management Survey 2021, Credit Suisse has been named the “Best Bank for Ultra High Net Worth Clients” globally, with over 3800 relationship managers, in addition to research and investment analysts, in 50 countries. UBS Global Wealth Management is the world’s largest wealth manager, and recently, its Private Wealth Management has added a team to manage $5 billion in assets in South Florida alone.7 Pictet has launched a new single asset allocation solution for investing in emerging markets8.

Global Private Wealth By Region 2020 € Trillions

naged Solutions Provider (MS) and the Universal Bank (UB) business models.4 By 2025 Deloitte expects the amount of AuM (assets under management) under robo-advisory services to rise to over $16 trillion5.

28% 24% 11% 28% 4%

Julius Baer, which has enabled its private clients to be onboarded digitally, has debuted a state-of-the-art platform called Digital Advisory Suite in Asia9. HSBC Private Banking has entered Thailand, expanding its wealth management footprint in Southeast Asia10, while Deutsche Bank Wealth Management speaks about long-term investing implications of key issues and connects with its clients through podcasts hosted by Head of the Chief Investment Office at Deutsche Bank’s International Private Bank. Impact investing is a sector which Luxembourg believes will be worth $3 trillion by 2025, as the country focuses on cross-border expertise and sustainable finance.

DEPARTMENT STORES

For department stores, novel, service-driven experiences, convenience, omni-channel and exclusive products will be the differentiators in the future. Harrods CEO Michael Ward has overseen the transition to omnichannel through enhanced online shopping options and a partnership with Farfetch: “Our private shoppers have been running at full capacity, servicing customers across the world.” Ward stresses the importance of data in guiding purchasing decisions. Through Harrods’ rewards card, the company is able to mine data on 83% of their customers to ensure they stock only the best products. “The State of Fashion” Report by McKinsey points out that increasing numbers of shops with hand-picked inventories and neighbourhood stores forge local connections. Harrods’s firstever Chinese outpost takes the form of a private member’s club called The Residence, in Shanghai. Rather than a traditional store, it creates a community in a physical space. Thus, retail strategies are becoming more customer-centric. In Moscow, TSUM Vice President Alla Verber expressed: “We have a growing number of brands that are developing a lot of products exclusively for TSUM” with innovative collaborations and pop-ups.

Chinese consumers increasingly dominate spending on personal luxur y goods (¥ billions) Chinese consumers Other consumers around the world

Galeries Lafayette which used to generate 50 percent of revenue from international tourists will be focusing more on Parisian and French consumers . Bergdorf Goodman is targeting specific clients through new services such as same-day delivery to the Hamptons. In response to consumer concerns with sustainability, Selfridges has promised to stop stocking products that are not compliant with its new sourcing standards by 2025 . Group Managing Director Anne Pitcher states in an interview with McKinsey: “The throwaway [purchase] is definitely, for us, slowing down but [buying something] that will last for years, I think that is definitely going to emerge.” As greater value is placed on the social and hospitality experience than the transaction itself, Future Laboratory, a trend forecaster and consumer insight agency, predicts that food and beverage will form 70% of retail in the next 20 years.

1.890 1.688

1.636

1.227

1.142

1.171

1.111

921 537 152

2008

770

311

2012

2016

2018

2020*

2025*

*Expenditures shown for 2020 and 2025 are based on forecasts. Source: Statista, Inc.

OBSERVATORY

289

290

OBSERVATORY

291

EDUCATION According to Knight Frank, besides the lifestyle, privacy, security, Switzerland’s education system is a key draw. Its Swiss Schools and Lifestyle Guide highlights almost 50 international schools, several in the country’s ski resorts of Crans Montana, Verbier and Villars that combine quality education and lifestyle.2

EDUCATION

Regarding higher education, Harvard, Stanford, Cambridge, Yale and Oxford rank as the top universities in the world whose graduates become UHNW individuals, according to Statista.1 Bocconi University of Milan’s Masters in Management, Finance Pre-experience, Global MBA and Executive Education segments are top 10 in the world or in Europe, while Eton College students’ A-level results are consistently top 10 in the UK.

292

OBSERVATORY

Independent Schools Council data shows that international demand for UK independent schools has risen significantly over the last ten years, driven by currency, quality of life and access to the best universities. In 2020, British Independent schools recorded a 6% growth in the number of foreign students3, particularly from China, Germany and Russia. As well as the very best education, parents value the international friendships their children can forge at top schools: “In a world where business is becoming increasingly global, having your children make friends with people from lots of different nationalities is considered very attractive,” commented William Petty, of Bonas MacFarlane4 In July 2020, almost 6 million pupils were being taught at international schools around the world, with East and South-East Asia showing the highest demand5 as parents eschew overseas boarding schools in favour of high-quality local alternatives.

According to Morgan Stanley, one of the way in which its customised wealth management and education programmes maximize the value of human capital is through next-gen connection, which forges productive relationships that can exist through and beyond the transition of wealth from one generation to the next.

P a o l a C i l l o , P r o fe sso r , BOCCONI UNIVERSITY -To achieve a successful and timeless luxury brand, there are at least three ingredients: the uniqueness or singularity of the brand, made of its aesthetics and values; then we have ots plurality and inclusiveness, its ability to speak to a plurality of audiences and have a sort of lexicon that remains recognisable yet able to tackle different kind of communities, and lastly, the consistency of the brand, across time, cultures, people, geography and location.

T h o m a ï S e r d a r i , P r o fe sso r , NYU STERN SCHOOL OF BUSINESS -Luxury has a very strong relationship with innovation and culture. I often make this analogy, I think, of luxury as a beautiful flower that needs sun, air and water to grow, and we can think that all these elements are part of the environment in which luxury grows and thrives. This is our culture.

EDUCATION D r. K e v i n K e s s l e r, D i r ector, A + WORLD ACADEMY -Luxury and education provides our students opportunities that are not available to most students, it gives them networking opportunities and insight into the world around them that sets them apart and gives them an advantage in the world stage.

M i l t o n P e d r a z a , C EO , LUXURY INSTITUTE -I think that the way we build client relationships going forward is, again, the data, the analytics, the data that we get from our own consumers because they license the insights about themselves, they really help us to identify who they are. -I think the personalisation with a large P, as opposed to with a small P like we do it right now, will not be only in ad technology where I target offers for you. But the way I treat you, the way you experience my brand will be so personalised, so unique to each individual based on their identity, that that’s how we will create deeper relationships with our customers. I think that’s the future: data, analytics (generating actionable insights), and then the human touch, the emotional intelligence.

S t e p h a n E a r n h a r t , P rofessor, SWISS EDUCATION GROUP PROFESSIONAL -If luxury is an art, then education could also be an art in that art is an indirect communication. Art is something that stimulates individual thoughts and moods and beliefs and emotions and and and our senses.

C o n n i e A l o u c h , Le c tu r er, UNIVERSITY OF NAIROBI -Many years ago, luxury was more about exclusivity, but the meaning of luxury has diversified. Luxury can also mean a state of mind.

A n d r e w B u n a r, BENTLEY UNIVERSITY -Real luxury to me is a standard for excellence, a sense of excellence and exclusivity. It’s something that has a high level of quality, and you get when you achieve success.

G i u l i o P o l i m e n i , D i re ctor, COLLEGIO SAN CARLO -Over the years, consumer attitude went from something that was merely external to something more internal and decisions were basically more inspired by a desire to express oneself and through the purchasing decision to personal values. And so we went from a pattern where the search was for exclusivity to something that could better express a system of values that the consumers felt internally.

Director, LES ROCHES

C h r i s t i n e D e m e n M e i e r, G lo b a l M a n a g in g

G e o r g e t t e D a v e y, M a n a g i n g Di r e c t o r , GLION

-Gen Z search for meaning in their lives. They want to be able to make their choice. They want freedom. -We can already identify some trends where we’re already there and I’m sure they will develop into a society over the next few years. I can give you four of them: The first one is flexibility and agility; the second one is customisation; third one, of course, sustainability; and the last one, barrier-free and freedom. I’m sure that the hospitality industry will be able to adapt its business model and to adapt also the author to the new needs of the customers or the evolution of needs of the customers.

-Luxury for me really is about having the luxury of the simple things in life and within a working role, perhaps very much linked to having time. And that luxury of time to do the things that we really want to do. In education, that luxury in education is making sure that as educators, we to provide that level of service that makes all students feel special, feel unique and feel that they are getting a personalised experience while they’re learning here at. -If they’re experiencing it here while they’re on our campuses, then they are in a situation where they can then provide that experience to their future customers, to their future products and services, and the companies where they will be working in.

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293

HIGH JEWELLERY Winston, famed for their appreciation and acquisition of rare large gemstones from diamonds to emeralds. However, sleek choices remain important in order to cater to contemporary lifestyle.

HIGH JEWELLERY

According to Graff4, there’s a growing trend for self-purchasing as customers no longer wait to be gifted high-end pieces, and many are choosing coloured stones over white diamonds. Surprisingly for many analysts who have been puzzling over how to woo the less materialistic millennial generation, 25- to 35-year-olds have become fastest growing age group among buyers5.

The global luxury jewellery market will be worth $480.5 billion by 20251 with China, the US, Japan and India the engines of growth, according to research by Statista. Haute joaillerie represents a relatively small proportion, with products above $100,000 typically representing just 5 to 20 percent of established jewellers’ overall sales, while pieces priced above $30,000 represent about 30 percent2. Both Sotheby’s and Christie’s found jewellery to be one of their best-selling categories in 2020, with tastes accelerating away from narrow and minimal towards substantial, solid pieces.

Since the debut of Chanel high jewellery in 1932, luxury fashion has shone brighter. In recent years, Giorgio Armani, Gucci and Prada all launched high jewellery lines. Michael Burke, chairman and chief executive of Louis Vuitton which has patented two proprietary diamond cuts, told the Financial Times jewellery is “one of the highest-growth categories we have, if not the highest”6. Increasing demand for men’s jewellery poses a growth opportunity for companies seeking to gain an edge7 (Chopard has built a gentleman’s room into its London flagship store to do just that), while Gucci is targeting the gender fluid market with unisex designs8.

“Jewellery is the least crowded category in the luxury sector with one of the highest barriers to entry,” said Rogerio Fujimori, analyst at Royal Bank of Canada in an interview with Luxury Society3; “there’s only a handful of global luxury jewellery brands.” Their flagships and ateliers are equally exclusive. Place Vendome is home to Cartier, Chanel, Chaumet, Boucheron, Bulgari, Graff and more; while New Bond Street houses Boodles, David Morris, Chopard, Harry Winston, Tiffany & Co., Boghossian, De Beers and others.

-Jewellery is undeniably part of the luxury universe since ancient times. -I believe that technology will always be an amazing support to jewellery support when it comes to the design process and support when it comes to manufacturing to supply chain. But technology will never replace the artisanal and handmade processes that are strongly related to jewellery.

Houses founded in the 19th century spotlight their heritage through high jewellery, from Tiffany’s design motifs, Bulgari’s ancient Roman inspirations, to Van Cleef & Arpels’ storytelling. Gemological expertise distinguishes the likes of Graff and Harry

Global Jeweller y Market Top Countries Buying

Fashion Jewellery $ 306,8B

294

U N I T E D S TAT E S

J A PA N

I NDI A

FRANCE

J A PA N

C HI N A

HONG KONG

I TA LY

OBSERVATORY

-Tradition is the engine that allows the development of a country and its passage into the future through an innovation process. I like to think of it like a child holding his father by the hand: he listens to him, respects him and above all learns from him, and then he guides him towards the future by transforming this passage, from tradition to innovation; at this point, innovation itself becomes a tradition.

Global Jeweller y Market Share By Product 2021 (%)

Luxury Jewellery $ 41,6B

C HI N A

Source: Euromonitor International

Guido Solari, Founder, SCUOLA ORAFA AMBROSIANA

D o n a t e l l a Z a p p i e r i , P r o fe sso r , CREA

Others

Necklace

Bracelet

Earrings Source: www.grandviewresearch.com

Ring

ART & CULTURE drive value for their audiences. The first-ever Virtual Skyboxes using Microsoft Teams is a brilliant showcase of how the physical and digital worlds can come together to deliver a unique hybrid experience for their guests.”2

ART & CULTURE

In the art world, the combination of in-person and virtual experiences have forged new territory. Sotheby’s New York saleroom was redesigned by Hamilton set designer David Korins to launch gala-style sales, which are streamed online while hosting a number of clients in person. Sotheby’s began accepting cryptocurrency as payment for a physical artwork via Coinbase, such as Banksy’s ‘Love is in the Air’1, which sold to applause after a 14-minute bidding battle for $12.9 million, the second-highest auction price for the artist. Other recent records include a large-scale water lily painting by Claude Monet which achieved $70.4 million; Basquiat’s Ultimate Challenge to Status Quo, which sold for $50.8 Million; as a total of 11 new auction records were recently set across three sales of Impressionist, Modern & Contemporary Art in New York. Partnerships are also expanding. Christie’s worked with Microsoft to create ‘skyboxes’ which brought the virtual audience into the auction room through an enhanced 360-degree live viewing experience for the global livestream. Troy Batterberry, Vice President, Microsoft Teams, remarked: “Christie’s continues to push the boundaries of what’s possible by finding new ways of integrating technology to

Bonhams and LiveAuctioneers, a premier online auction-aggregator sites for art, antiques, jewellery and collectables in the United States, joined forces in order to reach the North American audience. Marc Sands, Bonhams’ Chief Marketing Officer, said: “Partnering with LiveAuctioneers will further enhance our digital strategy and will make us even more accessible to new clients.”3 Bonhams also acquired the fastest growing online platform for classic and collectible car and motorcycle auctions called The Market. It sold vehicles with a total value of £13 million in 2020, and grew its turnover by almost 300% compared to the previous year. Through its technology, transparency, and customer service, The Market sells 94% of lots offered for sale. Founder Tim Joslyn stated: “The combination of [Bonhams] with our premier digital offering will create an incredible opportunity to reach a wider, more global audience.”4 RM Sotheby’s successfully combined live and online auctions. Alfa Romeo B.A.T. concept cars, at Sotheby’s Contemporary Art Evening Sale in New York, was sold as a single-lot for over $14.8 million to become the most valuable lot of the sale, as well as the top lot sold by RM Sotheby’s in 2020. The flagship Monterey sale, which took place on a new digital auction platform for the first time, grossed $30.4 million in sales. The 2001 Ferrari 550 GT1 Prodrive which was sold for nearly $4.3 million set a new record.5 The rapid transformation of digital offerings have brought enormous success to auction houses. Sotheby’s quadrupled its year-on-year online sales in 2020, turning over more than $150 million.6 2020

A Good Year for Luxur y Art Percent change in global luxury good investments over the past year (Q4 2017) Art 11%

Watches

Coins

Jewelery

Cars -1% -5%

Source: Knight Frank

2% Furniture Chinese Ceramics

“The strong results are the consequence of our ability to adapt to the new reality of the market. We have combined the best of the in-person experience of the live auction with the most innovative digital platforms.” Guillaume Cerutti, CEO, Christie’s

“One of the trends we are currently seeing in New York City’s ultra-luxury space includes high-networth individuals buying multiple units in a building and turning them into one dream home. Developers are amenable to this in today’s market and it’s the ultimate luxury for consumers to create their own unique space in a prominent building. It provides the opportunity for consumers to take some of the best and most luxurious residential buildings, and make a one-of-a-kind home.” Philip A White, CEO, Sotheby’s International Realty

Jean-David Malat, Founder, JD MALAT GALLERY -I truly think art is a culture and we need art in our lives. I think it’s a way to educate yourself. -People start to understand, especially collectors, that they need different artists in their collection, and it shows how we are becoming more inclusive and diverse, and as a consequence we need diverse collections from far different artists. -Art is an investment for the mind.

L a n f r a n c o L i C a u l i , M a rk e t i n g Di r e c t o r , TEATRO ALLA SCALA 21%

Wine

“turbo-charged the online art market,” says Robert Read, Head of Fine Art at Hiscox7, as online-only auction sales by Christie’s, Sotheby’s and Phillips increased by 436%. In the past decade, a 1% increase in the share of income earned by the top 0.1% has triggered a 14% increase in art prices, according to artist Andrea Fraser in her essay ‘L’1% C’est Moi’.8

-Contemporaneity at La Scala is represented bu different expressions, certainly the first is that of the creation and staging of contemporary works, but the second is also in the language that we use to communicate with different audiences of our public (Milanese, national, international, the young). -The response we receive every time we survey our audience - both Milanese, national and international - is that an evening at the Scala is a unique and unrepeatable experience. I imagine that in 10, 20 years this type of perception of an evening at La Scala will stay the same, but our job is to continue to make the best of our creations and to make that experience unique, certainly, but as repeatable as possible for an audience as wide as possible for the La Scala theatre.

OBSERVATORY

295

ART & CULTURE

Oscar Santa Brigida, UNIVERSIDAD CARLO III DE MADRID

Alessandro Cotroneo, VIGNA DI LEONARDO

Alessandro Sella, UNIVERSITY OF PLYMOUTH

-I would ask luxury companies if, by some chance, we change the way we consume because I'm very much in doubt whether we were going to continue with consumerism and if they have decided to change what their business model would be, in order to include, for example, more sustainability, or change the way we think of luxury, experiences or products.

-I believe that luxury can have a negative meaning when it is disconnected from culture. -Luxury cannot live solely on the Holy Spirit who feeds it, but I believe we should never, ever, associate the subsistence and economic needs linked to luxury with the purely philological properties of cultural content such as ours, neither should we associate a culture of consumption with the attempt of the identity of each individual to find something artistic that can go beyond time.

-My question is, giving that technology is coming more and more into our society, industry, and job sectors, how and whether some of the sectors that are involved within the luxury industry will manage to keep up to pace whereas some other might not; how that will change, and how will the digital luxury sort of influence every sectors in the industry.

A n t h o n y S c h a u b , He a d of Partnerships, MEMBER OF THE ORGANIZING COMMITTEE OF CHI GENEVA -If we want to continue to attract the crowd and to evolve and grow with our public, we also need to move towards innovation, and this comes mainly from technology. -So traditional branding would remain, but we always try to adapt, to have something tailor made for each of the sponsors - the signature from Geneva is to tailor a solution for the sponsor at a sporting event.

Alyssa Carson, ASTRONAUT-TO-BE -There are so many different choices of what we can actually do with our lives. It’s all about what you’re passionate about. So really follow your dreams.

296

OBSERVATORY

C a r l o M o r f i n i , G e n e r a l D ir e c to r , LA TRIENNALE -The world of luxury is known to be the least economically efficient, and this must change. It is no longer possible for the commercial cycle of a product to end even before its natural cycle. Therefore, there must be an evolution in the idea of the seasonality of a luxury product, which must not be disposed of quickly so as not to be out of fashion, but be preserved and loved. -These are all elements that must be included in the corporate world that produces luxury, which means focusing on the product, knowing how to concentrate on the things we know how to do well.

A l e k s a n d r a M a r i c , General Manager, AMAZE & CO -I believe we will see the increase in investments in this region, especially the Balkans. The talent we have from this side of Europe has not been utilised enough, so these countries could become some sort of a creative hub when it comes to inspiration for the design of new luxury goods.

S h i y i X u , D ir e c to r , HYLINK GROUP ITALY -The beauty of luxury goods is heritage from generation to generation. But, thanks to technology and innovative digital platforms/ tools, they will support our consumers to have better customer experience of luxury goods both online and offline and to have an efficient way to know the product by inspiring brand storytelling.

ART & CULTURE

M a t t h i a s H a c k e r, INTERNATIONAL SCHOOL OF HAMBURG

L a n d o S i m o n e t t i , Founder & CEO, LA MARTINA

-Gen-Z have definitely a different approach to luxury than the previous generation because they often present themselves in a very flamboyant way, and they are loud in everything they do. I believe they are attached to the idea to show off a lavish lifestyle that sometimes doesn’t equate to their patrimonial value. -In contrast, previous generations cherish life as it is without caring much to prove anything to others, they really enjoy the moment. I feel these are the main generational differences in perceiving luxury.

-Values will always have a future, and we have family values. Family values to us will always have a future. -We think that polo as a sport in the next 10 years will be phenomenal, even I would say five to ten times bigger.

Francecsco Riccelli, AMERICAN SCHOOL OF MILAN -I believe luxury is a form of art as everyone has its own way of expressing it.

Cesare Brunetti, EUROPEAN SCHOOL OF ECONOMICS MILAN -In such a hectic world, I am of the opinion that luxury can still make people dream, as the dream of luxury can be the goal that pushes people beyond their limits in order to reach their deepest desires. I believe that the luxury business is very committed to evocative communication that keeps up people's desire to seek their uniqueness and keep their dream alive.

R e t o G a u d e n z i , Founder & CEO, SNOW POLO ST. MORITZ -A luxury event is like a nice cocktail. You need a lot of ingredients. In addition to the event location and the city's infrastructure that serve as the platform, providing an image and entertainment, there is the experience, the spirit that the clients and sponsors feel, which create the bond with the brands. -Our evolution is a constant movement forward but always based on the traditions, which are hospitality, high-class event and heritage. By listening to your client - this is very important about what they want, we can always provide what is wanted, what is liked and what will be successful.

D i a n a P r a d a , P s y c h o lo g is t -We can interpret luxury as a necessity when it is integrated into our life and no longer becomes an alternative to what we live, but a possibility for anyone.

E l s a M a r t i g n o n i , Vio lin ist -I think that luxury is a form of art, because all creations, which are the manifestation of something extraordinary, are born from the thoughts and ideas of great artists, stylists, designers, musicians... These ideas express art, in the moment in which they are created, and luxury, for their uniqueness, originality and purity.

M a r c o S a n t a r e l l i , D ir e c t o r , FONDAZIONE MARGHERITA HACK -Luxury for me is idleness. Idleness, based on its etymology, means feeling good. It comes from Atum "it is true I'm fine" and this recalls the concept of living by Martin Heidegger, the German philosopher who in turn recalls the expression Bin "I am living in the world" which is "I am a product and a process of my own change". This basically means that instead of everyone being part of the same groups, the same social networks, and have the same opinion on certain events, we are able to exclude everything that is a disturbing element, the so-called background noise, and make it become a choice. In this case, luxury reappropriates precisely the choice, which is, the possibility of excluding the elements that do not make Man the protagonist of change and therefore the keyword for luxury is exclusion.

OBSERVATORY

297

ULTRA-LUXURY DATA Top 100 Quick Statistics, FY2021

US$2.8 billion

US$281 billion

Average size of Top 100 companies (luxury goods sales)

Aggregate luxury goods sales

8,5%

Composite year-over-year sales growth

11,2%

emerging or solidifying in response to the crisis

US$238 million Minimum luxury goods sales required to be on Top 100 list

8,0%

Composite net profit margin

6 Consumer Trends

China becomes even more of a luxury stronghold

Accelerated shift to digital shopping

Heightened environmental and social consciousness

Rise of a post-aspirational mindset

Increased need to appeal to local pride and sensibilities

Expanding demand for more accessible price points

FY2016-2019 Compound annual growth rate in luxury goods sales

7,4%

51,2%

Composite return on assets

Top 10 share of Top 100 luxury goods sales

Source: Deloitte Touche Tohmatsu Limited. Global Power of Luxury Goods 2020. Analisys of finalcial performance and operations for fiscal years ended through 31 December 2019 using company annual reports, industry estimates, and other sources.

Luxury is contingent: it depends on what society assumes to be beyond the expected. Very often this is the fruit not of mere cultural relativism but of the interplay between society’s expectations and the availability and capacity of producing material things and services. Luxury is uplifting both spiritually and materially; it is asp seen as ‘unproductive’ and therefore useless in any society that privileges economic and social rationality.

Source: BAIN & COMPANY

Luxury is relative. While the queen of England won’t be accused of exercising uncontrolled desires or being a slave to luxury (because the queen is the state and the state uses luxury as one of the tools of its façade), a pop star who is chauffeured in a Bentley and wears custom-made dresses is considered extravagant by many and also immoral, dissolute, and decadent. Luxury is divisive.

Number of Dollar Millionaires (% of World Total) By Countr y, end-2021 Switzerland, 2

M o s t Va l u a b l e P l a y e r s o n T h e Lu x u r y M a r k e t

Netherlands, 2 Taiwan, 1

Korea, 2

Hong Kong SAR, China, 1

India, 2 Spain, 2

10 most valuable luxury brands worldwide by brand value in 2016 ($ billion U.S. dollars) LOUIS VUITTON

28.51

HERMÈS

Italy, 3

19.82

GUCCI

Australia, 3

12.59

CHANEL

Canada, 3 United States, 40

Germany, 4

United Kingdom, 5 Japan, 6 China, 11

Rest of World, 11

S o u r c e : O r i gi nal e s ti m a t es by t h e au t h ors

OBSERVATORY

10.32

ROLEX CARTIER

France, 4

298

Luxury comes with a mixed reputation. The slippage between luxuria (lust and dissipation) and luxus (softness and opulence).One’s luxury might not just be produced in the immediate present. This playfulness between present and past is a luxury per se: call it a dream of immortality, or the extension of one’s life beyond the confines of one’s time.

8.15 6.75

BURBERRY

4.59

PRADA

4.41

TIFFANY & CO.

2.47

DIOR

2.07

Source: M illwa rd B rown

ULTRA-LUXURY DATA Asia as a region is gaining market share within the top 25 Firms

China Germany India

North America 32% to 31%

North America 66% to 66%

other

United States

REGIONAL DISTRIBUTION OF HNWI

REGIONAL DISTRIBUTION O F T H E T O P 2 5 W E A LT H MANAGEMENT FIRMS 100%

United Kingdom France Canada

Europe 27% to 27%

Europe 17% to 16% Asia 13% to 15%

Japan Russia Hong Kong SAR

Asia 32% to 34%

2014 2015 2016 2017 2018

Ultra High Net Worth Individuals end-2021, Top 20 Countries

Italy

other 2014 2015 2016 2017 2018

Switzerland Australia Korea

Source: Regulatory filinggs, Aite Group estimates, HNWI data rom Capgemini World Wealth Report

Ta i w a n

Source: https://aitegroup.com/report/top-25-globalwealth-management-firms-market-monitor-2019

Brazil Spain

The value of true luxury lies in the awareness of owning it without others being able to do so. Democratic luxury cannot exist because luxury, by its definition, arises from difference and does not unite. In a world where our perceptual system is highly based on the visual, Luxury has a high communicative value, being an icon of aesthetics and style. It is a system of signs and meanings. Luxury must be considered a social construct because it is defined on the basis of its cultural and contextual connotation. Luxury can be associated with hedonism, because it represents an emotional reward for those who seek it. It is synaesthetic because it involves all the senses of the individual.

Global Personal Luxur y Goods 1 Market Evolution RMB 2 billion

Netherlands

10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 USD 50m - 100m

USD 100m - 500m

3,117 2,609

The Countries Set For A Super Rich Population Boom INDONESIA

67%

INDIA

1,779

61%

334 (19%) 2012

2018

2025

R e a d y t o w e a r, a c c e s s o r i e s , w a t c h e s & j e w e l l e r y a n d b e a u t y 2 Fixed exchange rate of €1=7.3 RMB 3 Both domestic and overseas spending 1

Source: China Luxury Report 2019; China Luxury Report 2017

40%

KAZAKHSTAN 2020

USA

28%

52%

ZAMBIA

38%

25%

59%

NEW ZEALAND 1.227 (40%)

63%

SWEDEN

921 (35%)

> USD 500m

Source: Original estimates by the authors

POLAND

770 (32%)

90.000

Forecast five-year growth in UHNWI populations in selected countries (2020-2025)*

Other worlwide consumers Chinese consumers3 2,406

Sweden Singapore

33% 24%

UHNWIS IN 2025, BY CONTINENT Americas

Europe

APAC

Other

*Ultra high net worth individual - someone with assets of more than $30m Source: Knight Frank

OBSERVATORY

299

ULTRA-LUXURY DATA Where the ultra-rich live

An Overview of the Secondhand Hard Luxur y Market C AT E G O R Y (%)

25 J e w e l l e r y

8% projected CAGR, 2020-2025

35 O n l i n e

Country with highest no. of ultra-rich people (Individuals with investable assets of at least US$30m in 2019)

REGION (%)

15 R e s t o f w o r l d 10 C h i n a

SWITZERLAND

RUSSIA

8,395

8,924

25 U S A

55 O f f l i n e

50 E u r o p e

17,013

FRANCE

9,325

61,587

INDIA

I TA LY

5,986

10,701

What the ultra-rich invest in

To r a n k t h e m o s t p o p u l a r l u x u r y i n v e s t m e n t s i n 2 0 2 0 , K n i g h t Fr a n k s u r v e y e d o v e r 600 private bankers, wealth advisors, and family offices. The following table summarizes their findings, as well as each category ’s growth according to the K n i g h t Fr a n k Lu x u r y I n v e s t m e n t I n d e x .

10-Year Growth In Asset Values (%) 71% 193% 89% 127% 67% 478% 22% 39% 72% 108%

Art Classic cars Watches Wine Jewellery Rare whiskey Furniture Coloured diamonds Coins Handbags

CHINA

18,776

Global Tastes in Luxur y Goods

Categor y

J A PA N

6,475

CANADA

Source: Altagamma True-Luxury Global Consumer InsightSurvey (more than 12,000 respondents in ten countries), 2020; expert interview; BCG analysis Note: Excludes fashion

1 2 3 4 5 6 7 8 9 10

23,078

14,367

240,575

S PA I N

75 W a t c h e s

Global Average Ranking

GERMANY

USA

Source: AFP

€21 billion

SALES CHANNEL(%) 10 Auction houses

P ro p er t i e s

Equities

B o nd s

Cash

P r i va te Go l d / P re c i u s equity m eta l Crypto

3% 11%

Coll ectabl es

17% 23%

27%

Art was unmistakably the top category for 2020, ranking first in every geographic region except Africa and Asia, where it placed second instead, The global market for artwork was estimated to be worth $64 billion in 2019, and is often facilitated through action houses such as Sotheby ’s. In terms of asset appreciation, rare whiskeys have climbed the most in value over the past 10 years. Connoisseurs of this spirit will be familiar with distilleries like The Macallan, whose rare bottles can sell for more than a million dollars.

The apparent uselessness of luxury is to be praised, because it will guide the dreams of the individuals of the future, whose disposition will be increasingly aimed at the pursuit of pleasure.The future of luxury will be "polite": the consumer of tomorrow will lead the transformation of demand - and consequently of the offer - to ennoble the brand and not vice versa.Luxury is a cultural industry and for this reason it can easily be assimilated to the concept of fashion, with important intangible, symbolic and stylistic contents.Luxury is culture because it has a strong link with art and creativity. It is culture that allows luxury to create value as a symbol of craftsmanship, creative and technical genius.

Mar ket Size Of The Global Per sonal Luxur y Goods Sector +6%

+6%

CAGR

+6%

120

128

2003

2004

139

2005

150

161

159

2006

2007

2008

Source: Bain & Company

300

OBSERVATORY

147

2009

167

2010

186

2011

207

212

219

2012

2013

2014

245

244

2015

2016

254

260

2017

2018

<365

<276

2019F

2025F

ULTRA-LUXURY DATA In his essay "The Notion of Expenditure" Georges Bataille wrote:"Human activity is not entirely reducible to processes of production and conservation, and consumption must be divided into two distinct parts. The first reducible part is the use of the minimum necessary for the conservation of life and the continuation of the individuals’ productive activity in a given society... The second part is so-called unproductive expenditures: luxury, mourning, war, cults, the construction of sumptuary monuments, games, spectacles, arts...all these represent activities which, at least in primitive circumstances, have no end beyond themselves. Now it is necessary to reserve the use of the word expenditure for the designation of these unproductive forms... Even though it is always possible to set the various forms of expenditure in opposition to each other, they constitute a group characterised by the fact that in each case the accent is placed on a loss that must be as great as possible in order for that activity to take on its true meaning."

Bataille also explored the meaning of usefulness:“Every time the meaning of a discussion depends on the fundamental value of the word useful — in other words, every time the essential question touching on the life of human societies is raised, no matter who intervenes and what opinions are represented — it is possible to affirm that the debate is necessarily warped and that the fundamental question is eluded. In fact, given the more or less divergent collection of present ideas, there is nothing that permits one to define what is useful to man. ”

Luxury is beauty because it is applied art. Luxury and art are both based on specific and individual aesthetic perceptions and experiences.

T h e L u x u r y A s s e t s S o a r i n g I n Va l u e

10-year change in value of selected popular luxury assets (as of Q4 2018)* Rare whisky

582%

Cars

258%

Coins

193%

Stamps

189%

Art

158%

Wine

147%

Coloured diamonds

122%

Jewellery

112%

Watches

-32%

73% Furniture

All data to Q4 2018 except stamps (Q4 2017) and watches (Q2 2018). Source: Knight Frank

S&P Global Luxury Index surpassed the S&P 500 and MSCI World indexes Relative Returns

200 150 100

Luxury Index vs. MSCI World Luxury Index vs. S&P 500

50 0

2005

2010

2015

2020

Fonti: Standard & Poor’s, MSCI. The interval shown includes 31/07/2005 and 31/07/2020

The Top 10 Billionaire Cities Luxury has its foundations in the Italian Renaissance: it is here that we find the art, the knowhow of the artisans, the great works of the artists who are still today sources of creative inspiration.

SAN FRANCISCO

MOSCOW

B E I J I NG

S HA NGHA I

100

Beijing added 33 new billionaire in 2020 alone.

HA NG Z HOU

Luxury is the dream of self-affirmation. NE W YO R K C I T Y

Luxury is Nostalgia: it identifies the propensity to re-evaluate the past as a source of beauty and value. The future of luxury will therefore belong to those who, in a "lux-ethical" key, will be able to interpret the past in a modern and contemporary way and will put man at the center, with heart, sentiment and beauty of spirit.

LONDON

99 In 2020, Beijing o v e r t o o k N e w Yo r k a s t h e w o r l d ’s billionaire capital. N o w, h a l f o f t h e top 10 billionaire cities are located in China.

HONG KONG

M UM BA I

SHENZHEN

Th e to p 1 0 c i t i e s for b il l i o n a i re a re a l l l o c a te d i n th e n or th er n h e m i s p h ere

OBSERVATORY

301

A Connection with an Ultra High-Net-Worth Audience

High-End Entertainment

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