» ENABLING SECURE CONNECTIVITY

As leaders in the market, we are always looking to offer reliable solutions to consumers and businesses because we understand the importance of strong and steady technology. For both our consumer and business segments, we are simultaneously working to expand our WiFi solutions by integrating the latest and greatest technologies such as WiFi 6 and 6E and/ or the newest iterations of Mesh WiFi. We also do this by combining different functionalities into our solutions in line with IoT ecosystems. We’re also proud of Linksys HomeWRK for Business, the first ever enterprise solution to deliver secure network connectivity for both corporate and personal needs in one easy-to-setup unit optimized for business applications and collaboration tools. In a similar vein, Linksys HomeWRK for Education will bring reliable connectivity and security to students at home. The HomeWRK solutions are secured by Fortinet who bring their expertise to safeguard cyber threats introduced by home networks. We believe technology should be accessible to everyone, so we aim to make our solutions easy to use and reliable.

Our business will grow in many ways. In terms of technology, we expect 6E and Mesh to be more commonly adopted amongst consumers and our product roadmap will reflect that demand. We expect the same for 5G as it becomes more accessible to the mass market through ISP infrastructures being setup across the country. In relation to our business initiatives, we expect retail to expand their online presence in the region, which will demand more reliable networks. ISPs are on their way to offering higher-end solutions and Mesh WiFi products as the demand for higher speeds and efficient networking grows. We will be working closely with them during these developments. We are looking at a shift for SMEs to move to a subscription-based pay-as-yougrow model as they become less reliant on large infrastructures. Our Linksys Cloud Manager solution is already enabling this and we expect more businesses to move to this model.

We have always had great relationships with SMEs which we will continue to grow through offering the cloud managed access points (Linksys Cloud Manager), switches, and routers. This segment has grown for us at a steady pace so we will continue to add solutions to meet these demands. We plan to recruit more SMEs

whilst sharing our knowledge of our solutions and technology through training programmes. With our newly solidified partnership with Fortinet, we are now able to offer secure networks and expect our Linksys HomeWRK for Business solution to be well-received by large enterprises as the need to replicate corporate networks at home increases. (MEA) We will be expanding our footprint in multiple verticals such as education, hospitality, and logistics. Retail has always been a big part of our business so we will continue to grow in that space along with technological innovations. These segments need secure wireless solutions which we offer through our remote access points and Linksys HomeWRK. Ultimately, most business need secure solutions for their employees so we will continue to do our best to support this demand.

We’re already seeing remote infrastructure driving trends and it will continue to grow as flexible working becomes more common across the globe. People like to have the option to work securely from home and will need reliable connections for this. Our roadmap includes solutions like HomeWRK for Business with Fortinet for secure working from home and a 5G mobile hotspot to enable this flexibility

Enterprise-at-home is becoming a significant step in the evolution of workplace technology as working and learning from home is now more common globally than it ever was. This leads to an increasing need for reliable infrastructures to mitigate cybersecurity risks and maintain efficiency. Businesses want to replicate corporate networks by giving their employees access to the same resources as in the office.

Office premises running at partial capacities means people are working from home more than ever. This also leads to an increased need in reliable WiFi and networking from home. Not only do individuals need solid WiFi, but businesses also want to offer enterprise grade solutions so that performance and security are not compromised. Our customers and retail partners Amanulla Khan

Managing Director of Linksys META

need reliable solutions that deliver enterprise-grade performance. Businesses are now able to offer solid networking setups for their employees without compromising on security or work performance. Investments are shifting with this change of working environments, and we are at the forefront to support this.

Our strategic alliance with Fortinet enables us to offer enterprise-grade connectivity and security, with unparalleled quality of service, to organizations that need to provide seamless and secure connectivity for their employees to efficiently work from home. With the increase in remote and hybrid work, enterprise IT teams are struggling to enable their workforce to work effectively from anywhere while protecting their organization from security threats, including ransomware, malware and phishing attacks, introduced by home networks. This leads to an increasing need for reliable infrastructures to mitigate cybersecurity risks and maintain efficiency. Linksys HomeWRK for Business is the first ever enterprise solution to deliver secure network connectivity for both corporate and personal needs in one easy-tosetup unit optimized for business applications and collaboration tools. The goal is to deliver enterprise grade connectivity and security, with unparalleled quality of service, to organizations that need to provide seamless and secure connectivity for their employees to efficiently work from home. The partnership will also address the issue of the homework gap among students as schools are reopening with hybrid models for learning.

Initially, we expect the product to be sold through SIs, MSPs and ISPs to large and medium enterprise customers who would like to deliver enterprise-grade connectivity and security, with unparalleled quality of service to their employees. We are always looking to grow and offer premium solutions that make the most sense to our customers and the end consumers.