L3 Magazine ft. Bugle, July, 2017 by L3 Magazine

L3 Magazine | Life. Love. Lyrics.| July, 2017 ft. Bugle www.L3Magazine.com

Music Charts Video Charts Music News New on iTunes

Eesah Travels From Country to Kingston

M A G A Z I N E

Platinum Kids Juggling Sound to Sound Clash Champions

CanJam Muzik The Ottawa Link Must See TV: MIRA

R&B Star Estelle Says Yes to VP Records and Reggae

Bruce Sudano The Songwriter

Be Yourself Says

Bugle

New From Sanchez Understand Each Other

L3 Magazine | July | 2017 | No. 45 CEO and Editor-in-Chief

Natasha Von Castle – natashavoncastle@gmail.com

Chief Creative Officer

L3 Group of Companies – L3Magazine@hotmail.com

Operations and Distribution Directors Christopher Miller

Publisher

L3 Group of Companies

Director of Caribbean Promotions Keisha Pinnock

Contributing Editor and Caribbean Affairs Editor Tricia ‘ZJ Sparks’ Spence

Contributing Editor and Music Editor Tre Carn

Travel Editor Stacia Von Castle

Music Review Editor Jennifer Menster

Beauty Editor Kay Cunningham

UK Editor Evelyn Germain

Political Editor: Maxine Tomlinson Senior Writers & Photography

Song River | Marcus Weller | Joah Baston | Zakada Milton | Raul Dunkley Fashion Contributor

Editors Heart... We’re in an interesting time regarding the definition of ‘new’ and ‘old.’ In music, some people heard Shaggy and Rayvon’s 2000 hit record “Angel” and thought it was a ‘new’ song at the time, not realizing it’s a rebuild of the 1973 classic from Steve Miller Band entitled “The Joker.” There are some music lovers who are discovering both titles for the first time, and at the same time, and both discoveries are ‘new.’ People, similar to music, finds me exploring the landscape in which an ex-boyfriend to me is a ‘new’ boyfriend to someone else and vice-versa. What becomes really mind-blowing is the point at which a person returns after being away for a few years, and the person is brand ‘new.’ All the old habits and hindrances have been corrected, and a new attraction develops because the ex grew up and matured, or, there is a new meeting of the minds. Recently, two ‘old’ friends re-entered my life. I was skeptical of renewing a friendship because I thought it was going to be the same ‘old’ thing, but, what was new was their desire to honestly talk about what went wrong, and ways we can communicate to make sure the old doesn’t happen again, and we stick with the new. Wow! I’m happy to say the strategy is working. When faced with the demons that some ‘new’ people come with, you’ll soon discover that it’s better to stick with the old which is really the brand new that hasn’t reached the future yet! P.S. If you’re just discovering L3 Magazine for the first time, we are ‘new!’

Agree or disagree via Twitter @NatashaVonC

July, 2017 Pg. 12-13 Pop Recording Superstar Estelle promises a new album which will be Reggae. Fans are loving the lead single.Details about the album and audio of the single is enclosed. Pg. 20-21 Wake the town and tell the people that it’s not just politics that happens in Ottawa aka O-Town! There’s a thriving population of Caribbean people, and there’s a promoter who looks after their entertainment needs! Pg. 28-29 Reggae crooner Sanchez has enjoyed decades of success on the music charts and touring. His catalog is so well known, fans sing for him. He’s released a new record ... and we love it! Pg. 41-42 There’s a fresh innocence to rising star Italee’s look, yet a well rounded and engaging sound to her music. When you discover her background, you’ll appreciate her music even more! Pg. 46-47 Bruce Sudano is an excellent songwriter. He connects on a deeper level than most, and has a profound connection with Donna Summer. Pg. 68-75 Up and coming artist Eesah is holding the attention of younger generation Reggae Revival lovers. He traveled from Country to Kingston with a message! Pg. 76-83 Platinum Kids did something the Sound Clash world never thought they’d do: they went from a juggling sound to a Clash sound, only to realize there is no separation of the two. As a matter of fact, Clash is where they began! Marcus will explain!

On the Cover: Bugle chose the right name at the start of his career. Just as the horn carries the armies message, Bugle carries the spiritual torch from the most high. People operating on a higher frequency can hear the message in the music, and will understand that his voice is essential! A must read on page 56! L3 Magazine | July, 2017 ft. Bugle - Pg. 9

FE |

Estelleâ&#x20AC;&#x2122;s Reggae

With VP Records Contributed

VP Records recently announced that GRAMMY Award winning Pop star Estelle will be completing a full length Reggae album for the label, and it’s scheduled release is for the fall of 2017! The first single, ‘Love Like Ours’ featuring reggae star Tarrus Riley was made available in June, and fans gave the track an immediate thumbs up! The melodic and captivating ‘Love Like Ours’ gives fans a first taste of the upcoming album that will showcase the pivotal influence reggae music has had on the London, England born singer. Raised in a religious, Senegalese/ Grenadian household, Estelle’s musical upbringing included a variety of Afro-Caribbean, Gospel, Hip-Hop and dance styles with a healthy dose of reggae music. Since 2008 and the release of the crossover radio hit “Come Over” featuring reggae star Sean Paul and produced by Supa Dups (Sean Paul, Drake, Party Next Door), fans have been encouraging Estelle to record a reggae album. This project will bring their desires to life with a unique fusion of lover’s rock, afro beats and dancehall flavors anchoring her soulful, R&B vocals. “When I told some friends about doing this album” said Estelle, “they were like - ‘finally!’” She continued, “everyone who knows me, understands the deep connection I have to reggae music.” Estelle has joined forces with Supa Dups again on this project and her fans excitement for the full album is brewing. “Love Like Ours” draws you in with smooth guitar and keyboard hooks and keeps the listener engaged with upbeat, feel good lyrics. “The song is shaping up to be the lover’s anthem of the summer” said VP records President Randy Chin. Estelle’s performing credits include multiple nominations and a Grammy(R) win for “American Boy,” her collaboration with Kanye West, The number one radio record anthem ‘Thank You’, a number one hit on the Billboard Top 200 with ‘Conqueror’, the epic duet with Jussie Smollet and a recurring cameo role on the Fox Network series Empire. She is also a featured character role on the Cartoon Network series Steven Universe. Estelle has shown a wide and expanding range of talent and with this album, will complete the musical circle, showcasing one of her earliest musical influences. The singer concluded, “I’m happy to give the people what they have been asking for and I’m proud to share another piece of my life and art with the world.” Follow Estelle on IG https://www.instagram.com/estelledarlings Facebook: https://www.facebook.com/Estelle/

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Bob Marleyâ&#x20AC;&#x2122;s

One Love Musica By: Maxine Tomlinson

The Bob Marley Musical ‘One Love’ was written and directed by Kwame Kwei-Armah and is an updated version of his show Marley, which he staged in Baltimore in 2016. It has the blessing of Marley’s family, including his daughter Cedella, who said Birmingham was a “natural place for its UK premiere with its great mix of cultures. It’s a city where my father performed to audiences that were captivated by his presence, and we have no doubt that telling the story through music to a new generation in Birmingham will be part of his continuing legacy.” I was fortunate enough to see One Love and what a treat it was! Brilliantly portrayed by Dutch / Suriname singer and actor Mitchell Brunings (who incidentally finished second on the Voice of Holland in 2013), the musical focuses on a particular time and place in Marley’s life that ultimately shapes and defines him both as a musician and a leader. Set against the backdrop of the political strife in Jamaica during the 1970s, One Love depicts the raw reality of Marley’s journey from being a feisty “Rudebwoy” to that of an iconic Rastaman and Musical Ambassador both nationally and globally. Spellbound, I watched as this powerful tale unfolded with themes that touched on politics, race, class, religion and at its core spirituality. For me, it spoke not only of Bob’s musical transcendence but so too his spiritual. The political commentary was particularly elucidating as it provided a compelling narrative throughout the entire musical. Bob’s relationship with Peter Tosh and Bunny Wailer (played by Newtion Matthews and Jacade Simpson respectively) was of particular relevance as was the shift from the “Wailers” to “Bob Marley and the Wailers,” a shift that Bob was seemingly uncomfortable with. His relationship with his wife, Rita (excellently played by Alexia Khadime) juxtaposed with his relationship with Cindy Shakespeare (played by Melissa James) the mother of Damien Marley, gives us an insight into the relationship that Rita would grow to have with the majority of Bob’s children in the future. A poignant, yet at times humorous play, One Love presents Bob to us as a person - on the one hand a manipulative womaniser not afraid to use violence as a means to an end - but on the other a generous, caring man who at first seemed to struggle with his calling and purpose in life. One particular quote that stood out for me was when Pablo, one of Bob’s friends and confidantes, suggested that Bob was “too White for the Black man, and too Black for the White man….” This leads us to a pivotal point: the promotion of Reggae as an international asset. While reflecting on the role that Chris Blackwell played in the furtherance of Marley’s career (to the detriment of the Wailers some would argue) I was reminded of the current furore in the UK surrounding the role of David Rodigan in the promotion of Reggae (and Reggae artists) and the title - whether by self or others - as Godfather of Reggae. I did wonder, and not at all fleetingly, if some of the vagaries of the Jamaican music industry had caused some of this Caucasian dominance of the market to persist, or whether it was simply as a consequence of the dominance of the White male. The final scene of the musical showed Bob in his role of “unifier” at the Smile Jamaica peace concert of 1976, bringing together Michael Manley (Prime Minister of Jamaica) clasping hands with Edward Seaga (leader of the Opposition) as a means of promoting political harmony in Jamaica. In 1977, “Exodus”, was released and aptly captured this pivotal period in Bob’s Life. For me, it was this album that propelled Bob into the musical stratosphere. The rest, as they say, is history. L3 Magazine | July, 2017 ft. Bugle - Pg. 17

Taste The Islands On National Television

Taste the Islands goes national in the United States with support from Grace Foods. In 2015, the series became the first Jamaican-produced and Jamaican-hosted series on national public television in the US. Entering its second season and underwritten by Grace Foods, “Taste the Islands” premieres on national lifestyle channel Create® TV and on independent PBS stations around the country beginning in June, in line with Caribbean American Heritage Month. Fans of Caribbean cuisine can tune in, as well as discover recipes and see behind the scenes images and more on the show’s website, www.tastetheislandstv.com. Public television’s favorite Caribbean culinarian, Jamaican, Hugh “Chef Irie” Sinclair, uses popular products from the Grace line including coconut milk and canned ackees to create mouthwatering dishes in the tradition of his native Jamaica and other islands. In the new season, he is joined by two new cast members Cynthia “Chef Thia” Verna from Haiti and island explorer “Lisa Lee” Arneaud.   Derrick Reckord, SVP Commercial Operations, GraceKennedy Foods (USA) LLC says of the program: “Caribbean food has very wide appeal within the diaspora and among foodies with distinguishing tastes across North America. We are very happy that we can showcase on national public television the very best of Caribbean Food and Culture to a wider audience. This is an excellent opportunity to educate the market in the US on the many wonderful dishes that Caribbean people and visitors to the islands have enjoyed over the years using our high quality and great tasting Grace Products. By using our simple recipes and guidance from the Taste the Island Team, the exquisite tastes and flavors can be recreated in everyone’s kitchen.” “Taste the Islands” is a half-hour cooking series featuring delightfully exotic, deliciously accessible Caribbean fare. The eight part second season includes segments with one or both chefs creating island-themed dishes, and travel elements with stories from Barbados, Jamaica and Haiti. The family friendly program presents an opportunity for viewers to learn about the food and culture of the Caribbean. “This project has truly become a labor of love for our team at Blondie Ras Productions, and a mark of pride for the Caribbean American community”, said Executive Producer Calibe Thompson. “Grace Foods is the perfect partner for the show. We’ve worked closely with them before on other television projects, and we’re ecstatic that they’ve recognized our growth and come on board with us for “Taste the Islands” as well.” Public television viewers can once again expect to be taken on a culinary journey through the islands in each episode. L3 Magazine | July, 2017 ft. Bugle - Pg. 19

CanJam Muzik

Rocking The Nationans Capita By: Marcus Weller

By: Marcus Weller If you’ve ever been to Ottawa, Canada, you know that it’s a very conservative city run by government (think Justin Trudeau). Running the country with efficient laws and policies are the focus, so understandably bringing a taste of the Caribbean to the nation’s capital is not a priotity. Painting this accurate picture, you can quickly see that it can be difficult to make entertainment in this city work, especially if it’s Caribbean entertainment! If you’re looking for a ‘niche’ market, you’ve definitely found it. A ‘niche,’ as described in dictionary.com, is a distinct segment of a market. You can’t get more ‘distinct’ than Reggae and Dancehall in a city that is run on politics. Ottawa is as cold as you can imagine in the Winter, and without a care when it comes to the warmth of cultural events, it is difficult to make this niche entertainment work. It’s a tough market, and even tougher to get people to come out to party unless you have a good formula. Paul Bent aka CanJam Muzik, is one of the few promoters in ‘O-Town’ who have developed relationships with party goers as much as with venues. These relationships have led to the successful launch of his company, and his catering to the ‘niche’ market known as Reggae and Dancehall in Ottawa. Reflecting on his role in the city, Paul says “I started promoting events in Ottawa 12 years ago because I love my culture (Paul was born and raised in Jamaica), and I love to see people having a good time.” He started in the Reggae and Dancehall scene, after providing security services as owner of Secure a Choice Security to many artists who toured in Ottawa. From these services, he went on to create his own promotional company. This allowed him to further enhance the Reggae and Dancehall music genres in the City. His first event, Big Daddy Birthday Bash, was held at the Polish Hall and saw an attendance of 120 patrons. Who knew there was a sizeable Caribbean community in Ottawa?! From that event, Paul branched out and did various events which again were met with favorable feedback and the endorsement of patrons. “Don’t get me wrong. This is not a business where you can get rich and retire over night. It is a business that will bring you loyal fans if you give them what they want and not break their bank.” Of the approximately 30,000 people from the Caribbean who work and live in Ottawa, approximately 300 come out to events held on a week night, and 5,000 will attend a cultural festival held outdoors. CanJam Muzik has placed itself in a unique position where it produces shows, such as Iyara and Kalado, Alkaline Live in Ottawa, Khago and K’Coneil, and he consults with people who want to host shows. Paul and team understand how to fill the ‘missing home’ void through entertainment. “I’ve found that people need reminders of home. It brings a sense of togetherness. We’re not alone in this government city, we are a community.” Some of the upcoming highlights on the Ottawa Reggae / Dancehall calendar are: Inoah - EP Launch June 2017, Ojah Promotional Tour - Summer 2017, Big Daddy’s Annual Boat Cruise - August 6, 2017 To reach CanJam Muzik, visit the Facebook, Twitter or Instagram via CanJamMuzik L3 Magazine | July, 2017 ft. Bugle - Pg. 21

Music We Lov

/ Single / Sanchez â&#x20AC;&#x2DC;We Und

derstand Each Other’ One of the most reliable voices in Reggae, Lover’s Rock, and Gospel is the voice of Sanchez. Rated as one of the best, Sanchez’s voice is the perfect compliment to every composed piece of music, and for that reason, his newest single, “We Understand Each Other” will be another fan favourite. Produced by Brimstone & Fire Entertainment, the song is half mature Soul and half Reggae. The Saxophone, key changes, tempo and lyrics tell you that this chune is not your average song. Sanchez sings: “When two people can / sit down and talk things over / when two people care / by themselves work it out / and communicate just like we do / oh that’s what love’s about / without a doubt / and I’m so glad that we / understand each other / so glad that we / understand each other / things don’t always go like you want them to / so do the best you can / as simple – pure and true….” Sanchez’s career began in the late 80’s with his cover version of “Lady in Red” originally performed by Simply Red. From there, hit songs such as “One In A Million”, “Missing You,” “I Can’t Wait,” “Here I Am,” and “Praise Him” followed. With an increasing fan base from around the world, the artists music became a mainstay on local and international charts. His experience and track record making hit music and pleasing fans is legendary! If you have an event such as a Wedding, Engagement party or want a mix of music for the mature, we definitely reccoment this song. One of the first DJs to introduce this song on the radio was Tony Carr from WPFW 89.3 FM in Washington DC, and from the moment he heard it he said ‘yes!’ You will too! Request this song from your favourite DJ! Sanchez “We Understand Each Other.”

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Music We Lov

/ Single / Bars - Digital Sa

alute Riddim Back in the days – the early days of Sound System, when they strung up on the lawn and the people from the parish would travel to hear them play, DJs performed live on the set. When they delivered their lyrics, it had to be good or they wouldn’t get the endorsement of the crowd. On top of that, the lyrics had to be original or else people would call them a Pirate aka thief. This was the worst because fans took it personally when an artist stole the lyrics of another artist. Cho! With that in mind, Chino McGregor takes the Digital Salute Riddim, produced by Larger Than Life Records and Green Lion Crew, back to the foundation days with his chune “Bars.” This is not an ordinary chune. From the time the riddim drops, Chino’s mission is to seek, kill and destroy lyrically. Moments into the track, the DJ says “lyrics inna overdrive ah press just like a mitsu / bishi / easy / spit da one yah quick so / Chino / physically lyrically fit so / professional dem man ah dis dats why dem get dis / so me’s ah bwoy nuh leff mih yaad without mih dawg mih call it shitsu / violate / Russian seek J-Trees nuh fix you / nuff ah dem say dem rough and tough and softer than Nabisco / crackers dem some chattaz man will dis you …” As the artist drops his ‘bars,’ the staccato delivery of the riddim; its’ bareness, allows Chino to shine and transplant himself from 2017 back to 1985. I dare you to tell me any different! The chune is so bad, it really should be locked up behind ‘bars!’ Definitely have to bug up Tosh and Trees and Green Lion Crew for this wicked chune. If you love the 90’s, this riddim is definitely for you! Chino McGregor is the son of living legend Freddie McGregor and brother of Super Star producer Stephen ‘Di Genius’ McGregor. Born to a musical family, Chino has hit records “Larger Than Life,” “From Morning” and “Never Change” under his belt. Armed with potent lyrics, a velvety-smooth voice, street cred, an undeniable mystique that drives female fans wild: Chino is unquestionably a man for all seasons.

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Music We Lov

/ Riddim / 98 Was Great R

Riddim - RealSquad Records No matter where you go in the world of Dancehall and Reggae, everyone says the same thing: “we love the 90’s!” There was something about that era, something about its’ energy, that created some of the most memorable hits. Songs like “The Saddest Day in My Life” by Wayne Wonder, and “Limb by Limb” by Cutty Ranks are just two examples of why that era was so great, and those songs still get played! Froggy MaddSquad passed through the L3 offices with his new riddim and we have to admit, it’s bad like yawz! What makes the 98 Was Great Riddim so good, is it captures the essence of the era we love so much, and teams that with artists of today. We get today’s topics on yesterday’s riddim which is a win! Every chune on the riddim is bad, but you will appreciate “Badda” by Froggy MaddSquad if you’re a Sound Clash lover, “Car Gallis” by the group X-Ale if you’re a gyalis who can get girls anywhere you go, and “Full Stop” by Taranchyla if people envy you for what you have not knowing what you had to go through to get what you’ve got. The stand out chune on the riddim comes from Ita’Kay, and her chune “Garrison Born.” Proud of where she comes from, this badgyal sing-jays: “me nuh computer mih uh tel program / nuh mix me in yuh cheap talk, mih name brand / fresh like water nuh use sea sand / mih lyrical / mih hard / steel band….” The way Ita’Kay rides this riddim, you will swear it was made just for her! Artists who perform on the riddim: Froggy MaddSquad, Delly Ranx, Cutty Ranks, X-Ale, Jahranimo, Patexx, Wayne Wonder, Taranchyla, Ita’Kay, Earthworm, Charly Black and Famous Twenty. P.S. Big up Waggy Tee Movements from 99 JAMZ in Florida for the plug!

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Music We Lov

/ Band / The Uprising Root

ts Band

Ascending like the Sky fire (Sun) in the East, The Uprising Roots is borne out of Rockfort, East Kingston. Rising with an assertive musical defiance to bring forth a positive progressive change amongst humanity, this band of musicians’ mission is to use the power of their music to manifest positive change. Uprising Roots is no ordinary band as they occupy the “Upper room” of Reggae dubbed The “Element of Surprise.” “Kush” Rashaun McAnuff (Drums/Lead vocal), was born into a musical family his father being the legendary Winston ‘Electric Dread’ McAnuff and his Uncle Dave ‘Makkaruffin’ McAnuff a professional drummer in his right. Kush started rehearsing with his Father’s band “Black Kush” while learning his skills by observing some of the best in the business, such as Leroy “Horsemouth” Wallace, Sly Dunbar and Carlton Barrett. “Pot a Rice” Ruel Ashburn (Bass/Engineer/BV) started playing music at an early age, and his life was transformed at age twelve when he accompanied his Grandmother to convention and saw the church band spirited in action. His first interest was the drums, later moving on to learn the guitar, keyboard and eventually settling down with the bass. Inspired by the technique likewise simplicity of the legendary “Bagga Bass” on a visit to Tuff Gong studio with Earl ‘Chinna’ Smith. “Junior Congo” Joseph Sutherland (Percussionist/BV) started out as a Nyabinghi drummer, “Kush” on his musical journey met percussionist “Junior Congo” and it was decided to add some extra spice to the blend by bringing him into the band and since working with The Uprising Roots has been experimenting “outside of the drum” with various instruments, pot covers and whatever percussive he can get his hands on. “Kimmy Gold” born in the garden parish St. Ann, attended the Run Away Bay All Age School prior to attending Browns Town High school. Kimmy has been playing the keyboards since the age of three which was taught to her by her father, one of the core founders of the “Vital Roots” band which is based in Switzerland. Kimmy is a graduate of the College of Agriculture Science and Education where she studied in the faculty of education to become a primary school teacher. “Patrice ‘QSoul’ Pinkney” is the harmonizer of the group. Performing made her happy and she carried this into her adolescence. The urge for singing continued, as Patrice got older and she soon found her way around different studios, writing her songs, poetry, doing background vocal recordings and eventually recording her own songs. Her background in the studio lead her to performing for various artistes on stage, such as Sugar Minott, Turbulence, Nesbeth, AJ Brown, Farenheit, Jovi Rockwell & Ashley Martin, to name a few. L3 Magazine | July, 2017 ft. Bugle - Pg. 35

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Music We Lov

/ Albums / Ammoye The Light

Queen Ifrica Climb

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Music We Lov

/ Artist / Zacheous Jacks

son Zacheous Jackson is a singer / songwriter of positive Reggae music with a historical, cultural and conscious message. His heritage begins in Negril, Jamaica, which is the home of his Roots Reggae. The UK, which is home to Zacheous, helped to nurture the sound we hear from the artist today. With such a large population of Jamaicans, Zacheous decided very early in his career that he won’t “try to sound like another artist or just put any lyric to paper. My lyrics are deep and far reaching and come from the silent centre within me, I sing roots music, I sing message music, I sing lovers music, I do spoken word, and I DJ conscious lyrics to Dancehall.” In-keeping with his birth month of Levi (June) Zacheous’ music stands true to his Levite theosophy and ministers his listeners to empower themselves with education, progression and one love, giving out a positive vibration rooted in the spiritual message of Unity/ History/Upliftment, a crucial ingredient needed in the Reggae Music of today. From humble beginnings with the Tascam 246, 4-Track machine creating and voicing his own riddims, to recording in a professional studio, Zacheous mastered each stage of musical growth in his career. Musical influences include greats such as Peter Tosh, Don Carlos, Lacksley Catell, Hugh Mundell, Horace Andy and Jacob Miller to name but a few. Released in mid 2010, his debut album, “The Truth Shall Be Told,” is a solid Roots set on the Rumble Rock Recordz (Hawaii/USA) and Red Ground Jamaica Music labels .(UK/JA) The album was produced in Hawaii and USA by Hawaiian producer and drummer Jimmy Cui. Tracks from the album enjoyed regular airplay in the UK, Spain, Hawaii and the USA and also received good reviews. Zacheous has performed in several countries around the world backed by The Artist Band and Upper Cut. With current singles “Pull Up Oonu Pants”, “My Woman,”, “Give Thanks,”, ‘Better Dayz’ and’ Love Devotion’ gaining support from radio, Zacheous is sure he will perform for more fans in 2017!

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Music We Lov / Artist / MICAH KIYO

ve You’re not sure where she’s from, but there seems to be a familiar and comfortable air about her. Yeah, she’s beautiful but she doesn’t wear it. There is something more to MICAH KIYO than meets the eye! Getting to know her, you realize that the “IT” about her, is found in her highly charged confidence, and her unwavering ability to just be herself. She is humorously genuine, and disarms you with her powerfully energetic laugh. Talent is a definite factor, but having her own brand of swag sets her apart from the stellar pack! With an abundance of both talent and brand swag, MICAH KIYO’s energy quickly and easily reaches her fans. Ready to perform at a moments notice, MICAH credits the length of time she’s been writing, recording and performing (since she was 12) as the reasons why she’s aways ready! Committed to Pop, she credits the genre for allowing her to express topics that are relatable to fans. Who hasn’t experienced heartache, and who doesn’t want to experience another love song – no one! Her live show is critically acclaimed by fans and critics alike. With adept vocals, impressive choreography and outstanding performance artistry she, has been compared to heroine’s like Janet Jackson and J-Lo … huge compliments to be sure. With her trademark mix of African-American and Japanese-American, and music falling into the category of “Progressive Pop,” MICAH KIYO is sure that her vocals, songwriting and dance moves will keep her in the ultimate category: that of her fans hearts! Connect with MICAH at MICAHKIYO.com and check out her EP entitled Mad Max!

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Music We Lov / Artist / Italee

ve Blessed with the gift of music and clothed in an aura larger than life itself, Italee possesses a powerful, electrifying, soulful, super-melodic voice. Born in the heart of Kingston, Jamaica, this authentic Jamaican powerhouse beauty, at 5’ 10” is fibered by charms, mystery, beauty and grace with a majestic appeal that commands attention wherever she goes. Italee’s very presence is living proof that she’s got just what it takes to enter into the homes and hearts of people worldwide, with one of her most appealing attributes being her unique ability to connect to one and all through the language and beauty of her soul and songs. With a number of talents beneath her belt, Italee is a singer, writer, producer, presenter, poet, actress, model, designer, promoter and activist. Armed with different tremendous gifts, Italee stews up an incredible love for the stage, giving her the charismatic poise and charm of a performing legend. Her alluring voice embodied with her stunning appeal illuminates beneath the spotlights sending an electrical charge to her audience that keeps them wanting more and more. She remembers as a child being dolled up and carried by her parents to various competitive events and the tremendous response she’d receive from her audience, which would replay in her mind for weeks or days until the next similar occasion. It was those earlier years that developed this genuine love and thirst within her for the stage that no spotlight could ever quench. Since then, this musical giant has been making quite an impressive track record for herself especially on the international scene. She signed a deal with L.A. based, Spring Fever Productions in 2010 for the licensing and publishing of one of her songs which was the main musical reference for a horror cult classic movie sequel; “Cabin Fever 2”. The song was also the theme for the trailer, and maximized her exposure at the box office and beyond. She has also received credit for “Not Fair”; her duet with Shaggy on his 10 time platinum selling album “Hot Shot”, along with her solo, “Why” on the hit movie sound track “Show Time”, (starring Robert De Niro, and Eddie Murphy), both under the alias “Rude”. She has always played an active role in front of and behind the camera, working on set with some of Jamaica’s finest recording artists such as Queen Ifrica, General Degree, Red Rat, and Nadine Sutherland just to name a few. Scouted twice for HBO’s Def Poetry Jam, Italee performed her poetry on some of New York, London and California’s most renowned spoken word platforms and has been commended by many for her excellence within the field. She was invited twice by the Barbados government to make presentations on the art of poetry!

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Music We Lov

/ Sound System / DJ Gree

This top Selecta has blazed a trail on radio, in the club and at festivals. Her sets are filled with hot new music, favorite anthems and rare gems that force hands in the air and bodies to move on the dance floor. Her name is DJ Green B, and she is unforgettable! A California native, Green B became obsessed with Reggae while living in Boston in the 90’s. She got her first pair on Techniques when she returned to the Bay area in 2002, and has been spinning music ever since. As one of the most well known DJs in California, Green B’s Hot Gyal Promotion mixed tape series is l egend on the streets and online because of her seamless mixes of new Reggae and Dancehall. Known as the source keeping fans up to date on the latest releases from Jamaica, the UK and around the world, her mixes are considered essential. With a broadening of tastes, DJ Green B includes Afrobeats, Bass Music, Twerk and Hip Hop. Having traveled the world, she has performed in St. Croix, across the United States including Washington DC and New York as well as Damian Marley’s ‘Welcome to Jamrock’ cruise. Visit djgreenb.com/mixtapes to get into her groove, ot look out for her at the Sierra Nevada World Music Festival, Reggae on the River, Island Reggae Festival, or on Dancehall Saturday Night on Sirius XM Channel 42!

en B from California

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People We Lov

/ Songwriter / Bruce Suda

Life she can be a roller coaster, a Ferris wheel, a burst of laughter while walking along the boardwalk. For some, these times are their best, ones they recall warmly. Up and down, round and round it is laughter in our minds that keeps tomorrow’s dreams alive. Singer-songwriter Bruce Sudano shares his fondest memories and how much there still is yet to come. SR:

You are a songwriter, a storyteller, a yarn spinner. Could your feelings and observations have crossed over to authoring books or for a songwriter are the feelings so condensed that they must come out only through a song?

BS:

To this point in my career I’ve never had the inclination to write a book. My stories tend to be isolated incidents of people in different situations. I like to get to the point and create an emotion, elicit some feeling of empathy or understanding from the listener. One of the reasons why I still like to make albums is because this is my way of broadening the story by overlapping issues and emotions and concerns. It’s not always necessarily a specific theme but somehow all the songs tend to intertwine and relate to each other in some way.

SR:

At what age did this gift for songwriting personify itself?

BS:

I can’t really say the gift personified itself. For me, it began with a desire. I had a great innate admiration for songwriters. It was something that I intrinsically felt as a worthy and desirable occupation. So I just decided I wanted to be a songwriter and I started writing songs. I listened a lot, I read a lot and I tried a lot and at first, I’m not sure I could say it was apparent that I had a gift but I did work at it. Not that I do consider it work because I don’t, in truth it’s my passion and my escape. It’s the one place I can go, all by myself and not deal with reality. Inside me, it’s an alternate universe. I see it as a combination of craft and inspiration.

ano

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SR:

You have written songs for some notable vocalists. Was there any particular song that you gave another singer that you wished you hadn’t?

BS:

No, never, not to this point anyway. You know as a songwriter, I’ve always felt completely flattered and empowered by the fact that another singer would choose to do something I wrote. To me, it’s a great compliment and I usually learn something from someone else’s interpretation; some nuance that I didn’t even know was there. It’s like someone telling you what a beautiful and talented child you have.

SR:

It would seem you had not only a working relationship with Donna Summer, but you both were also very dear friends. When and how did you two connect?

BS:

Well, we were friends, lovers, partners, husband and wife and in that sense, we were one. We built a life together. We met on March 13, 1977, at the home of the mutual friend. We immediately hit it off as people and began writing songs together. We both knew instantly our lives have changed.

SR:

Coney Island Days seem almost wistful. How much of the boy and how much of the man was you?

BS:

Well in some ways it’s very much me as I remain very closely in touch with that little boy in me. It’s some one that I recognize was always there and has always remained and I don’t expect him to ever leave. He’s a big part of who I am. At the same time I’m not someone who spends a lot of time looking back reminisc ing about the past so in that sense no, it’s not me. I do appreciate the past but most of my energy is spent on today with a dream for tomorrow. Charlie, the character in this song, is more someone who is living in a place of reminiscence with a sense of regret about opportunities he missed due to things that happened in his childhood, things that bound him, that he could never break free from. Yet, he’s come to a place where he’s at peace with it all and acceptance. I would imagine in the end, we all live with a little bit of a sense of we didn’t accomplish all that we would’ve hoped to.

SR:

Talk a bit about your latest work. What is it about this place and time the ‘21st Century’ in thoughts set to music brings to light?

BS: Well we live in a very interesting time. We live in an instant society. It’s like instant coffee, it’s not brewed but it’s quick and it’s nonstop all the time. And as with all things, there’s good and bad but it’s important to be aware, to be cognizant of the pitfalls, to recognize them, to try and put them in check so that they don’t over whelm us, take over and everything goes spinning wildly out-of-control. This is the challenge of mankind, keeping the ship steady in the water as we proceed through the darkness until morning comes. SR:

When you look towards your future Bruce what is it you see, hear and hope for?

BS:

I see deep roots, I see legacy, I see that what I do today can contribute to the world of tomorrow even in the smallest way. For me, then it has a purpose, then it has meaning. I see dreams in the eyes of children; I hear their voices singing in freedom. I hope for a world of peace, I hope for a culture of compassion, I hope for a nature of people in whom love is the motivator.

Watch “Coney Island Days” here: https://youtu.be/QsKwHV31k5o

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Just Press PLAY!

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Tickets available by calling 647-702-9545 or email niyah.myc@gmail.com

L3’s Top Independent Spins

TOP DIGITAL SPINS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Konshens – Turn Me On Damian Marley – Medication Alkaline ft. Sean Paul – Gyalis Pro Dexta Daps – The Short Film Ultimate Rejects – Full Extreme Fayann Lyons – Girls Machel Montano – Fast Wine Protoje – Blood Money Bunji Garlin – Big Bad Soca Spice – Sheet Charly Black – You’re Perfect Sizzla – I’m Yours Busy Signal – Phone Stress Tarrus Riley – Just The Way You Are Machel Montano – Lip Service Popcaan – Still Feel Good Vybz Kartel – Hold It Bunji Garlin – Road Bunx Aidonia – Banga Queen Ifrica ft. Damian Marley – Trueversation

*Charts are based on radio airplay in Canada / YouTube Views / Live Event Selection Fan Feedback L3 Magazine | July, 2017 ft. Bugle - Pg. 55

WATCHED VIDE O ’ S

Rico Vibes Top 10 Watched Video’s 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Konshens – Turn Me On Spice – Sheet Damian Marley – Medication Alkaline – After All Dexta Daps – Intro – The Short Film Suga Roy & The Fireball Crew, Zareb, Conrad Crystal, Sizzla, Jahmali – Trouble Mavado – Memory Bunji Garlin – Turn Up Jahmiel – Strongest Soldier Christopher Martin – Magic *Based on recent YouTube views

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Bugle

On Being Himself By: Natasha Von Castle | Editor-in-Chief

Question: Can you imagine the Holy Bible without the Book of Psalms? In this day and age where people are trying to look like this person, or trying to look like that person; wearing this makeup to look like this or wearing outfit to look like that, Bugle is a refreshing sight and voice. His presence is refreshing. It serves as a reminder of the strength that lies in being unique. Bugle is Reggae’s instrument that calls to all of us. The uplifter when times look down, and the encourager when our spirit feels weak. Hear the artists call…. NVC: Before I get into the meat of the interview, I have to ask, how does it feel to cover the world like Google … literally?! B:

(laughs) It feels good. With this album I did it by myself, so to see the people embrace it, it feels really good. People from all over the world are taking to it, so yes, like Google!

NVC: Bugle … is the pen mightier than the sword. B:

Definitely. The pen is so mighty-ful. You can say something, write something, and that will touch a person more than if you physically did something to a person. The pen is the greatest weapon of silence … silence meaning non-physical.

NVC: In listening to your album Be Yourself, I get the feeling that you’re using pen and paper to speak to your audience, more than you’re making music to entertain your audience. Is that an accurate interpretation? B:

It is because I believe in educate while I entertain. I want you to have a good time when you come to my concert, and at the same time, I want you to leave with a greater perspective. If you learn one thing, it means that I’ve accomplished what I set out to.

NVC: Based on the feedback to your first single from the album, Be Yourself has hit a nerve with fans … a nerve for the positive. Are you happy or surprised with the feedback?

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B: I was not surprised with the feedback because I always say things that the people want to hear. For example, the song “Nuh Compatible;” anyone on earth who has been through any form of breakup in a relationship can relate to that song. When people hear it, they can relate. So I am that voice who is always speaking for the people.

If you’re having a problem in your relationship with your husband, boyfriend etc., you can play this song and immediately it will touch a point, and encourage a conversation because it’s reality. The song, and my music, opens the door for discussion.

NVC:

In the days of old, going back to biblical times, David was the Psalmist. Are you comfortable with us giving you the title of today’s Psalmist? To take it further, your songs “Endurance,” “Love Me,” “Rasta Party” and “Never Say You Can’t” really reflect your heart. The first says you’re not afraid to remove a piece of you, the second shows the love you have for your significant other – enough to hold a meaningful reasoning, and the third is unity. The latter song ultimately says you can’t give up period; your thoughts?

It is. You’ve hit the nail on the head. Me doing this album and songs like those … that was done intentionally. Things happening in society needs these lyrics and this music. All of the tracks oj the album are related to this one title “Be Yourself.” At the end of the album I still come back and tell the people that I accept you for who you are. So even if you’re not being yourself, I still accept you for who you are. As much as I want to change you, I still accept you for who you are, and that’s what we all need to do.

If we would take the time to accept people the way they are, even though I would like some people to make a u-turn, we would have a lot less stress and disappointment in the world; less frustration.

NVC:

Let’s talk about you being anointed and appointed and how you use those lyrics in “Once a Man Twice a Child.” You’re not happy with how we’re living today. How do we begin to correct the livity? Does it start with the woman, does it start with the man, does it start with Government, with the Church? Where do we start?

This whole situation with “Once a Man Twice a Child;” I’m just not happy with the way mih brotha and sista dem ah choose fih live dem life. It all boils down to “Be Yourself.” People make so many adjustments (some positive and some negative). A woman will

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wear fake eyelashes, fake hair, fake breasts, fake bottom, and bleach their skin just to impress a man. That man is not interested in more than 1 night with her. Under stand?

Other than the fact that the women are doing that, the men are worse. Men are competing with women. Back in the days, a person being stupid would be corrected whereas people being stupid ah dih in tine. People find pleasure in being stupid. So I have to address all of those things. We also have unnecessary crimes against babies, against women. All of these things have to be addressed. We can’t leave it to the Politicians. We have more voice than they do. People pay money to come and see we everyday so we have to address it. It’s up to me to use my voice the way the Almighty gave it to me to use – to put people on the right track. This is why I can say ‘anointed and appointed.’

NVC:

Some serious Rastas have touched the Sattamasaga riddim: The Abyssinians, Capleton, Third World, Shabba, Anthony B, Sizzla … you are in serious company with your track acceptance which is also on the Sattamasagana riddim. Social commentary … “all the clowns have them circus too” in the song “Acceptance.” Your choice of the sattamasagana riddim …

A Circus is to entertain you for the moment and to take you away from real life. Everybody has their place. You need to find your place. We know who is a clown and what a clown is all about. When I use that as an example, I’m saying that even the clown knows his place – he belongs in the circus. You know your place. For the people who are trying to be someone that they are not, they don’t know their place.

NVC: You embrace Reggae, EDM and even Hip Hop on this album. Were these tracks your decisions to use, as in, you sat and wrote songs to the riddims? Which came first? B: There was no set formula. Each song had a different way in which it came about but I can tell you that when I hear a riddim, the lyrics come to me. Sometimes I come up with an idea and I go with that. Sometimes it’s one word – just one word, and I build an entire song around that one word. I’m always in the studio and focused on music. What I think on the inside is what you get on the outside – I am always a positive person. NVC: As you look back on your career, you can say you’ve walked the celebrity red carpet,

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and you’ve performed ‘on the lawn.’ Is there a common thread between those 2 worlds that one and the other can’t see?

I’m not sure about that so let me put it like this: no matter where I am, I am me. If I’m on the red carpet, or if I’m in my car at a stop light and the glass cleaner comes to clean it, I am me. I’ve experienced great things and nothing has changed me. I’ve experienced other times, and nothing has changed me. I see me as a vessel every where I go and that is the common thread!

NVC: Now looking forward, the world is eager to have you on stages! From Australia to France to Canada to the US, the people want your performance. Do you ever feel nervous knowing that you are in such demand? B:

I sometimes get nervous right before I go on the stage. When it’s my time to perform, I have to pray because prayers carry me through. When you’re doing certain works, there are things that will try to stop you, and a nervous energy is one of them – you must pray.

I wear a turban for a reason. When the turban is wrapped, it’s reminding you to pray. People would be amazed at what prayers can do. Powerful … and I look forward to traveling the 4 corners of the earth to deliver my music to the people.

NVC: What general advice would you give our readers on Life, Love, Lyrics? B:

As long as you have life you’re supposed to have love. Last is to choose the right words or lyrics to feed the people with!

Connect with Bugle on IG @buglemusic

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Stream Bugle on iTunes Today! L3 Magazine | July, 2017 ft. Bugle - Pg. 69

Eesah

Country to Kingston

By: Tricia â&#x20AC;&#x2DC;ZJ Sparksâ&#x20AC;&#x2122; Spence | Contributing Editor and Caribbean Affairs Editor

The only way to describe this artiste is a volcano waiting to erupt. After, checking out his music, I had to call the Editor. I told her ‘Listen this artiste is too awesome not to interview’. To be honest, I met no resistance, so here we are inside Zip 103 FM B Studio, Kingston, Jamaica. If you have never met Eesah, just close your eyes and imagine a lanky, chocolate skin, wide eyed Rasta with an easy drawl to his speech. When he is delivering his music though, he exudes a lot of energy. I heard about this artiste from Daddi Barnz (Manager of Chronixx). So I decided to check out his works and was duly impressed. I decided to play some of his music for other people and their reaction was ‘WHO IS THIS?!’ I know when you hear his music, you too will be captivated. We exchanged pleasantries and whilst he was excited, he had the calmest of spirits. When you meet him, you will remember me writing that in this L3 Magazine interview. He reminded me of us meeting at an event in 2013 at Keznamdi and Kelissa Live at The Ranny Williams Entertainment Centre in Kingston and thanked me for supporting him. You know that was touching especially because he wasn’t saying it by rote, but you could feel real gratitude. S:

(He leans back and settles comfortably in the chair) So for non Jamaicans who don’t know what Eesah means, because when I saw it I said eh sah, explain to the world how you came up with the name and who is Eesah.

Eesah is just like how you put that expression on it just now. Eh sah is a Jamaican thing, a part of the Jamaican lingua. Most persons who grow up in the countryside will understand the word ‘eh sah’ and its origin. Eh sah is a way of expressing something to your friends, for example, ‘eh sah dat bad eeh’ [ Translation: That’s off the chain! Isn’t it?] or, ‘Wah gwan, yuh good sah’ [Transla tion: How are you doing? You ok?] So that is where the name came from, but a lot of persons thought the name came from the Bible. The name Eesah is a really upful thing, where you are in a vibe and you hear this and the vibe is good. That is where the name came from, to represent who I am and the person representing Jamaican music out there.

So you mentioned country, so I am going to take it that you are not from Kingston?

I grew up in Prospect, St Thomas from the East. Morant Bay is my place and I have to big up my auntie Patsy and my mother Donna every time. Growing up in St Thomas, I always liked to express myself which is always through reality and truth and to let them know you can live without hate.

S: Talk to us about the journey from St Thomas to Kingston to music. How did you get involved? E:

You know, I wasn’t even exposed to Reggae music until a certain age because the family I grew around, my parents, only listened to Christian and R&B music. I never got exposed to Reggae music until I moved to Kingston with my mom and lived with my aunt.

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When I moved to Vineyard Town, I made new friends while growing up and got exposed to different lifestyles, music and interests. It was there that I realized that I could sing and I had a friend who could sing, who encouraged me; that was where it all started. From then I just started listening to all genres of music. Then there was Super Cat who lived in Vineyard Town for a while and I just started listening to his music through Danny Dread, a famous selector from Vineyard Town.

So how did you make the link with Daddi Barnz, who by the way is very supportive of your career? I don’t know anyone that he speaks to and he doesn’t mention your name.

Daddi Barnz has always supported me since day one because I always supported his music career from his early days of being around Chronixx. I have known him since 2010 and was introduced to him by Teflon when I was at Jah Ova Evil. Meeting Teflon and Chronixx and the whole massive movement at that time, I got the first preference to work with Chronixx on his first album, Hooked on Chronixx. That is when Daddi Barnz said to me ‘Yow Eesah we need to start helping you back for the effort that you put out to help Chronixx through the years and still helping him.’ He told me that it was time to start pushing my works now.

Alright I am not going to make this all about Chronixx because this is about you, but I am going to ask you one more question about him. What was it like working with him?

It is always a pleasure working with him because he is so intelligent and focused on what he wants. Working with him always gives me that motivation to do better.

Your music is gaining traction. What was the first single that you put out that got people to start paying you attention?

That track happened to be a song with Chronixx called ‘Cannabis’ released in 2011 to which I got some positive feedback. In 2016 I decided to release some solo projects but they didn’t get as much attention as the ones I released in 2017. The first track I released from the 2017 project was ‘Run Ova Dem’ and we started getting some real good feedback from all different angles so we started pushing that track as hard as we could.

What was the inspiration behind ‘Run Ova Dem’?

Well growing up in the ghetto, you are exposed to people with different lifestyles and ways of thinking and mindset. Me for one, I would never look on someone and grudge them for what they honestly earn because I not the type to look on a man and think, you are earning ten million per year and I am only earning ten dollars and hate him for that. That is where the inspiration for the song came from. It is basically me saying ‘yow don’t badmind someone for what they possess.’ You are supposed to know what you want and go for it. If you are going to act hype yet don’t have anything then we are going to run ova you. It is really telling persons not to badmind someone for

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what they have or the heights they have reached in life.

You know that is very refreshing perspective from a young artiste because a lot of young artistes can be so angry because they feel like persons are fighting against their career. I don’t get that vibe from you though and I don’t see you cussing people out on your social media. You seem to be all about the music and very focused.

Definitely, I don’t want people to feel like Eesah is all about gaining yuh nuh. We want people to understand that if you want to learn how to deal with and appreciate people you have to learn how to deal with yourself first. As I said, we are all about reality. Once it is not reality then I will not be involved in it. I am trying to tell the youths to keep focused because you can do more than you think. Once you put your mind to anything you can do it; so just use your mind to think more positive than negative.

What is a typical day like for Eesah?

I am always in the studio because I have a home studio. If not that, then I link up Daddi Barnz and Chronixx and build a vibe. It’s always music because that is focus. That is the mission! I just want to get more people gathered to show them that there is more to life than you think and to help them see that we all are one so there is no need to fight because we are brothers and sisters.

You have some artistes who sound really great in studio, but come performance time they are whack! How important would you say that rehearsals and a good performance are to the growth of an artiste?

Very important! Even if it is not rehearsals, you as an artiste should be rehearsing with yourself every day, singing your songs so that you can improve vocally so that you can know when you are off key or on key or you are flat or too sharp. My advice would be to put more time in your craft and try to understand it. Most artistes don’t understand music from a musical perspective. If you tell them to even press a key on a keyboard and name the note they cannot do it. If you don’t understand music, you will not understand the craft. So take time and build yourself as an artiste. Don’t wait on the day when you have a show to rehearse; rehearse everyday! As you wake up in the morning, sing.

I am going to ask you a question many persons don’t ask a young artiste. Ten years from now, what do you think you are going to tell your younger self?

I am going to tell my younger self ‘you have achieved what you wanted to bring to the world.’

To the readers of L3 Magazine, what message do you have on Life Love and Lyrics?

Be yourself, Love, Live and accept people for who they are. Build each other and put each other up there instead of using people as stepping stones. Live right and upful!

INSTAGRAM & TWITTER: @eesahmusic Email: eesahmusicteam@gmail.com

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Platinum Kids

World Stage & World Clash By: Jennifer Menster | Music Review Editor

In Reggae, we have 2 types of Sounds: those who Clash, and those who Juggle. Most of the time, once a Sound is defined, there is no crossover … until Platinum Kids came along! JM:

What is the History of the name Platinum Kids? In 2017 It seems like you chose the right name at the right time!

(laughs) It was about 2000! We were actually kids at the time! It was the era when rappers like Lil Wayne came out and ‘bling’ was the in thing! We were going with that energy and the name worked. We didn’t get into music to be professional DJs, we got into it for fun. There wasn’t a lot of thought put into the name.

JM:

As a Sound you’ve developed a loyal following of fans in New York which has spread to a global following. Your fan management is on fleek as they say! What systems do you use to maintain those fans and have them remain loyal?

We continuously give the fans what they want. You know New York is somewhere where people live for a few years but don’t stay. New York people are spread all over the world; no matter where you go you’ll find someone from New York. What we also do is use social media like SoundCloud. We put up mixes often and what we find is the native New Yorkers will share those mixes with friends and family who are all over the world. They can follow us and interact and keep in touch. This keeps the fans loyal and they feel connected to what we’re doing.

JM: You’ve developed signature events that people look forward to every year as a part of their calendar planning. Events such as the School Uniform Party is a huge hit! In terms of concept, is it you and your brother who come up with the concept, is it a vibrational thing, how does that work? M:

I think it’s a vibrational thing. I’ll come up with an idea and I’ll call my brother and share it with him and he’ll give me feedback. Sometimes it works the other way where he’ll call me and I’ll give him feedback. Definitely we work off of a vibe.

JM:

You started producing riddims. How has that been for you? Is it challenging? Is it easier because you’re a professional Sound and you know what the people want to hear?

M: It’s very challenging! Producing music is always going to be a hit or a miss because remember you’re creating something brand new to introduce to the people. You never know how people are going to take to it. We have a couple of learning lessons. Now some things that we’re putting out is getting circulated and played. It was a process. There is no formula for producing music. No one can tell what the people are in the mood for.

Above image is taken from the 2015 edition of Platinum Kids School Uniform

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Before we got into it we knew that. Being DJs, I’ve seen riddims and singles that I like personally and said ‘this is dope, this is going to hit,’ and then 6 or 7 years later it still hasn’t hit, and then in the 8th year you see everyone liking the song and wanting to hear it and you say ‘what the hell?!’ Music is like that. It goes off of a vibe that everyone has to be on the same page at the same time with THAT song / riddim.

JM:

Because your name is Platinum Kids, Artists look at you thinking that if they give you their music, it will ‘buss’ because you’re on the radio and because you have hot events and because you’ve got the fan base. On the flip, now that you’re producing music, you’re giving music to fellow col leagues in the industry. Have you asked for favours with your productions?

No. It’s more like one hand washes the other. It might be a little bit easier for us because a lot of people know they can look to us with a favour. Sometimes, because it’s us, people will reach out and ask for the chune / riddim. It’s a little easier for anyone who has something to offer in this game – not just us as Platinum Kids. People tend to help those who can help them.

JM:

As much as you like to mix up the ladies in a juggling, is as much as you have fierce dubplates in a dub box. Sometimes people forget that you can be a killing machine and a love machine – it can go both ways! As brothers, do you find one is more into Sound killing and the other is more for the ladies, or are the two of you on the same page at the same time?

No we’re both on the same page. It comes with experience. Knowing music and knowing the different kind of people we play for, we don’t try to mix it up. I won’t go into a dance that has 80% ladies and try to play a million dubs. I’d never do something like that. We try to entertain whoever is in the venue. We both have that experience and that eye for the crowd where we won’t force one style of play one another style of people if you get what I’m saying. I’m not going to go into a Clash setting and play girl chunes for the night. That’s not what those fans are there for!

JM:

How did you feel going into US Rumble?

Initially when we got the call, we were like cool. Then we went back to the reason why we started playing Sound in the first place which is because of our love for music. The Sound we started playing on was known as a Clash Sound and not a juggling Sound, then we started our own Sound and in a sense it was like coming full circle. It’s another door that opened that in hindsight we had experience with.

Going into it, we got a lot of feedback from other juggling sounds who were saying ‘you guys are representing us’ when you do US Rumble. That was a little pressure! One thing I have to say, I don’t like hearing the term ‘Clash Selector’ or ‘Juggling Selectors’ because growing up and listening to sounds, and who made me love music, it was always Sounds that could do both. I don’t know where this division came from, and it’s not something I really endorse.

So the ‘juggling’ Sounds are looking to us to prove to the Clash Sounds and Clash fans that yeah

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Juggling Sounds are capable of handling this level of competition!

JM:

When the 2017 US Rumble lineup was announced, did you receive any phone calls / text messages / emails from colleagues offering support? Were there any messages that surprised you?

Yes! Quite a few hardcore top tier Clash sounds reached out and said ‘yes!’ They also said that Juggling Sounds can bring out an element that Clash Sounds can’t bring out in terms of bringing that vibe and entertainment. A lot of top tier Clash Sounds want to see the Clash culture grow and get back to the 80’s and 90’ era when Clash brought out a lot of fans. Not for personal gain, but to bring back the greatness and at the same time, bring out new fans.

JM:

In this era of Sound Clash, you’re in a unique position because you’re performing for the elders and performing for the children of the elders who also know music and Sound Clash. Is that an extra element of pressure?

Yes because elders are used to a certain way of doing things or getting things done. Taste’s change so some people still feel like a juggling Sound should not be in a clash. They think we’re ruining what Clash is supposed to be. The truth is, that part of the industry is dying. You go to the average Clash right now, and the average age is 45. Anybody can see that this is not sustain able in the sense that 10 years from now, these fans will not be able to attend events the way they used to. We have to bring new fans over and bring a new energy to this.

JM:

The name of our magazine is L3. Each L has a meaning where the first is for Life, the second for Love and the third for Lyrics. What general advice can you give our readers on Life, Love and Lyrics?!

One answer will sum it up: in everything that you do, I realize, it must be done in love. In love, in life and in lyrics, if you do it from your heart, it’s going to flow naturally and everything will fall in place. If you’re doing things with a clean intention you will make a difference. For example, the lawyer who goes into law to make money, is different from the person who goes into law because they know a person who was wrongfully convicted of a crime they didn’t do. The people who do things for a positive purpose is what the world needs.

Connect with Platinum Kids on SoundCloud: SoundCloud.com/platinumkids | platinumkids.net

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