It’s a
A BUYEr’S rEFErENCE GUIDE
October 2013 Volume 38
Spring / Summer 2014
COLOR
>FOrECASTING
Trend report
SOLE CONNECTION It’s a KIdsworld | 3
Phone: (914) 330-3056 | Email: shari@butterflieszebras.com 4 | It’s a Kidsworld
Ilene Oren Showroom | 260 West 39th Street | 3rd floor NY, NY 10018 | Phone: (212) 563-5020
It’s a Kidsworld | 5
CALLING ALL
RETAILERS!
SIGN UP NOW to receive your FREE digital copy of It’s A Kidsworld Magazine and never miss another issue again! You’ll build your business by staying informed on top trends and trade information through our pages. IT’S SO EASY! Just send your email address to caryn.kidsworld@gmail.com to sign up.
6 | It’s a Kidsworld
It’s a Kidsworld | 7
PUBLISHEr’S LETTEr
Caryn salomon Publisher/CEO It’s A Kidsworld
Writes
It’s Time for… Spring Cleaning Dear Readers,
130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn@markitdirect.com publisher/Ceo Caryn Salomon viCe president/Controller David Salomon european Contributing editor Janet Jacobs trend reporting/Color ForeCasting Fashion Snoops art direCtion/MagaZine layout Parallel Branding www.parallelbranding.com
Believe it or not this is something that I look forward to every year. I’m one of those crazy people who need to clear house and get rid of all things that have been lying around untouched for months. Venturing into a new season for Spring / Summer 2014 gives us all the excuse to go ahead and apply this to our own work. It’s that time... step back and take a look at what’s working in your lines, designs and retail space and reevaluate what is working and what is not. Once all the clutter is out you will see that fresh new ideas will flow freely. So I say out with the old and in with the new! Happy shopping!
New York Curly Girls (212) 967-6457 Dallas Button Up (214) 749-0440 Los Angeles Patti Bergstrom (213) 622-8206
Like us on Facebook www.facebook.com/kidsworldmagazine Follow us on Instagram www.instagram.com/its_a_kidsworld
If you would like to receive a digital copy of It’s A Kidsworld please email me at caryn.kidsworld@gmail.com 8 | It’s a KIdsworld
on the Cover Top and Shorts: Little Mass Designer: Tina Chang Photography by: Rachel Read
Atlanta Joyce Nilsson (704) 293-1091 www.Mim-Pi.com (407) 492-8361 It’s a KIdsworld | 9
NEWS
NEWS
snipits
Imagine Greenwear: Go Green! This Made In the USA, Organic and Eco-processed line is a company on the rise. They are unique with the look and feel of their printed graphic sportswear items. Their designs combine a new process of printing and dyeing on both the front and back of all their sportswear items. Partners CAS Shiver and Elaine Fishbein work with screen printing with dyes, not screen inks, because they are soft and washable. They sought an alternative to the plastic and water-resin inks commonly used which have rubbery and stiff feel, and wash poorly. After months of testing, they developed a seaweed base dye system for printing. They quickly saw that the process was clearly the most eco-friendly system, as the base is edible, and decided to make a truly “green” printed garment. “Going organic was an easy choice. For just a minimal cost more of the fabric, we could be 100% green”, said Elaine, the owner of the company. IMAGINE GreenWear recently relocated to a vertically integrated facility in Fairfax, Virginia. There the company does all functions but knitting under one roof- cut/sew/print/dye. Water for dyeing is heated by solar panels with an excess of energy. Carbon footprint is about the lowest possible. The factory is currently working with and seeking GOTS approval, to produce the first totally GOTS approved screen printed item in the market. (Global Organic Textile Standard). IMAGINE GreenWear depends on fashion to sell their unique clothing for infants to size 8. They have found a style of art and presentation that resonates with mom’s and kids alike. The company uses jersey, rib and thermal for their pre-faded and pre-shrunk product. “Once the kids feel the soft combed cotton, they don’t want to take our clothing off!” added Elaine. For more information please visit ImagineGreenwear.com
10 | It’s a Kidsworld
snipits
Safe, Effective Baby Swaddle, 14 Awards for Design & Innovation Over a half million happy babies & parents to date... and counting! The Woombie was designed by a RN & Certified Infant Care Specialist, providing a safe & comfortable swaddle for your baby. Gently hugging the shoulders & tummy, the Woombie allows for natural movement of the arms, legs and hips with their signature bebeflex® fabric- softly cocooning baby without restricting motion or mobility. Its soft ecofabric mimics the feeling of touch, warmth & cuddle- re-creating the womb environment that baby felt prior to birth which is important for calming baby and preventing flailing arms. The Woombie has been shown to promote a more natural and peaceful sleep environment for infants resulting in longer periods of sleep with less restlessness. The Woombie prevents issues such as startling, face scratching, overheating and loose unraveled blankets from covering baby’s face. Infant Care Experts recommend the Woombie products to institute successful sleep patterns from birth to 6 months. For more information please visit Woombie.com
It’s a Kidsworld | 11
NEWS
snipits
JUXBY – A Line of Distinction Denison, Texas based JUXBY designs and produces children’s garments in sizes 12mo to 7 for boys and girls. You can always recognize the Juxby brand by their distinctive boys’ shorts and pants which are made from patchwork madras fabrics and coordinating tops, as well as girls classic lifestyle. This versatile company also specialize in birthday and themed outfits and a seasonal line for Holiday. Juxby proudly employs Americans to create their designs and patterns, sew their embroidery appliques and construct their sewn bottoms and accessories. By purchasing the Juxby brand, you support the spirit of the American entrepreneur. Juxby (tm) is owned and operated by Fattowels, Inc. Store owners can view and purchase the Juxby line after registering and being approved for a wholesale account. For more information please visit http://www.juxby.com/ wholesale-registration/
12 | It’s a Kidsworld
snipits
ABC Kids Expo: Maternity, Apparel & Accessories... All in One Place
Introduces WeeStayTM No-Slip Clip
San Antonio, TX - The 11th Annual ABC Kids Expo held in Las Vegas this October 15 – 18, is North America’s premier juvenile industry tradeshow. They will feature their largest collections ever for maternity, apparel and accessories, as well as a whole host of other products for the juvenile industry. This four-day tradeshow features over 900 exhibitors, 3,500+ booths and nearly one million square feet of exhibit space. The exhibit halls are divided into categories, and special showcase areas enhance your experience by spotlighting some of the hottest new trends and products in the industry. Maternity Square®; has had a record-breaking exhibitor presence for the fourth straight year. This popular specialty showcase will feature maternity clothing and lingerie, personal care and beauty products, and fashion and accessory items such as diaper bags, nursing products, slings and covers. Apparel & Layette; also featuring an expanded list of exhibitors this year, this section has been an important part of ABC Kids Expo since its launch in 2003. With over 100 companies represented, this looks like the place to be for all that is new and stylish for infants and children! The last category is Runway Show. The live Maternity Square runway show has become an annual favorite, with professional models displaying the hottest new maternity wear and gear. It will be held in the lobby outside the upstairs exhibit hall this year for maximum exposure. Independent retailers and qualified media are invited to a private wine and cheese reception the evening before the show opens. It will be held in the New Product Showcase and the exciting new Invention Connection™ pavilion, which features inventors of brand new products that are still in the prototype stage or ready for production.It’s not too late to register for ABC Kids Expo 2013.
Missouri based Wee Ones® debuts its ground breaking new technology for hair bows that stay put, no matter what. In a move that will forever change the game in the hair accessories business, Wee Ones will introduce the WeeStay™ No-Slip Clip, a product improvement and patent-pending innovation at major trade shows and children’s apparel markets this season. Made from a safe, silicone-like material, the WeeStay No-Slip Clip is the next big thing in girls hair accessories because of the solution it provides in the marketplace for keeping girls hair bows in place, a problem that consumers have been trying to solve for years. “Our goal was to make the best hair bows in the business even better,” says Miles Faust, CEO of Wee Ones. “With the launch of our WeeStay no-slip technology, a product of more than two years of research and development, we’re proud to say we’ve done just that.” “After several weeks of testing bows with WeeStay technology, using an in-home panel of loyal Wee Ones customers, we knew we had a winning proposition,” says Faust. “Simply put, they loved it.” The WeeStay No-Slip Clip features a patent-pending no-slip strip which is affixed to the inside of the Wee Ones clip, on the back of the hair bow. It is designed to hold the consumer’s hair bow in place, but also provides a marketing solution for Wee Ones. “For the first time our brand is on the bow,” says Gina Faust, VP Design and Marketing. “Because the no-slip strip features the Wee Ones logo, we can now be recognized for the great quality and design that our customers know and love.” . WeeStay will debut at the following shows: ENK Children’s Club (NYC) October 6-8; ABC Kids Expo (Las Vegas) October 15-18; Atlanta Apparel October 17-21; KIDShow Miami October 23-24; and Dallas Apparel October 24-27. A consumer marketing campaign is planned for first quarter 2014.
For more information please visit www.theabcshow.com
For more information please visit WeeOnes.com
snipits
It’s a Kidsworld | 13
NEWS
snipits
Fun in the Sun from Abroad Pattern mixing and color blocking combine with high sun protection in Platypus Australia’s Summer 2014 collection to be exhibited for the first time at Swim Show Miami. Baby girls will be pretty in blossoms and boys will look ship shape this summer in the colorful new range of UV protective swimwear from innovative children’s swimwear designer Platypus Australia, with its most extensive range and size options in the brand’s history. Summer 2014 sees pattern mixing and blocking abound with baby girls sporting lilac roses and gingham accents. Baby boys will take on a nautical theme with an all over twisted rope pattern in blue. Older children will also be in the swim with a range of fashionable styles and colorful patterns. The latest range from Plyatpus which has been producing high quality but fashionable sun protection swimwear since 1996 has something to suit children of all ages with more prints, sizes, and styles than ever. “There’s no reason why kids can’t look stylish and stay safe from the sun at the same time,” said Platypus Australia founder and designer Karel Wheen. “Our colorful prints which are excusive to Platypus Australia, provide UPF 50+ protection from the summer sun at an affordable price.” The line has been well received in the US market and is well positioned to establish itself in the US as a leasing producer of UV swimwear. For more information visit platypusaustralia.com
14 | It’s a Kidsworld
It’s a Kidsworld | 15
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Newborn 18-4245
AGATHA BABY
18-1662 17-4540 18-2043
Circus Spectacular
19-3138 13-0858
Biowolk
The newborn category gets jazzed up with the Circus Spectacular theme showcasing bright colors of primary and pink hues, while neutrals like charcoal and grey serve as a great canvas for whimsical pop designs.
16-1546 14-1228 16-1364 18-4733 13-4910 19-3939 Franky Grow
18-0201 13-4303
16-0940 15-1225 14-0951 18-1244
Forest Friends
19-1250
The Forest Friends theme transitions poppy colors with neutral earth tones to give off a whimsical, storybook feel. Hues of beige, grey, and khaki serve as a great canvas for the lively warmer hues such as tangerine, giving a magical quality to this overall look.
19-1218 19-0516 18-0201 19-5414 HELEN GORDON
19-3939 17-1464 18-2034
Marie Chantal
18-1664
OEUF
18-1763 18-3840 17-4336
Modeereska Huset
19-3810
Science Class
The Science Class theme echoes the colors of celestial space giving off a contemplative, yet explorative feel. Neutral blues such as navy and steel create a platform for planetary pops of reds, yellows, and greens.
Albetta
18-4027 18-5618 17-5528 13-0535
MORE STORIES
15-1360 TN 15-1046 15-1305 BLACK
16 | It’s a Kidsworld
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 17
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Infant/Toddler Girls 18-4245
Quis Quis
Circus Spectacular
18-1662 17-4540 18-2043
This season, the circus comes to town with its extravagant and whimsical nature. This big top palette showcases a wide array of bright, fun, and saturated pop colors like caution yellow, cobalt, and cherry red. Other hues that scream for attention include fuchsia, melon, and tangerine, while softer hues such as peach, grey, and seafoam help balance out the excitement. Cooler tones such as jade, plum, and cobalt add a mystical element to this worldly trend.
19-3138 13-0858 16-1546 14-1228 16-1364 18-4733 13-4910 19-3939 18-0201 4 FUNKY FLAVOURS
13-4303
Il Gufo
12-0812 18-1662
Nordic Escape
Fall Winter 14 brings in the Nordic Escape theme that inspires the explorer to brave the cold. The winter chill dominates this palette with cooler colors like dove grey, cobalt, navy, and lavender. Meanwhile, buttercream serves as a perfect winter white to compliment the cherry red seen in traditional Fair Isle designs that is one of the defining elements of this theme.
18-4043 17-3920 19-3939 14-3812 14-4103 18-0201
BANGBANG
Whip Cream
Bon Chic
16-0940
Bon Chic
15-1225 14-0951 18-1244
Sugary Nature
19-1250
The Sugary Nature theme displays an energetic palette of earthy neutrals mixed with bright pops to convey the sweeter side of nature. Brown and olive hues are layered with pops of hot pink and mustard to create a look as sweet as candy.
19-1218 19-0516 18-0201 19-5414 19-3939 17-1464 18-2034 Zutano
18 | It’s a Kidsworld
Stride Rite
18-1664
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 19
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Infant/Toddler Boys 18-1763 18-3840 17-4336 19-3810
Intergalactic
18-4027
The Intergalactic theme evokes a vibrant simplification of our universe. The palette teams up a mélange of neutral shades with exuberant brights contrasted with mineral and metallic pigments.
18-5618 17-5528 13-0535 LITTLE WINGS
15-1360 TN 15-1046 15-1305
CIFF
GRASS AND CLOVER
BLACK
BLACK 14-0951 19-1726
OEUF
Monster Story
19-3908 17-0000
Monster Story captures our attention with electric blue, dazzling orange, red and deep golden mustard. Dark and mysterious neutral shades associated with monsters and villains include ink and claret.
19-3920 WHITE 13-4200 19-4150 14-0758 17-1563 18-1763
Munster
Monnalisa
19-3920
Boboli
19-3955 17-0000 18-6024
Wonderous Nature
15-0535 18-0426
An energetic color palette for the Wonderous Nature theme brings together pops of red, mustard, cactus and lime with neutral, earthy shades of olive, terra cotta, and navy.
15-1046 MINI AND MAXIMUS
18-1658 17-1563 18-1249 17-1045
Hitch Hiker
20 | It’s a Kidsworld
14-1113
Fashionsnoops.com provides practical fore casting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 21
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> 4-6x Girls Oca Loca
13-5306 13-4308
Enchanted
12-2905
Fall Winter 14 gets the fairytale treatment with Enchanted Winter. The lightness of this palette grants a whimsical charm to this girly theme. Soft pastels such as carnation pink, lilac, lavender, peach, and seafoam define this magical palette as they give floral and damask prints a sense of feminine beauty. Gold elements give this theme a regal flair while dove grey, ice blue, and buttercream remind us of the winter wonderland.
13-1318 16-1723 15-3817 16-3416 13-4303 16-3916 12-0910 13-1012 Larrana
Twin Set
WHITE
16-0940 15-1225 14-0951 18-1244 19-1250
Blu Pony Vintage Juggle Angels
19-1218 19-0516 18-0201 19-5414 19-3939
Barcarola
Pleasant Prairie
The Pleasant Prairie theme showcases provincial hues of blue, red, brown, and orange to give off a humble, country feel. Windowpane checks encompass steel and navy hues, while silhouettes in different shades of red add a nice addition to this look.
17-1464 18-2034 18-1664
Bimbalina
16-0940 15-1225
Walk in the Forest
14-0951 18-1244
The Walk in the Forest theme is heavily inspired by nature, and the color palette is no exception. Natural hues of browns and greens like cocoa, toffee, olive, and pine green define the overall tone while pops of red orange, hot pink, and cherry echo the plants and animals that pop into landscapes, giving a hint of excitement to this otherwise muted color palette.
19-1250 19-1218 19-0516 18-0201 19-5414
The Klein Group 2050 Stemmons Freeway Suite 8280 Dallas, TX. 75207 214-637-5111 The Klein Group 250 Spring Street NW Suite 13S118 Atlanta, GA. 30303 404-221-0520 Glam Girl Inc. 1300-B South Boyle Avenue Los Angeles, CA. 90023 323-309-6337
19-3939 17-1464 18-2034 American Outfitters
22 | It’s a Kidsworld
CIFF
18-1664
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 23
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> 4-6x Boys 18-0322 17-1330 19-1726
Aviation
14-0951
The Aviation theme exhibits classic colors of olives and browns, most notably seen in flight jackets, while blue denim hues bring in a mechanical element. Color variation can be seen in the details, which include labels with hints of red and mustard as well as neutral colored fur trims.
17-5528 19-5217 18-3921 19-3925 19-1664 11-0107 Fun and Fun
14-1305 Hackett
French Connection
18-0503
Diesel Kids
14-4311 18-4027 14-0758
Industry
17-4735 19-4150
The Industry theme offers uniform inspired hues in synergy with bright pops. Robust shades of deep brown based terra cotta, pumpkin and yellow are combined with both mineral and grey casted blues for a striking combination.
19-0419 18-1249 16-0928 19-1218 12-0804 CIFF
18-0503 18-1658
Woolrich
Newborn to Size 8
BLACK Diesel Kids
John Galliano
NY/Mid-Atlantic: Martin Schiff 609-471-6189
14-0951 19-1726
LA: The Dressing Room Showroom 213-623-4773
19-3908
Street Rebel
17-0000
The Street Rebel theme exudes coolness with monochrome tones alongside pops of yellow and red. Metropolitan shades associated with street culture include ink and claret.
Chicago: Arnita Plekenpol 920-397-0187
19-3920
Dallas: Tracy Ross 303-841-7018
WHITE 13-4200
New England: Dan Greenberg 781-407-0110
19-4150 14-0756 17-1563 From the World
24 | It’s a Kidsworld
The greenest garment in the industry!
18-1763
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
https://twitter.com/imagineGreenus www.facebook.com/IMAGINEGreenWear
MADE IN AMERICA It’s a Kidsworld
| 25
Color Trend Report
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
Fall/Winter 2014/15
> Tween Girls BLACK
Bonnie Young
Glam Rock
Diesel Kids
The Glam Rock trend sparkles and shines this season with metallics layered in with black silhouettes as feminine hues of pink and plum rain in and give this palette a pretty edge. Reds are the powerful players with cherry and crimson laying in some attitude, while pink hues like hot pink, carnation, raspberry, and plum add the girly, yet spunky element. Neutrals such as black, white, and navy serve as a grounding element to the gold and silver hits of glam.
WHITE 8402C 14-1012 18-1664 19-2041 17-2230 12-2905 19-3632 19-3815 19-1761
Fun and Fun
19-3815 18-3949
Juicy Couture
Rumbl
Preppy Kitsch
17-1350
This Fall Winter 14, the back to school feel comes back with a punch of kitschiness. This trend is conveyed through primary colors that come in deeper, richer tones, giving an update to the traditional varsity palette. Bright pops such as mustard, cherry red, and jade drop in as classic neutrals like dove grey, navy, and buttercream ground the look.
13-1318 13-4303 15-0955 12-0910 18-1664 18-4733
Bon Chic
15-0927
Romania Bohemia
19-1522 19-2047 Aioty
18-2143
The rich color palette of Romania Bohemia is key in updating the traditional bohemian look. Jewel tones like raspberry, plum, and jade help set the eclectic mood with brights such as fuchsia, mustard, and cobalt giving an energetic strike. Neutral colors like burgundy and buttercream, and camel are perfect canvases in showcasing the colorful embroideries of this theme.
19-3230 18-3949 19-5226 15-0955 17-1463 16-1235 Girl and a Mouse
24 | It’s a Kidsworld
12-0910 Antik Batik
BLACK
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 25
Color Trend Report
Fall/Winter 2014/15
| By Tanya Lucadamo, Trend Editor, Fashion Snoops
> Tween Boys 14-4311
T2LOVE.COM
18-4027 Monnalisa
17-4735
Icelantic Explorer
The Icelantic Explorer theme brings in a myriad of earthy neutrals such as khaki, olive, and steel, while pops of claret and cobalt add a fun twist to this outdoors look.
14-0756
19-4150 Bimbalina 19-0419 18-1249 CIFF 16-0928 19-1218 12-0804 18-0503 18-1658
18-0322
Diesel Kids
17-1330 19-1726 14-0951 Andy and Even
17-5528 19-5217 18-3921 19-3925 19-1664
School Nerd
Rich jewel tones in the likes of jade, mustard, and red mixed with traditional neutrals like navy establishes the School Nerd palette. Silhouettes in these jewel tones add a kitschy, yet cool feel to this look.
11-0107 14-1305 18-0503
Fun and Fun
Ki6
Diesel Kids
19-3920 19-3955 17-0000 18-6024
Winter Camp
The changing seasons bring together a diverse Autumn landscape with organic shades of pumpkin, khaki, and terracotta mixed with earthy tones and natural greens including olive, cactus and lime for this Winter Camp theme.
15-0535 18-0426 15-1046 18-1658 Fun and Fun
17-1563 18-1249 17-1045 14-1113
26 | It’s a Kidsworld
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
T. 818.477.1379 E. CUSTSERV@T2LOVE.NET It’s a Kidsworld | 27
SpoTlIGHT
one piece at a time Ilene oren & Company... A Showroom on the Move! Ilene oren & Company, a multi-line showroom specializing in contemporary children and tween brands has just expanded their showroom. Ilene oren & Company is located at 260 w 39th Street in nY. due to the success of their lines and the support of their manufacturers and retailers, they have grown from a single-person company to one that employs several individuals. This 15 year old dynamic rep company now occupies a beautiful, newly renovated 4000 square foot showroom on the 3rd floor. The extensive showroom offerings allow buyers to fully meet their customer needs in the contemporary market. with the tween girl wanting to look like her big sister, the showroom is extremely fashion-forward and dedicated to providing accounts with today’s hottest looks. Their manufacturers also benefit from the staff’s expertise, as they work closely with them to optimize the design and merchandising of their lines. You can find their trendy brands in a constantly expanding list of major department stores, multi-store operations, and boutiques nationally and internationally.
one piece at a time
Butterflies and zebras...”basics with a twist” clothing line for tweens. Fun, trendy lifestyle brand....a must have for every girl.
Tractr Jeans is a new York Based denim company started by Howard Mensch and diane Kuczer in 1997. Tractr’s philosophy is to provide a more Contemporary look for girls using quality fabrics and maintaining their signature fit. Today Tractr is one of the most popular and well known brands in the girls market in the USA, with distribution in the better department stores and specialty stores.
For more information please visit www.IleneorenShop.com
here is a glimpse of the brands showcased at ilene oren & Co.
28 | It’s a KIdsworld
T2love was designed and produced in los Angeles since 2006 and sold internationally in hundreds of stores and boutiques. T2love has become known for their silky soft apparel with form flattering fitment for all girls! Using high quality cotton based fabrics, unique washes and finishes, T2love’s fashion designed garments come together to create something that is the ultimate combination of style and comfort.
dirtee Hollywood blazes the trendsetting trail with authentic attitude , style and premium techniques. Featured at the worlds finest department stores, and boutiques.
The evolution of tween fashion
From cross body ipad covers to accessories and embroidered Beanies, Founder Caryn Sterling keeps her rolf Bleu brand ever innovative and on trend while delivering quality and affordability.
established in 1992 Kiddo has been pioneering new boundaries of the tween market with fashion forward fabrics, designs and concepts. each design is inspired by the innocence, youth and energy of the tween market. every detail from color to stitching to silhouette is intricately woven through the line to tell a new story season.| 29 It’seach a KIdsworld
TrendSpoT
Spring/Summer 2014
Key trends from the top children’s wear collections seen at pitti Bimbo, Florence; Kleine Fabriek, Amsterdam; playtime, paris and who’s next, paris.
stones & Bones
Text and photography by Janet A. Jacobs
cakewalk
FanCy Free
Summertime…and the living is easy.
aFriCa eXPress
A bold journey to a continent of wonder. The natural beauty of African wildlife inspires scenic graphic tee shirts: an elegant zebra on spot-dyed background and a tiger peeking out of jungle leaves. Mimisol features prints using decorative motifs from the Masai culture, topped off with a multi-colored beaded collar. The bold designs seen in Little Lelia’s collection come from authentic African fabrics.
Why be stressed? School’s out and vacation’s in! Cakewalk’s simple sundress depicts photo-real scene of girl relaxing in a flower field. Smash’s delicate artwork captures a moment of serenity, rendered in Asian style and printed on paisley. Colorful sportswear by J & Joy includes coral shorts with floral print lining. A panda print on sky blue tee shirt is oh-so-cute and oh-so-Zen.
little lelia
coq en Pate
smash
J & Joy
little Marcel
Mimisol
tumble ‘n dry
Boboli
Mafrat
Birds oF Paradise
Fendi Quis Quis
Tropical dreams take wing.
gsus Junior smash
30 | It’s a KIdsworld
Images of exotic parrots create ultra-colorful creations. Intricate painted birds appear on graphic collages, enhancing a riotous melange of jungle flowers and foliage. Mafrat’s parrot pair is made entirely of tiny multi-colored studs. Two-toned trimming adds colorful accents to this novelty tee shirt. A whimsical toucan trio line up on tropical-stripe romper with contrast stripe placket, by Boboli.
at ease
Cultivate an air of chic nonchalance.
gold
Boys in blazers look naturally natty. Unstructured shapes and soft fabrics keep the look casual and relaxed. Quis Quis pairs bright green jacket with light green pants, and a lavender jacket with jeans. Speckled yarns on light gray jersey makes a chic jacket for babies, perfectly coordinated to striped polo top and checked shorts. A sporty gray blazer by Tumble ‘n Dry works smoothly with denim shorts and witty graphic top.
It’s a KIdsworld | 31
Trendspot
Spring/Summer 2014 Zorrro
Monnalisa
Daisy Craze
Pretty petals decorate springtime styles.
Bands of Brights A symphony of multicolored stripes.
P leated color bands create a charming sheath dress with beaded collar. R occobarocco Kids presents a striking design: fuchsia, yellow and grass green stripes are accented with black and daisy trim. S oftened bright stripes are pleasing on gray grounds, from wavy lines on Zorrro’s tee shirt to strong color bands on hooded jacket by Little Marcel.
From the World
Little Marcel
Pop Art style daisies on purple ground make a cheerful print dress of all-organic cotton. Monnalisa’s photo-real flower print is enhanced with a glittering sequined center. Lime green shades are refreshing on lace skirt and graceful blazer from T Love by Special Day. Daisies and roses are incorporated into the season’s popular checkerboard square pattern. Rykiel Enfant renders ladybugs and daisy as light, sketchy embroideries.
Ej Sikke Lej
Special Day
Rykiel Enfant Roccobarocco Kids
Agatha Ruiz de la Prada Baby
Jottum John Galliano Kids
Blue Skies and Sunshine
New Wave
A high tide of fresh nauticals.
It’s a beautiful day.
nchor appliqués stand out on A classic sea stripes or artistic “handpainted” stripes. Always-popular anchor motifs work well for baby romper and matching short set. John Galliano Kids updates a traditional sailor collar by mixing it with newspaper print. Double gold buttons complete the sassy sailor look. The curved bottom of Galliano’s tee shirt complements the newest wave in nautical graphics.
Imps & Elfs
Ermanno Scervino
Blue hues and sunny yellow shades make a naturally fresh color palette. Tonal variations of blues are seen on a striped linen dress by Jottum and Ermanno Scervino’s elegant embroidered shoes. Mimisol’s yellow A-line dress has a nice surprise: the back of the dress is blue ticking stripes. A blue straw hat with white bows tops off the sweet ensemble. This season’s most popular shade of yellow is clear and soft as early morning sunshine.
Tutto Piccolo John Galliano Kids
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Mimisol
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Trendspot
Spring/Summer 2014 Ermanno Scervino Boboli
Square Pegs
Monet À la Mode
Paul Smith Junior
Painterly florals make a big impression.
M inimalist styling creates a clear canvas for gorgeous watercolor-style prints. Artistic renderings are brilliantly colored in luminous shades: aqua blues and indigo, lime green, fuchsia, turquoise, pink and red. R ykiel Enfant’s sundress combines a large scaled flower print with striped top, fabric flowers and jeweled initials. S imonetta’s cardigan sweater, covered with translucent pastel flowers, is worn with a daisydecorated tulle skirt.
Designers think outside the box to reinterpret checks and patchwork.
Rykiel Enfant
Simonetta
Val & Max
Long tiered skirt by Ermanno Scervino pieces lace with several different sized check patterns. The trendy black motorcycle jacket has matching checked sleeve lining. Multi checks and stripes make a pleasing patchwork on baby romper by Boboli. Intricate textile prints create the look of patched fabric. Val & Max combine overlapping geometric shapes while Oilily re-creates a charming look of etched Dutch tiles.
Molo Oilily
Rags Industries No Tomatoes
To Dye For
Take a dip into a sea of color.
Versace Young
Mood Street
34 | It’s a Kidsworld
Love Story
Fun & Fun
Stones & Bones
Y oung Versace makes a splash with bright paint splatter print on aqua tie-dyed background. Cyclist styling gives this jacket a sleekly athletic look. A motorcycle jacket with trapunto quilting radiates in colorful dyed denim. P ink and blue tie-dye creates dramatic background for a strong bird graphic, framed with dyed lace trim. R ags Industries presents an interesting shirt highlighting tie dye techniques which form abstract stripe patterns.
Romance is always in style.
Little Marcel
Fun & Fun spells out “love” in lipstick-colored sequins on gray jersey dress with scalloped lace trim. Two love birds exchange kisses on a field of pink daisies. Glittering studs and tiny jewels decorate a detailed print/ applique on white tee shirt by Roccobarocco Kids. The embroidery spells out “forehead kisses”. Super hero lovers get super passionate on Little Marcel’s comic book style graphic with printed stripes.
Roccobarocco Kids
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FooTweAr FeATUre
Sole Connection Fashionable Kid’s Footwear for Spring 2014
» By Janet A. Jacobs
North American Shoe
Old Soles
Vans
36 | It’s a KIdsworld
Timing is everything, as the saying goes. The Children’s Great Event Shoe Show, one of the trade’s most important bi-annual exhibitions, is traditionally held in August. Because of the early arrival of the Jewish holidays this year, the Spring 2014 show was held on September 10-12th in Teaneck, New Jersey. The successful result made event president Alan Blum very happy. He had been concerned about the change in timing, but the new date turned out to be for the better because the stores had already gone through their “back-to-school” period and they had money to place orders for Spring shoes. Blum said,“Everyone we spoke to was happy with this show. We had three hundred retailers attend, mostly from the Metropolitan area but also some from Canada, Oklahoma and Texas. Many buyers came from Maryland and Pennsylvania too… they drove and stayed for two or three days. My wife is the sales representative for Lelli Kelly shoes and she made thirty appointments with buyers. Every one of them showed up!” There were twelve first time exhibitors this season, as well as the return of well established collections such as Primigi Footwear, Camper Kids and Venettini. Plae was an interesting new line highlighting a unique twist on athletic shoes: removable Velcro straps which can be changed to match the day’s fashions, such as pink and purple straps changeable to orange and green. Clarks Kids exhibited for the first time this year, showing a beautiful, high quality line of children’s shoes including the Classic and Original collections. All the exhibitors reported they were very pleased with their appointments and new contacts made. “The retailers came, and because they had already been through their back-to-school season, they had money in their pockets.” said Blum. “That’s what made a great show.” The next edition of The Children’s Great Shoe Show will be February 24-26th. Contact: www.tcgess.com and thecgess@att.net Vans was established in 1966 as a California retail store with shoes for surfers and skateboarders. Currently owned by VF Corporation, Vans is a corporation, not a licensing arrangement. They currently have sales of 1.3 billion dollars worldwide. The most important category for the company is the Vulcanized shoe. Representative Brian Stone said, “The Vulcanized shoe is the big thing for Vans. We’re selling a California lifestyle. The majority of our shoes are canvas, but we’re now getting more into different treated fabrics so they can be worn all year round.”The most important styles for Vans are the Authentic, a canvas lace-up shoe; the Era, which features many prints and new textiles; and the Classic, a slip-on shoe. Vans is well known for their cool, creative prints. They have often collaborated with musicians, artists and designers, such as their current Beatles“Yellow Submarine”collection.“These collaborations are a big part of our business”, said Stone. “We keep them limited which make
them more special. We’ve had a tremendous six to seven year run with no slowdown in the canvas Vulcanized runners.” The shoe’s reasonable retail price of about $45.00 makes them affordable to kids, helping to ensure Van’s continuing popularity. Contact: www.vans.com Bobux is a New Zealand company that started in 1991 with a soft soled shoe. Company vice-president Robin Nash said, “Quality is our first mission.” A few years ago they launched a line of walking shoes. They have since added a range of“step up” shoes for the early walker. These mimic the advantages of bare feet and accommodate the child’s round foot shape, allowing for unrestricted growth. The super flexible shoes are made of soft, premium quality leather inside and out. Some new styles are made of “Spashtex” leather which is treated with a special finish that resists water and dirt. All of Bobux designs show a simply elegant European flair, ranging from soft, light-weight leather shoes for newborns to classic and timeless sandals, to trainers and sport shoes. Scaled down versions of dock shoes and nubuck moccasins are adorably designed down for little boys, while little girls can choose pink or silver leather ballet shoes with a hint of sparkle. Contact: www.bobuxusa.com and robin@bobuxusa.com The North American Shoe is a thirty year old company representing high quality, high fashion lines such as Beeko, Tingly and Tundra. They specialize in stylish shoes, taking the latest adult trends and making great versions of them for kid’s shoes. Representative Lester Cohen said, “Sandals are really coming back strongly. We do very well with metallic sandals: gold, silver and soft colors.”Sandals are creatively embellished with gold trim, cut-out leather flowers and jewels. Fringed moccasin sandals with colored beads and rope soles are an especially popular new style. North American Shoe brands are available in the New York region at highline stores such as Harry’s Shoes, Top Top Shoes, Jay’s Shoe Box and Lester’s. Contact: www.northamericanshoeco.com
Bobux
Beeko
It’s a KIdsworld | 37
TrAdeSHow newS
eIMI Colombia 2013 » Text and photography by Janet A. Jacobs
This long-established, international trade exhibition for children’s apparel and footwear was held July 16-18 in Bucamaranga, the manufacturing center for Colombian children’s fashion.
F
or three full days, visitors to EIMI Colombia enjoyed a wide array of dynamic exhibitions, entertaining runway shows and informative activities. Among those attending were sixty international guests from eleven countries including the United States, where the Free Trade Agreement with Colombia offers great advantages such as no duty charges. EIMI was organized with the expert assistance of Proexport Colombia, the government organization dedicated to promoting exports, tourism and foreign direct investment. In addition to offering their own brands, many of the exhibiting companies have had extensive experience producing private label collections and collaborations with international vendors. The sewing quality is generally excellent and a good selection of fabrics is available, especially woven cotton and cotton/polyester blends. Hand sewn details such as embroidery, smocking and embellishments are a specialty of the Colombian market, where the variety of innovative and intricate trimming is truly impressive. Dresses were especially wellrepresented at EIMI, specifically cotton sundresses featuring brightly colored prints and special details. Creaciones Roes, Burbujitas, Paletta Baby and Florela are among several strong dress collections highlighting creative designs with artful embellishments such as fabric flowers and ribbon bows. A variety of beautifully detailed hand-sewn smocking enhanced many of the dresses and was also featured
on baby apparel, such as appliquéd and embroidered infant’s wear by Sleeping Baby, Bordino and Naty Baby. Velour and fine wale corduroy baby garments added to the appealing selection of styles seen in these lines. Swimwear is a naturally strong category in sunny Colombia. Aloha Swimwear offered a fun range of girl’s swimsuits featuring bright prints of flowers and rainbows. Cut-out appliquéd flowers and rows of ruffles added dimensional interest. Dipskin’s highend swimwear featured the added advantage of special linings tailored for specific age groups. While all their fabrics offer protection from the sun and pool chlorine, the linings for girls aged 2-4 years old contain aloe, which has a relaxing scent and softens the skin. Brand manager Janette Pena Prada explains.” We work with micro-capsule linings of aloe vera and karate butter, as well as internationally certified UV filters in all of our swimsuit fabrics.”Last March, Pena Prada participated in an exploratory trip to New York as part of a group of children’s wear companies organized by Proexport Colombia. Their Manhattan experiences were reflected in a tank swimsuit with striking graphic of the city’s tall buildings. Says Pena Prada,” The Colombian market does not compete based on price…it competes based on quality and added value.” My Little Princess and Patty Pat offered enticing ranges of hair accessories and jewelry using ribbons, bows and beads--
Yeska and teo
sleeping Baby
all made by hand with incredible details. Flip-flops by Lander were covered by multi-colored satin bows, beads and buttons which coordinated to colorful necklaces and ribbon bow ornaments. The series of runway shows held each evening were especially enjoyable. Adorable children models, high energy music and stylish choreography made the most of the participating companies’ collections. The shows were hosted by remarkably talented child announcers who treated the audiences to song and dance performances for added entertainment. Tom Kids, Hormiguita and Kitch were among the companies showcasing diverse selections of trendy sportswear for boys and girls, while Dipskin’s swimsuits generated great excitement with dancing models and sets simulating the coastal regions of Colombia. International exhibitor Roxan Lo from Peru showed a lovely, subtle collection made of organic Pima cotton, while Te Como a Besos of Argentina won a prize for their beautiful line of fresh summer sportswear in soft shades of blue. A performance by the charismatic child rap singer Teo delighted the audience. EIMI’s organizers and Proexport Colombia did everything possible to ensure a very interesting and pleasant experience for all guests. Since the city of Bucamaranga is the center for manufacturing children’s fashion, there were many opportunities to visit factories for apparel and hand-made leather shoes, with all business meetings being arranged upon request. Excursions to this fast growing city’s new malls provided an informative look at the thriving and exciting Colombian children’s wear market.
Paletta Baby
Burbujitas dipskin
Burbujitas
The next edition of EIMI will be held in July, 2014. For more information, please contact: PROEXPORT COLOMBIA miami@proexport.com.co
aloha swimwear
38 | It’s a KIdsworld
My little Princess
It’s a KIdsworld | 39
It’s A
REACH OVER 13,000 KEY BUYERS
AND INCREASE YOUR BUSINESS! Showcase in the January/ February 2014 issue · · · · ·
DOUBLE ISSUE Fall / Winter Preview Back to School Outerwear Sole Connection
caryn.kidsworld@gmail.com 201.969.1600 Like us on Facebook www.facebook.com/kidsworldmagazine
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It’s a Kidsworld | 41
HoT looK
Fashion Hot picks
HaUtE BaBY
MIM PI
It’s A Kidsworld features this season’s best finds
t2loVE
HaNG tEN GIrls
SKIDDERS
SARA SARA
BUttErFlIEs & ZEBras HUGGalUGs
FrECKlEs + KIttY
WARRIOR POET
IsoBElla & CHloE
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Show Scenes
ENK CHILDREN’S CLUB
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It’s a Kidsworld | 45
It List
Where to find it Brand
Contact
Size Range / Product
Phone
Adams & Company Realty
David Levy
Premier Children’s Building
212.679.5500
Baby Sara / GBYM Inc
Wayne Lee
Girls dresses and sportswear, 12m,18m, 24m, 2T-6X
213.248.1777
Butterflies & Zebras
Shari Horowitz
Seamless tanks S-XL and one size fits all
914.330.3056
Dallas Market Center
Meredith Hite
Regional Mart
214.760.2883
Dignity U Wear
Karin Bunell
Non profit charity for kids
888.364.1305
ENK / Children’s Club
Stanley Kaye
Tradeshow
212.759.8055
Good For You Girls
Kimberly Grustas
Natural Skincare
860.489.9912
Hannah Banana / GBYM Inc.
Wayne Lee
2T-6X, 7-14 years, girls dresses and sportswear
213.248.1777
Haute Baby / Purrfect
Linda Jeffcott
Girls 12 months - 10 years
713.334.9006
Huggalugs/Maxwynne Inc
Carol Lavinthal
Legwarmers, hats, pettiskirts, babies & kids
425.868.3195
Imagine Greenwear
Mark Fishbein
Boys & girls organic sportswear, newborn to size 8
646.625.9343
Isobella and Chloe / Best of Chums
Emily Fong
Newborn-16, dresses, infant gifts
626.457.8823
Juxby
Natalie Prescott
Boys and girls lifestyle, 12 months to 7 years
903-484-4273
LamanBlu, LLC
Glen Gomez
Girls and boys, 3 months to 8 years
720.837.1452
Little Mass
Tina Chang
Girls 2t-12 years
323.234.9086
Freckles + Kitty / Glam Girl Inc.
Cheryl Ko
Dresses and tunic sets 2t-14
323.309.6337
Mim Pi
Peter Nieuwenhuizen
Baby and Girls, 2- 10 years
407.492.8361
Platypus Australia
Pensiri Scott
Swimwear sizes 0-14
917.907.1937
Sara Sara / GBYM Inc
Wayne Lee
Girls dressy dresses 4-14 years
213.248.1777
Skidders
Michael Matalon
Infant & Toddler Indoor / outdoor footwear
212.279.1616
T2Love
Terri Kuoch
Tween active wear sizes 2-14
818.477.1379
Truly Me / GBYM Inc
Wayne Lee
Girls dresses and related sportswear 4-6X, 7-16 years
213.248.1777
Warrior Poet Clothier
Tori Young
Boys designer tees 2t-youth large
678.878.9791
Wee Ones
Miles Faust
Premium hair bows, headbands, clips and other fashionable accessories / babies – teens
1.800.258.9996
KB Designs, LLC, Woombie & Mod’Swad
Karen Barski
Layette, Accessories (300 SKUs)
203.660.4440
Brands highlighted in pink reflect new advertisers to It’s A Kidsworld! For more information on how to get on “THE LIST”, please email Caryn@markitdirect.com 46 | It’s a Kidsworld
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