El yunque, Puerto rico
FUN ASHORE Tune in To Fun Finds Tv and Fun For
all Tv For even more porT & shopping
GETTING ThERE WITh CARNIVAL CRUISE LINES
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2012-13 CARIbbEAN SAILING SEASON
GEORGE LOpEz
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16 T h e F C C A C r u i s e C o n F e r e n C e & T r A d e s h ow
OnbOard Media:
diNiNG 2.0
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StARS StA t RS wHO ROck tA tHE cARiBBEAN
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tHE mytHS m HS myt ANd tHE myStiqUE myS my yStiqUE PLEASE READ, ENJOY AND LEAVE IN STATEROOM AT CRUISE’S END
your guide tO FUN iN tHE SUN where to shop, what to see starting on page
64
Enhancing thE JournEy for thE global travElEr choicEs abound on today’s cruise vacation. Whether you’re orchestrating a family reunion or a second honeymoon, seeking far-flung adventures or a weekend getaway, there’s a cruise to make your wish come true— and a completely different cruise for someone else’s completely different desire. Onboard Media has been part of that experience for almost 25 years, providing customized, integrated media to enhance the unique journeys of global travelers since 1989. Based in Miami Beach, the company creates print, video, digital and online products to reflect the special audience of each client. Products are created for cruise and resort markets in the Caribbean, Alaska, Australia and Las Vegas, with more worldwide regions being added. Each program is created in alignment with the client’s marketing message and presented with the same standards found in traditional consumer media. In-room magazines attract readers by starring prominent celebrites on their covers, and television programming resembles the most sophisticated Travel Channel feature. Shopping
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promotions adopt the client’s brand message and style. Clients use a few select pieces or the entire program, depending on their needs. In 2013, Onboard Media raised the bar on destination television. After searching extensively for preproduced programming on ports of call, the company’s video team realized there was nothing of the quality they needed. So rather than continue with the industry standard of using “canned” shows—which carry the same generic message to all viewers, no matter how different those viewers are—the Onboard Media team decided to create customized videos themselves. The destination programming highlights the ports of call in an exciting style that entices viewers to book shore excursions or future cruises. “The destination programming is one of the many ways our partnerships with cruise lines have grown,” says Sarah Beth Reno, Onboard Media president. “As their programs expand and their needs change, we are right there with them to provide media that will speak to their own unique market.”
An LVMH Company Moët Hennessy • Louis Vuitton
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