China
Intellectual Property Ella Cheong
Franchising; Technology and Telecommunications; Healthcare and Life Sciences
ELLA CHEONG is the Senior Partner of ELLA CHEONG & ALAN CHIU (ELLALAN), a Hong Kong based full service firm servicing the Greater China Region but with particular emphasis on Intellectual Property (IP) matters. Ella is recognized as one of the best IP lawyers in Asia and is an all-round IP pioneer in Hong Kong. Internationally, Ella Cheong is a highly reputable IP lawyer. She was inducted into the IP Hall of Fame by IAM and Globe Business Media Group in 2018. She has served in many IP organizations, including: • AIPPI– Former Chair of the Group comprising Independent Members, Council of Presidents and the Executive Committee member, received its Award of Merit, and was elected Member of Honour of AIPPI • APAA– Founding President of the Hong Kong Group, and was honoured with APAA Enduring Award • FICPI– Council Member (being its first Asian), and is now its Member of Honour • Hong Kong Law Society – Chair of the Intellectual Property Committee, and now on its Roll of Honour • INTA– Past member of the Board of Directors, and presented with the INTA President’s Award Ella concentrates on all IP related legal issues, including enforcement of IPRs and commercial-related IP issues (e.g. preparing of or reviewing agreements ensuring adequate protection for IPRs in agreements for licensing, franchising, employment, manufacturing, agency and distributorships), as well as litigious issues (including cancellations and oppositions of trademarks) before the Courts and the IP Registries.
Ella Cheong & Alan Chiu, Solicitors & Notaries
Ella Cheong Senior Partner Ella Cheong & Alan Chiu, Solicitors & Notaries Tel: (+852) 3752 3867 ella.cheong@ellalan.com www.ellalan.com
At the invitation of the Singapore government, Ella also established Ella Cheong LLC in Singapore and a supporting office of Ella Cheong IP Services Sdn Bhd in Malaysia. Alan Chiu, the Managing Partner of ELLALAN, is renowned for his anti-counterfeiting, IP litigation and advisory practices in Hong Kong and People’s Republic of China (PRC). In particular, Alan has handled a number of IP litigations in China and is renowned for his sophisticated strategies in handling cross-border and convoluted IP disputes for international fashion brands, technology giants and food and beverages companies. ELLALAN also handles enforcement portfolios for many international clients for their businesses in the PRC. The scope of work relating to brand protection includes partnering with PRC lawyers to commence civil litigation against Chinese subjects for IPR infringement and unfair competition, arranging for administrative raids with local authorities, negotiating with major PRC e-commerce platforms on takedown policies and advising on enforcement strategies and tactics from time to time.
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