At BouMatic, It’s All About The Cow The Dairy Industry’s Global Leader is Headquartered in Madison, Wisconsin – America’s Dairyland
A Reputation for Milking Excellence Investing in the Future of Dairy Farming Wisconsin Influences the Dairy World | Sponsored by BouMatic • www.boumatic.com |
Revolutionary Engineering Continuing the tradition of advancing dairy technology, the HiFlo Evolution Pulsator significantly reduces the time and expense of maintenance – requiring no tools and only a minute to rebuild, this elegant product is truly revolutionary.
A Rich History of Dairy Innovation BouMatic celebrates 75 years of milk harvest excellence in 2014.
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ince its inception, BouMatic has built a reputation for bringing game-changing innovation to dairy farmers. With strong roots in Wisconsin, BouMatic has contributed to both the dairy industry and the state. Founded in 1939, BouMatic quickly established itself as a technology leader and manufacturer of durable, high-quality milking equipment. The dairy industry’s first viable pulsator for automatic milking systems was developed by Lawrence Bouma and led to the formation of the original company. At the time, mastitis was extremely prevalent and was taking a toll on the dairy industry. Bouma saw a need for improved milking efficiency and udder health; so he utilized research from the University of California and his own experience to create the new pulsator. The pulsator is the heart of every milking system and creates the pulsing action that still milks dairy cows today. Just one year earlier, Gilmon F. Albrecht founded the Dairy Equipment Company in Madison, Wisconsin. Dairy
Equipment Company introduced DairyKool “canless” bulk milk coolers, which allowed dairy producers to store and cool milk more efficiently. BouMatic operated from a new location in Ontario and distributed equipment via its Bouma Distributor Agency before being acquired by Dairy Equipment Company and relocating to Wisconsin. This acquisition combined the cutting-edge products of the time to be produced by a single company and solidified BouMatic’s presence in Wisconsin. In 1974, European companies Gascoigne and Melotte, merged to form Gascoigne-Melotte, a leader in milking machine design and development. By this time, BouMatic had expanded into several countries including Australia, England, France, Israel, Japan and Saudi Arabia. BouMatic purchased GascoigneMelotte Group in 1994 to strengthen its global marketing position and enhance the product lines of both companies. BouMatic and GascoigneMelotte integrated into BouMatic
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LLC, a global dairy technology leader providing sound solutions that deliver superior results. Today, BouMatic serves dairy operators in more than 45 countries and employs more than 400 people worldwide, while continuing to stay true to its Wisconsin roots. By adapting to the modern dairy industry and aligning itself with progressive Wisconsin farmers, BouMatic has been able to create revolutionary products that improve the lives of both the producers and the cows they raise. The world looks to Wisconsin and BouMatic as industry leaders for techniques and technology. BouMatic continues to create revolutionary products that stay true to their goal of milking “gently, quickly and completely.” A deep knowledge of the history of the dairy industry and the tools to create newer and improved products make BouMatic a successful company. But it is the unwavering dedication to the wellness of the cow and the dairy producer that makes BouMatic a great company.
A Reputation for Milking Excellence Dairy farmers are attracted to milking “the BouMatic way” because it optimizes the daily experience of the cow and maximizes productivity.
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ouMatic has refined its milking philosophy by staying close to progressive farms in the heart of America’s Dairyland. Headquartered in Madison, Wis., BouMatic is at the forefront of the evolution of milking, building profitability into dairy management and driving productivity gains. “It’s up to us to come up with the technology that can help dairy farmers be more efficient, effective and productive,” says BouMatic President, Bob Luna. BouMatic is proud to be the only end-to-end dairy equipment company headquartered in the United States. BouMatic is privately held and reports to a long-standing board of directors – not to investors and Wall Street. Not being part of a larger parent company allows BouMatic to take a long-term approach to business and focus on the health and well-being of the cow and the dairy community. Also, unlike foreign competitors, investment in BouMatic stays right here in Wisconsin. “BouMatic’s business philosophy
has always centered on milking cows gently, quickly and completely,” says Mike Connell, Director, Business Development. “Whether a farm has 50 cows or 5,000, the milking system must focus on the health and comfort of those cows for the dairy operator to be successful. This philosophy is engineered into every product BouMatic develops.” This philosophy produces the highest-quality milk in the most efficient way. “The health and well-being of the cow is the focus of everything we do – from how a product is designed, to how it is built, BouMatic never takes its focus off the cow,” says BouMatic Vice President, Global Marketing, Lisa O’Connor. “From rugged, highquality stalls designed to allow for easy cow movement, to economical hygiene products that are easy-touse, to high-tech dairy management systems that help farmers better monitor their cows, BouMatic offers solutions that help make the milking process run smoothly.”
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Achieving Maximum Results Every day, dairies use BouMatic equipment to create a superior experience for the cow while maximizing milk production.
BouMatic’s Important Mission We create value through innovative solutions to harvest the highest quality milk gently, quickly and completely.
Mutual Respect Farmers have trusted BouMatic to provide cow-friendly and dependable equipment and expertise for years.
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ouMatic sets itself apart from its competitors with its unique focus on the well-being of the cow. It provides all of the tools and technology for dairy farmers to achieve maximum yields while maintaining the health and comfort of their cows. This underlying focus on the cow has led to BouMatic’s development of superior milking equipment, cooling systems, liners, hygiene products and dairy management software. Farmers have trusted BouMatic to provide dependable equipment and expertise for years. Every product is made to be durable, easy to use and gentle. BouMatic offers the newest technology available today for running a profitable dairy operation. A prime example is the SmartDairy Management System. This unique product becomes the “brain” of the dairy farm and was created by dairy veterinarians and engineers to deliver accurate and timely data and data analysis to improve decision making by herd managers and dairy operators. SmartDairy improves dairy profitability in three ways. First, by providing timely, accurate data dairy producers can use to increase the efficiency of the milking parlor and optimize the entire dairy operation. Second, by providing data and key reports dairy operators can use to predict issues before they become costly problems. And finally, SmartDairy supports an increase in the automation of key dairy functions allowing dairy operators to focus their time and energy on other priorities including spending more time with family members or simply working on farm chores they never seem to have time to get to. BouMatic approaches the dairy
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operation as a whole and integrates the well-being of the cows with the product design and engineering processes. The result is a superior experience for the cow, maximized milk production and a profitable dairy operation. A prime example of this integration is evident in how the stall work is designed and built to support optimal cow traffic patterns. Without efficient stalls and traffic flow, milking equipment wouldn’t be effective. Over time, cow stature has been increasing in breeds such as the Holstein. By staying ahead of changing cow statures, BouMatic has created more comfortable stalls, ensuring the cows are more at ease during milking. The cow traffic equipment enables the farmer to position the cows comfortably and securely for milking. By eliminating unnecessary obstacles to flow patterns, dairy producers benefit from less time spent corralling cows. Older, outdated stalls and traffic products are often too small for today’s cows. “Our cows are much more comfortable now. They are more calm when they enter the parlor, and they are easier to milk,” says Keith York of Merry Water Farms. “And, because they don’t have to push themselves into the parlor, we no longer have issues with slipping and falling.” This equipment is not only comfortable but easier to install. This means the producer is able to begin the milking process as soon as possible instead of spending valuable time on installation. With an impeccable reputation and a variety of products, BouMatic helps producers achieve maximum yields easily and efficiently, while ensuring the safety and comfort of the cow.
Making a Difference on Wisconsin Dairies Every Day BouMatic offers a full end-to-end solution for dairy farmers.
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ouMatic offers a range of products to optimize dairy production and ensure the well-being of the cow. “Our wide array of products from stall and automation systems, dairy hygiene products, milk harvest systems, milk cooling systems, and supplies are designed and engineered for dairy operations of all sizes,” says Mike Connell, Director, Business Development. The Flo-Star® MAX is considered the gold standard claw in the dairy industry and is the lightest claw on the market. The narrow design helps the claw hang square underneath the cow for maximum comfort. The light claw not only makes the cow more comfortable, but is easier for the operator to use and transport. The new design ensures the cow is milked according to the BouMatic principle, “gently, quickly and completely.” The milk is carried away from the teat and into the cooler faster.
Because cow comfort is of the utmost importance, this quick and efficient tool allows the cow to let the majority of her milk down within the first two minutes, which are the most critical moments of the milking process. The lightweight claw ensures that she relaxes and produces to her highest ability. The unique Flo-Star MAX Claw design means even the highest producing cow won’t be able to flood its 11.5-ounce capacity. The milking unit works as a milking cluster with BouMatic’s new pulsator and liners. The HiFlo™ Evolution Pulsator and Magnum Liner Series work hand-in-hand with the Flo-Star MAX to create a comfortable milking experience and maximize production. The Magnum Liner Series is important to the comfort of the cow because the liner is the only part actually touching the cow. Liner slip, which can cause discomfort and teat ringing, is virtually eliminated with the combination of the liner and claw.
Proudly Made in Wisconsin The proprietary designs and integration of the Magnum Liners and Flo-Star MAX Claw ensure cows on dairies using BouMatic equipment are milked gently, quickly and completely.
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The HiFlo Evolution Pulsator works with vacuum settings to meet farmer milkability goals. The consistent rate and reduced fluctuation results in continuous milk let down, so cows achieve a rapid milk rate and avoid over-milking. The gentle and efficient milking leads to a higher lactation yield, more profits and happier cows. Any milking unit would be useless if a cow is not comfortable. Xcalibur Stall Systems are the latest in milking stalls, created for the modern cow. Many older stalls are unable to fit today’s larger breeds and result in a cramped, uncomfortable milking environment. The stalls feature easier entrances and exits with less obstacles for the cow to encounter. This keeps the cow calm and allows her to let her milk down more efficiently.
BouMatic Milking Center on the University of Wisconsin, Madison Campus This flagship parlor is a learning center for the entire Wisconsin community – from tours by elementary school children through the milking parlor, to undergraduate and graduate students in the UW College of Agriculture and Life Sciences.
Investing in the Future of Dairy Farming From cutting-edge university research on cows and milk production, to organizations in the dairy farm community, BouMatic provides significant support.
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he University of Wisconsin recently unveiled the new BouMatic Milking Center located on the Madison campus. “We are very proud to partner with the University of Wisconsin on this project as our world headquarters is only 15 minutes away from the UW Madison campus and the new BouMatic Milking Center,” says Lisa O’Connor, BouMatic Vice President, Global Marketing. “This donation supports two of BouMatic’s most important objectives, which are to raise the level of dairy management through training and education, as well as to support research into technological breakthroughs in support of dairy productivity and cow health.” The intent of the parlor is to teach the dairy leaders of tomorrow. This includes undergraduate students, graduate students and veterinary students. The parlor also shows consumers touring the parlor how milk is harvested to make dairy products. Children and adults alike learn about the process that brings them the dairy products they enjoy every day. BouMatic was eager to bring this experience to the University’s dairy program. “When the University contacted BouMatic about getting involved in a major $3.5 million renovation of the Dairy Cattle Center, BouMatic was quick to lend its support,” says BouMatic President, Bob Luna. “This donation reinforces our support
for dairy producers and the public. These programs not only educate the producers, but strive to improve consumer/producer relationships by gaining the trust and support of the public. Other organizations supported in part by BouMatic include 4-H and the University of Wisconsin Badger Dairy Camp. Dairy is a popular 4-H project that allows children to understand the process of milk production and teaches them the responsibility of caring for their animal. 4-Hers must feed, water, train and milk their dairy cattle. The knowledge achieved through caring for these animals is a lifelong lesson in dairy management. University of Wisconsin Badger Dairy Camp participants attend workshops on how to fit and how cattle. They learn about the purebred livestock industry and showmanship. Participants benefit from the knowledge of industry professionals, while getting a taste of college life and gaining self confidence. The Professional Dairy Producers Foundation, 4-H and University of Wisconsin Badger Dairy Camp cultivate dairy farmers of the future. By supporting these programs, BouMatic helps improve the dairy industry, by encouraging younger generations to pursue dairy farming and giving them the tools to become successful, educated producers.
of dairy education and innovation, as well as our support of the worldrenowned University of Wisconsin College of Agricultural and Life Sciences located right in our home town.” Everyone is invited to tour the facility and also make a stop at the Babcock Hall Dairy Store just down the street for an ice cream cone or delicious cheese from milk produced in the BouMatic Milking Center. “The opening of the BouMatic Milking center – a learning center right here in our hometown – is very exciting for us,” O’Connor says. “BouMatic is dedicated to supporting educational programs for everyone involved in the dairy industry – including consumers. It is important people understand and appreciate where their food comes from.” BouMatic supports a variety of other organizations that educate dairy farmers and support the communities that are so critical to ensuring a healthy, vibrant dairy industry into the future. This dedication to dairy education is evident in their support of organizations such as Professional Dairy Producers of Wisconsin, an organization that provides dairy education through the Professional Dairy Producers Foundation. Their mission is to share ideas, resources and experiences about the important issues surrounding the dairy industry. BouMatic supports the PDPW’s educational opportunities
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BouMatic Wins Governor’s Export Award BouMatic received the 2012 Governor’s Export Award from Wisconsin Governor Scott Walker at the 48th annual Wisconsin International Trade Conference held in Milwaukee on May 8, 2012.
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Influences the Dairy World Recipient of the Wisconsin Governor’s Export Award in 2012, BouMatic’s innovative products are found all over the globe.
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ouMatic’s vision is to deliver on its mission everywhere there is dairy farming of any size. With offices all over the globe, BouMatic sets itself apart from the competition with its focus on the health and wellbeing of the cow. “BouMatic is a prime example of a successful global company representing two strong sectors in Wisconsin’s economy, agriculture and manufacturing,” says Reggie Newson, Wisconsin Department of Workforce Development Secretary. BouMatic serves dairy operators all over the world. BouMatic never loses sight of the goal of protecting the health of the cow throughout the milking process.
“BouMatic has achieved extraordinary results in international markets while significantly contributing to Wisconsin’s economy and job growth opportunities,” says Governor Scott Walker. “BouMatic has been a great contributor to Wisconsin’s ability to compete in the global economy.” The products and services provided by BouMatic have made it, and the state of Wisconsin, worldwide dairy leaders. The world looks to Wisconsin and BouMatic for the latest technology, trends and practices in dairy production. BouMatic continues its aggressive investment in product research and development and remains a leader in milking technology development.
“BouMatic’s export markets have experienced significant gains over the last three years,” explains Bob Luna, BouMatic President. “With offices and facilities in Belgium, Denmark, China, Argentina, New Zealand, Brazil and India, we are prepared to support our business growth in the world’s major dairy markets. Additional offices will open as our business continues to expand,” Luna adds. Products including the FloStar MAX, HiFlo Evolution Pulsator, Magnum Liner Series and Xcalibur Stall Systems are revolutionizing the way producers harvest milk. These innovations are being sold across the globe and influencing the world’s dairy community.
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We Bring Solutions to Dairy Producers BouMatic employees are more often on the farm working with farmers to find solutions to their needs rather than in the office.
Endless Possibilities and Exciting Careers in Agriculture Join us. BouMatic is always looking for good people interested in joining our team, working to promote dairy farming and agriculture around the world.
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eing a leading company in the dairy industry is a collaborative effort and depends on many individuals. BouMatic continues to recruit professional experts who promote dairy farming and agriculture around the world. “BouMatic is the only full-line dairy equipment manufacturer in the United States, and having our world headquarters located in the heart of America’s Dairyland provides great employment opportunities and drives revenue for the state,” says BouMatic President, Bob Luna. “We’re growing, and BouMatic is hiring people who are interested in quality jobs at a salary level that can sustain their families.” BouMatic is looking for people who love working with farmers and respect the process of putting food on the tables of the world. This honorable task requires the hard work of professionals in the areas of engineering, sales, accounting, marketing, inventory management, training, purchasing and manufacturing. BouMatic offers a fast-paced work environment and the opportunity for
significant professional development and growth. With both a local and global presence, there are many career opportunities for motivated individuals who are dedicated to the future of the dairy industry and their own. Receiving the Governor’s Workforce Development Award in 2012 reflects BouMatic’s focus on employee development and training. It also speaks volumes about BouMatic’s dedication to career development on a local scale. “Wisconsin has a proud history as a leader in workforce development, and it is known worldwide for quality goods and services produced by dedicated, skilled, and hardworking men and women,” says Reggie Newson, Wisconsin Department of Workforce Development Secretary. The majority of BouMatic’s 400-plus employees are located in Wisconsin, which has helped increase employment opportunities in Wisconsin. “Unlike most companies in this economy, we are hiring in all areas of the business to help drive our vision for growth and market expansion,” Luna says.
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“This is an investment in people and resources here in Wisconsin that will reach all corners of the world as our global business continues to expand.” BouMatic employment opportunities are not just in the Badger State. With offices in Belgium, Denmark, Argentina, Russia and China, potential candidates have a wide range of opportunities with BouMatic. The company has experienced significant growth, which has led to increased employment opportunities locally and globally. There has been a 21 percent employment growth in Madison and a 26.5 percent employment growth outside of Madison since 2010. BouMatic has a long history of innovation and achievement and strives to employ people who share their vision. More information about career opportunities can be found on their website at www.boumatic.com.