DENIM TRENDS SS24/25
DENIM OF THE FUTURE D E N I M T RE N D S S S 24 /2 5
TEXT KRISTIN WALZEL
ORTA
FOCUS ON REGENERATION The ongoing quest to find new and innovative solutions for a better future in the denim sector is embedded in denim manufacturer Orta’s DNA. With their spring/summer 2024 collection, the company is focusing on pre and post-consumer cotton fibres, as well as bio-diverse regenerative fabrics and mineral dyes. “When we produce fabrics, we really want to create rich materials that work for people and the planet,” says Orta. The coming trends focus on regeneration and recycling. For example, Orta is offering its ‘Golden Ratio Formula’, an evolutionary fabric with 50 percent recycled content made of waste wood fibre and regenerative cotton. “We are championing BluBiodiversity by keeping pure cotton in the fields, not in our fabrics. And we are extending the sustainable look with organically developed and recycled viscose, spandex and polyester – a trifecta of gorgeous, soft and elegant blends,” Orta say. The ‘Keeper Culture’ fabrics are full of vitality, reflecting a colourful past and a vibrant future. ‘Blu Dopamine’ is all about the feel-good effect. Here, lightweight fabrics meet highly elasticated and knitted looks.
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