NEWCOMER BRANDS

INSPIRED BY A LOVE OF SHAPES AND COLOURS

HELLESSY This brand has been fascinating women ever since it was established in 2012 by Sylvie Millstein. With her strong signature designs, the designer continues to concentrate on timeless pieces with an inherent sense of laid-back glamour. The new collection, consisting of 28 looks, was inspired by Millstein’s recent visit to the experimental Superblue art space in Miami, the city she currently calls home. Its inaugural exhibition by James Turrell was an immersive installation of linear lights and colours that focused on giant digital flowers blooming on walls. This visit inspired the collection’s colour palette, which ranges from cobalt blue to fuchsia as well as a range of pastel tones that Millstein uses in her linear and architectonic silhouettes.

Hellessy remains true to its brand promise, delivering wardrobe must-haves for the hip downtown woman on the go every season – this time with a hint of exuberance. The pieces in the spring/summer 2022 collection also tend toward more dramatic proportions. From exaggerated pleats and cut-outs to asymmetrical drapery, they will appeal to true fashion fans. As always, there are elements that can be customised by the wearer, providing Millstein’s muses with even more opportunities to integrate the new season’s items into their existing wardrobes. /ja