Liz Fleming The Efficiency Coach Supporting small businesses throughout Gippsland Words by Chris West | Photos by Kim Keltie As a business mentor and coach, Liz Fleming gains immense satisfaction from helping her clients to improve their efficiency and spend more time with family or pursuing their other interests away from their business. Her promise is more profit, more time and more fulfillment.
A Chartered Accountant, Liz brings a rare mix of financial expertise, marketing nous and government sector experience to the table, which gives her a distinct point of difference. As she highlights, very few business coaches have the finance background and acumen that Liz possesses.
“Yes, people go into business to make money but it should not be at the expense of everything else. It’s about trying to find that balance. I’ve experienced this same sort of challenge as a small business owner myself,” she says.
Hailing from a small rural town in New Zealand, Liz started her professional career as an auditor for KPMG. She also travelled extensively after graduating from university and spent time working in London. Upon her departure from the UK five years ago she chose not to return to New Zealand but instead made Melbourne her next destination.
“I try to bring a fresh perspective. Every successful business that you see in the media has a business mentor or coach in some form and I want to bring that way of thinking to small business as well.” Liz seeks to make everything as efficient as possible whilst still making sure that the whole picture is taken into account. “There’s no point in being efficient in one area at the expense of a different area,” she observes.
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After starting to apply for jobs in Melbourne, Liz secured employment in the Finance team at Loy Yang coal mine on twelve months maternity leave cover. Not having been out of Melbourne before, she relocated to Traralgon with no idea what to expect. “I came on here my own and feel a sense of accomplishment as in the space of five years I have gone from not knowing anyone, to now having a whole network of contacts,” she says.
