Paul Bowen, well known professional aviation photographer and author, has teamed up with his wife to develop a strategy of marketing aviation fine art. He decided to emphasize his fine art photography by featuring his work in galleries, Fixed Base Operators (FBO’s), and on his web site.
According to Paul, “My wife, Gail, is spearheading the marketing of our images, especially those with new ‘textured’ appearance and those printed on metal or canvas. Last year, we had a very successful gallery showing, selling over 25% of the exhibited pieces and making numerous contacts for future sales.”
They are currently featured in the Million Air FBO in San Antonio. Gail has also decorated private hangars and offices with their special line of fine art. By limiting the editions, printing on non-traditional surfaces, creatively cropping, and promoting them as “art” rather than simply “wall décor” they were able to raise the prices and the perceived value.
Paul and Gail with his mentors Pat and Betty Rowley