the customer and to get into a co-creation process,” comments Interactive Institute’s Brendon Clark. “ikea is a pioneer in opening traditional business areas by inviting customers into their warehouse-like stores and the product assembly process. But they don’t necessarily have a history of inviting customers into the design process,” he adds. EXAMINE EVERY ELEMENT OF YOUR PROCESSES Interactive Institute, with ikea and Veryday, are setting up innovation labs to involve stakeholders, lead users, and other valuable competences. The labs will move over the stages of lead user research, analysis, co-creation, express prototyping and user evaluation of prototypes and concepts. The members will be involved in activities such as trend analysis, lead user studies, and collaborative design. In this way, the project has a ‘collaborative mode’ of conducting research where the stakeholders can explore their interest in a rapid research process based on user involvement. The labs will be based on both face-toface and online interactions.
•
PROJECT PARTNERS IKEA, VeryDay and Interactive Institute Swedish ICT. CONTACT Brendon Clark, brendon.clark@tii.se READ MORE www.tii.se/InnovationLab
9