KEY AREA:
GAME DESIGN AND GAMIFICATION Games, gameplay and gamification are becoming increasingly pervasive in our society. Not only are games becoming one of the main leisure activities and more and more being seen as having a cultural value, they are being possible to play nearly anywhere through the use of smartphones and other mobile IT. In addition, the mechanics within games are also seen as possibilities for transforming all types of task and activities to be more engaging and stimulating.
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amification, the use of game mechanics and game design techniques in non-game contexts, has also emerged into an area of much interest from both society and business. At the Interactive Institute, we explore how novel gameplay can be combined with novel technologies to create synergies that can affect all areas of society. With leading expertise in game studies, gameplay and gamification, Interactive Institute plays an important part in the exploration and innovation within the field.
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• Staffan, PhD, Senior Researcher, Gothenburg
CASE
EXPERIMEDIA EXPLORES NEW DIGITAL REAL-TIME SERVICES
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