“
SsmallthingsadduptoPerfection.ButPerfectionis
notasmallthing.”
WecancorrelatetherecentdevelopmentsoftheIndian industrialsector ThegrowthofMicroSmallandMedium Enterprises(MSME)hasbeenaremarkablephenomenon. IndustryexpertswerestartledbytheMSMEriseexceeding allthepredictions,whichwasgenerallychosenincrediting thekeyMNCs'performancetotheindustry'sgrowth. However,therecentCOVID-19pandemicthatbroughtthe entireworldtoastandstill,revealedadifferentpicture altogether Thefirsttospringupwiththeboostof indigenousinnovation,andversatileflexibilitywerethe MicroSmallandMediumEnterprisesoftenreferredas MSMEs.
Greatresilienceandintensityforimprovementpropelled theMSMEsurgewithjaw-droppingstatisticsacrossthe industrialskylineofoneofthefastest-growingeconomies intheworld. Witharound36.1millionunitsthroughoutthe geographicalexpanseofthecountry,MSMEscontribute approximately6.11%ofthemanufacturingGDPand 24.63%oftheGDPfromservice-basedbusinesses.
TheIndianMSMEministryprojectedatargettoaccelerate theGDPcontributionfromtheMSMEstoanimpressive 50%by2025asIndiascalesthenewheightofbecominga $5trillioneconomy.TheMSMEshavecontributedto around45%ofthecollectiveexportsfromIndiatovarious locationsacrosstheglobe.
Withsuchinterestinggrowth,modernMSMEshave contributedremarkablythroughtheiruniqueyethumble workingmethodologies.Tounderstandthemingreater depth,InsightsSuccesshascomeupwiththelatestedition of“FastestGrowingMSMEsinIndia”,toexploretheinside storiesoftheiroutstandingsuccessandthestrategiesthey adoptedinrisinghigher
WehavecoveredsomeoftheprominentMSMEswhohave surgedinchallengingsituationstoemergesuccessful.
Flipontohaveaninspiringreadingexperience.
Global Filtration Tech Leaders of Precision Filter Fabrics
Featuring Brief Company
KaziIndustriesspecializesinthemanufactureofprecisionmachine componentsinawidevarietyofmaterialsi.e,Stainlesssteel, Titanium,Nickelalloy,Heavyalloys,Stainlesssteel,Brass,etc.
Nencoisaleaderinmanufacturingofmechanicalpower transmissioncouplingsandhastheexpertisetoofferthemost optimaldrivelinesolutions.
SaksoftLimitedisaleadingDigitalTransformationSolutionPartnerfor clientsacrosstheglobe.IthelpsorganizationswithIndustryfocused, technologysolutionstoenhancecustomerexperience.
Sefaristheleadingmanufacturerofprecisionfabricsfrommonofilaments forthescreenprintingandfiltrationmarkets.Sefarproductsareusedina widevarietyofindustries.
Zeliotoffersworld-classsecuremobilitysolutionsbyoffering highlyscalabledeeptechproductsontheirowncloud infrastructure.
ZeliotConnected Sevices SaksoftLtd SefarIndiaPrivate Limited SudeepNayak, Co-founder AdityaKrishna, Chairmanand ManagingDirector MrRajeshKumarGupta, ManagingDirector KaziIndustries KaziFeeroz.H., CEO NationalEngineering Company JuzerHaideri, CEOWe are being a pioneer and a specialist in filter fabric worldwide, look forward to give our customers the total cost of ownership and solution for their filtration processes.
Global Filtration Tech Leaders of Precision Filter Fabrics
Mr Rajesh Kumar Gupta Managing Director Sefar India Pvt Ltd
Sincethedawnofindustrialization(approx.between
1780and1830),awiderangeofthehighestquality fabricatedfiltershasalwaysbeeninhighdemandfor theglobalindustrialfiltrationprocessesandapplications. Andsince1833,unleashingthetechrevolutionintechnical fabricsforover190years, Sefar Group– (named since 1997) Filter Technology–isleadingtheinternational manufacturingindustryofprecisionfabricsmadefrom monofilamentsusedforthefiltrationandscreen-printing market.Sefarhasaglobalpresencewithsubsidiariesand fabricationcentresspreadacrosssixcontinentsand26 countriestoprovidelocaltechnicalserviceforthebroad rangeofsolutionsofferedbySefar
SefarGroupoperatesweavingplantsinSwitzerland, Romania,andThailand.ItsMonosuissedivisionproduces fineandmediumyarnsinSwitzerland,Germany,Poland, Romania,andMexico.
IncorporatedinJuly2005,SefarIndiaPvtLtd–registered inthegeneralcategoryofasocialentrepreneurwith UDYAMregistrationandstringentlyfollowingallthe MSMEguidelinesofdefinition,employees,turnover,and valueaddition–isservingtheIndianindustrialfiltration demands.
MrRajeshKumarGupta,MDof Sefar India, shares,“We are pleased to introduce ourselves as the 100% subsidiary of Sefar AG, Switzerland, in India. We carry out business in the field of Filtration Technology as a Manufacturer and Supplier of Precision Filter Fabric made of all polymers.” Sefarisasolutionproviderforvarioussegmentslike ProcessFiltrationthatincludesChemicals,Food, Pharmaceuticals,MiningandRefining,Millingand Environmental,FilterComponentsincludesAutomotive, Medical,Acoustics,AppliancesandAerospaceandScreen PrintingincludesGraphics,Glass,Electronics,Plastics, TextilesandCeramics.
HavingitsCorporateOfficeandtheState-of-the-Art FactoryatThane,SefarIndiaisequippedwiththelatest CNCmachineriesandlatestmanufacturingtechnology
MrRajeshsays,“We are being a pioneer and a specialist in filter fabric worldwide, look forward to give our customers the total cost of ownership and solution for their filtration processes.”Sefar’sUSPisaback-to-backtechnological supportfromitsownyarn,weaving,finishingand fabricationplantswithsuperiorconsistentquality.
SefarIndiahasateamofprofessionalsandaworkforcemix ofmaleandfemaleemployeeswhohavebeendrivingthe growthandmentoringthenewjoiners,succeedingand promotingthecustomers,enhancingthevaluechain,and adheringtothecorevaluesoftheproducts.SefarIndiais growingyearbyyear.AlsoSouth-EastAsiaregionis growingrapidlywithnewprospectsandcustomers.SouthEastAsia’scustomershaveappreciatedtheproductandthe solutionsgiventothemfromtimetotime.
Value Addition:Globalfiltrationsolutionsproviderwith alocal
Sefarisapioneerofprecisionfabricsandindustrialyarns startingfrommonofilaments. Mr Rajesh adds,“Weoffer innovativefiltersolutionsinawidevarietyofindustries. Throughourprofoundtechnicalunderstanding,wemeetthe mostdemandingrequirementsforthefiltrationapplications, choosingthebesttailoredsolutiontoachievethehighest levelofqualityinthefinalproduct,maximizingthe efficiencyandeffectivenessofcustomers’processes leveragingonatotalcostofownershipapproach.The solutionsandservicesweprovideofferaddedvalueforour industrialcustomers.”
SefarIndiaisnotonlyprovidingfiltrationsolutionstoits customersbutalsoputtingextraeffortstowardssocial welfareandcontributingtowardssocietythroughinvesting intosmallprojectslike‘Clean drinking water storage’in theremoteareasfortheunderprivilegedcommunity
SefarGroupisawarethatfollowingtheprinciplesof sustainabilityindoingbusinesshasbeenacrucialfactorfor
Sefar’s USP is a back-to-back technological support from its own yarn, weaving, finishing and fabrication plants.
oursuccessinthepastandwillbeincreasinglyimportantin thefuture.Balancingtheinterestsbetweenthecompany, societyandenvironmentmustbepartofourcorporate socialresponsibility
MrRajeshsays,“TheWorldisourhomemarket;weoffer ourcustomersthecomprehensiveglobalsupportthey need.”
SefarIndia–Thane,hasafabricationfacilitywith Pharma/Whiteroomfacility.Ithasasinglepackaging facility,andfastandefficienttechnicalteamsupport.The Thanelocationisastrategiclocationsituatednearbig logisticshub,theAirportandtheSeaportofMumbai, minimizinginlandtransportationcost.“Wehavefull controloverproductqualityandproducttracking,”saysMr Rajesh.
Hefurthersaysthattheymanufacturecustomized fabricatedproductssuchasCentrifuges,Horizontal VacuumFilterBelt,CoolantBelts,FilterPressCloth,Drum FilterCloth,NutscheFilterCloth,RotaryDiscSectorbags, RotaryDrumFiltercloth,LeafFilters,Plansifters, ConnectorSleeves,VibroandTurboSifters,Milling Accessoriesetc.usingMono-filament, DoubleLayer WeaveaswellasMulti-Filamentfabricsavailablein variousMOCssuchasPP,polyester,PTFE,PVDFaswell asPEEK.Theymanufactureprecisionfilterfabricmadeof primarilyNylon,PET,PP,PTFE,andPEEKpolymers. Theyalsomanufacturecustommadefiltercomponentssuch astubecuts,pleatedelement,filterdiscs,filterribbons,etc.
Mr Rajesh adds,“Wemaintainourbrandconsistency,offer goodqualityproductsandaddvalueselling;wearetotal solutionprovidersasourapproach,design,quality,and controlledprocessesdifferentiateusfromourcompetition.”
Healsobelieves,“Result is the outcome of Efforts. Not to focus on the result but invest in efforts. This investment in efforts gives excellent results over a period of time.” He firmlybelievesinnewideasandtechnologyandfollownew trendstostandstronginToday’scompetitiveworld. “Together,wewilltaketheorganisationfurther,evenwith moreconstructiveaggressionforrevolutionarygrowthand takingSefarIndiatonextlevelintermsofmarketshare, newplantset-up,digitization,andtechnologyupgradation.
Whenprobedaboutwhatprofessionalqualitiesandvalues theirclientsadmireinthemthemost,MrRajeshsharesthat theyaretheleaderintechnicalfabricsforindustrial applications.Theyleveragetheirstrengthsastheworld’s leadingmanufacturerofmonofilamentprecisionfabrics withtheirownyarnproductionforcustomer-tailored solutionsinseparation,coatinganddosingforindustrial processesandtechnicalapplications.
Hestates,“We offer quality, cost, deliveries, supply chain excellence and process-driven results with a strong bend towards customers satisfaction by providing total solutions.”
ThefiveSefarcorevaluesof…
Reliability
OwnershipMentality
CustomerFocus
Honesty&Integrity
Sustainability
…generateTRUST.
AccordingtoMr.Rajesh,Trustisthebasisforasuccessful cooperationamongpeople.Thissuccessfulcooperation generatesvalueforallstakeholders.
Sharinghisopiniononhowtheadoptionofmodern technologieslikeAIandMLimpactsthefabricationtech spaceandhowSefarisadaptingtothechange,MrRajesh quotes,“AutomationandDigitalizationisthekeydriverfor anincreasedproduction-andprocessquality.Ouroptical inspectiontoolsareequippedwithartificialintelligencein ordertoguaranteeourcustomerthehighestproductquality, aswellasacontinuouslyimprovedyieldrate.”
Continuingonthesameline,MrRajeshelaboratesthatAI andmachinelearningareunderreviewtovisionsystems,
CADsoftwareandpredictivemaintenance.The technologieswillalsobeusedtoaiddemandforecasting, personalizemanufacturing,optimizemanufacturing processes,automatematerialprocurement,andevenscreen salesleads.MrRajeshreveals,“We are working towards these initiatives.”
Whenprobedaboutthechallenges,MrRajeshsharesthat thereisinternationalandlocalcompetition.Heinforms, “However, we overcome this competition by selling value and providing solutions through them customers are benefitted.”Theirmajorchallengeislow-costorderswith high-endsolutionsalongwithcostcompetitiveness; nevertheless,theyareprovidingturnkeysolutionswith optimumyieldandcost-effectivenesswithcustomer satisfaction.“OurUSPisaprice-to-performanceratio.We havearangeofexoticfabricsforcriticalprocesses;our productionisflexiblemanufacturingcapabilitiesfulfilling lowvolumedemandtohighvolumedemand,”saysMr Gupta.
Hisadvicetothebuddingentrepreneurswhoaspireto ventureintothisindustryiscrystalclear.Hesaysthat consistencyandreliabilityareanycompany’smost importantaspects.Startearly,focusoncustomer experience,anddelivervalue.“Businesswillfollowwhen wepracticestrongprocesseswithConsistencyand Reliabilityintermsofdeliveringqualityproducts,deep
applicationknowledge,researchanddevelopment,and productanalysisinalltheapplications,processesand production,”recommendsMrGupta.
Talkingaboutthefutureplans,MrGuptasharesthat buildingasuccessfulcompanyisn’tjustaboutgrowth–it’s aboutscale.
We offer quality, cost, deliveries, supply chain excellence and process-driven results with a strong bend towards customers’ satisfaction by providing total solutions.
“Wehavealreadyworkedonexpansionprogramsand planswithakeyfocusonnichesegmentsandthrough productinnovations,” Ÿ NewProjectsintotheexistingcustomer’srequirements andgeneratingnewprospects Ÿ Enteringintothenewmarketinallsegmentsand growingregion. Ÿ He adds,“Wehavetherightstrategiesandpotential growthforthefuture,andweworkonsuccession planningandpersonalgrowth.” And says, Ÿ “Wecontinuetotakecareofouremployeesandensure theirdevelopment,” before concluding that, Ÿ Sefarworksontheenvironmentandhasbeenmindful, responsibleinhandlingresources.
Ÿ
InMarch2022,SEFARIndiawasawardedthe titleof“GreatPlacetoWork”byTheGlobal AuthorityOnWorkplace.
“Maximumfabricstability Avoiding shrinkageorelongationproblems.”–The EIMCO-K.C.P.Ltd. Ÿ
“Uniformqualityoutputincreasingtrustinthe brand.GlobalTechnology,LocalSupport.”–Coromandel. Ÿ
“Increasesoperationalhygieneandsafety.”–DelhiFlourMills. Ÿ
“Overallcostreduction.Increased productivity,also,lowmaintenancecost.Time
andenergysavedduetolesschangeover frequency.”- MCPIPvtLtd. Ÿ
“Yieldimprovedby1%.Dryingtimereduced by30minutes.”–CadilaHealthcareLtd.
\
TheIndianindustrialsectorhasbeenonasteadyrise inthepastfewdecades.Unlikethemodern countriesthathadsoundengineeringandtechnical know-how,theIndianindustrieshavegrownsteadilyatan awe-inspiringpaceconsistentlyacrossdifferentverticals. Whatcouldbethehiddensecretsthatledtotheriseofthe IndianIndustrialSector?
Accordingtothewell-knownproverb, ‘Necessity is the mother of Invention’,theconditionswereverytoughand challenging.Despitetheodds,theIndianengineering entrepreneursstoodupwithstoiccourageadoptingthe principleofofferinggoodqualitylogical,andfeasible solutions.Theindustriesstruggledwithresourcesand developedtheirownmethodologiesthatchangedthe scenariosteadily
Letusfindoutindetailtheseveralinfluencingfactorsthat ledtotheriseofthemodernMSMEindustry.
TheMSMEsegmentwasoneofthefirstindustrialsectors toadapttomoderntechnologicaldevelopments.The advancementsindigitaltechnologyhavechangedtheway
ofcommunication,marketing,working,analysis,and businessoperations.Modernsoftwareforbusiness management,AutoCAD,Solidworks,etciscommonlyused inseveralengineeringcompanies.Asthedigitaltrendwas introduceditbecamenecessaryfortheMSMEstomould theirworkingstylestoflexible,efficient,andscalable levels.
Digitalizationfurtherexpandedtheirreachandconnectivity todifferentnationalaswellasinternationaldestinations. Thevirtualplatformenabledthemtooffertheirsolutionsto alargenumberofcustomersandindustries.Accordingtoa recentstudy,thenewdigitaltechnologieshavereduced operationalexpenditurestoapproximately25-30%through improvedlaborandcapitalutilization.TheIT-drivensmart toolsandtechniquessuchasInformationand CommunicationTechnology(ICT),DigitalIntegrated ProductionPlanning,ShopFloorControl,SupplyChain Solutions,andCloud-basedERPsolutionshaveincreased
theoperationalefficiencyofSMEsinthecurrent environment.SMEsplayavitalroleintheoperationsand profitabilityofE-Commerceplatforms.
Businessintelligenceanddataanalyticshavelaid opportunitiesforSMEstomakebetterdecisionsby providingadeeperunderstandingofthecustomers.Using customerintelligenceandinsightstoanalyseandpredict customerneeds,designingnewproductsthatmeettheir requirementsandcleverdeliveryoftherightproductsatthe righttimeatacost-effectivepricehasrevampedSMEswith next-generationcustomerengagementcapabilities.
ThenewCRMapplicationshaveenhancedcommunication, synchronizedthecustomerrequirementstothe manufacturingschedules,andtherebybringinginbetter professionalcontrolinimprovingtheproductionprocesses andadjustingtheoperationstothecustomerpriorities.It actuallybridgedthegapbetweensolemanufacturingwith modernengineeringexcellence.TheCRMalsomitigated therisksbyaidingintheplanningprocessthataccelerated theoutputvolumesandenrichedthequalitystandardstoo.
VariouscampaignsincludingMakeinIndia,DigitalIndia, SkillIndiaandStart-upIndiahaveprovidedtheMSMEsa vitalboostinofferingtherightplatformforshowcasing theirinnovativeprowessonthenationwidelevel.The governmentinitiativesoffereddefinitivesupportinboosting theirproductivity.
Thenewcollaborativetechnologicalstreamsoffintechhave greatlysupportedthegrowthanddevelopmentofMSMEs. Thiseasedtherestructuringandenabledthemingetting financialaid,andtechnicalassistanceandmovehigherin thebiggermarketsthroughthevaluablenourishmentfrom thefintechapplications.Thetie-upswiththenew-agenonbankingfinancecompanieshaveallowedaccesstotimely financetotheMSMEs.
Theemploymentsectorgrewlargelywiththefocusofthe modernyouthshiftingfromtraditionalagriculturetothe reliableandconvenientindustrialsector.Peoplechoseto workintheindustriesondifferentlevelsandevensetup theirsmall-scaleunitsastheyofferedlargerscopeof livelihoodandbettereconomicgrowth.
TheforeignMNCsidentifiedthegrowingpotentialofthe Indianmarketandmadeabee-lineinsettingupoftheir manufacturingplantsacrossIndiangeographies.The multinationalcompaniesbroughtinaninternationalculture andworkingstandardwhichinfluencedtheMSMEsector
Takingacueoftheforeigngiants,manysmallindustrial entrepreneursmadefundamentalchangesintheirworking methodologies,adoptedreputedqualitystandards,and scaleduptheiroperationstomatchthevolumesand internationalqualitylevels.
Interestingly,theMNCstoocameforwardforcollaborating withtheMSMEsforgettingthe‘insidestrengths’ofthe Indianindustries.
Theentrepreneursofsmallenterprisesidentifiedthe changingdynamicsoftheindustrialsectors.Thedifficulty inmatchingthemarketpriceledtotheirtie-upswithother establishedorganizationsforasteadysupplyofcustomized engineeringgoods.Likewisethereweremanysuch companieseagertocaterthroughtheirmanufacturing services.Thissteadilyincreasedthecompetitionand pushedthemforhigherinnovations,operationalvolumes, andcollaborations.TheMSMEsrosesteadilyintheprocess ofimprovingthequality,enhancingtheproduction capacities,andinnovatingtheofferings.
-KedarBorgaonkar
Saksoft delivers domain-specific technology solutions ranging from enterprise applications, augmented analytics, intelligent automation, and enterprise cloud that automate, modernize, and manage IT systems.
Therecentmarketgrowthhaswitnessedtherapid expansionofnumerousbusinesses.Abriefstudy revealedthatonecommonfactorofsmartdigital compliancewiththerightuseofthelatestsoftware applicationshasstabilizedtheiroperationsandalsoboosted theirbusinessgraphs.Professionaldigitalconsultancy companiesareintegralinempoweringbusinessmodels fromtheinsideout.
SaksoftLtdisapromisingdigitaltransformationsolution providerthatspecializesindomainspecifictechnology solutionsthatenhancescustomerexperience. Their expertiserangesfromEnterpriseApplications,Augmented Analytics,IntelligentAutomationandEnterpriseCloudand accuracythroughintelligentdecisionautomation.
SpearheadedbyitsChairmanandManagingDirector, AdityaKrishna,Saksoftmanagestheneededbusiness assurancethroughitsindependentsoftwaretestingservices, highavailability,andSLAcompliances.IthelpsFintech companiesco-develop,integrate,modernize,andautomate theirproducts.
InsightsSuccesshadanengaginginterviewwithAditya,in whichheprovidedtheprofessionaljourneyofSaksoft, highlightingitsinitialjourneyandsignificantfactsabout thecompany
Below are the excerpts from the interview
PleasebriefouraudienceaboutSaksoftLimited,its USPs,andhowitiscurrentlypositionedasoneofthe bestcompaniesinprovidingDigitalTransformation solutions?
Saksoftisaforward-lookingdigitaltransformationpartner formid-sizedglobalcompanies,especiallyinfintech, transportationandlogistics,utilities,andhealthcare verticals.Wedeliverdomain-specifictechnologysolutions rangingfromenterpriseapplications,augmentedanalytics, intelligentautomation,andenterprisecloudthatautomate, modernize,andmanageITsystems.Ourcustom-developed Cloud-EnabledenterpriseapplicationsandOmniChannel solutionsallowbusinessestoaccessreal-timeinformation thattheywant,whentheywantto,andwheretheywantit.
Inthispost-pandemicworldwheretechnologyisbecoming increasinglycentraltothepersonalityofcompanies,our cloudanddigitalizationexpertisehelpaddressvarious businessproblems.Forexample,wehelpclientsdeploy cutting-edgetechnologies,modernizetheirlegacysystems,
extractdataleadingtoinformeddecision-making,build mobileappsetc.
Wehavebuiltdigitalassetsandframeworks,which empowerourcustomerswithafastergo-to-marketfortheir products.
TellusmoreaboutSaksoft’sofferingsandwhataspects makeitstandoutinthecutthroatcompetition.
OurexperienceandexpertiseinRetail,e-Commerce, paymentsandlast-miledeliverythroughlogisticsand transportationsolutionsgiveusthatuniqueperspectiveof theentiresupplychainecosystem.Inaddition,wehave developedmultiplesmartportsolutionsfromgate-into gate-outtohelpportoperatorswiththeirdigital transformationjourney.
Ourdeepunderstandingofthepaymentecosystemhas helpedcompaniesoperatingincross-borderpayments, card-lesscashsolutions,merchantacquisitionetc. Thisinch-wide-mile-deepfocusmakesusanicheplayerin anotherwisecrowdedmarket.
Beinganexperiencedleader,shareyouropiniononhow theadoptionofmoderntechnologieslikeAIandMLis impactingtheSEOSolutionspaceandhowisSaksoft adaptingtothechange.
Moderntechnologieshavebroughtupasystemofprocess management,includingdatareading-recording,verification, analysis,andprocessingwithinference.Thesefunctionsof AI/MLhaveaidedmodernbusinessleadersinsavingtheir crucialtimeandcostandtakeimportantbusinessdecisions.
Consideringthecurrentpandemic,whatinitial challengesdidyouface,andhowdidyoudriveSaksoft tosustainoperationswhileensuringthesafetyofyour employeesatthesametime?
Whilecompaniesareinvestingintechnologysolutionslike neverbefore,theindustryischallengedtomeetthe demandsduetotalentshortage.Someoftheinitiativeswe havetakentocircumventthisissueare
Ÿ
Exploringthepossibilityofcommissioningsoftware developmentcentersoutsideIndia.
Ÿ Hiringwomenwhohavetakenasabbaticalfromwork.
Ÿ Weleveragecandidates'workfromanywhereby huntingfortalentacrossthecitiesandtowns.
Ÿ
Strivetoprovideaworkenvironmentthatoffers flexibility,respect,andmeritocracy.
Ouremployee-friendlypolicies,strongcorevaluesof innovation,customerfocus,openness,respect,and enterprisinghavegivenusthetagofa 'Great Place to Work.’
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheSEOSolutionspace?
Asyouenterthedigitalindustry,developyourbasicsinthe beginning.Observeandunderstandthecustomer’spresent businessmodelanddigitalpractices.
Noteyourobservationsandprepareanapproximate analysisofthebusinessfunctioning.Identifyandsuggest newsolutionsindigitaltechnologylikeSEO,Cloud-based platforms,andAI/MLapplications.
Alwaysremembertoworkforprovidingthebestpossible solutionfortheenhancementofthecustomer’sbusiness.
HowdoyouenvisionscalingSaksoft’soperationsand offeringsin2022andbeyond?
Saksoftanditsgroupcompanieswillcontinuefocusingon emergingtechnologiesandstrivetobeknownastherightfittechnologypartnerwhounderstandsthedomain ecosystem.Wewillcontinuetoseekcomplementary inorganicgrowth,backedbyoursuccessfultrackrecordof havingintegratedsixacquisitionsandbroadbaseour operatingplatformbyenteringnewgeographies.
Thegrowthanddevelopmentofa
countryhappenduetoseveral contributingfactorsof Governmentinitiatives,availabilityofthe skilledandsemi-skilledworkforce, collaborationswithlarge-scaleindustries, andpresence-contributionofthelocal industrialsegment.Fromthese,the discreetyetimpactfulelementsarethe MicroSmall,andMediumEnterprises whicharealsoknownasMSMEs.
Accordingtoanindustrialsurvey,theMSMEsin theIndianeconomyhavebeenimportantfactors ofdevelopmentinthegrowthofthemarketand theregiontoo.TheMSMEsareprimarily engagedinmanufacturing,processing, production,andserviceofgoods.TheMSMEs havebeenknowntobeimportantcontributorsto approximately50%oftheIndianGDP,whichhas resultedinseveralgovernmentinitiativesin encouragingtheirgrowth.
TheMSMEsareconsideredasthebackboneof theIndianeconomyandarepivotalindriving nationalgrowththroughtheirmulti-dimensional contributions.
EveryindustrialenterpriseintheMSMEcategory functionsonaspecificbusinessmodelaspartof themanufacturingprocess.Theycomprise OriginalEquipmentManufacturers(OEM), SpecialJob-workproviders,specialpartmakers, differentialserviceproviders,tradingandsupply, andmore.Theyoffersolutionsthroughtheirwork andgeneraterequirementsforotherproviders whosupporttheirbusinessoperations.Thiscyclic structureoftheMSMEsisawell-adaptedand powerfulprocessintheindustrialsegments.
MSMEsforthecoreproductivesegmentsofthe industrywhichofferhugediversificationand collaborativegrowth.Theversatilityopens numerousavenuesofinnovations,researchand developmentandwidensthescopeoftheindustry itself.Thishelpsincreatingreliableresources thatworktowardsthefulfillmentofthedifferent enterprisesworkingatdifferentlevelsofthe manufacturingchain.
MSMEsworkonspecifictosmallvolume requirementsthatofferscopeforindustrial investorstonurturetheirresearchandanalysis functions.BigindustrialMNCsfunctionona differentscalesoitbecomesfarmorefeasibleand possibleforthemtoassociatewiththeMSMEsto developtheirbasicmodelsandsupporttheirpilot activities.Researchanddevelopmentareabig industrythatgoesonthroughvarious governments,semi-governments,andthe facilitiesofglobalMNCs.MSMEsformaready andproductiveresourcethatenablesthebig conglomeratestocarryouttheirresearch activitiesonacontrolled,nicheandstringent budget.
TheMSMEsformahugeindustrialsegmentthat functionsinindustrialservicesandmanufacturing processes.Duetoitsfar-reachingdiverse structure,thereisalwaysaneedforboth experiencedandfreshworkforcetoworkat severallevelsinproduction,qualitycontrol, maintenance,salesandmarketing,finance, collaborating,etc.Arecentstudyrevealedthatthe numberofskilledandsemi-skilledpeople employedinthepre-pandemicperiodhasdoubled inthepost-pandemicperiodduetotheCOVID19disruption.Unliketheotherindustrieswhich tookseveralmonthstorecoupfromthesituation, theMSMEswerethefirsttoquicklybounceback totheindustryrequirements.Thenumberof peopleemployedhasgrownupbyanimpressive 106percentfrom43,37,444inFY20to 89,53,149inFY21.Itfurtherroseby4.9%to 93,94,957inFy22.
TheMSMEsformthebasicandfundamentalbase oftheindustrialsectorthatfunctionsonlimited basicresourcesandsmalltomediumvolumesof manpower.These,directlyandindirectly,forma cohesivestructurethatoffersavaluablecushion ofstabilityandnourishmentofresourcesthatlead theindustrialresilienceandsustainability.Thisis oneoftheprominentaspectsoftheindustrial structureinmodernanddevelopingeconomies.
Thebasicbusinessmodel,structure,andnatureof theenterprisesaredesignedonsimpleand flexiblepatterns.Theseofferscalableandeasily modifiableworkingprocessesthataccommodate allsortsofrequirements.Thisoffersthema decentscopeofgrowthwitheffectivecontrol overthematerialplanningandproductionlineups.MSMEsoffereconomicalandfeasible productsolutionsthatenrichthesmallsetof requirementsarisingfromtimetotime.
Workingonlocalpotentialinvolvingthevery ownindigenoustechnologieshassupportedthe empowermentofthenationaleconomy.The amplescopethatitoffershaspavedthewayfor numerousindustrialinnovationsandtheriseof collaborationsindiverseindustrialsegments.
Manyorganizationshaveexcelledtotheextentof expandingtheirownproductionareaof operationsbybuildingsolutionsinforwarding integrationsintheproductionprocesses. Identifyingandunderstandingthepotentialofthe clientindustrymotivatestheminbuildingtheir owncapacitiestoconsumetheirownfinished products.
Similarly,thechangingmarketdynamicshave propelledtheMSMEentrepreneurstoinnovate theirproductionunitstodevelopthe manufacturingoftherawmaterialoftheirprocess toreducetheinputcostsandenhancethe productioncapacityoftheenterprise.This backwardintegrationiscommonlyobservedin theIndianindustrialsectorinthepastdecade.
- KedarBorgaonkar
Thisisindeedaneweraofhuman-machineintegration. Paralleltohumansmartness,artificiallyintelligentand seamlesslyconnectedmodernhyper-realityoftech-driven IoTplatformsistransformingreactivemechanical responsesintoproactivesynapses.Thisistheageof machinelearningcombinedwithhumanintuitiveanalytical mechanismsdeliveringautomatedinterconnectivityof devices.
Amidsttheselectivelycompatiblegadgetsimplantedin travellingvehiclesprovidingsmoothinteroperabilitywith itsscalable,portable,elastic,andadeviceagnosticIoT platformfocusedonAutomotiveTelematics,theZeliot ConnectedMobilityPlatformiscapableofprocessing hugeamountsofdatacomingfromedgedevicesevery millisecondefficiently.
ConceivedbyavisionaryleaderSudeepNayak,theCofounder,Zeliotisanew-ageIoTcompanystartedinMay 2018,itcollaborateswithEnterprisesandAutomotive OEMstoenableaconnectedmobilitystory
ZeliotCMPallowscustomerstoscaletomillionsof Telematicsdeviceswhilebeingverycost-effective,ensuring DataSecurity,andenablingthedevelopmentofcustom solutionsaspervariedbusinessusecases.
SharingitsUSPs,Sudeepsaysthattheyinclude
Ÿ ZeliotisofferingManagedapplicationsfromthecloud marketplace,veryfewcompaniesintheworlddothis fortelematics.
Ÿ Zeliot’sfocusisonbuildingmodulesforrawdata analysisascomparedtoareadymadesolution
Ÿ Datasecurityisgivenutmostpriority,themodulesbuilt
byZeliotarealldeployableonthecustomer’ssubscriptionhencethedatadirectlylandsonthecustomers’ cloudserverratherthanmovingthroughZeliot’scloud server,evenwithallofthisZeliotensuresthesamelevel ofsupportfortheproducts.
“Automotive OEMs are our target customers. Along with OEMs we also sell to enterprises who want to adapt realtime asset visibility into their business RoyalEnfield, Log9,TVSMotors,TataCommunications,IOCL,Ashok Leyland,VolvoEicher,Bosch,myTVS,andmanyothers are our marquee customers,”headds.
Zeliotofferingproductsthroughcloudmarketplaces(Azure Marketplace,AWSMarketplace)isaddingadifferent dimensiontothebusinessasthisGTMisparticularly specialforthemobilitysectorduetoitsmanybenefitsin termsofdatasecurity,customizability,andcost.
TheofferingsfromZeliotaredividedintothreemajorBUs. SaaS(SoftwareasaService),PaaS(PlatformasaService), andLaaS(LicenseasaService).Thereareindependent teamsthatworkonscalingtheconnectedmobilityplatform throughthesethreeBUs.ForZeliottechnologyplaysavital role,“Wecallourselvesadeeptechcompany Whatthat meansessentiallyiswedon’tbuildsolutionsperindustry butinsteadfocusonbuildingtechnologicalmoduleswhich solveproblemsonafundamentaldatalevelandallowour partnersorcustomerstobuildsolutionsoftheirliking,” sharesSudeep.
MostofZeliot’ssaleshappenthroughTechnologypartners whomSudeepandtheteamZeliotcallsTSP(Technology ServiceProviders).Nowastheyhavestartedworkingwith OEMsdirectcustomersaleshavestartedtopickup.
A Device Agnos c IoT pla orm Driving Real-Time Automo ve Telema csZeliot isanew-age scalable,portable, elastic,anda deviceagnostic IoTplatformfocused onAutomotive Telematicsandcapable ofprocessinghuge amountsofdata comingfromedge devicesevery millisecondef iciently.
Sudeep Nayak Co-founder Zeliot Connected Services
SharingZeliot’ssagaofinceptionanditsextraordinary journeythereafter,Sudeepsaysit’squiteaninteresting storyonhowZeliotcameintoexistence.They(ZeliotCofounders)hadapproachediTriangleforstrategicsalesfora previouscompanytheywereworkingfor.Somehowduring theconversation,theideaofstartinganewcompanywas floatedandZeliotcameintoexistence.
Initially,ZeliotstartedofferingFleetManagementSolutions (FMS)tocustomersasaSaaSoffering.FMSallowsfleet owners/managerstogetreal-timevisibilityintotheassets onthefield.However,atthetime,theautomobile manufacturersinIndiawerelookingtointegrateTelematics intothevehiclebydefault.Thismadetheteamrealizethere isabigpotentialforaplatformdedicatedtoconnected mobilityonwhichcustomindustry-specificsolutionscanbe developed.“This change in thought process has helped us to attract interest from major OEMs as well as large enterprises, who are looking to develop specific niche solutions,”informsSudeep.
Beinganexperiencedleader,Sudeepshareshisopinionon howadoptingmoderntechnologieslikeAIandMLis impactingtheautomotivetelematicsspaceandhowZeliot isadaptingtothechange.“The business we are in today falls under the umbrella of IoT, and the appropriate keyword is Telematics,”hestates.Telematicsiscontributing tomorethan~60%ofIoTbusiness.Withtheadventof connectedvehicles/connectedmachines,theindustryis expandingveryrapidly.Thepotentialcanbetracedtothe 2010smobilephonemarket.
ThisdecadewillbelongtomobilityasawholeandIoT playsaveryvitalroleinachievingmobilityusecases.“The industrywillbegrowingatmorethan25%CAGRandas wespeakdailytherearemanynewusecasesemerging, UsageBasedInsurancebeingthemostrecentonewhenit comestotheIndianmarket.Theadoptionofconnected vehicletechnologybyenterprisesisoneofthemost significanttrendswehaveseen;thiswillpavethewayfor mainstreamadoption,” mentions Sudeep
Onconsideringthecurrentindustryscenario,accordingto Sudeep,oneofthebiggestchallengesisforOEMsto integrateconnectedtechnologywhilemanagingadditional
expenses.Datasecurityisalsoamajorconcernbecause unauthorizedaccesstoitcouldhaveadverseeffectsonthe road.
Hereveals,“Zeliot is offering Platform based approach through cloud marketplace for connected vehicle technologies, we can say it will be a game changer as it solves one of the biggest concerns of IoT today which is DATA privacy.”
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Connectedvehiclesgeneratevastamountsofdata. OEMs/Enterprisescurrentlylacktoolstofacilitatethe transferandstorageofdatasecurelyonthecloud.Also, comprehensiveconsentmanagementtoolstocapture endcustomerconsentaremissing.
Ÿ Withincreasingcomplexityinvehiclearchitectures, therearelimitedoptionsforOEMs/Enterprisestoadopt connectedvehicletechnologycomprehensively.Off-theshelfsolutionswillnotbesuitableastherequirements mayvaryacrossOEMs/Enterprises.
Ÿ TangibleReturn-On-InvestmentfortheAutomotive OEMs/Enterprisesontheinvestmentofconnected technologyislimited.
PartneringwithZeliothelpsenterprisesorOEMstoachieve
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Meetsrigorousautomotivesafety,cybersecurity,and dataprivacystandards.
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Dataencryptionalgorithmsandcertificate-based authenticationpreventman-in-the-middleattacks.
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Enablecustom-brandedend-customerapplications. Ÿ Upsellrelevantservicestoendcustomers. Ÿ Incentivizeendcustomersforsafedriving.
Ÿ Rolloutexcitingcustomer-centricfeaturestovehicles onthefield.
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Withoneplatformforupdates,logging,commands,and diagnostics,enterprisesandOEMscanreducemultivendorintegrationrelianceandcomplexity.
Ÿ Industrybestpricingformanagingdatahandlingand storage,optimizedforconnectedvehicledata.
Inhisadvicetobuddingentrepreneursaspiringtoventure intotheautomotivetelematicsindustry,Sudeepsaysthat ‘Telematics’isasun-riseindustryandhasahugegrowth potentialinthisdecade.Thekeyistobeagileandidentify therightmarketfitfortheproductearlyon–thisis certainlyachallengeastheusecasesandindustriesthat telematicscancatertoareimmense.
Strong Partnerships: Telematicsisanecosystemplay–it encompasseshardwaremanufacturers,networkproviders, cloudproviders,solutiondevelopers,andbusinesses/end customers.Oneneedstohavestrongpartnershipsacross thesevariousecosystemplayerstobeabletocomeupwith products/solutionsthataddstrongvaluetothecustomer. Zeliot’s early partnership with iTriangle (India’s leading manufacturer) and Bosch has helped Zeliot gain major traction in the market and enabled a strong GTM strategy
OnenvisioningscalingZeliotCMP’soperationsand offeringsinthefuture,SudeepsharesthatpositioningZeliot asaPlatformproviderandGTMbeingthecloudmarketplaceenablesZeliottogoglobalquicklyandenablesOEMs andTechnologySolutionProvidersacrosstheglobeto adoptZeliot’stechnologytofueltheirconnectedmobility vision.
“The advent of EVs in this decade also helps as all new-age EV companies are coming up with connected vehicles. Zeliot’s platform is rightly positioned to facilitate this trend and enable new-age EV startups to realize their connected mobility vision. Exciting times ahead!”concludesSudeep.
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