Lancôme Partners with the

Lancôme PARTNERS National Museum WITH THE of Natural History TO CONTRIBUTE TO PROTECT BIODIVERSITY BY PRESERVING ENDANGERED PLANT SPECIES

Françoise Lehmann, Lancôme Global Brand President say, “We are proud to participate in the conservation of endangered plant species like the Rose of France (Rosa gallica), as part of a global partnership with the National Museum of Natural History, whose international influence is recognized. The Museum is a leading organization when it comes to research and expertise in the field of biodiversity protection and we are proud to take part in this important mission which meets France’s commitments for the Convention on Biological Diversity. Protecting biodiversity is major component of Lancôme’s sustainability program. The brand is already spearheading this mission in Grasse and Valensole, in the South of France, where we are growing roses and other plant species in an organic and sustainable way across 25 acres of land”.

National Museum of Natural History

influential-magazine.com LIFESTYLE

Lancôme partners with the National Museum of Natural History (France)with the aim of preserving endangered plant species, as part of its global sustainability program Caring Together for a Happier Tomorrow. Lancôme is committed to contribute to protecting biodiversity for generations to come and will support the Museum in a conservation project that aims at the conservation of plant biodiversity.

influential-magazine.com LIFESTYLE

The conservation of endangered plant Endangered plant species Lancôme will species project, which is supported by help preserve include the Rose of France the Museum and implemented by the (Rosa gallica). As a brand whose emblem National Botanical Conservatory of the is the rose since its creation over 85 years Paris Basin (hereafter CBNBP), consists ago, it was only natural to contribute to in the reintroduction of endangered protecting this precious and subtle flower plant species, supported by prior of a unique variety and exceptional scent. expeditions of seed collections and seed In addition to the Rose of France, a wealth banking of endangered species within of other species of plant are included in the geographical remits of the CBNBP this conservation project, such as: Arnica (Center-Loire Valley, Ile-de-France, montana, campanula cervicaria, inula regions of Burgundy and ex-Champagne- hirta, ranunculus hederaceus or viscaria Ardenne). This project enables to vulgaris. Thanks to the program, we will reinforce or reintroduce the plant collect an average of fifteen species per species into the natural environment, year in each territory, meaning 45 species thanks to seeds collected and placed over the entire 3-year program for each in seedbanks, to the multiplication region, and 180 seed lots in total. of plants in experimental gardens, as well as manage and restore habitats This partnership with the national that welcome them. The objective, Museum of natural History is a fundamental which is part of the Global Strategy for component of Lancôme’s sustainability Plant Conservation’s objective 8, will program Caring Together for a Happier help compensate eventual collapses Tomorrow, launched on March 22nd 2021, or disappearances of populations, and through which the brand is accelerating intervene in the natural environment by its global transformation in matters of reinforcing or reintroducing populations. sustainability and social inclusion. l View of the Grand Gallery of Evolution seen from the Garden of Plants © MNHN - F.-G. Grandin Rosa Gallica © MNHN - Agnès Iatzoura