IN SOCIETY
PUMA X ADER ERROR LAUNCH FUTRO THROUGH EVENT WITH
SPLACER
ON AUGUST 28TH, PUMA AND ADER ERROR CELEBRATED THE LAUNCH OF THEIR DEBUT COLLECTION AT AN EXPERIENTIAL POP-UP EVENT AT SPLACER’S EXCLUSIVE CHELSEA GALLERY IN CHELSEA, NEW YORK.
H
kPHOTOGRAPHY COURTESY OF SPLACER.
ighlighting stories of reinvention, press, bloggers, and influencers were invited to an evening of art and fashion. The event showcased an innovative and futuristic take on the iconic collection pieces including the RS-0 and RS-100 by taking everyone on a journey through time with FUTROthemed art installations and performance artists. The space had high-vaulted ceilings, a DJ booth, and a main exhibit that featured PUMA shoes connected to old-fashioned computers, emphasizing the retro feel of the event and fashion line. Another room in the space was filled with large, modern globes across from a live photobooth, and a third
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FLUENTIAL SEPTEMBER / OCTOBER 2018