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How Retailers Can Put Convenience First In the race to nab consumers’ attention (and dollars), retailers need to be increasingly creative. Some of the more successful efforts show that retailers must recognize the value shoppers place on convenience. Look for ways to boost convenience for your consumers, such as:
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Considering different methods of •fulfillment. Retailers are looking for ways to get their goods to consumers as fast and easy as possible. Exploring technology like online scheduling for pickups, text messaging and other digital communications can make the buying and delivery process easier for customers. Multi-purpose business centers •expanding services and operating
your business doesn’t have to mean changing the company name or rethinking product lines. Simply updating logos to appear more modern or rethinking an overused slogan can give your business a fresh vibe. Remember that enhancing the look of something seemingly as small as your logo can make a big difference, especially considering that image is likely the first thing a
consumer sees when visiting your social pages or website. Even companies experiencing success should often weigh the pros and cons of refreshing certain business elements to keep things impactful for current and potential customers. Find more tips and ways to improve your small business at theupsstore.com.
in creative locations. One example is The UPS Store; the mainstay shipping services are still a major component, but a host of other options are available, from printing and design services to mailboxes and office supplies. Providing consumers with a one-stop shopping experience means less time spent shopping and heightened convenience. of honest feedback. •AsBehardaccepting as you work to make your business successful, it’s always possible there are blind spots. Listen to consumers’ wants, needs, criticisms and comments to learn where your strengths lie and where weaknesses can be fixed. (Family Features) l
NOVEMBER / DECEMBER 2018
FLUENTIAL 41