YOUNG PROFESSIONALS
Spyral Teknic takes denim to another dimension Noluvuyo Bacela
Thanks to clothing brand Spyral Teknic with a little embellishment here and treatment there Denim makes new advances in local street wear
“
“It’s a cut throat industry- you can’t just come out with an idea and leave it there.”
“
S
pyral Teknic is a high fashion clothing brand that was founded by three long-time friends that are based in the heart of Johannesburg. They decided to go into business together five years ago after finishing their studies at Parktown College – Zimasa Gxoyiya and Anthony Kobane, studied fashion while Siyanda Makhathini chose banking. The trio combined their talents and over the past year have been “hibernating” and building up for a greater impact. Siyanda says, “It’s a cut throat industry- you can’t just come out with an idea and leave it there.” To further develop their product he says they’ve also been utilising more platforms while working on getting their collections ready. “We’ve been putting our brand out there- styling music videos and showcasing our work at street fashion platforms all over Jo’burg like STR.CRD with imaginative and out-of-the box concepts.”
They specialise on creating jeanswear for the individual on the street- tailoring items that are distinctly for the customers’ physique and personality. “Most of our clientele feel that fashion events and streamline fashion don’t appeal to them as the public. We market to them directly and are more for the people rather than a mass crowd.” On a normal day you’ll find them styling, conceptualizing and interacting with this clientele that has gladly welcomed their approach to meeting the shopper’s needs. “People are dreamers, they are always hoping for more options to enhance their looks and we constantly have to redirect their farfetched ideas by using our knowledge because it will of course reflect on our own brand.” Over the years their passion has led them to designing costumes for puppeteers, suits for the corporates and the average street person who wants to stand out. “We currently work from one room with eight machines, a table, a couple of mannequins and a chair! Of course we’d love to expand and have more space like other fashion brands
but for now we are focused on this market that is more street and more casual.” The name Spiral Tecnik Siyanda says originated from a polymer lesson Anthony and Zimasa had while they were still in school. According to them a polymer is one of the core structures of the textile industry and so they found it fitting to use its spiral design as the foundation of their vision for the company. “The name signifies how we want the brand to grow spirally, upwards in a manner that goes from strength to strength.” The trio takes pride in being able to assist the ordinary man on the street inject their personalities into their look as an extension of themselves instead of just blending in.
for more information contact: Siyanda Makhatini- 078 828 3207 (t) @spyralteknik (f) Spyral Teknic